會(huì)展英語(yǔ)Unit-1-Preparations-課件

English

forExhibition

andConference會(huì)展英語(yǔ)高職高專實(shí)訓(xùn)課教材EnglishforExhibition

andCoUnit1

PreparationforExhibitionsUnit1

PreparationforExhiUnitObjectivesAfterstudyingthisunit,youwilllearn:Asanorganizer:howtochoosethetimeforanexhibition;howtochoosethevenueforanexhibition.Asanexhibitor:whyattendanexhibition;howtoprepareforanexhibition.UnitObjectivesAfterstudyingPartIOrganizer’sDiaryDuringthisperiod,Iwill:

discussthetimeforanewexhibitionwithcolleagues;discussthevenueforanewexhibitionwithcolleagues;writeaninvitationlettertoexhibitors.PartIOrganizer’sDiaryDuri德國(guó)柏林國(guó)際會(huì)展中心2010上海世界博覽會(huì)會(huì)展英語(yǔ)中國(guó)國(guó)際展覽中心Task1

Vocabulary:Lookatthepictures.WorkwithyourpartnerandwriteoutthecompleteEnglishnamesoftheexhibitionbuildingsorlogos.I.Lead-inPractice德國(guó)柏林國(guó)際會(huì)展中心2010上海世界博覽會(huì)會(huì)展英語(yǔ)中國(guó)香港會(huì)議展覽中心國(guó)際展覽聯(lián)盟（全球展覽業(yè)協(xié)會(huì)）會(huì)展英語(yǔ)上海世博會(huì)中國(guó)館Task1

Vocabulary:Lookatthepictures.WorkwithyourpartnerandwriteoutthecompleteEnglishnamesoftheexhibitionbuildingsorlogos.I.Lead-inPractice香港會(huì)議展覽中心國(guó)際展覽聯(lián)盟會(huì)展英語(yǔ)上海世博會(huì)中國(guó)館TI.Lead-inPracticeTask2

Brainstorming:MatchthetermsincolumnAwiththedefinitionsincolumnB.AorganizerexhibitorbuyersponsorcontractorforwardervisitorBsomeonewhosejobistochooseandbuygoodsforalargestore,factory,orshoptosellsomeonewhovisitsaplaceoraneventapersonorbusinessthatpaysmoneytosupportaneventacompanythatarrangesforgoodstobetransportedthepersonorgroupwhoplansandarrangesaneventoractivityapersonorcompanywhosejobistoprovidegoodsortodoworkforanotherperson,organization,companyetc.ataparticularpriceaperson,company,ororganizationthathasmadeorownssomethingshowninanexhibitionI.Lead-inPracticeTask2BII.ReadingPassage1UFIandExhibitions

tagline:n.avariantofabrandingslogantypicallyusedinmarketingmaterialsandadvertising

標(biāo)語(yǔ)；口號(hào)inherent:adj.existingasanessentialconstituentorcharacteristic;intrinsic固有的；內(nèi)在的pavilion:n.ausuallytemporarystructureerectedatafairorshowforusebyanexhibitor

