選擇攻讀MBA項目的原因

選擇攻讀MBA項目的原因?WhatarethereasonstostudyMBAprogram?第一：知識能產(chǎn)生更多的盈利，并使企業(yè)更加規(guī)范；One.Knowledgegeneratesmoreprofitsandmakestheenterprisemorestandardized:在上海交通大學海外教育學院工作期間，曾經(jīng)有很多老師的課程對我產(chǎn)生了實際的影響，并對創(chuàng)業(yè)過程中的工作問題提供了解決路徑。如著名稅法專家高金平教授的《企業(yè)涉稅風險防范與納稅成本控制》使我們的創(chuàng)業(yè)項目合理避稅70%；”臺灣觀光工廠教父”黃信彰的《文化資源商用化》給我們活化傳統(tǒng)文化項目提供了商業(yè)模型參考；國際ICMCI認定CMC顧問李啟華的《購物中心的品類規(guī)劃與運營管理》為我們的業(yè)態(tài)組合提供了數(shù)據(jù)支持等；我相信學習更高級的課程,會獲得更大的收益。WhenIwasworkingattheOverseasInstituteofEducationofShanghaiJiaoTongUniversity,thecoursesbymanyteachersfosteredsubstantialeffectsonmeandprovidedmewithsolutionstothepracticalissuesintheentrepreneurshipprocess.Forinstances,"AnEnterprise'sTax-relatedRiskPreventionandTax-payCostControl”bythefamoustaxlawexpert,Prof.GaoJinping,helpedourentrepreneurialprojectreasonablyevadethetaxby70%;"CommercializationofCulturalResourcesnbyHuangXinzhang,dubbedasthe"GodfatherofTaiwanSightseeingFactories/9providedgoodreferencesofbusinessmodelstorevitalizeourtraditionalculturalprojects;"ShoppingMall'sProductsPlanningandOperationManagement"bytheInternationallyICMCI-certifiedCMCconsultant,LiQihua,providedthedatasupportforourformatportfolio.Ibelievethestudyofhigherprogramswillyieldbiggerbenefitstome.第二：MBA的專業(yè)領(lǐng)域是中國非遺文化產(chǎn)業(yè)的短板，新的思維模型和專業(yè)能力可以讓企業(yè)更有發(fā)展前景；Two.AstheprofessionalfieldofMBAisstilltheweaknessoftheChineseculturalindustryofintangibleculturalheritage,newideologicalmodelsandprofessionalcapabilitieswillofferanenterprisemorepromisingprospects:在中國雙創(chuàng)的帶動下，文化產(chǎn)業(yè)不斷衍生新業(yè)態(tài)、新模式。但文化類“老字號、非物質(zhì)文化遺產(chǎn)”的產(chǎn)業(yè)化發(fā)展，在商業(yè)創(chuàng)新、品牌意識、營銷理念、管理機制、資本化等方面遠遠落后于其他影視、動漫等板塊。MBA的學習可以很好的彌補這些行業(yè)短板，獲得未來行業(yè)更好的核心競爭力。Drivenbythepolicyof“massentrepreneurshipandinnovationJChineseculturalindustryhaskeptgeneratingnewderivativebusinesspatternsandnewmodels.However,theindustrializationdevelopmentofthe“oldbusinessbrandsandintangibleculturalheritages”inthecategoryofculturehasfallenfarbehindthoseindustriesoffilms,comic&animation,andotherplatesintermsofbusinessinnovation,brandawareness,marketingconcepts,managementmechanismandcapitalization.ThestudyofMBAcanmakeupfortheseshortcomingsandhelpussecurebetterkeycompetitiveforcesinthefuture.第三：收獲了一更強的朋友和更優(yōu)質(zhì)的平臺資源；Three.Togainmorepowerfulfriendshipsandbetterplatformresources:首先我覺得“你的合作伙伴越強大，你的公司就會越成功，伙伴強、你才強”。MBA是管理精英的集合，我相信會在這里遇見更多有熱情和夢想的人，這些優(yōu)秀的人會讓我時時保持饑餓，讓我更加快速的成長，并獲得不同領(lǐng)域的專業(yè)意見與資源。Itismyconvictionthat"thestrongeryouworkingpartnersare5thebiggersuccessyourcompanywillget;thestrongeryourpartnersare,thestrongeryouwillbe."TheMBAprogramisalwaysanaggregateofmanagementelites.IbelieveIwillmeetmoreindividualsherewithgreatenthusiasmanddreams.Theseoutstandingpeoplewillmakemealwaysfeelinwantoflearning,stimulatemeinmygrowth,andprovidemewithprofessionalviewpointsandresourcesinvariousfields.第四：更強的綜合能力可以獲得更多的合伙話語權(quán)；Four.Astrongercomprehensivecapabilitycanhelpgetmorerighttospeakinpartnership:如今單打獨斗的年代已經(jīng)過去了，現(xiàn)在是合伙人的年代。