行銷課件：我身處何境

行銷課件：我身處何境？

行銷課件：我身處何境？

我的企業(yè)正在從何處構(gòu)筑整體價(jià)值？

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我在擔(dān)任以下角色所占用的時(shí)間〔％〕：

首席執(zhí)行管﹑財(cái)務(wù)總監(jiān)﹑營銷總監(jiān)﹑運(yùn)營總監(jiān)等？

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資產(chǎn)與資源目錄

我自己與我的團(tuán)隊(duì)成員所擁有的技能與能力。

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財(cái)政實(shí)力

當(dāng)前財(cái)政情況﹑可用資本

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其他資產(chǎn)

銷售能力﹑戰(zhàn)略關(guān)系

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可用資源

設(shè)備﹑空間﹑未被充沛利用的高技能勞動(dòng)力

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我的主要營銷伎倆是什么？〔我的“跳板〞〕

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次要營銷伎倆是什么？

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從哪里贏得我的前途？

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我的轉(zhuǎn)換率〔conversionrate〕《

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發(fā)生在什么時(shí)期？

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我現(xiàn)在擁有多少客戶？

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我平均接受多少訂單？

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與客戶交易的平均頻率是多少？

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我的獨(dú)特賣點(diǎn)〔USP〕是什么？

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