沃爾瑪(Wal-Mart)是由美國(guó)零售業(yè)的傳奇色彩人物山姆沃

Unittwovalues

TheRichestManInAmericanDownHomeTeachingProcedurePart1

BackgroundinformationPart2warm-upPart3TextOrganizationPart4globalreadingPart5LanguageStudyThediscountking:SamMooreWaltonSamnotonlymakesyoudreambigbutinspiresyoutofollowyourdreamsHowmuchdoyouknowaboutWal-Mart?沃爾瑪（Wal-Mart）是由美國(guó)零售業(yè)的傳奇色彩人物山姆沃爾頓創(chuàng)建的。1951年，農(nóng)民出身的山姆沃爾頓在美國(guó)中西部本頓威爾小鎮(zhèn)盤下第一家雜貨店，至1960年已在本頓威爾小鎮(zhèn)周圍地區(qū)開設(shè)了15家商店，年?duì)I業(yè)總額達(dá)到140萬(wàn)美元。當(dāng)時(shí)正值折扣店連鎖經(jīng)營(yíng)理念在美國(guó)零售業(yè)萌芽發(fā)展，山姆沃爾頓經(jīng)過兩年時(shí)間的考察調(diào)研，毅然從雜貨店轉(zhuǎn)向百貨業(yè)，于1962年在阿肯色州羅杰斯城開辦了第一家名為“Wal-Mart”（沃爾瑪）百貨商店，并打出了“售價(jià)最低”“保證滿意”的企業(yè)經(jīng)營(yíng)理念和對(duì)顧客的承諾。

從此以后，沃爾瑪不斷開店擴(kuò)張，1990年成為美國(guó)第一大零售商。1991年沃爾瑪在墨西哥城開業(yè)，開始進(jìn)入海外市場(chǎng)后、先后進(jìn)入波多黎各、加拿大、阿根廷、巴西、中國(guó)、德國(guó)、韓國(guó)和英國(guó)市場(chǎng)，經(jīng)過短短的10年，2001年的年銷售總額達(dá)2198.1億美元，一躍成為世界最大的零售商和世界最大的企業(yè)。

沃爾瑪于1996年進(jìn)入中國(guó)市場(chǎng)，至2005年底已在中國(guó)開設(shè)了52家大型連鎖超市。Warm-upactivityFormgroupsofthreeorfourtodiscusstherichestpeopleyouhaveknownandtelleachotherwhatvaluesthesepeopleholddear.Possibleanswerforyou:Greatpeoplearebright,creativeandenergetic,andsharethefollowingvalues:

Integrityandhonesty

Passionforcustomers,partners,andtechnology

Openandrespectfulwithothersanddedicatedtomakingthembetter

WillingnesstotakeonbigchallengesandseethemthroughSelfcritical,questioningandcommittedtopersonalexcellenceandselfimprovement

Accountableforcommitments,results,andqualitytocustomers,shareholders,partnersandemployees.

Invitationlettershowtowriteformalinvitations?seepage61Aninformalinvitationletter:Dearlucy,TrentandIareplanningadinnerpartyonSaturday,June14,atseven-thirty.We’dverymuchliketohaveyoucome.Suchalongtimehaspassedsincewe’veallbeentogether!Pleaseletusknowifyouwillbeabletojoinus.Affectionately,BarbaraAformatofformalinvitationletterDearsir／madam

ORGANIZATIONwouldverymuchliketohavesomeonefromyourcompanyspeakatourconferenceonTOPIC.

AsyoumaybeawarethemissionofourassociationistopromoteWHAT.Manyofourmembersareinterestedintheachievementsyourcompanyhasmadein.

Enclosedisourpreliminaryschedulefortheconferencewhichwillbereviewedinweeks.I'llcallyouDATEtoseewhofromyourcompanywouldbewillingtospeaktous.Icanassureyouthatwe'llmakeeverythingconvenienttothespeaker.

