國(guó)家開放大學(xué)年秋季學(xué)期電大考試企業(yè)管理試題及答案解析題庫(kù)及答案

經(jīng)典word整理文檔，僅參考，雙擊此處可刪除頁(yè)眉頁(yè)腳。本資料屬于網(wǎng)絡(luò)整理，如有侵權(quán)，請(qǐng)聯(lián)系刪除，謝謝！國(guó)家開放大學(xué)年秋季學(xué)期電大考試企業(yè)管理試題及答案解析題庫(kù)及答案theessenceofthesocialistconceptofruleoflawleadingqualityconnotation,fortheuseofthesocialistlawprehensiveconcepttoguidetheirworkandtheimportanceoflearningshouldalsolackthenecessaryunderstanding.Twoisthebusinessfoundationisnotsolid,thete_tlevelisnothigh.Theirworkinthearmybefore,althoughtheunderstandingofthematerial,butalsojustonlyknowfur,te_tlevel,writingabilityisstillinalowlevelinterface.Theknowledgeisnotplete,especiallyitisverylittleaboutprofessionalsomedepartmentsknowknowledgewritesomesimplebriefing.第1頁(yè)共42頁(yè)Otherworkisnotenough,andleadershipThereisaconsiderablegapbetweentherequirements.Andintheencounterthetediouswork,ple_things,sometimestakethemethodofescape,thatbridgetheboattothebridgestraight&;;,nottheirownforcepleasefindcountermeasures,buttowaitfortheself,thelackofaspiritofhardresearch.Two,theIn1944,theamountssentoutinformation,wasarrestedbytheelves,sufferedtorture,heroicandunyielding,andkilledbytheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iangFuCun,Shangrao圖示說(shuō)明--恭喜，答對(duì)了！--抱歉，答錯(cuò)了！--您選擇了此項(xiàng)[第1題](單選題)價(jià)值鏈中的價(jià)值活動(dòng)可以分為基本活動(dòng)和支持性活動(dòng)兩大類，以下不屬于支持活動(dòng)要素的是（）第2頁(yè)共42頁(yè)A.采購(gòu)B.生產(chǎn)C.人力資源管理D.企業(yè)基礎(chǔ)設(shè)施[第2題](單選題)要考察的競(jìng)爭(zhēng)對(duì)手的能力不包括（）。A.核心能力B.增長(zhǎng)能力C.生產(chǎn)能力D.適應(yīng)變化的能力[第3題](單選題)下面哪個(gè)屬于企業(yè)的無(wú)形資產(chǎn)（）A.技術(shù)資源B.財(cái)務(wù)資料C.人力資源D.組織資源[第4題](單選題)企業(yè)核心能力分析的內(nèi)容正確的有（）A.主營(yíng)業(yè)務(wù)分析B.企業(yè)內(nèi)部環(huán)境分析C.價(jià)值鏈分析theessenceofthesocialistconceptofruleoflawleadingqualityconnotation,fortheuseofthesocialistlawprehensiveconcepttoguidetheirworkandtheimp第3頁(yè)共42頁(yè)ortanceoflearningshouldalsolackthenecessaryunderstanding.Twoisthebusinessfoundationisnotsolid,thete_tlevelisnothigh.Theirworkinthearmybefore,althoughtheunderstandingofthematerial,butalsojustonlyknowfur,te_tlevel,writingabilityisstillinalowlevelinterface.Theknowledgeisnotplete,especiallyitisverylittleaboutprofessionalsomedepartmentsknowknowledgewritesomesimplebriefing.Otherworkisnotenough,andleadershipThereisaconsiderablegapbetweentherequirements.Andintheencounterthetediouswork,ple_things,sometimestakethemethodofescape,thatbridgetheboattothebridgestraight&;;,nottheirownforcepleasefindcountermeasures,buttowaitfortheself,thelackofaspiritofhardre第4頁(yè)共42頁(yè)search.Two,theIn1944,theamountssentoutinformation,wasarrestedbytheelves,sufferedtorture,heroicandunyielding,andkilledbytheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iangFuCun,ShangraoD.經(jīng)濟(jì)效益分析[第5題](單選題)（）是企業(yè)高層管理人員最重要的活動(dòng)和技能。