白銀項(xiàng)目董事會(huì)管理分析

白銀項(xiàng)目董事會(huì)管理分析目錄第一章公司簡(jiǎn)介一、基本信息........................................................................................................3二、公司簡(jiǎn)介........................................................................................................3三、公司主要財(cái)務(wù)數(shù)據(jù)........................................................................................4第二章行業(yè)背景分析第三章經(jīng)理機(jī)構(gòu)一、經(jīng)理機(jī)構(gòu)的地位............................................................................................9第四章董事會(huì)................................................................................................15一、股份有限公司的董事會(huì)..............................................................................15二、有限責(zé)任公司的董事會(huì)..............................................................................25第五章品牌管理............................................................................................31一、品牌.............................................................................................................31二、品牌戰(zhàn)略......................................................................................................32第六章市場(chǎng)營(yíng)銷組合策略.............................................................................36一、促銷策略......................................................................................................36二、定價(jià)策略......................................................................................................39第七章分銷渠道系統(tǒng)評(píng)估.............................................................................51一、分銷渠道運(yùn)行績(jī)效評(píng)估..............................................................................51二、渠道差距評(píng)估..............................................................................................55第八章技術(shù)貿(mào)易與知識(shí)產(chǎn)權(quán)管理.................................................................59一、知識(shí)產(chǎn)權(quán)管理..............................................................................................59二、技術(shù)貿(mào)易......................................................................................................65第九章籌資決策............................................................................................79一、杠桿理論......................................................................................................79二、資本成本......................................................................................................80第十章投資決策............................................................................................81一、固定資產(chǎn)投資決策......................................................................................81二、長(zhǎng)期股權(quán)投資決策......................................................................................83第十一章國(guó)際貨物運(yùn)輸................................................................................87一、國(guó)際海洋貨物運(yùn)輸......................................................................................87二、國(guó)際航空貨物運(yùn)輸......................................................................................93第一章公司簡(jiǎn)介1、公司名稱：xxx3、注冊(cè)資本：5504、統(tǒng)一社會(huì)信用代碼：xxxxxxxxxxxxx5、登記機(jī)關(guān)：xxx6、成立日期：2011-5-187、營(yíng)業(yè)期限：2011-5-188、注冊(cè)地址：xx市區(qū)表格題目公司合并資產(chǎn)負(fù)債表主要數(shù)據(jù)資產(chǎn)總額負(fù)債總額股東權(quán)益合計(jì)5763.304610.644322.48表格題目公司合并利潤(rùn)表主要數(shù)據(jù)2020年度51883.1211439.3610642.167981.622019年度41506.509151.498513.736225.662018年度38912.348579.527981.625746.77營(yíng)業(yè)收入營(yíng)業(yè)利潤(rùn)利潤(rùn)總額凈利潤(rùn)歸屬于母公司所有者的凈利潤(rùn)7981.62第二章行業(yè)背景分析嚴(yán)、澳大利亞及俄