臨時(shí)搭建的棚架或建筑物outlet:n.astorethatsellsthegoodsofaparticularmanufacturerorwholesaler出售特定制造商或批發(fā)商的貨物的商店II.ReadingPassage1UFIanII.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.UFI(TheGlobalAssociationoftheExhibitionIndustry)FoundingtimeFoundingplaceInitialname(French)NumberofmembersCurrentnameII.ReadingTask1ReadthetUFI(TheGlobalAssociationoftheExhibitionIndustry)Foundingtime1925FoundingplaceMilanInitialname(French)UniondesFoiresInternationalesNumberofmembers581CurrentnameTheGlobalAssociationoftheExhibitionIndustryII.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.UFI(TheGlobalAssociationofFairWorldExpoTradeShowExpositionEarliesttypeofmarket,directsellingGeneralterms,interactionofbuyersandsellers,displayinggoods,productsandservicesInternationalExposition,specialsegmentofanexhibitionB-2-BexpositionTradevisitorsB-2-CexpositionGeneralpublicasvisitorsFairWorldExpoTradeShowExpositionEarliesttypeofmarket,directsellingGeneralterms,interactionofbuyersandsellers,displayinggoods,productsandservicesInternationalExposition,specialsegmentofanexhibitionB-2-BexpositionTradevisitorsB-2-CexpositionGeneralpublicasvisitorsOpenfortradeandpublicvisitorsII.ReadingTask2Readthetextagainandfillinthediagrambelowwiththeinformationfromthetext.FairWorldExpoTradeShowExposiII.ReadingTask2Readthetextagainandfillinthediagrambelowwiththeinformationfromthetext.FairWorldExpoExhibitionTradeShowTradeFairExpositionConsumerShowMixedShowEarliesttypeofmarket,directsellingGeneralterms,interactionofbuyersandsellers,displayinggoods,productsandservicesInternationalExposition,specialsegmentofanexhibitionB-2-BexpositionTradevisitorsB-2-CexpositionGeneralpublicasvisitorsOpenfortradeandpublicvisitorsII.ReadingTask2ReadthetII.ReadingPassage2AGuidetoSuccessfulExhibitionPlanning

assemble:v.tobringorcalltogetherintoagrouporwhole集合或召集到一起

revenue:n.alltheincomeproducedbyaparticularsource收入

venue:n.aplaceforlargegatherings會(huì)場(chǎng)

publicity:n.theactorprocessofdisseminatinginformationtogainpublicinterest宣傳

sure-fire:adj.boundtobesuccessfulorperformasexpected可靠的；一定能成功的II.ReadingPassage2asse

seminar:n.ameetingforanexchangeofideas;aconference研討會(huì)；討論會(huì)

workshop:n.aperiodofdiscussionandpracticalworkonaparticularsubject,inwhichagroupofpeoplesharetheirknowledgeandexperience研討會(huì)；講習(xí)班II.ReadingPassage2AGuidetoSuccessfulExhibitionPlanning

seminar:n.ameetingforanII.ReadingTask1ReractiveworkshopsII.ReadingTask1ReadthetII.ReadingTask2Readthetextagainandanswerthefollowingquestions.1.Whatshouldbeincludedinabudget?

Allanticipatedexpenses,fundingsourcesandprojectedrevenue.2.Whatkindofplaceissuitableforanexhibition?

Thesiteshouldbelocatedascentrallyaspossiblewithregardstoyourtargetaudience.3.Whatisthemostimportantthinginplanninganexhibition?

Publicityisofutmostimportanceintheplanningofanexhibition.II.ReadingTask2ReadthetAletterofinvitation,orinvitationletter,isakeybusinessmarketingletterthatistypicallyusedtoinviteclientsorcustomerstoparticipateinspecialbusinessevents.Itgenerallyincludesthefollowingkeyelements:date,venue,andtimeoftheeventnameofthepersonororganizationsponsoringtheeventpeopletobeinvitedtypeofthesocialeventbeinghelddeadlineforapplicationorreplydeadlineforapplicationorreplydirectionsorasimplemapifthelocationmaybedifficulttofindIII.SampleStudyAletterofinvitation,orIII.SampleStudyIII.SampleStudyIII.SampleStudyTask1FillintheformwiththeinformationfromSample1.ItemContentExhibitionnameDateVenuePurposesofexhibitionDeadlineforboothapplicationExhibitionfeaturesIII.SampleStudyTask1FillIII.SampleStudyTask1FillintheformwiththeinformationfromSample1.ItemContentExhibitionnameSfN,TheSocietyforNeuroscienceannualmeetingDateOct.17-21,2012VenueChicago,IL.Purposesofexhibitionexchangeideasanddebutcutting-edgeresearchonthebrainandnervoussystem;providesyourbestopportunitytoattractnewprospects,introducenewproducts,andgiveproductdemonstrationstobuyersinyourfieldDeadlineforboothapplicationMay15Exhibitionfeaturesberankedashavingoneofthebestexhibithalls;berankedNo.5inEXPOMagazine’sTop25MedicalShowslistIII.SampleStudyTask1FillAMLMobilesLimited18,PrettyParkHyderabadJune29th,2012DearMr.Ram,ItmakesgreathappinessandpleasureformetoinviteyoutotheAMLGadgetsExpo,tobeheldinSkywayExhibitionCenter,NewYorkfromJanuary14thto16th,2013.Fortheconvenienceofeverybody,thetimingshavebeenarrangedbetween9∶00AMto8∶00PM.ThisexhibitionistoprovideanopportunityforeverybodywhoisinterestedinAMLgadgetstointeractwithoneanother.Ournewproductsanddemandinworldwidemarketwillalsobeshownintheexhibition.Pleasebethepartofthisexhibitionsothatwecanmovetothesuccessfulventuretogether.BoothNumber:A-G-306,307.Welookforwardtomeetingyouatthevenue.Sincerely,CharlesGuptaIII.SampleStudyAMLMobilesLimitedIII.SampleIII.SampleStudyTask2FillintheformwiththeinformationfromSample2.ItemContentExhibitionnameDateVenuePurposesofexhibitionBoothnumberIII.SampleStudyTask2FillIII.SampleStudyTask2FillintheformwiththeinformationfromSample2.ItemContentExhibitionnameAMLGadgetsExpoDateJanuary14th-16th,2013VenueSkywayExhibitionCenterPurposesofexhibitionProvideanopportunityforpeopleinterestedinAMLgadgetstointeractwithoneanotherBoothnumberA-G-306,307III.SampleStudyTask2FillIV.SituationalDialogs

