BEC 商務(wù)英語(yǔ)初級(jí) 第4單元課件

BECPreliminaryModule44.1Internationalbusiness國(guó)際商務(wù)Focus學(xué)習(xí)重點(diǎn)熟悉有關(guān)國(guó)際商務(wù)話題的詞匯掌握關(guān)于國(guó)際貿(mào)易方面的話題練習(xí)在聽(tīng)力和閱讀過(guò)程中尋找具體信息掌握情態(tài)動(dòng)詞can,could,should的用法Newwords&Expressionsimportn.vi.&vt.進(jìn)口exportn.vi.&vt.出口competitorn.競(jìng)爭(zhēng)對(duì)手wholesalern.批發(fā)商warehousen.倉(cāng)庫(kù)audioproduct音響產(chǎn)品bann.&vt.禁令fashionindustrycrisis服裝行業(yè)危機(jī)Newwords&Expressionscommissionern.委員spokeswomann.女發(fā)言人hugelosses巨大損失resignn.vi.&vt.辭職garmentn.服裝（成衣）clothingblockade服裝封鎖infavourof支持、贊成disastrousadj.損失慘重的，災(zāi)難的Newwords&Expressionsimportcontrol進(jìn)口控制importquotas進(jìn)口配額compromisen.妥協(xié)，折中，讓步stockexchange證券交易所appealtosb.對(duì)……有吸引力availableadj.有空的，能得到的dossiern.檔案，卷宗flatadj.沒(méi)電的，平面的Newwords&Expressionsembarrassingadj.令人尷尬的in-housemagazine內(nèi)部雜志participantn.參加者stressfuladj.有壓力的，緊迫的moderatorn.會(huì)議主持人pressthemutebutton按下靜音鍵reflecton有損聲譽(yù)，招來(lái)非議teleconferencen.遠(yuǎn)程電話會(huì)議Newwords&Expressionsproducern.生產(chǎn)商

wholesalern.批發(fā)商

customern.顧客

retailern.零售商

warehousen.倉(cāng)庫(kù)

consumern.消費(fèi)者

competitorn.競(jìng)爭(zhēng)對(duì)手

customsn.海關(guān)

portn.港口

clothingn.服裝Reading:Fashionindustrycrisisafter

EUimportbanBackgroundKnowledge1.WhatisEU?EU是EuropeanUnion的縮寫(xiě)，由歐洲共同體(EuropeanCommunities)發(fā)展而來(lái)，是一個(gè)集政治實(shí)體和經(jīng)濟(jì)實(shí)體于一身、在世界上具有重要影響的區(qū)域一體化組織。歐盟的統(tǒng)一貨幣為歐元(Euro)，2002年1月1日零時(shí)歐元正式流通。截止2008年1月1日，歐元區(qū)成員國(guó)有15個(gè)。BackgroundKnowledge2.WhatisChristmasseason?圣誕季節(jié)通常指從12月初到第二年的元月6號(hào)這段時(shí)間，商家會(huì)利用這段時(shí)間進(jìn)行商品促銷活動(dòng)，相當(dāng)于我國(guó)的傳統(tǒng)節(jié)日春節(jié)。BackgroundKnowledge3.H&M.

H&M.是全球時(shí)裝零售連鎖巨頭，來(lái)自瑞典的連鎖服裝店Hemmes&Mauritz的縮寫(xiě)。公司成立于1947年，總部設(shè)在斯德哥爾摩，是歐洲最大的服裝零售商。

4.ZaraZara：成立于1975年，目前在全球排名第三，西班牙排名第一的服裝零售商。在全球56個(gè)國(guó)家擁有超過(guò)兩千家以上的服裝連鎖店。BackgroundKnowledgeC&AC&A：著名連鎖平價(jià)時(shí)裝零售品牌，公司于1841年在荷蘭成立。C&A提供“時(shí)尚你選擇”(Fashionyouchoose)引領(lǐng)時(shí)尚潮流，滿足不同生活方式的目標(biāo)消費(fèi)群的特殊需求。Reading:Fashionindustrycrisisafter

EUimportbanTopicsentenceTheFashionindustryinEuropeisfacingitsbiggestcrisisinrecenthistory.CausesTheintroductionofimportcontrolsinJunebytheEuropeanTradeCommissionerEffects1.manysmallcompaniesaresuffering…2.someEuropeancountriesareinfavouroftheimportrestrictions.3.Mr.Mandelsonisindilemma(adifficultposition).TextStructureAnalysisListening:Viewsonimportcontrols

