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Unit1Advertising
Unit1Advertising1Learningaims1.Tolearnmoreaboutadswithdifferentreadingskillssuchasskimmingandscanning;2.Tolearnhowtoreadanexpositorywritingandwriteonelikethat;(說明文)Learningaims1.Tolearnmore2letsenjoyshortvideos!Video1Video2Leadinletsenjoyshortvideos!Vide3Whatdidyouwatchjustnow?AdvertisementsWhatdotheypersuadepeopletodo?BuyQingyangshampooAvoiddrunkdrivingWhatdidyouwatchjustnow?Ad4
Readthetextquicklyandanswerthefollowingquestions.1.Whatdoadstrytopersuadepeopletodo?2.WhatdoesPSAstandfor?3.WhatdoPSAsaimtodo?FastreadingReadthetextquicklyand5Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.ReadingfordetailsWhatisanadvertisement?Anad6Whatisanadvertisement?Placesnewspapers,magazines,theInternet,radio,televisionTypesCommercialadsPSAsWhatisanadvertisement?Place7commercialadsPSAscommercialadsPSAs8What’sthedifferencebetweencommercialadsandPSAs?
Commercialads---To___________________________________PSAs---To_________________educatepeoplesellthings;togetprofitsandmoney.What’sthedifferencebetwee9ReadPara3withthefollowingquestionsinyourmind:1.Doesanadvertisementtellpeoplethecompletetruth?2.Howdoesthewritesupporthisidea?3.Doesthewritemakeanyconclusion?ReadPara3withthefollowin10Doesanadvertisementtellpeoplethecompletetruth?Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.TwoexamplesWemustnotfallforthiskindoftrick!Subject/topicSupportingdetailsConclusionExpositorywriting(說明文)Doesanadvertisementtellpeo11123
Publicserviceadvertisements:Subject/topicSupportingdetailsConclusionPSAsaimstoteachusandhelpusleadbetterlives.Dealwithwidespreadsocialconcerns.EncouragepeopletosupportpublicserviceprojectsTeachushowtolivehealthylives.Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.examples123123Publicserviceadvertiseme12StructureofthewholepassageTopicAdvertisementsSupportingdetailsWhatisanadvertisement?ConclusionWhenitcomestoadvertisements,wemustalluseourintelligenceandnotbeaslavetothem!Doesanadvertisementtellpeoplethecompletetruth?Publicserviceadvertisements123Structureofthewholepassage13Expositorywriting(說明文)
paragh1paragh2paragh3paragh4paragh5paragh1paragh2paragh3paragh4paragh5(A)(B)Expositorywriting(說明文)paragh14Enjoyanadaboutfamily,andthenworkingroupstogiveanoutline(大綱)forapassagewiththetopic“
Familyisveryimportanttous.
”Trytousethestructurewe’vetalkedaboutinthisclass.Subject:Familyisveryimportanttous.
Supportingdetails:Conclusion:ApplicationEnjoyanadaboutfamily,and15ShowyouroutlineShowyouroutline16Subject/topicPart1:para_____SupportingdetailsPart2:para_____ConclusionPart3:para_____12~45SummaryFromthetextwecanlearnwhatan_________isandthe______ofthead.Besides,weknowthe________oftheCAsandPSAs.Therefore,whenitcomestoads,wemustuseour_________andnotbea________tothem.advertisementtypesdifferencesintelligenceslaveSubject/topicPart1:para_17HomeworkFinishthepassageabout“Familyisveryimportanttous”,usingthestructurewehavelearntthisclassin100words.HomeworkFinishthepassageabo18
Thankyou!