Discussingtheexhibitiontime

ChrisDavis:theSalesManagerofSaidelGroup,afamousinternationalconventionandexhibitioncompany

LilyWangandCharlesZhang:

Chris’colleaguesintheSalesandMarketingDepartmentDialogoneIV.SituationalDialogsDialogIV.SituationalDialogs

DiscussingtheexhibitiontimeDialogone1.whichfeaturesawidespectrumoflight-industryproducts.2.Andtodaywewillchooseasuitabletimefortheshow.3.Ithinkitisthebesttimeslotbeforethelaunchofmajortradefairs.4.Thesupplierscanaccommodatethebuyers’needs.5.whichgatheralargenumberofbuyersintheregionforsourcingproducts.6.Astheconsumerproductscycleshortens,internationalbuyersarenowsourcingmorefrequently.IV.SituationalDialogsDialogIV.SituationalDialogs

DiscussingtheexhibitiontimeDialogone

spectrum:系列，幅度，范圍

light-industry:輕工業(yè)

(meeting)minutes:會(huì)議記錄

timeslot:時(shí)間空擋

accommodate:適應(yīng)，顧及

source:購(gòu)進(jìn)，采購(gòu)

Ayear’splanstartswithspring.一年之計(jì)在于春

prospectus:展會(huì)宣傳書IV.SituationalDialogsDialogIV.SituationalDialogs

DiscussingtheexhibitiontimeDialogoneTask3

Workingroups.ActasChrisDavis,LilyWangandCharlesZhangandrole-playthedialog.IV.SituationalDialogsDialogIV.SituationalDialogs

Discussingtheexhibitionvenue

ChrisDavis:theSalesManagerofSaidelGroup,afamousinternationalconventionandexhibitioncompany

LilyWangandCharlesZhang:

Chris’colleaguesintheSalesandMarketingDepartmentDialogTwoIV.SituationalDialogsDialogIV.SituationalDialogs

Discussingtheexhibitionvenue

DialogTwoLocation,ofcourse,isatoppriority.Itisamagnificent,multi-usevenuelocatedrightintheheartofHongKong.2.Thecloserthevenueistosuchplaces,theeasieritwillbeforpeopletocometotheexhibition.3.AdjacentandlinkedtotheHKCECtherearetwoworld-classhotels.4.

