商務英語寫作教案第一次課

沈陽大學科技工程學院教 案2011～2012學年第2學期課程名稱：商務英語寫作學生所在專業(yè)、班級： 10人教師姓名：劉淑偉教師職稱： 講師“商務英語寫作”課程綜述本課程的主要內(nèi)容：本課程以商務英語寫作技巧和能力訓練為主要內(nèi)容5為了激發(fā)學生自主學習的積極性和加強學生實際應用能力的訓練，本課程的每個單元設有4個板塊：HavingaClearPicture(摸清門道)、ShowingYourTalentSlightly(初OpeningtheTreasureDisplayingYourProwessFully本課程與其他課程的關系：商務英語寫作課程的先修課程為英語專業(yè)基礎課程和國際貿(mào)易實務、人力資源管理等相關專業(yè)課程，后續(xù)課程為經(jīng)貿(mào)英語翻譯等課程。本課程總學時(學分)數(shù)：總學時48學時，學分3分。本課程的考核方式：無期末考試總成績構成上交項目作業(yè)（每堂課根據(jù)情況選擇抽交51050%。只有紙質版或只有電子版只能得到一半成績。簡歷展示（電子版和匯報表現(xiàn)部分各占10，合計占總分的20商業(yè)演講（電子版和臺前演講表現(xiàn)部分各占10，合計占總分的20課堂紀律、回答問題等，占總分的10%。本課程的教材：無，商務英語內(nèi)容的變化比較快，很多教材重點講述地是經(jīng)貿(mào)英語，形成本課程的教學內(nèi)容。本課程的主要參考書：房玉清、馬國志、鞠媛媛、黃薇等胡文仲，吳禎福編授課章節(jié)名稱教學目的與要求

課程介紹和商務英語寫作的技巧 第1次課學時讓學生了解課程性質、教學目標、課程授課計劃、考核方式等內(nèi)容教學重點 商務英語寫作的原則和方教學難點 商務英語寫作的技巧思考題與作業(yè)教學內(nèi)容、設計與時間安排：

第一節(jié)課程介紹1介紹本門課程的課程性質、教學目標、課程授課計劃、考核方式等內(nèi)容。 約20分鐘IntroductionandRequirementstotheCourseandsts’PreparationIntroductionofthecourseYourroles?Masteringtheprinciplesofwritingandusingtheseprinciplesintopractice.Masteringnecessaryknowledgeforinternationalbusinessandbeingabletouseintopractice.Masteringwords,phrases,anddrillsmostfrequentlyusedinforeignbusiness.2、寫作技巧和原則： 約25分鐘BusinessWritingPrinciples:重語言檔次打造。受眾對象選擇A/Pleasereadthefollowingexamplesandtellmewhichisbetterandgiveyourreason.DearMr.Piper:RecentlyIhadthepleasureofvisitingtheIdealHomeExhibitionwhereIsawasampleofyourplastictitleflooring.Thistypeoffloorwould,Ithink,besuitableonthethegroundfloorofthehouseshere.Inreplyweareventuringtowriteyouforadditionalinformationconcerningsaidcommodity.Wewouldbepleasedtoknowthecoloursanddesignswhichyouareinapositiontosupplyfromstock,thediscountyouallow,andthespecialpreparationsneededfortheunderflooring.Iftheinformationyousupplyisfavorabletoourneeds,weshouldconsiderplacinganorderwithyou.Hopingtohearfromyoubyreturnmail.Sincerely,DearMr.Piper:WeareinterestinginyourplastictitleflooringdisplayedattheIdealHomeExhibition.Pleasetelluswhetheryoucansupplythemfromstock.Also,pleasegiveusthefollowinginformation:(1)Whatspecialpreparationwouldbenecessaryfortheunderflooring?(2)Arethetitleslikelytobeaffectedbyrisingdampness?Inwhatcolorsanddesignscanthetitlesbesupplied?Acataloguewouldappreciated.ArediscountsgivenforordersamountingtoU>S>$100,000orWewouldappreciateyourpromptreply.Sincerely,DearSirs,Webegtoacknowledgereceiptofyouresteemedinquiryofthe3rdinst.,forwhichwethankyou.Weencloseherewithourillustratedpricelist.Asyouwillnoteonpursuingitourplastickitchenwareissuperiortoanyotheronthemarketandourpricesandtermsarecompetitive.Ifyouwishtoensuredeliverybyspringitwillbenecessarytoplaceyourorderassoonaspossibleasthedemandisheavy.Hopingtobefavoredwithyourearlyinstructions.Yoursfaithfully,DearSirs,ThankyouforyourinquiryofMay3.WearesendingyoutherequestedpriceWealsoenclosedetailsofourtermsandconditionsofsale.Asyouevidentlyrealize,plastickitchenwareisheretostay--ithasalreadyreplacedtheheavymetal,glass,andchina-wareinthemodernkitchen.Dealerswhohavemadespecialwindow-displaysofourbrightlycoloredwarehavereportedgoodsalesevenduringthisseasonwhenhardwaresalesareusuallyattheirlowest.Afterstudyingourpricesandourliberalterms,youwillunderstandwhyweareworkingtocapacitytomeetthedemand.Wewouldsuggestyou,therefore,letusreceiveyourbytheendofthemonth,especiallyifyouareinterestinginhavingastockoftheseattractivelinesbyearlyspring.Welookforwardtotheopportunityofservingyou.Yoursfaithfully,

第二節(jié)寫作技巧和原則B/CharacteristicsofWriting: 約20分鐘Thereismorecontrolinthewritingprocess.Writingencouragesdeliberationandprecisioninphrasing,fixesresponsibilityforauthorship,permitseditingandreview,topreventdistortionandconsequentmisunderstandings,anditproducesalegallyvalidrecord.Itismechanicallyefficient.Messagescanbesetdownbyhandordictated,andcanbeconvenientlytranscribed,translated,transmitted,filedandretrieved.Copiesinanynumberarealsoeasytomakeanddistributedatrelativelylowcost.Thisisespeciallytrueinemail.Itisconvenient.Thewritercandohiswritingordictatingataconvenienttime.Conversely,thereceiverofthecorrespondencecanputitasideuntilreadytogiveitattention.Thereadercanalsorereadthemessageandmakeportionsforfuturereference.C/Theabsenceofimmediateresponseistheprimaryreasonforstudyingwrittencommunication.Itisofvitalimportanceforustowriteeffectivelyinthecourseofforeigntradebecause: 約25分鐘Effectivewrittencommunicationisthelifelineofmodernbusinessanditismoresoforinternationaltrade.Agreatdealofimportandexportbusinessisconductedthroughwrittencommunication.Anypieceofwritingyoudorepresentsyou.Sinceyouarenotthereinperson,thereaderformsaninitialimpressionofyouoryourcorporationthroughthestyleofyourwritingandthroughyourlanguage.Inordertopresentacorrectimageofyouoryourcorporation,youmustbeagood,effectivecommunicator.Writingleavesapermanentrecord.Greatcaremustbetaken,asanythinginwritingcanbeusedtosealacontractorcan,incaseofadispute,beusedasareasonforbreakingacontract.Effectivewrittencommunicationsavesmoney,timeandenergy.“Don’tjustwrite.Communicate!”Communicationisnotaproduct(suchasaletter),butaprocess,andprocessimplieschange.Incommunicationitisnotwhatwepresentthatisimportant,butwhatourreader(s)p