香氛項目國際商務運營

香氛項目國際商務運營xxx有限責任公司目錄第一章行業(yè)背景分析第二章公司簡介一、基本信息........................................................................................................6二、公司簡介........................................................................................................6三、公司主要財務數(shù)據(jù)........................................................................................7第三章企業(yè)經(jīng)營決策一、企業(yè)經(jīng)營決策的概念和類型........................................................................9二、企業(yè)經(jīng)營決策的要素..................................................................................10第四章企業(yè)戰(zhàn)略類型....................................................................................12一、企業(yè)緊縮戰(zhàn)略..............................................................................................12二、國際化經(jīng)營戰(zhàn)略..........................................................................................13第五章品牌管理............................................................................................23一、品牌戰(zhàn)略......................................................................................................23二、品牌.............................................................................................................26第六章市場營銷組合策略.............................................................................28一、定價策略......................................................................................................28二、促銷策略......................................................................................................38第七章生產(chǎn)控制............................................................................................43一、生產(chǎn)控制的方式..........................................................................................43二、生產(chǎn)控制的概念..........................................................................................44第八章企業(yè)生產(chǎn)物流管理.............................................................................46一、企業(yè)生產(chǎn)物流的類型..................................................................................46二、企業(yè)生產(chǎn)物流管理概述..............................................................................48第九章薪酬管理............................................................................................53一、激勵薪酬與福利的設計..............................................................................53二、企業(yè)薪酬制度設計的原則和流程...............................................................61第十章并購重組............................................................................................65一、并購重組動因..............................................................................................65二、并購重組方式及效應..................................................................................65第十一章國際貨物運輸保險.........................................................................75一、國際海上貨物運輸保險的概念...................................................................75二、國際海運保險投保實務..............................................................................75第一章行業(yè)背景分析市場規(guī)模相比其他日化子類較低。但是，2016了消費者展現(xiàn)自我的一種表達方式，對香氛的需求也逐漸增多，202010.48%。有第二章公司簡介1、公司名稱：xxx3、注冊資本：14904、統(tǒng)一社會信用代碼：xxxxxxxxxxxxx5、登記機關：xxx6、成立日期：2013-4-87、營業(yè)期限：2013-4-88、注冊地址：xx市區(qū)表格題目公司合并資產(chǎn)負債表主要數(shù)據(jù)資產(chǎn)總額負債總額股東權益合計8984.857187.886738.64表格題目公司合并利潤表主要數(shù)據(jù)2020年度42007.959204.957413.782019年度33606.367363.965