三星對決LG：柔性智能手機(jī)之爭

LG：柔性智能手機(jī)之爭MeetTheFirstFlexibleSmartphoneFromLGThemomentyou’veallbeenwaitingforithere—possibly.LGElectronicshasrolledoutwhatitsaysisthefirstmobiledevicethatcanbebentoutofshapeorpressedflatontoadesk.一款柔性手機(jī)，該手機(jī)可彎曲，也可放在桌面上壓平。It’saneatpartytrick,butLGalongwiththatotherflexi-phonefrontrunnerSamsung,willbecarefullywatchinghowconsumerstakethesedevicesupbeforespendingmoretomakethembendanyfurther.LG們能進(jìn)一步彎曲之前，將慎重觀看消費(fèi)者對此類設(shè)備的承受程度。Thisweek,LGElectronicslaunchedwhatit’scallingtheworld’sfirstflexiblesmartphone,thesix-inch,gently-curvingGFlex.ItwentonsaleinSouthKoreaandwillstayontheshelvesfor10days,withanot-so-gentlepriceof$940.IfandwhenLGbringsittotheU.S.inearly2022,aspokesmansaysthepricewithcarriercontractswouldbeonparwithotherhigh-endsmartphones.ItgoesonsaleinHongKongonDec.13,andFranceinFebruary2022withFranceTelecom本周，LGGFlex，610940LG20221213Orange20222LGrepresentativesstoppedbyForbes’sSanFranciscoofficeonWednesdaytogiveademooftheGFlex,andshowoffitsflexiblequalities.LGGFlex進(jìn)展了一番演示，并展現(xiàn)了它的柔性特色。Actually,“flexible”isasubjectivehere.Placethecurvedphonefacedownonalevelsurfaceandyoucanpressitflat.Trytobendeachendwithyourfingersanditwillgivewaysomewhat.WhenIaskedifthedevicecouldbendrighttheotherway,LGspokesmanChazAbbottmanaged,withsomeeffort,togetittogivealittlemore.實(shí)際上，這里的“柔性”具有主觀性。把彎起的手機(jī)面朝下放在水平外表上，你當(dāng)我問到這款設(shè)備是否能在另一個(gè)方向彎曲時(shí)，LG·阿博特〔ChazAbbott〕用了點(diǎn)力氣，讓手機(jī)更彎了一點(diǎn)。TheGFlexistheproductofyearsofresearchanddevelopment,withLGandarchrivalSamsungthebigdevicemakersrushingtobethefirsttobringacurvedphonetomarket.Therehadbeenrumorsin2022thatsuchphoneswouldhitshelvesearlierthannow,andtherearevariousreasonswhyit’stakenthislong.First,executivesneedtobeconfidentthesekindsofdeviceswillactuallysell.LG’sCTOSkottAhntoldmeearlierthisyearthatitwashardtotellifconsumerswantedphoneswithcurvedscreens,nevermindphonesthatwereflexible.是多年研發(fā)的成果，個(gè)推出曲面手機(jī)的公司。2022這類設(shè)備實(shí)際上將能夠銷售。LG〔SkottAhn〕今年早些Curvedphonesfitthefacenicelywhenyou’retalking,theybringthemicclosersothatyourvoicesoundsclear,andthecurveddisplaymakesforaslightlymoreenjoyablemovie-watchingexperience.PlusthatpliabilitymakestheGFlexalittlemoredurablewhenit’sdroppedorknocked.It’sanopenquestion,though,whetherLG’smanufacturingeffortswillpayoffinsales,andtheywerebigefforts.GFlex更耐用。然而，LG定論?！癐ttookawhiletogetthemanufacturingtoolsinplace,”saidAbbott,addingthatLGhadtobuyandmakeitsownmachinerytomanufacturetheflexiblephones.LG制造自己的機(jī)器設(shè)備，以生產(chǎn)柔性手機(jī)。Anotherchallengewasincreatingdisplaysthatcanbendoverandover.TheGFlexcontainsaplasticOLEDdisplay,coveredbyathinglasscoatingfromLGChemGFlex承受塑料OLEDLG寧公司〔Corning〕生產(chǎn)。UniversalDisplay,whichdoesjointdevelopmentonflexiblescreenswithSamsungandLG.TheotherchallengeismakingsureplasticOLEDdisplayscanwithstandthetemperaturesforprocessingsubstratesontop.美國通用顯示器公司〔UniversalDisplay〕技術(shù)商品化副總裁賈尼斯·馬翁〔JaniceMahon〕LGOLEDLGOLED示屏能夠經(jīng)受住加工疊加在其上的基板時(shí)的溫度。Samsung’sowncurveddevice,theRound,curveshorizontallyandisinafixedposition,makingitanearlystepinthegradualevolutionflexibledevices.“Welookatthewholeflexiblewholeopportunityasbeingakintolearningtocrawl,thenwalk,thenlearningtorunamarathon,”saidUniversalDisplay’sMahon.“Thefirstflexibledisplaysonthemarketwillbeputintoafixed,rigidembodiment,curvedintoasmartphone.”They’llaimtobebetteronformfactorandergonomics.“Thosearebenefitsatthefirststage,”shesaid.Eventuallythetechnologywillbecomemorerobustandmanufacturerscantakesmallstepstowardssomethingmoreadvanced,likeapenwithascreenthatrollsout.(SeetheconceptimagefromUniversalDisplaybelow.)GALAXYRound為橫向彎曲，且彎曲弧度固定，在向柔性〔參見下面的通用顯示器公司的概念產(chǎn)品圖片〕。Mahonbelievestheworldisthreetofiveyearsawayfromsomethinglikethisconceptpen.Infact,arecentpatentfilingbySamsungshoesaverysimilar,pen-likedevicewithapull-out,flexibledisplay.Mahonsaysresearchersarecurrentlylookingatusecasesforflexibledisplaysinpens,wearabletechnologyandevenfabrics.筆、可穿戴技術(shù)甚至織物上的使用案例。LG’sRamchanWoo,headofthecompany’smobileproductplanningdivision,saidatalauncheventfortheGFlexonTuesdaythathesawsmartphonesmovingtowards“curved,bendable,foldable,andwearable”devices,buthedidn’telaborateonhowLGwouldfurtherdevelopitsflexibledevicetechnology.LGRamchanWoo在本周二GFlex的公布會(huì)上表示，LGMightLGbringoutasmallerversionofabendablephone?“Theengineersfigurethatthesix-inchdisplayisoptimalforthatcurvature,”Abbottanswered.LG6對這類可彎曲手機(jī)來說是最適宜的?！卑⒉┨卮饛?fù)道。FornowLGistargetingearlyadoptersandpeoplewholikewatchingmoviesorplayinggamesontheirphones.“Thatcontentcouldbeviewedmoreeasilyinanimmersivedisplay,”headded.Theproofwillbeinunitsales,whichisprobablywhyLGissittingtight,andnotsayingverymuchaboutwheretheGFlexmightgofromhere.眼下，LG眼下，LG在一款沉醉式顯示屏上看起來會(huì)更加輕松?！彼a(bǔ)充說。證據(jù)就是銷量，這可能LGGFlexmachinerymachinery[m?”?i:n?ri]videon.n.機(jī)械；機(jī)器；機(jī)構(gòu)；機(jī)械裝置rival[”raiv?l]videon.n.vt.與…vi.adj.競爭的consumer[k?n”sju:m?]videon.n.消費(fèi)者；用戶，顧客substrate[”s?bstreit]videon.n.基質(zhì)；基片；底層〔等于substratum〕；