對(duì)控制進(jìn)口的看法ProsandCons:贊成與反對(duì)的理由1.pros:befortheimportcontrols2.cons:beagainstimportcontrolsSpeaking:Importedgoods進(jìn)口商品DiscussionWhydoestheEuropeancompany,H&MimportclothingandshoesfromChina?Importedgoods進(jìn)口商品SupportedideasThequalityofthegoodsisbetter.It’sdifficulttofindEuropeanmanufacturers.Thepriceislower.ForeigndesignsappealtoEuropeans.Thegoodsaremadeveryquickly.Othercountriescansupplyinlargequantities.Grammar:Modalverbs:

can/couldandshouldFunctionsofModalverbs:can/couldandshould1.ability2.possibility3.assertion4.permission5.offer6.request7.recommendation8.adviceReading:Business2business:globalcommunication商務(wù)之間：全球通訊NewWordsandExpressionsTeleconferencen.電話會(huì)議face-to-facemeeting見(jiàn)面會(huì)virtualmeeting虛擬會(huì)議participantn.參加者stressfuladj.有壓力的agendan.日程documentn.文件moderatorn.（會(huì)議等）主持人tipn.技巧；小費(fèi)TextStructureAnalysisTopicSentenceTeleconferencingisagreatwaytoconnectpeoplewhoworkindifferentpartsoftheworld.Reasons1.cheaper,2.quicker,3.moreinformalPreparation1.findadate,2.specifythelocaltime3.limitthenumberofparticipants4.sendoutagendaanddocumentsTips1.bemoderator,2.alwayssayyourname3.pressthe‘mute’buttonwhilelisteningtoothers’talking4.2Businesscommunications商務(wù)溝通Focus學(xué)習(xí)重點(diǎn)熟悉與商務(wù)溝通相關(guān)的話題學(xué)習(xí)掌握如何進(jìn)行商務(wù)溝通的相關(guān)技能練習(xí)在聽(tīng)力過(guò)程中尋找具體信息學(xué)習(xí)掌握will的用法掌握回復(fù)投訴信的寫(xiě)法Newwords&Expressionsprintercartridges打印墨盒descriptionn.種類；性質(zhì)；描述passthemessageonto把留言給……complaintn.投訴cancelvt.取消extensionnumber分機(jī)號(hào)碼pharmaceuticalsn.醫(yī)藥用品Newwords&Expressionsbudgetn.預(yù)算plasmascreenTV等離子電視freightforwarder貨運(yùn)商distributorn.發(fā)行人，銷售商containern.集裝箱productionmanager生產(chǎn)經(jīng)理，廠長(zhǎng)Madrid馬德里（西班牙首都）Speaking：Onthephone打電話

CallingThisis…,of…It’s…of…Hello,I’dliketospeakto…I’dliketospeakto…,please.CanIleavehimamessage?I’llcallbacklater.I’llgiveit(thenumber)toyou.Speaking：OnthephoneResponse…CanIhelpyou?Who’scalling,please?Wouldyouliketoleaveamessage?I’mafraid…isnotinherofficeatthemoment.CanItakeamessage?I’llaskhimtocallyouwhenhe/shegetsback.Doeshe/shehaveyournumber?I’llpassyourmessageonto…Speaking：OfficeSupplies辦公用品penciln.鉛筆erasern.橡皮rulern.尺子rubberband橡皮筋penn.鋼筆ball-penn.圓珠筆envelopen.信封stationeryn.信紙，文具paper紙OfficeSupplies辦公用品calculatorn.計(jì)算器diaryn.記事簿staplen.訂書(shū)釘staplern.訂書(shū)機(jī)scissorsn.剪刀pinn.大頭針clipn.回形針tapen.膠帶gluen.膠水pasten.漿糊OfficeSupplies辦公用品computern.電腦/laptopn.筆記本電腦printern.打印機(jī)printercartridgen.打印墨盒faxmachinen.傳真機(jī)photocopymachinen.復(fù)印機(jī)shreddern.碎紙機(jī)projectorn.投影儀telephonen.電話Writing:Dealingwithcomplaints

處理顧客投訴UsefullanguageIapologisefor…Pleaseacceptmyapologiesfor…Iwouldliketoapologiesefor…Unfortunately…Theproblemwasdueto…DealingwithcomplaintsWehadaproblemwith…Iwouldliketooffer…Icanoffer…Pleaseaccept…SampleDearMr

Paxman,Iapologiseforthefactthatyourorderhasnotarrivedyet.Unfortunately,thisisaperiodofveryhighdemand,andourusualsupplieriscausingussomeproblems.However,wenowhavealloftheitemsyourequestedandwearealreadytosendyourorder.Becauseofthisdelay,Iwouldlike