Asfarasfacilitiesandinfrastructuralcapabilitiesareconcerned,Ithink…IV.SituationalDialogsDialog

HongKongSAR:HongKongSpecialAdministrationRegion香港特別行政區(qū)

HongKongConventionandExhibitionCenter:HKCEC,香港會(huì)議展覽中心

AsiaWorld-Expo:亞洲國(guó)際博覽館

priority:優(yōu)先，優(yōu)先順序

VictoriaHarbor:（香港）維多利亞港

boast：以…為榮IV.SituationalDialogs

Discussingtheexhibitionvenue

DialogTwoHongKongSAR:HongKongSpec

in-venueMTR:MassTransitRailway館內(nèi)機(jī)場(chǎng)快線/港鐵（內(nèi)置港鐵站）

adjacent:鄰近的，毗連的

landmark:地標(biāo)，陸標(biāo)

infrastructural:基礎(chǔ)的，基礎(chǔ)結(jié)構(gòu)IV.SituationalDialogs

Discussingtheexhibitionvenue

DialogTwoin-venueMTR:MassTransitRaIV.SituationalDialogs

Discussingtheexhibitionvenue

DialogTwoTask3

Workingroups.ActasChrisDavis,LilyWangandCharlesZhangandrole-playthedialog.Task4

Simulation:Makeupadialogwithyourpartner,takingtherolesofMr.HemingwayandMissYao.Mr.JoeHemingwayistheMarketingManagerofanexhibitioncompany,theorganizerofatoyexhibition.HeisdiscussingwithhiscolleagueMissYaoaboutchoosingthetimeandvenueofanewtradefair—SouthChinaToyFairinGuangzhou.IV.SituationalDialogsPartII

Exhibitor’sDiaryDuringthisperiod,Iwill:

visittheexhibitioncenter/hallinourcity;assigntaskstocolleaguesbeforeattendingashow.PartIIExhibitor’sDiaryDurI.Lead-inPracticeTaskWorkwithyourpartnerandcollectyourthoughtsonthefollowingquestions.Whatarethepurposesofattendingtradeshows?2.Whatshouldbeconsideredbeforeattendingashow?I.Lead-inPracticeTaskWorII.ReadingPassage1WhyExhibitatTradeShows

showcase:v.toexhibit,especiallyinanattractiveorfavorableaspect展現(xiàn)，展示

network:v.totrytomeetandtalktopeoplewhomaybeusefultoyouinyourwork

建立工作關(guān)系

keepabreastof:tomakesurethatyouknowallthemostrecentfactsaboutasubject了解最新情況；跟上（某事物的發(fā)展）

theebbandflow:therepeated,oftenregular,movementfromonestatetoanother;therepeatedchangeinlevel,numbersoramount

盛衰；起伏

onthehorizon:likelytohappensoon

很可能即將發(fā)生II.ReadingPassage1WhyExII.ReadingPassage1WhyExhibitatTradeShows

stateoftheart:adj.usingthemostmodernoradvancedtechniquesormethods;asgoodasitcanbeatthepresenttime

應(yīng)用最先進(jìn)技術(shù)的；最先進(jìn)的

marketingmix:abusinesstooltoassistindefiningthemarketingstrategy營(yíng)銷組合

scopeout:toexamineinmoredetail;totakeacloserlookat

仔細(xì)研究

reinforce:v.tomakeastructureormaterialstronger

加強(qiáng)

prophecy:n.astatementthatsomethingwillhappeninthefuture

預(yù)言II.ReadingPassage1WhyExII.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.ReasonsforAttendingWhatCananExhibitionDoorHelpYouDo?MakingconnectionsTostrengthenrelationshipswithexistingcustomers

StayingupdatedonindustrytrendsTopresentthestateoftheartforanindustry

ScopingoutthecompetitionToprovideanopportunitytoseewhatyourcompetitorswillbeofferingasapartoftheirfutureproductline