Thankyou!191.一個要將中國歸于中央集權(quán)下的專制一統(tǒng),一個要恢復(fù)天下到六國時代諸侯聯(lián)盟的松散政制。這看上去好像只是一個是否認同統(tǒng)一的歷史趨勢的問題,現(xiàn)代人常常站在統(tǒng)一的立場上去批判項羽,仿佛只有用鐵騎掃平了六國的秦王才算是一個民族英雄,其實問題并不這么簡單。2.從歷史的長時段看,統(tǒng)一的趨勢是無法阻遏的。從根本上說,它是中華民族發(fā)展到一定階段,文明內(nèi)部各部分長期交往整合的必然結(jié)果。問題只在以何種方式統(tǒng)一3.可以設(shè)想,即使沒有秦的武力,天下也終將歸于一體,這也為漢以后的歷史實際所一次次證明。無可否認的是,秦王的鐵騎確實使這一過程大大簡化了。看上去,歷史似乎少走了許多彎路,細想來卻又未必。4.先不說鐵騎下呻吟的民眾,是否也有追求自己那一點卑微的生活自由的權(quán)力,就是從文明的發(fā)展來說,統(tǒng)一的后果也有許多地方值得懷疑。5.中央集權(quán)確實加強了國家的權(quán)力,使秦漢帝國成為當(dāng)時世界上少有匹敵的強大力量。但是,作為代價,從原始社會時代開始積累起來的那一種有限民主(哪怕是統(tǒng)治階級內(nèi)部民主),也徹底喪失了。6.春秋戰(zhàn)國時期縱橫捭闔的士,逐漸變成了可以“倡優(yōu)畜之”的文人。當(dāng)秦軍焚燒著六國的宮殿,將天下一切珍奇全都劫掠匯聚向咸陽時,中華文明也就從多元變成了一元,從多中心變成了一個或最多兩三個中心(所謂“兩都”或“三都”)。7.燕京之所以成為當(dāng)年第一流的綜合性大學(xué),更有賴司徒確立的辦學(xué)方向,一開始就使燕京彌漫著濃厚的學(xué)術(shù)自由、思想自由的空氣。8.今天,我們將一些傳統(tǒng)節(jié)日提高到法定節(jié)假日的高度,也應(yīng)該在傳統(tǒng)節(jié)日中注入時代的精神風(fēng)貌、時代的人文習(xí)俗,而不是單純地重復(fù)過去的節(jié)俗。1.一個要將中國歸于中央集權(quán)下的專制一統(tǒng),一個要恢復(fù)天下到六20Unit1Advertising
Unit1Advertising21Learningaims1.Tolearnmoreaboutadswithdifferentreadingskillssuchasskimmingandscanning;2.Tolearnhowtoreadanexpositorywritingandwriteonelikethat;(說明文)Learningaims1.Tolearnmore22letsenjoyshortvideos!Video1Video2Leadinletsenjoyshortvideos!Vide23Whatdidyouwatchjustnow?AdvertisementsWhatdotheypersuadepeopletodo?BuyQingyangshampooAvoiddrunkdrivingWhatdidyouwatchjustnow?Ad24
Readthetextquicklyandanswerthefollowingquestions.1.Whatdoadstrytopersuadepeopletodo?2.WhatdoesPSAstandfor?3.WhatdoPSAsaimtodo?FastreadingReadthetextquicklyand25Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.ReadingfordetailsWhatisanadvertisement?Anad26Whatisanadvertisement?Placesnewspapers,magazines,theInternet,radio,televisionTypesCommercialadsPSAsWhatisanadvertisement?Place27commercialadsPSAscommercialadsPSAs28What’sthedifferencebetweencommercialadsandPSAs?
Commercialads---To___________________________________PSAs---To_________________educatepeoplesellthings;togetprofitsandmoney.What’sthedifferencebetwee29ReadPara3withthefollowingquestionsinyourmind:1.Doesanadvertisementtellpeoplethecompletetruth?2.Howdoesthewritesupporthisidea?3.Doesthewritemakeanyconclusion?ReadPara3withthefollowin30Doesanadvertisementtellpeoplethecompletetruth?Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.TwoexamplesWemustnotfallforthiskindoftrick!Subject/topicSupportingdetailsConclusionExpositorywriting(說明文)Doesanadvertisementtellpeo31123
Publicserviceadvertisements:Subject/topicSupportingdetailsConclusionPSAsaimstoteachusandhelpusleadbetterlives.Dealwithwidespreadsocialconcerns.EncouragepeopletosupportpublicserviceprojectsTeachushowtolivehealthylives.Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.examples123123Publicserviceadvertiseme32StructureofthewholepassageTopicAdvertisementsSupportingdetailsWhatisanadvertisement?ConclusionWhenitcomestoadvertisements,wemustalluseourintelligenceandnotbeaslavetothem!Doesanadvertisementtellpeoplethecompletetruth?Publicserviceadvertisements123Structureofthewholepassage33Expositorywriting(說明文)
paragh1paragh2paragh3paragh4paragh5paragh1paragh2paragh3paragh4paragh5(A)(B)Expositorywriting(說明文)paragh34Enjoyanadaboutfamily,andthenworkingroupstogiveanoutline(大綱)forapassagewiththetopic“
Familyisveryimportanttous.
”Trytousethestructurewe’vetalkedaboutinthisclass.Subject:Familyisveryimportanttous.
Supportingdetails:Conclusion:ApplicationEnjoyanadaboutfamily,and35ShowyouroutlineShowyouroutline36Subject/topicPart1:para_____SupportingdetailsPart2:para_____ConclusionPart3:para_____12~45SummaryFromthetextwecanlearnwhatan_________isandthe______ofthead.Besides,weknowthe________oftheCAsandPSAs.Therefore,whenitcomestoads,wemustuseour_________andnotbea________tothem.advertisementtypesdifferencesintelligenceslaveSubject/topicPart1:para_37HomeworkFinishthepassa
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