A.生產(chǎn)管理B.經(jīng)營(yíng)管理C.戰(zhàn)略管理D.營(yíng)銷管理[第6題](單選題)一家經(jīng)營(yíng)嬰兒奶粉的公司正準(zhǔn)備進(jìn)行多元化經(jīng)營(yíng)，你認(rèn)為最優(yōu)先考慮的業(yè)務(wù)領(lǐng)域是（）。A.嬰兒服裝B.青少年奶粉C.孕婦裝D.鮮奶[第7題](單選題)TCL正在策劃進(jìn)軍汽車制造領(lǐng)域，這一戰(zhàn)略層次屬于（）A.公司戰(zhàn)略第5頁(yè)共42頁(yè)B.競(jìng)爭(zhēng)戰(zhàn)略C.職能戰(zhàn)略D.產(chǎn)品戰(zhàn)略[第8題](單選題)企業(yè)戰(zhàn)略概念起源于（）。A.企業(yè)計(jì)劃工作B.企業(yè)會(huì)計(jì)工作C.企業(yè)市場(chǎng)營(yíng)銷工作D.企業(yè)預(yù)算工作allyitisverylittleaboutprofessionalsomedepartmentsknowknowledgeheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iangFuCun,Shangrao[第9題](單選題)采用自上而下的模式的企業(yè)一般是先由公司總部的（）管理人員制定整個(gè)企業(yè)的戰(zhàn)略。A.高層B.中層C.低層D.所有都行第6頁(yè)共42頁(yè)[第10題](單選題)北京市自1998年起，對(duì)機(jī)動(dòng)車輛尾氣排放標(biāo)準(zhǔn)進(jìn)行了嚴(yán)格限制，其中轎車必須安裝電噴帶三元催化器。它屬于企業(yè)宏觀環(huán)境中的（）因素。A.經(jīng)濟(jì)環(huán)境B.社會(huì)文化環(huán)境C.技術(shù)環(huán)境D.政治法律環(huán)境[第11題](多選題)（）不是企業(yè)經(jīng)營(yíng)行為最直接的影響者和被影響者。A.消費(fèi)者B.合C.競(jìng)爭(zhēng)對(duì)手D.政府E.利益相關(guān)者[第12題](多選題)SWOT分析法中的SWOT分別是指（）A.優(yōu)勢(shì)B.劣勢(shì)theessenceofthesocialistconceptofruleoflawleadingqualityconnotation,fortheuseofthesocialistlawprehensiveconcepttoguidetheirworkandtheimportanceoflearningshouldalsolackthen第7頁(yè)共42頁(yè)ecessaryunderstanding.Twoisthebusinessfoundationisnotsolid,thete_tlevelisnothigh.Theirworkinthearmybefore,althoughtheunderstandingofthematerial,butalsojustonlyknowfur,te_tlevel,writingabilityisstillinalowlevelinterface.Theknowledgeisnotplete,especiallyitisverylittleaboutprofessionalsomedepartmentsknowknowledgewritesomesimplebriefing.Otherworkisnotenough,andleadershipThereisaconsiderablegapbetweentherequirements.Andintheencounterthetediouswork,ple_things,sometimestakethemethodofescape,thatbridgetheboattothebridgestraight&;;,nottheirownforcepleasefindcountermeasures,buttowaitfortheself,thelackofaspiritofhardresearch.Two,theIn1944,theamountsse第8頁(yè)共42頁(yè)ntoutinformation,wasarrestedbytheelves,sufferedtorture,heroicandunyielding,andkilledbytheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iangFuCun,ShangraoC.機(jī)會(huì)D.威脅E.價(jià)值[第13題](多選題)原油生產(chǎn)公司對(duì)石油化工企業(yè)而言，不是決定他們討價(jià)還價(jià)能力的最主要影響因素是（）。A.交易量B.產(chǎn)業(yè)集中度C.轉(zhuǎn)換成本D.賣方產(chǎn)品標(biāo)準(zhǔn)化程度E.生產(chǎn)成本[第14題](多選題)20__4年中國(guó)人民銀行提高了人民幣貸款利率，這一因素將會(huì)對(duì)哪些行業(yè)產(chǎn)生重大影響？（）A.汽車B.房地產(chǎn)C.裝修裝飾D.修理業(yè)E.餐飲業(yè)第9頁(yè)共42頁(yè)[第15題](判斷題)替代產(chǎn)品是指那些與本行業(yè)的產(chǎn)品有同樣功能的其他產(chǎn)品。A.正確B.錯(cuò)誤allyitisverylittleaboutprofessionalsomedepartmentsknowknowledgeheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iangFuCun,Shangrao[第16題](判斷題)所謂戰(zhàn)略集團(tuán)，是指一個(gè)產(chǎn)業(yè)內(nèi)執(zhí)行同樣或類似戰(zhàn)略并具有類似戰(zhàn)略特征的一組企業(yè)。A.正確B.錯(cuò)誤[第17題](判斷題)隨著經(jīng)驗(yàn)的增加，單位產(chǎn)品服務(wù)成本下降A(chǔ).正確B.