LTV對企業(yè)運營的重要性

《LTV對企業(yè)運營的重要性》LTV

(Lifetime

Value)NewCurrent1stPurchasePositiveall-aroundExperienceCustomerData:PII,transaction,…Content,Engagement,CommerceGrowthstrategy:Conversionvs.LoyaltyConversionKPI:

New

User

#,Penetration,

CAC,…LoyaltyKPI:

Repeat,

Renew,

LTV,

SOR,

…CreatingBiz

Valuevia

HarnessingData++CEM/CRM/…CMS/DAM/Coupon/App/WeChat/…A

Corporate/Customer

Data

StrategyCreatingBizValuevia

HarnessingDataData

Strategy

FrameworkData

Management???Dataarchitecture&storageDataoperation&qualityDatagovernance&securityData

Value-CreationData

EcosystemData

Analytics???????HighercontentengagementHigherconversionrateHighertransactionsizeHigherrepeat/retentionHigherLTVLowerAcquisitionCostBetterconsumerexperience????BI&datavisualization(report&dashboard)DescriptiveAnalytics(profiling&

segmentation)PredictiveAnalytics(prediction&scenario)ImplementingA/Btesting???1stParty2ndParty3rdPartyData

Org

&Culture????DataOrg

structure-CDO,

CTO,

…Role&ResponsibilityWay

ofWorkingTraining

&CoachingData

Governance

&

Security網(wǎng)路安全法2017/6/1個人信息保護法2021/11/1數(shù)據(jù)安全法2021/9/1-----ExpressedconsentProtectionofminorsCross-border-tansferofPIDataProtectionOfficierMinimizationofcollection---DataMapping/InventoryDataClassification/GradingDataProtectionSystem&SafeOperationModernizing

Data

ArchitectureLast

Words?

Createastrong

coreexperienceas

aprerequisite(Loyalty

&

LTV

will

follow).?

Examine

company’s

Data

Strategy

-Data/Customer/Activation

Platform

+Org

choices?

Think

crea