Keepingyournameoutthere

II.ReadingTask1ReadthetII.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.ReasonsforAttendingWhatCananExhibitionDoorHelpYouDo?MakingconnectionsTostrengthenrelationshipswithexistingcustomersTodevelopnewcontactsandpotentiallynewbusinesspartnersToexpandcustomerawarenessofyourproductorserviceTosavetimeandenergyinworkingtogetmeetingstodevelopbusinessrelationshipsStayingupdatedonindustryTrendsTopresentthestateoftheartforanindustryToprovideanopportunityfortheexchangeofinformationToactasamediumformarketresearchanddevelopmentII.ReadingTask1ReadthetII.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.ReasonsforAttendingWhatCananExhibitionDoorHelpYouDo?ScopingoutthecompetitionToprovideanopportunitytoseewhatyourcompetitorswillbeofferingasapartoftheirfutureproductlineTocompareyourproductstothatofyourcompetitorsKeepingyournameoutthereToreinforceyourmarketpositionandbrandmessageII.ReadingTask1ReadthetIII.DoItYourselfVisitexhibitioncenter(s)/hall(s)inyourcityandfillintheformaccordingtotheinformationyougather.ItemContentNameoftheExhibitionCenter/HallLocationHistoryAppearanceandDesignTransportationAdvantagesFacilitiesSuccessfulEventsIII.DoItYourselfVisitexhiIV.SituationalDialogs

Discussingattendingashow

StellaLi:theMarketingManagerofDeshengToysCo.,Ltd.

LisaSuandMartinZhao:

Stella’scolleaguesintheSalesandMarketingDepartmentDialogIV.SituationalDialogsDialogIV.SituationalDialogsDiscussingattendingashowDialogTradeshowsaremoreandmorerecognizedasamajorsegmentofacompany’smarketingmix.2.Theyareanincrediblyeffectivepromotionandsalestoolfor…3.

Wenotonlysellproductsbutalsocompareourproductswiththoseofourcompetitors.4.Wehavechancestomeetourcustomersandcompetitorsinoneplaceatthesametime.5.Therearemanyobjectivesforexhibiting,likesellingproducts,launchingnewproducts,researchingthemarket.6.Wecanmakeuseofthechancetoincreasebrandawarenessandreinforceourcompany’simage.7.Oncewechooseaparticulartradeshow,wewill…8.We’dbettertakeadvantageofearly-birddiscountson…IV.SituationalDialogs

brandawareness:品牌意識(shí)，商標(biāo)意識(shí)

takeadvantageof：利用

early-birddiscount:早期預(yù)訂特別優(yōu)惠

accommodation:膳宿，住處IV.SituationalDialogsDiscussingattendingashowDialogbrandawareness:品牌意識(shí)，商標(biāo)意識(shí)IV.IV.SituationalDialogsDiscussingattendingashowDialogTask3Workingroups.ActasStellaLi,LisaSuandMartinZhaoandrole-playthedialog.Task4

Simulation:Makeupadialogwithyourpartner,takingtherolesofMr.Ford,MissLauandMr.Lin.Mr.DouglasFordisthemarketingManagerofNew-Techcompany.MissCarolLauandMr.GeorgeLinareMr.Ford’scolleagues.Theyareplanningtoattendthe15thChinaHigh-TechFair.IV.SituationalDialogsProject：WritingandReplyingtoanInvitationLetterWorkingroupsoffour.Logontothefollowingwebsitestosearchforinformationofatradeshowyouareinterestedin.

Step1Twostudentswriteaninvitationletteroftheeventeithertoexhibitorsortovisitorsinpaperforminvolvingallthekeyelements,aslistedinSampleStudy.Step2Project：WritingandReplyingtTheothertwostudentswriteareplyletter(toacceptordeclinetheinvitation).Acceptance:complimentsacceptingtheinvitationconfirmingthedate,venue,andtimeoftheeventDeclinecomplimentsdecliningtheinvitationgivingreasons(inconvenienceoftime,attendingotherexhibitions,nobudget,etc.)Step3Project：WritingandReplyingtoanInvitationLetterTheothertwostudentswriteaGiveanexampleoftheinvitationletterandreplyletterofyourgroupinclassnexttime.Step4Givecommentsontheinvitationandreplylettersofothergroupsintermsofcontentandcreativity.Step5Project：WritingandReplyingtoanInvitationLetterGiveanexampleoftheinvitatWhyorganize?

(Benefitsofexhibitions)Intheexhibitioncentersupplyanddemandarebroughttogether.Exhibitionsofferaninteractiveplatformtothemarketparticipants.Theycontributetothedevelopmentandrevivalofmarketsandmarketsegments.Tradefunction:Transactionsofgoods,servicesandinformationTransparencyoffunction:MarketoverviewDevelopmentfunction:Supportofthecommercialdevelopmentofnations,regionsandcities.Whyorganize?

(BenefitsofexWhyexhibit??Openingtoalargemarket

?Launchingnewproducts

?Reinforcingyourmarketpositionandbrandmessage

?Strengtheningrelationshipswithexistingcustomers

?Developingnewcontactsandbuildcustomerdatabase

?Expandingcustomerawarenessofyourproductorservice

?ConductinginexpensivemarketresearchWhyexhibit??OpeningtoaWhyvisit?Seewhat’snew

EvaluateproductsandsuppliersKeepabreastofindustryandmarketdevelopmentsTonetwork/developbusinesscontactsWhyvisit?Seewhat’snewThankyou!Thankyou!English

forExhibition

andConference會(huì)展英語(yǔ)高職高專實(shí)訓(xùn)課教材EnglishforExhibition

andCoUnit1

PreparationforExhibitionsUnit1

PreparationforExhiUnitObjectivesAfterstudyingthisunit,youwilllearn:Asanorganizer:howtochoosethetimeforanexhibition;howtochoosethevenueforanexhibition.Asanexhibitor:whyattendanexhibition;howtoprepareforanexhibition.UnitObjectivesAfterstudyingPartIOrganizer’sDiaryDuringthisperiod,Iwill:

discussthetimeforanewexhibitionwithcolleagues;discussthevenueforanewexhibitionwithcolleagues;writeaninvitationlettertoexhibitors.PartIOrganizer’sDiaryDuri德國(guó)柏林國(guó)際會(huì)展中心2010上海世界博覽會(huì)會(huì)展英語(yǔ)中國(guó)國(guó)際展覽中心Task1

Vocabulary:Lookatthepictures.WorkwithyourpartnerandwriteoutthecompleteEnglishnamesoftheexhibitionbuildingsorlogos.I.Lead-inPractice德國(guó)柏林國(guó)際會(huì)展中心2010上海世界博覽會(huì)會(huì)展英語(yǔ)中國(guó)香港會(huì)議展覽中心國(guó)際展覽聯(lián)盟（全球展覽業(yè)協(xié)會(huì)）會(huì)展英語(yǔ)上海世博會(huì)中國(guó)館Task1

Vocabulary:Lookatthepictures.WorkwithyourpartnerandwriteoutthecompleteEnglishnamesoftheexhibitionbuildingsorlogos.I.Lead-inPractice香港會(huì)議展覽中心國(guó)際展覽聯(lián)盟會(huì)展英語(yǔ)上海世博會(huì)中國(guó)館TI.Lead-inPracticeTask2

Brainstorming:MatchthetermsincolumnAwiththedefinitionsincolumnB.AorganizerexhibitorbuyersponsorcontractorforwardervisitorBsomeonewhosejobistochooseandbuygoodsforalargestore,factory,orshoptosellsomeonewhovisitsaplaceoraneventapersonorbusinessthatpaysmoneytosupportaneventacompanythatarrangesforgoodstobetransportedthepersonorgroupwhoplansandarrangesaneventoractivityapersonorcompanywhosejobistoprovidegoodsortodoworkforanotherperson,organization,companyetc.ataparticularpriceaperson,company,ororganizationthathasmadeorownssomethingshowninanexhibitionI.Lead-inPracticeTask2BII.ReadingPassage1UFIandExhibitions

tagline:n.avariantofabrandingslogantypicallyusedinmarketingmaterialsandadvertising

標(biāo)語(yǔ)；口號(hào)inherent:adj.existingasanessentialconstituentorcharacteristic;intrinsic固有的；內(nèi)在的pavilion:n.ausuallytemporarystructureerectedatafairorshowforusebyanexhibitor