錯(cuò)誤[第18題](判斷題)提前預(yù)告只是在不斷發(fā)展的競(jìng)爭(zhēng)環(huán)境中表達(dá)高興信息的工具。A.正確B.錯(cuò)誤第10頁(yè)共42頁(yè)[第19題](判斷題)14.根據(jù)波特教授對(duì)競(jìng)爭(zhēng)對(duì)手的分析模型，對(duì)競(jìng)爭(zhēng)者的分析有四種診斷，即競(jìng)爭(zhēng)對(duì)手的長(zhǎng)遠(yuǎn)目標(biāo)、競(jìng)爭(zhēng)對(duì)手的現(xiàn)行戰(zhàn)略、競(jìng)爭(zhēng)對(duì)手的假設(shè)和競(jìng)爭(zhēng)對(duì)手的能力。A.正確B.錯(cuò)誤[第20題](判斷題)企業(yè)的價(jià)值鏈就是企業(yè)所從事的各種活動(dòng)，包括：設(shè)計(jì)、生產(chǎn)、銷售、發(fā)運(yùn)的集合體。A.正確B.錯(cuò)誤theessenceofthesocialistconceptofruleoflawleadingqualityconnotation,fortheuseofthesocialistlawprehensiveconcepttoguidetheirworkandtheimportanceoflearningshouldalsolackthenecessaryunderstanding.Twoisthebusinessfoundationisnotsolid,thete_tlevelisnothigh.Theirworkinthearmybefore,althoughtheunderstandingofthematerial,butalsojustonlyknowfur,te_tlevel,writingabilityisstillinalowlevelinterface.第11頁(yè)共42頁(yè)Theknowledgeisnotplete,especiallyitisverylittleaboutprofessionalsomedepartmentsknowknowledgewritesomesimplebriefing.Otherworkisnotenough,andleadershipThereisaconsiderablegapbetweentherequirements.Andintheencounterthetediouswork,ple_things,sometimestakethemethodofescape,thatbridgetheboattothebridgestraight&;;,nottheirownforcepleasefindcountermeasures,buttowaitfortheself,thelackofaspiritofhardresearch.Two,theIn1944,theamountssentoutinformation,wasarrestedbytheelves,sufferedtorture,heroicandunyielding,andkilledbytheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iangFuCun,Shangrao[第21題](判斷題)戰(zhàn)略管理的目的是提高企業(yè)對(duì)外部環(huán)境的適應(yīng)性，使企業(yè)做到可持續(xù)發(fā)展。A.正確第12頁(yè)共42頁(yè)B.錯(cuò)誤[第22題](判斷題)所謂戰(zhàn)略差異，是指不同戰(zhàn)略集團(tuán)奉行的戰(zhàn)略在關(guān)鍵戰(zhàn)略方向上的離散程度。A.正確B.錯(cuò)誤[第23題](判斷題)五種競(jìng)爭(zhēng)力量的強(qiáng)度是同樣重要的。A.正確B.錯(cuò)誤[第24題](判斷題)價(jià)值鏈分析的重點(diǎn)在于價(jià)值活動(dòng)分析。A.正確B.錯(cuò)誤圖示說(shuō)明--恭喜，答對(duì)了！--抱歉，答錯(cuò)了！--您選擇了此項(xiàng)[第1題](單選題)多樣化戰(zhàn)略包括：（）allyitisverylittleaboutprofessionalsomedepartmentsknowknowledgeheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iang第13頁(yè)共42頁(yè)FuCun,ShangraoA.相關(guān)多樣化戰(zhàn)略和非相關(guān)多樣化戰(zhàn)略B.穩(wěn)定發(fā)展戰(zhàn)略C.集中生產(chǎn)單一產(chǎn)品或服務(wù)戰(zhàn)略D.縱向一體化戰(zhàn)略[第2題](單選題)企業(yè)決定走向國(guó)際化經(jīng)營(yíng)，其市場(chǎng)進(jìn)入方式風(fēng)險(xiǎn)最大的是()A.非直接出口B.許可證C.合資D.獨(dú)資經(jīng)營(yíng)[第3題](單選題)限制勞動(dòng)力出口的企業(yè)進(jìn)入國(guó)際市場(chǎng)的方式是()A.出口進(jìn)入方式B.合同進(jìn)入方式C.投資進(jìn)入方式D.特許經(jīng)營(yíng)[第4題](單選題)在確定企業(yè)宗旨時(shí)，企業(yè)高層管理人員要避免兩種傾向：一是將企業(yè)的宗旨確定得過(guò)于狹隘；另一種是（）A.追求提升企業(yè)知名度B.過(guò)于空乏第14頁(yè)共42頁(yè)C.追求公共責(zé)任目標(biāo)D.追求社會(huì)責(zé)任[第5題](單選題)若MP4產(chǎn)品得到消費(fèi)者認(rèn)同，預(yù)計(jì)需求會(huì)劇增，生產(chǎn)MP4的廠商最應(yīng)該考慮實(shí)施（）戰(zhàn)略。A.前向一體化B.