企業(yè)除了按照各合伙人的資本分攤不同的權(quán)利和義務(wù)外，有“功勞”的合伙人在分配中才更有話語權(quán)。豐富的項目運作經(jīng)驗和行業(yè)履歷，對用戶、產(chǎn)品、市場的熟悉和了解，獲得資源或客戶的能力，擁有促進項目長遠發(fā)展必須具備的能力等等，都是成為一個不可或缺的合伙人必備的。Itisatimeofpartnersnowandnolongeratimeforsingleheroes.Apartfromsharingdifferentrightsandobligationsinproportiontoeachpartner'sdevotionofcapitals,thepartnersmakingmorecontributionsdeservemorerighttospeakinthedistribution.Itisindispensableforapartnertoownnotonlytheknowledgeandinsightofusers,productsandmarkets,butalsothecapabilitytoacquireresourcesorattractcustomersaswellasotheressentialabilitiesforaproject'slong-termdevelopment.第五：女人越獨立，活得越高級；Five.Themoreindependentawomanis,thebetterqualityoflifesheiscapableof:我相信：“女孩不能做一個繡花枕頭稻草包。讀書和不讀書的女人，過得是不一樣的人生！一個女人最高級的美和底氣是精神豐盈、內(nèi)心充實，不會因時間的推移而漸漸在生活中失控；是敢于活出自我，不需要用男人的價值來證明自己，是不懼怕時間和衰老，永遠美麗和堅強”。這些都是我繼續(xù)深造讀書的理由，MBA不是我的終點，但會是其中重要的一站。Itismybeliefthat“awomanshouldn'tbetheso-called"embroideredpillow9withnothinginthebrain.Awell-educatedwomanwillleadadifferentlifethananuneducatedone.Thehighestbeautyandqualityofawomanisexpressedinherrichesinspiritandmind.Suchawomanwillneverlosecontroloflifeastimegoesby;shewillbebravetobeherselfratherthanjustifiedbythemalevaluesystems;shewillneverbeafraidoftimeandsenilitybutbebeautifulandstrong-mindedforever.”Thesearethereasonsformetocontinuestudying.MBAisnotthefinaldestinationbutanimportantstopintheroadmapofmylifeplan.第六：階段合適，合伙人支持，有錢有閑。Six.Timeandmoneyallowedbyappropriatephraseandpartnershipsupport:目前項目階段穩(wěn)定，基本屬于穩(wěn)定收益，且在區(qū)域范圍內(nèi)已經(jīng)進入瓶頸期，同時有被國有文化企業(yè)收購的潛在性。計劃未來兩年除參與一些部隊后勤保障供應外，在現(xiàn)有的基礎(chǔ)上不會擴大化經(jīng)營。如未來需要深化業(yè)務(wù)線或異地擴張，都需要更大的平臺、資源與管理能力。合伙人認識與我個人一致，極力贊成我加深學習，擴大個人平臺。Atpresent,theprojectissteadyinitscurrentphasewithstableproceeds.Ithasenteredintothebottleneckperiodinlocalareas;meanwhile,itispotentiallytobeacquiredbyastate-ownedcultureenterprise.Exceptforsomelogisticalsuppliesformilitaries,itisnotscheduledtobeexpandedontheexistingbasisinthefollowingcoupleofyears.Ifitisgoingtobedeepenedinbusinesslinesorexpandedinotherplaces,greaterplatforms,resourcesandmanagementabilitieswillbeneeded.Allthepartnerssharethesameideawithmeinconsensusandstronglyagreetothecontinuedstudyandtheexpansionofpersonalplatformofmine.您哪些特質(zhì)適合就讀MBA項目?WhatareyourspecialqualitiesfortheMBAprogram?第一：有商學院學術(shù)理論與管理實踐相結(jié)合的能力；Firstofall,Ihavethespecialcapabilityofcombinedacademictheorieswithmanagementpracticesfromthebusinessinstitute:上海交通大學海外教育學院工作的一年時間里，一直堅持旁聽《中國商業(yè)地產(chǎn)總裁》、《商業(yè)互聯(lián)總裁班》、《國際商業(yè)零售總裁班》的EMBA課程；在后期實踐過程中，相關(guān)知識的轉(zhuǎn)化率明顯高過大部分正式學員。DuringtheyearintheOverseasInstituteofEducationofShanghaiJiaoTongUniversity,IinsistedonattendingtheEMBAclassesof"Presidents9ClassofChinaCommercialRealEstate/5"Presidents9ClassofCommercialInterconnection^and"Presidents9ClassofInternationalCommercialRetail“asanauditor;inthelaterclassesofpractice,mytransformationrateofrelevantknowledgeintopracticewasmuchhigherthanthemajorityoftheformalstudents.