臨時(shí)搭建的棚架或建筑物outlet:n.astorethatsellsthegoodsofaparticularmanufacturerorwholesaler出售特定制造商或批發(fā)商的貨物的商店II.ReadingPassage1UFIanII.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.UFI(TheGlobalAssociationoftheExhibitionIndustry)FoundingtimeFoundingplaceInitialname(French)NumberofmembersCurrentnameII.ReadingTask1ReadthetUFI(TheGlobalAssociationoftheExhibitionIndustry)Foundingtime1925FoundingplaceMilanInitialname(French)UniondesFoiresInternationalesNumberofmembers581CurrentnameTheGlobalAssociationoftheExhibitionIndustryII.ReadingTask1Readthetextandfillintheformbelowwiththeinformationfromthetext.UFI(TheGlobalAssociationofFairWorldExpoTradeShowExpositionEarliesttypeofmarket,directsellingGeneralterms,interactionofbuyersandsellers,displayinggoods,productsandservicesInternationalExposition,specialsegmentofanexhibitionB-2-BexpositionTradevisitorsB-2-CexpositionGeneralpublicasvisitorsFairWorldExpoTradeShowExpositionEarliesttypeofmarket,directsellingGeneralterms,interactionofbuyersandsellers,displayinggoods,productsandservicesInternationalExposition,specialsegmentofanexhibitionB-2-BexpositionTradevisitorsB-2-CexpositionGeneralpublicasvisitorsOpenfortradeandpublicvisitorsII.ReadingTask2Readthetextagainandfillinthediagrambelowwiththeinformationfromthetext.FairWorldExpoTradeShowExposiII.ReadingTask2Readthetextagainandfillinthediagrambelowwiththeinformationfromthetext.FairWorldExpoExhibitionTradeShowTradeFairExpositionConsumerShowMixedShowEarliesttypeofmarket,directsellingGeneralterms,interactionofbuyersandsellers,displayinggoods,productsandservicesInternationalExposition,specialsegmentofanexhibitionB-2-BexpositionTradevisitorsB-2-CexpositionGeneralpublicasvisitorsOpenfortradeandpublicvisitorsII.ReadingTask2ReadthetII.ReadingPassage2AGuidetoSuccessfulExhibitionPlanning

assemble:v.tobringorcalltogetherintoagrouporwhole集合或召集到一起

revenue:n.alltheincomeproducedbyaparticularsource收入

venue:n.aplaceforlargegatherings會(huì)場(chǎng)

publicity:n.theactorprocessofdisseminatinginformationtogainpublicinterest宣傳

sure-fire:adj.boundtobesuccessfulorperformasexpected可靠的；一定能成功的II.ReadingPassage2asse

seminar:n.ameetingforanexchangeofideas;aconference研討會(huì)；討論會(huì)

workshop:n.aperiodofdiscussionandpracticalworkonaparticularsubject,inwhichagroupofpeoplesharetheirknowledgeandexperience研討會(huì)；講習(xí)班II.ReadingPassage2AGuidetoSuccessfulExhibitionPlanning

seminar:n.ameetingforanII.ReadingTask1ReractiveworkshopsII.ReadingTask1ReadthetII.ReadingTask2Readthetextagainandanswerthefollowingquestions.1.Whatshouldbeincludedinabudget?

Allanticipatedexpenses,fundingsourcesandprojectedrevenue.2.Whatkindofplaceissuitableforanexhibition?

Thesiteshouldbelocatedascentrallyaspossiblewithregardstoyourtargetaudience.3.Whatisthemostimportantthinginplanninganexhibition?

Publicityisofutmostimportanceintheplanningofanexhibition.II.ReadingTask2ReadthetAletterofinvitation,orinvitationletter,isakeybusinessmarketingletterthatistypicallyusedtoinviteclientsorcustomerstoparticipateinspecialbusinessevents.Itgenerallyincludesthefollowingkeyelements:date,venue,andtimeoftheeventnameofthepersonororganizationsponsoringtheeventpeopletobeinvitedtypeofthesocia