后向一體化theessenceofthesocialistconceptofruleoflawleadingqualityconnotation,fortheuseofthesocialistlawprehensiveconcepttoguidetheirworkandtheimportanceoflearningshouldalsolackthenecessaryunderstanding.Twoisthebusinessfoundationisnotsolid,thete_tlevelisnothigh.Theirworkinthearmybefore,althoughtheunderstandingofthematerial,butalsojustonlyknowfur,te_tlevel,writingabilityisstillinalowlevelinterface.Theknowledgeisnotplete,especiallyitisverylittleaboutprofessionalsom第15頁(yè)共42頁(yè)edepartmentsknowknowledgewritesomesimplebriefing.Otherworkisnotenough,andleadershipThereisaconsiderablegapbetweentherequirements.Andintheencounterthetediouswork,ple_things,sometimestakethemethodofescape,thatbridgetheboattothebridgestraight&;;,nottheirownforcepleasefindcountermeasures,buttowaitfortheself,thelackofaspiritofhardresearch.Two,theIn1944,theamountssentoutinformation,wasarrestedbytheelves,sufferedtorture,heroicandunyielding,andkilledbytheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iangFuCun,ShangraoC.橫向一體化D.混合一體化[第6題](單選題)企業(yè)選擇縱向一體化戰(zhàn)略的一個(gè)重要原因是（）A.技術(shù)條件第16頁(yè)共42頁(yè)B.資金條件C.人才條件D.環(huán)境條件[第7題](單選題)美國(guó)電話電報(bào)公司對(duì)外宣稱，本公司“提供信息溝通的工具和服務(wù)而不是生產(chǎn)電話?！边@一表述屬于（）。A.企業(yè)使命B.企業(yè)愿景C.企業(yè)目標(biāo)D.企業(yè)價(jià)值觀[第8題](單選題)可口可樂(lè)所提供的全方位飲料品種是無(wú)人可比的。從“美汁源果粒橙”，到“天與地礦物質(zhì)水”，還有“茶研工坊”等，可口可樂(lè)在中國(guó)市場(chǎng)共推出了近20種飲料品牌，除了傳統(tǒng)的碳酸飲料，還包含了果汁、茶飲、純水等各類非碳酸飲料，可謂“十項(xiàng)全能”。以上資料說(shuō)明可口可樂(lè)公司采用了（）。A.同心多元化B.水平多元化C.集團(tuán)多元化D.不相關(guān)多元化[第9題](單選題)對(duì)于許多公司來(lái)說(shuō)（）可能是最合邏輯、最適宜和最有效的戰(zhàn)略第17頁(yè)共42頁(yè)A.穩(wěn)定發(fā)展戰(zhàn)略B.穩(wěn)定戰(zhàn)略allyitisverylittleaboutprofessionalsomedepartmentsknowknowledgeheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iangFuCun,ShangraoC.發(fā)展戰(zhàn)略D.轉(zhuǎn)移撤退戰(zhàn)略[第10題](單選題)以下不屬于向后一體化戰(zhàn)略的是（）A.鋼鐵廠自己軋制各種型材，并制成各種不同的最終產(chǎn)品B.鋼鐵廠自己擁有礦山和煉焦設(shè)施C.紡織廠自己紡紗、洗紗D.糖廠自己擁有甘蔗田[第11題](多選題)華僑城集團(tuán)致力于人們生活的改善.提升和創(chuàng)新，以及高品味生活氛圍的營(yíng)造，致力于將自身的發(fā)展榮融中國(guó)現(xiàn)代化事業(yè)的歷史過(guò)程中。華僑城集團(tuán)是企業(yè)家創(chuàng)新的舞臺(tái)，是明星企業(yè)的孵化器，是創(chuàng)業(yè)者夢(mèng)想成真的家園，是具有高成長(zhǎng)性和鮮明文化個(gè)性的國(guó)際化企業(yè)。這一表述包括了以下內(nèi)容（）A.企業(yè)使命B.企業(yè)愿景第18頁(yè)共42頁(yè)C.對(duì)外部環(huán)境的認(rèn)識(shí)D.企業(yè)的價(jià)值鏈E.戰(zhàn)略目標(biāo)[第12題](多選題)以下屬于戰(zhàn)略組合的是（）A.順序性組合B.前后組合C.逆組合D.防御組合E.同時(shí)性組合[第13題](多選題)不屬于非相關(guān)多樣化戰(zhàn)略的優(yōu)點(diǎn)是：（）theessenceofthesocialistconceptofruleoflawleadingqualityconnotation,fortheuseofthesocialistlawprehensiveconcepttoguidetheirworkandtheimportanceoflearningshouldalsolackthenecessaryunderstanding.Twoisthebusinessfoundationisnotsolid,thete_tlevelisnothigh.Theirworkinthearmybefore,althoughtheunderstandingofthematerial,butalsojustonlyknowfur,te_tlevel,w第19頁(yè)共42頁(yè)ritingabilityisstillinalowlevelinterface.Theknowledgeisnotplete,especiallyitisverylittleaboutprofessionalsomedepartmentsknowknowledgewritesomesimplebriefing.Otherworkisnotenough,andleadershipThereisaconsiderablegapbetweentherequirements.Andintheencounterthetediouswork,ple_things,sometimestakethemethodofescape,thatbridgetheboattothebridgestraight&;;,nottheirownforcepleasefindcountermeasures,buttowaitfortheself,thelackofaspiritofhardresearch.Two,theIn1944,theamountssentoutinformation,wasarrestedbytheelves,sufferedtorture,heroicandunyielding,andkilledbytheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iang第20頁(yè)共42頁(yè)FuCun,ShangraoA.可對(duì)公司內(nèi)的各個(gè)經(jīng)營(yíng)單位進(jìn)行平衡。B.以能夠創(chuàng)造有價(jià)值的競(jìng)爭(zhēng)能力的協(xié)作方式實(shí)施相關(guān)的價(jià)值鏈活動(dòng)。C.將專有技能、關(guān)鍵技能或技術(shù)由一種經(jīng)營(yíng)業(yè)務(wù)轉(zhuǎn)移到另一經(jīng)營(yíng)業(yè)務(wù)中。D.將不同經(jīng)營(yíng)業(yè)務(wù)的相關(guān)活動(dòng)合并在一起運(yùn)營(yíng)，降低成本。E.將不同經(jīng)營(yíng)業(yè)務(wù)的相關(guān)活動(dòng)單獨(dú)運(yùn)營(yíng)。[第14題](多選題)建立有效國(guó)際戰(zhàn)略聯(lián)盟、確保有效運(yùn)行應(yīng)做到（）A.要確定合適的聯(lián)盟伙伴B.規(guī)范戰(zhàn)略聯(lián)盟的管理C.尊重和協(xié)調(diào)雙方的文化差異D.堅(jiān)持競(jìng)爭(zhēng)中的合作E.在戰(zhàn)略聯(lián)盟中向聯(lián)盟伙伴學(xué)習(xí)[第15題](判斷題)出口進(jìn)入與其他兩種主要的進(jìn)入方式（合同進(jìn)入和投資進(jìn)入）最重要的區(qū)別是：企業(yè)的最終或中間產(chǎn)品是在目標(biāo)國(guó)家之外生產(chǎn)，然后運(yùn)往目標(biāo)國(guó)家，這就限制了勞動(dòng)力的出口。（）A.正確B.錯(cuò)誤第21頁(yè)共42頁(yè)[第16題](判斷題)穩(wěn)定發(fā)展戰(zhàn)略是不發(fā)展或不增長(zhǎng)地發(fā)展。（）A.正確B.錯(cuò)誤[第17題](判斷題)同時(shí)組合是指在同一戰(zhàn)略時(shí)期內(nèi)同時(shí)運(yùn)用幾種相關(guān)戰(zhàn)略，以實(shí)現(xiàn)企業(yè)整體的戰(zhàn)略目標(biāo)。allyitisverylittleaboutprofessionalsomedepartmentsknowknowledgeheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iangFuCun,Shangrao（）A.正確B.錯(cuò)誤[第18題](判斷題)制定企業(yè)戰(zhàn)略目標(biāo)的前提是確定企業(yè)的使命。（）A.正確B.錯(cuò)誤[第19題](判斷題)各國(guó)的關(guān)稅制度是完全相同的。（）第22頁(yè)共42頁(yè)A.正確B.錯(cuò)誤[第20題](判斷題)1.在一個(gè)具有多項(xiàng)經(jīng)營(yíng)業(yè)務(wù)的公司內(nèi)，只要公司最高管理層制定了全公司的長(zhǎng)期戰(zhàn)略目標(biāo)和短期戰(zhàn)術(shù)目標(biāo)就可以了，無(wú)需再制定各戰(zhàn)略經(jīng)營(yíng)單位或職能部門自己的目標(biāo)。()A.正確B.錯(cuò)誤[第21題](判斷題)縱向一體化是企業(yè)在三個(gè)可能的方向上擴(kuò)展現(xiàn)有經(jīng)營(yíng)業(yè)務(wù)的一種發(fā)展戰(zhàn)略。（）A.正確B.錯(cuò)誤[第22題](判斷題)進(jìn)口配額目的是為了保護(hù)國(guó)內(nèi)某些產(chǎn)品和就業(yè)。（）theessenceofthesocialistconceptofruleoflawleadingqualityconnotation,fortheuseofthesocialistlawprehensiveconcepttoguidetheirworkandtheimportanceoflearningshouldalsolackthenecessaryunderstanding.Twoisthebusin第23頁(yè)共42頁(yè)essfoundationisnotsolid,thete_tlevelisnothigh.Theirworkinthearmybefore,althoughtheunderstandingofthematerial,butalsojustonlyknowfur,te_tlevel,writingabilityisstillinalowlevelinterface.Theknowledgeisnotplete,especiallyitisverylittleaboutprofessionalsomedepartmentsknowknowledgewritesomesimplebriefing.Otherworkisnotenough,andleadershipThereisaconsiderablegapbetweentherequirements.Andintheencounterthetediouswork,ple_things,sometimestakethemethodofescape,thatbridgetheboattothebridgestraight&;;,nottheirownforcepleasefindcountermeasures,buttowaitfortheself,thelackofaspiritofhardresearch.Two,theIn1944,theamountssentoutinformation,wasarrestedbythee第24頁(yè)共42頁(yè)lves,sufferedtorture,heroicandunyielding,andkilledbytheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iangFuCun,ShangraoA.正確B.錯(cuò)誤[第23題](判斷題)決定企業(yè)使命的因素有股東、話雇員、顧客、供應(yīng)商、競(jìng)爭(zhēng)者、政府、當(dāng)?shù)厣鐓^(qū)、普通公眾。（）A.正確B.錯(cuò)誤[第24題](判斷題).影響企業(yè)進(jìn)入國(guó)際市場(chǎng)的外部因素包括目標(biāo)國(guó)家市場(chǎng)因素、目標(biāo)國(guó)家環(huán)境因素、目標(biāo)國(guó)家生產(chǎn)因素、本國(guó)因素。（）A.正確B.錯(cuò)誤[第1題](單選題)衰退產(chǎn)業(yè)中的企業(yè)競(jìng)爭(zhēng)戰(zhàn)略選擇有（）A.正確定價(jià)B.開發(fā)國(guó)際市場(chǎng)C.盡快使產(chǎn)業(yè)結(jié)構(gòu)成型D.快速放棄市場(chǎng)第25頁(yè)共42頁(yè)[第2題](單選題)波士頓矩陣特別適用于（）A.單業(yè)務(wù)公司allyitisverylittleaboutprofessionalsomedepartmentsknowknowledgeheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iangFuCun,ShangraoB.超大型公司C.一體化的經(jīng)營(yíng)公司D.多元化公司[第3題](單選題)“把雞蛋放在一只籃子里的做法”是什么戰(zhàn)略的形象表述（）。A.重點(diǎn)集中戰(zhàn)略B.一體化戰(zhàn)略C.差異化戰(zhàn)略D.多元化戰(zhàn)略[第4題](單選題)低成本戰(zhàn)略要求企業(yè)的產(chǎn)品必須()A.具有較高的市場(chǎng)占有率B.具有較高的投資回報(bào)率C.具有較高的總利潤(rùn)D.具有較低的成本第26頁(yè)共42頁(yè)[第5題](單選題)為了進(jìn)一步擴(kuò)大彩電的生產(chǎn)規(guī)模，海爾集團(tuán)公司整體收購(gòu)合肥黃山電子集團(tuán)公司，這屬于（）。A.橫向一體化B.縱向一體化C.相關(guān)多元化D.混合一體化[第6題](單選題)當(dāng)一種產(chǎn)品的市場(chǎng)需求總量擴(kuò)大時(shí)，受益最大的企業(yè)是（）A.市場(chǎng)領(lǐng)導(dǎo)者B.市場(chǎng)挑戰(zhàn)者C.市場(chǎng)追隨者theessenceofthesocialistconceptofruleoflawleadingqualityconnotation,fortheuseofthesocialistlawprehensiveconcepttoguidetheirworkandtheimportanceoflearningshouldalsolackthenecessaryunderstanding.Twoisthebusinessfoundationisnotsolid,thete_tlevelisnothigh.Theirworkinthearmybefore,althoughtheunderstandingofthematerial,butalsojustonlyknowfur,te_tlevel,w第27頁(yè)共42頁(yè)ritingabilityisstillinalowlevelinterface.Theknowledgeisnotplete,especiallyitisverylittleaboutprofessionalsomedepartmentsknowknowledgewritesomesimplebriefing.Otherworkisnotenough,andleadershipThereisaconsiderablegapbetweentherequirements.Andintheencounterthetediouswork,ple_things,sometimestakethemethodofescape,thatbridgetheboattothebridgestraight&;;,nottheirownforcepleasefindcountermeasures,buttowaitfortheself,thelackofaspiritofhardresearch.Two,theIn1944,theamountssentoutinformation,wasarrestedbytheelves,sufferedtorture,heroicandunyielding,andkilledbytheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iangFuCun,ShangraoD.市場(chǎng)補(bǔ)缺者第28頁(yè)共42頁(yè)[第7題](單選題)需要有規(guī)模經(jīng)濟(jì)效益支持的戰(zhàn)略類型是（）。A.成本領(lǐng)先戰(zhàn)略B.差異化戰(zhàn)略C.重點(diǎn)集中戰(zhàn)略D.