Sincerelyyours

MakingInvitations

InDailyLifeMakinginvitations發(fā)出邀請(qǐng)："DoyouhaveanyplannextFridaynight?Wearehavingsomefriendsoverforadinnerparty.Wouldyouliketojoinus?"Or"AreyoufreenextFridaynight?"Or"AreyoudoinganythingFridaynight?""Wouldyoubeinterestedincomingtoourhousethatnight?""HowdoyouliketojoinourpartFridaynight"Acceptinginvitations接受邀請(qǐng)：Someoneasks:"Wouldyouliketo..."You:"I'dloveto,thankyou."or"That'sverykindofyou,thanks."or"Itsoundsgreat,thankyou."or"Thatwillbelovely,thankyou."Someoneasks:"Doyouliketogoingtothemovietheaterwithusthisafternoon?""What'sgreat,thankyou."or"Whatagoodidea,thankyou."Declininginvitations拒絕邀請(qǐng)："Wouldyouliketospenda

weekendatourhousenextweek?""That'sverykindofyou,butactuallyI'mplanningtoseemymothernextSaturday."Well,I'dloveto,butIalreadytoldmygirlfriendtostayatherplacenextweekend.""I'mreallysorry,butIgottodosomethingelseonnextweekend.""Ireallydon'tthinkIcanmakeit-IamsupposedtobeatairportpickupmygirlfriendnextSundaymorning.“Remember:當(dāng)你拒絕他人的邀請(qǐng)時(shí)，要特別注意禮貌。通常你要給個(gè)理由，說明為什么無(wú)法接受邀請(qǐng),或者道歉。Textorganization

PartsparagraphsMainideas11--4ThewaiterwasdisappointedtofindtherichestmaninAmericaledsosimplealife.25--13Beingfriendly,easy-goingandneverflashy,Waltoncarriesonlikeplainfolksandneverwantsanyspecialtreatment.314--22WiththeWal-Martteaminmind,Waltondevoteshimselfheartandsoultomakingthebusinessagreatsuccess.GolbalreadingSeeCD-RomLanguagestudydiscoutDiscout:amountofmoneywhichmaybetakenoffthefullprice.Eg:traditionalretailerswho’veopenedcyberstoresmayofferspecialdiscountstoonlineshoppers.folkFolk:peopleingeneral(youcanrefertopeopleasfolkorfolks)Eg:theygotmarriedandhaskidsandlivedlikeotherfolks.thesearethefolksfromthelocalTVstation.GetawaywithGetawaywith:dosth.WrongorriskywithoutbeingcaughtorpunishedEg:theyclaimedthattheyknewhowtoplaythesystemandgetawaywithit.Erichasbeengettingawaywithtaxfraudforyears.By/fromallaccountsBy/fromallaccounts:accordingtowhateveryonesaysEg:tom,byallaccounts,isasuperbteacher.TheChinesefootballteamwillplaytheKoreanstonight.Itshouldbeamatchworthwaching,byallaccounts.Blendin/intoBlendin/into:ifsb.Blendsintoaparticulargrouporsituation,oriftheyblendin,theyseemtobelongthereorarenoticeable,becausetheirbehaviorissimilartothatoftheotherpeopleinvolved.(blendin;blendintosth.;blendinwithsth.)Thepainterblendedinwiththecrowdattheartsale.Throwone’sweightaroundThrowone’sweightaround:behaveinanaggressivelyarrogantway.Eg:Mr.Smithisnotmuchofamanager,healwaysthrowshisweightaround.Folksdon’tliketheirchairmanashealwaysthrowshisweightaround.OpenupOpenup:unlockandopenthedoorsothatpeoplecangetinEg:openup,orIbreakin.Theyopentheschoolupat7:45a.m.sothatstudentscanhavemoresleep.OntherunOntherun:continouslyactiveandmovingabout;trytoavoidbeingcaptured.Eg:IhavebeenontherunalldayandIamexhausted.Heisontherunfromthepublic.SteerclearofSteerclearof:keepawayfromEg:childrenaretoldtosteerclearoftroublemakers.Membersoftheclubsteerclearofcontroversialissuessuchasreligion.liableLiable:likelytodosthEg:it’sliabletosnowheavilytomorrow.Thesportsmeetingisliabletobepostphoneduntilnextweekbecauseofthebadwether.AslaiddownAslaiddown…:asestablishedLaydown:officiallyestablishedarule,orofficiallystatethewayinwhichsth.MustbedoneEg:theschoolauthoritieshaveissuedanewbookletlayingdownregulationsforstudents.CutpricesandmarginstotheboneToruducepricesandmarginsconsiderableyordramaticallyqualifyQualify:haveorgive(sb.)alegalright(tosth./todosth.)(followedbyfororto)Eg:afewusefulskills—Englishteaching,forexample—qualifiedforeignersforworkvisa