第二：有領(lǐng)悟能力與學習力，在數(shù)學、邏輯方面有特別好的優(yōu)勢，適合MBA學科；Secondly,Iampowerfulincomprehension&learning9coupledwithadvantageoustalentinmathandlogics,whichmakesmeastrongcandidateforMBAdisciplines:個人在數(shù)學方面曾經(jīng)獲得XXXXX,這對于在MasterofBusinessAdministration的應用統(tǒng)計(AppliedStatistics)>金融會計(FinancialAccounting)管理會計和控制」(ManagementAccountingandControl)>價格和市場(PricesandMarkets)等方面的學習有著先天的優(yōu)勢。IhavepersonallywonXXXXXinmath,thusmakingmecongenitallyadvantageousinsuchMBAtrainingsasAppliedStatistics,FinancialAccounting,ManagementAccountingandControl,andPricesandMarkets.第三：積極開朗，樂于溝通的性格，可以獲取利用更多的社會資源;Thirdly,myoptimistic,open-mindedandwillingpersonalitytocommunicateallowsmetheaccesstomoresocialresources:不可否認MBA平臺建立高質(zhì)量人際網(wǎng)絡(luò)的絕佳選擇。我性格開朗，不同于娛樂交流，我個人更樂于學術(shù)、經(jīng)驗與知識的交流。我相信在有限的時間里，我可以獲取更高質(zhì)量的重要資源。ThereisnodoubtthattheMBAplatformisthebestchanneltobuildingahigh-qualitysocialnetwork.Iamopen-mindedandmorepronetotheexchangeinacademicknowledgeandexperienceinsteadofentertainment.IbelieveIamabletogethigher-qualityresourcesofsignificancewithinalimitedtime.您對您未來十年的發(fā)展有何規(guī)劃?Whatisyourplanfordevelopmentinthefollowingtenyears?第一：孵化更多的匠人，讓更多的文化內(nèi)容產(chǎn)業(yè)化;Firstly,toincubatemoreexpertizedpeopleandindustrializemoreculturalelements:在我們現(xiàn)在的中華傳統(tǒng)美食孵化器已經(jīng)成為西安地區(qū)的文旅必到項目，成功孵化/打造出若干具有文化屬性的地區(qū)明星品牌。如陜西老匠人的“悅香驢蹄子面”成功發(fā)展到80多家連鎖店，中華老字號“喜娃肉夾饃”已經(jīng)跨多省份經(jīng)營等等。中華美食IP的孵化，這僅僅是我夢想的開始。未來我想活化更多的中華文化IP,如博物館、遺址文化版權(quán)的開發(fā)等等。Asamust-visitprojectnowadaysforculturaltouristsinXi'an,theChineseTraditionalFoodIncubatorhasincubatedandforgedmultiplelocalstarbrandsfeaturedbyculturalproperties.Forinstances,"YuexiangDonkey-footNoodle/9originallymadebyaskilledmanofShaanxi,hasdevelopedintoabusinesswithmorethan80chainstores;thevintagebrandof“XiwaChineseHamburger”hasspreadacrossprovinces.TheincubationofChinesefoodIPisjustthestartingpointofmydream.Inthefuture,I'mplanningtoactivatemoreIPsofChineseculturalelements,suchasthedevelopmentoftheculturalcopyrightsofmuseumsandrelics.第二：創(chuàng)造新的文化商業(yè)模式，讓其更有生命力并持續(xù)盈利；Secondly,tocreatenewculturalbusinessmodelsandmakethemmorerevitalizedandincreasinglyprofitable:在創(chuàng)辦“守藝人”美食孵化器的過程中，我們通過“重新算”創(chuàng)造了新的餐飲商業(yè)模型，避免了餐飲行業(yè)75%虧損的傳統(tǒng)概率，大量減少了創(chuàng)業(yè)風險與投資成本。未來我們相信，更好的“核心算法”與“跨界運營理念''會對行業(yè)產(chǎn)生更好的影響力;通過內(nèi)容創(chuàng)新、技術(shù)和產(chǎn)業(yè)鏈構(gòu)建創(chuàng)造新的文化生產(chǎn)方式和產(chǎn)品形態(tài)。我認為這將是一個非常有創(chuàng)造力、有意義的未來。Duringtheestablishmentofthefoodincubator“ArtKeeper(Shouyiren)Jwehadcreatednewfood&drinkbusinessmodelsthrough"recalculation^soastoavoidthetraditionalprobabilityoflossby75%inthecateringindustry,havinggreatlyreducedtheentrepreneurialrisksandinvestmentcosts.Inthefuture,weareconvincedthatbetter“corealgorithm"and"crossoveroperationconcepts"willbearbettereffectsontheindustryincreatingnewculturalproductionmeansandproductstypesbymeansofcontentinnovationandtheconstructionoftechni