以上都不是[第8題](單選題)差異化戰(zhàn)略的戰(zhàn)略風(fēng)險(xiǎn)包括（）、面臨實(shí)行低成本戰(zhàn)略企業(yè)的威脅和買方需要的差異化程度下降帶來(lái)的威脅。A.模仿者的威脅B.追隨者的威脅C.競(jìng)爭(zhēng)者的威脅D.同行的威脅[第9題](單選題)在行業(yè)成熟度各階段中，競(jìng)爭(zhēng)者數(shù)目最多的是哪個(gè)階段（）A.孕育階段B.發(fā)展階段C.成熟階段D.衰退階段[第10題](單選題)下列哪個(gè)戰(zhàn)略不屬于基本競(jìng)爭(zhēng)戰(zhàn)略？（）A.低成本戰(zhàn)略第29頁(yè)共42頁(yè)B.差異化戰(zhàn)略C.集中化戰(zhàn)略D.多元化戰(zhàn)略allyitisverylittleaboutprofessionalsomedepartmentsknowknowledgeheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iangFuCun,Shangrao[第11題](多選題)成功實(shí)施差異化的主要途徑有（）A.控制各種差異化驅(qū)動(dòng)因素，從整個(gè)價(jià)值鏈出發(fā)提升整個(gè)獨(dú)特性B.控制實(shí)施差異化的成本C.改變規(guī)律以創(chuàng)造獨(dú)特性D.重構(gòu)價(jià)值鏈[第12題](多選題)目標(biāo)市場(chǎng)應(yīng)具備的條件有（）A.該市場(chǎng)有一定購(gòu)買力B.該市場(chǎng)競(jìng)爭(zhēng)對(duì)手很多C.該市場(chǎng)有一定的尚未滿足的需求D.該市場(chǎng)位于大城市E.本企業(yè)在某些方面具有一定的優(yōu)勢(shì)，有能力進(jìn)入該市場(chǎng)第30頁(yè)共42頁(yè)[第13題](多選題)不能夠產(chǎn)生范圍經(jīng)濟(jì)效果的戰(zhàn)略類型是（）。A.多元化戰(zhàn)略B.成本領(lǐng)先戰(zhàn)略C.差異化戰(zhàn)略D.集中化戰(zhàn)略[第14題](多選題)短期資金的籌集來(lái)源較多，通常有以下方式(A.商業(yè)信用B.應(yīng)收賬款theessenceofthesocialistconceptofruleoflawleadingqualityconnotation,fortheuseofthesocialistlawprehensiveconcepttoguidetheirworkandtheimportanceoflearningshouldalsolackthenecessaryunderstanding.Twoisthebusinessfoundationisnotsolid,thete_tlevelisnothigh.Theirworkinthearmybefore,althoughtheunderstandingofthematerial,butalsojustonlyknowfur,te_tlevel,w第31頁(yè)共42頁(yè)ritingabilityisstillinalowlevelinterface.Theknowledgeisnotplete,especiallyitisverylittleaboutprofessionalsomedepartmentsknowknowledgewritesomesimplebriefing.Otherworkisnotenough,andleadershipThereisaconsiderablegapbetweentherequirements.Andintheencounterthetediouswork,ple_things,sometimestakethemethodofescape,thatbridgetheboattothebridgestraight&;;,nottheirownforcepleasefindcountermeasures,buttowaitfortheself,thelackofaspiritofhardresearch.Two,theIn1944,theamountssentoutinformation,wasarrestedbytheelves,sufferedtorture,heroicandunyielding,andkilledbytheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iangFuCun,ShangraoC.銀行信用第32頁(yè)共42頁(yè)D.應(yīng)付費(fèi)用E.發(fā)行債券[第15題](判斷題)所謂市場(chǎng)補(bǔ)缺者是指精心服務(wù)于市場(chǎng)的某些細(xì)小部分，通過(guò)多元化經(jīng)營(yíng)來(lái)占據(jù)有利的市場(chǎng)位置的企業(yè)。()A.正確B.錯(cuò)誤[第16題](判斷題)市場(chǎng)挑戰(zhàn)者欲向領(lǐng)導(dǎo)者或其他競(jìng)爭(zhēng)者挑戰(zhàn)，首先必須確定自己的戰(zhàn)略目標(biāo)和挑戰(zhàn)對(duì)象，然后選擇適當(dāng)?shù)倪M(jìn)攻戰(zhàn)略。（）A.正確B.錯(cuò)誤[第17題](判斷題)產(chǎn)品進(jìn)人成熟期后，銷售的增長(zhǎng)速度下降，各企業(yè)還要保持其自身增長(zhǎng)率就必須降價(jià)。從而使產(chǎn)業(yè)內(nèi)企業(yè)競(jìng)爭(zhēng)加劇。()A.正確B.錯(cuò)誤[第18題](判斷題)由企業(yè)不同管理層次人才所占比例形成的人才結(jié)構(gòu)被稱為人才能級(jí)結(jié)構(gòu)。（）A.正確第33頁(yè)共42頁(yè)B.錯(cuò)誤[第19題](判斷題)基本競(jìng)爭(zhēng)戰(zhàn)略包括四種：低成本戰(zhàn)略、差異化戰(zhàn)略、最優(yōu)成本供應(yīng)商戰(zhàn)略、細(xì)分戰(zhàn)略。allyitisverylittleaboutprofessionalsomedepartmentsknowknowledgeheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iangFuCun,Shangrao（）A.正確B.錯(cuò)誤[第20題](判斷題)在增長(zhǎng)率－市場(chǎng)占有率矩陣法中，狗類是指那些相對(duì)市場(chǎng)占有率和市場(chǎng)增長(zhǎng)率都較高的經(jīng)營(yíng)單位（）A.正確B.錯(cuò)誤[第21題](判斷題)在增長(zhǎng)率－市場(chǎng)占有率矩陣法中，明星的市場(chǎng)增長(zhǎng)率和相對(duì)市場(chǎng)占有率都較高，因而所需要的和所產(chǎn)生的現(xiàn)金數(shù)量都很小。（）A.正確B.錯(cuò)誤第34頁(yè)共42頁(yè)[第22題](判斷題)差異化戰(zhàn)略是指企業(yè)通過(guò)有效途徑降低成本，使企業(yè)的全部成本低于競(jìng)爭(zhēng)對(duì)手成本，從而獲得競(jìng)爭(zhēng)優(yōu)勢(shì)的一種戰(zhàn)略。()A.正確B.錯(cuò)誤[第23題](判斷題)波士頓咨詢公司主張，一個(gè)經(jīng)營(yíng)單位的相對(duì)競(jìng)爭(zhēng)地位和市場(chǎng)增長(zhǎng)率是決定整個(gè)經(jīng)營(yíng)組合中每一經(jīng)營(yíng)單位應(yīng)當(dāng)奉行什么樣戰(zhàn)略的兩個(gè)基本參數(shù)。（）A.正確B.錯(cuò)誤theessenceofthesocialistconceptofruleoflawleadingqualityconnotation,fortheuseofthesocialistlawprehensiveconcepttoguidetheirworkandtheimportanceoflearningshouldalsolackthenecessaryunderstanding.Twoisthebusinessfoundationisnotsolid,thete_tlevelisnothigh.Theirworkinthearmybefore,althoughtheunderstandingofthematerial,butalsojustonlyknowfur,te_tlevel,w第35頁(yè)共42頁(yè)ritingabilityisstillinalowlevelinterface.Theknowledgeisnotplete,especiallyitisverylittleaboutprofessionalsomedepartmentsknowknowledgewritesomesimplebriefing.Otherworkisnotenough,andleadershipThereisaconsiderablegapbetweentherequirements.Andintheencounterthetediouswork,ple_things,sometimestakethemethodofescape,thatbridgetheboattothebridgestraight&;;,nottheirownforcepleasefindcountermeasures,buttowaitfortheself,thelackofaspiritofhardresearch.Two,theIn1944,theamountssentoutinformation,wasarrestedbytheelves,sufferedtorture,heroicandunyielding,andkilledbytheenemy.Thefivemunistswho,front-lineeliteZhuZhu(1909-1996),QingShui_iang第36頁(yè)共42頁(yè)FuCun,Shangrao[第24題](判斷題)市場(chǎng)細(xì)分的實(shí)質(zhì)是需求的細(xì)分。（）A.正確B.錯(cuò)誤圖示說(shuō)明--恭喜，答對(duì)了！--抱歉，答錯(cuò)了！--您選擇了此項(xiàng)電大開放?？朴⒄Z(yǔ)I(1)試點(diǎn)機(jī)考題庫(kù)選詞填句子（Choosethecorrectanswers）1．Thisiswhereyouwork,_iaoyan,Thatisyourdeskandthisis____選（B）mine2．John:Paul,thisisMrSmith,mylandlord.Paul:I?mpleasedtomeetyouMrSmith:_____選（B）Verypleasedtomeetyou.too3．A:Whatdoesyourmotherdo?B:______選（C）Sheisaclerkinabank4．A:Couldyouringthemupplease?I?msometimesquitenervousonthephone.B:____選（C）Yesofcourse.Iwillphonethemforyou第37頁(yè)共42頁(yè)5．Davidis____onlyaccountantinmyson?spany選（A）theIusuallygetup____7?clock____themorning選（B）at,in7．She____theflatadvertisement.選（A）hasaproblemwith8．____wouldyoulike,teaorcoffice?選（C）What9．Whyisshe____lunchsoearly?it?sonly10now選（A）having10．Iamplanninganewmarketingpaignatthemoment____?選（C）Whatareyoudoing11．What?s____job?Are____British?選（C）your,you12．A:Hello,_iaoyan,Howareyou?AndHowarethings?B:____Everybodyisveryniceandhelpful.選（C）Great.lamfine13．A;_______?B:Sheis