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第一章測試Wholesalersbuygoodsfrommanufacturersorimportersandthensellthemtotheendcustomersinsmallquantities.()
A:對
B:錯
答案:BYourinterest,expertiseandexperienceareallveryimportantwhenstartingbusiness.()
A:對
B:錯
答案:AIfyoustartabusinesssellingservices,youmayormaynotneedastorefrontofsomekind.Inchinese,“storefront”is()
A:獎金
B:銷售
C:前臺
D:店面,店鋪
答案:DNotbeingcompleteindependentisoneoftheadvantagesofthefranchise.()
A:對
B:錯
答案:BWhichofthefollowingcanbeincludedintothebodypartofajobapplicationletter?()
A:Salutation
B:Thepurposeofwritingtheletter.
C:Appreciationforbeingconsideredforthejob.
D:Personalinformation(gender,workexperience,educationalbackground,etc.)
答案:BCD第二章測試Inproductionprocess,leanmanufaturingtrainingisadoptedtohelpmanufacturerstoimprovegreatermarkup.()
A:對
B:錯
答案:AThedutiesoftheoperationsdepartmentaretofindoutwhattheconsumerswantthroughmarketingresearch.()
A:錯
B:對
答案:AThecommonaspectsthatneedtobeconsideredinoperationsmanagementareasfollows_________?()
A:productionprocess
B:inventorymanagement
C:Software-drivenanalysis
D:supplychain
答案:ABDWhichofthefollowingconceptiscommonlyadoptedtomanagetheinventoryofacompany?()
A:Just-in-time(JIT)
B:Supplychainmanagement(SCM)
C:Totalqualitymanagement(TQM)
D:Leanmanufacturing
答案:ATheelementsthatneedtobeincludedinminuteswritingare__________.()
A:afollow-upmeetingschedule
B:topicsdiscussedandresolutionsmadeatthemeeting
C:attendeesandabsenteesofthemeeting
D:timeandplaceofthemeeting
答案:ABCD第三章測試Mortgagingisacommonwayofstartupfundraising.()
A:錯
B:對
答案:BIt’seasyforstartupcompaniestogetbankloansnowadays.()
A:錯
B:對
答案:AWhichofthefollowingsourcescanprovidenewcompaniesaheftysumofcapital?()
A:Friendsinvestments
B:Venturecapitalcompanies
C:Familyinvestments
D:Ownpockets
答案:BInwhatwaysdoangelinvestorsmakeinvestmentsinastartup?()
A:Investthroughangelinvestornetworks
B:Investthroughangelinvestorfunds
C:Investthroughcrowdfundingplatforms
D:Investtheirmoneydirectlyintoanewcompany
答案:ABCDWhichpartcanbeomitted(去除)inmemowriting?()
A:signature(簽名/落款)
B:subject(主題)
C:salutation(問候語)
D:letterhead(信件抬頭)
答案:ACD第四章測試Acustomer’sknowledgeaboutbrandfactorsincludes___________.()
A:reputation
B:features
C:values
D:specifications
答案:ABCDBrandawarenessiscrucialinpersuading,informingandremindingbothpotentialandexistingcustomerstowardsmakingabranddecision.()
A:對
B:錯
答案:ABrandrecallreferstohowwellpeopleconnectabrandwithproducts,ideas,taglines,andotherattributes.()
A:對
B:錯
答案:BExtendingyourbrandineveryaspectofcorporatelifeisthestrategyof___________.()
A:focusingontherightaudience
B:integratingyourbrand
C:beingconsistent
D:beingavailableinmultipleforms
答案:BInwritingabusinessproposal,itisimportanttoremembernottoturntheopeningintoanintroductiontooroverviewofyourcompany.()
A:錯
B:對
答案:B第五章測試HigherEngagementisoneofthebenefitsofdigitaladvertising.()
A:對
B:錯
答案:ATheadvanceofhigh-speedmobilenetworksandthepenetrationofmobiledevicescontributestothethegrowthofonlineadvertising.()
A:對
B:錯
答案:ABehavioraldataproviderscanrelyon_______tocollectacustomer’sinformation.()
A:onlinesearches
B:purchasinghistory
C:internetbrowsinghabits
D:watchingTV
答案:ABC_______aregenerallyusedine-commercelikeeBayandAmazon.()
A:ContentRecommendationWidgets
B:CustomContentUnits
C:Promotedlistings
D:In-FeedAds
答案:CThelanguageofnoticeandannouncementshouldbestraightforward,concise,simple,accurateandformal.()
A:對
B:錯
答案:A第六章測試Cross-bordere-commerceinvolvesthesaleorpurchaseofproductsviaonlineshopsacrossnationalborders.()
A:錯
B:對
答案:BThemaintargetmarketsofChina’scross-bordere-commerceareRussiaandBrazil.()
A:對
B:錯
答案:BWhichofthefollowingmakesitconvenienttodeliverlargegoodsfromonecountrytoanother?()
A:overseaswarehouses
B:lowtariff
C:airplanes
D:cargoships
答案:AUser-generatedcontent(UGC)isaneffectivewaytoimprovecustomerexperience,whichisdeliveredandsharedininteractivewayslike?()
A:VR/AR
B:livestreaming
C:posts
D:shortvideos
答案:ABCDWhichofthefollowingstatementsaboutemailwritingisnottrue?()
A:Youneedasubjecttoindicatethecontentandimportanceofyourmessage.
B:Youshouldmakeclearwhoyouareandwhyyouarewritingintheopeningsentence.
C:Thereareformalorinformalsalutation.
D:Youcanusethesameclosingsentencesinformalandinformalemails.
答案:D第七章測試Byhandlingpotentialundesirablesituations,businesstravelerscandeveloptheir_________.()
A:problem-solvingskills
B:negotiationskills
C:emotionalintelligence
D:creativity
答案:AIfyoutravelbyair,youarelikelytobecontributingtoenvironmentalpollution.()
A:對
B:錯
答案:AItemssuchasspraypaintandfireworksarenotprohibitedatsecuritycheck.()
A:對
B:錯
答案:BThereisnoneedtoputapoweradapterinyoursuitcasebeforeyoutraveltoothercountriesbecauseitisuniversalinmostcountries.()
A:錯
B:對
答案:AInwritingaformalbusinessletter,writersshouldaddacommaaftercomplimentaryclose.()
A:錯
B:對
答案:B第八章測試Thankstothetechnologicaladvances,automatedself-servicesystemscanreplacehumansinhandlingcustomercareissues.()
A:對
B:錯
答案:BProvidingqualitycustomerserviceisawin-winstrategyforbothbusinessesandcustomers.()
A:錯
B:對
答案:BAnonlinebusinesscanbuildcustomertrustifitcan().
A:hiremoreemployees
B:advertiseonthemassmedia
C:collaboratewithfamousorganizations
D:addaphysicaladdress
答案:DAnonlinecustomercommunitycanbeintheformof().
A:wechatsubscriptions
B:weibogroup
C:messageboard
D:webinar
答案:ABCDRepliestoclaimsshouldalwaysbecourteous,eveniftheclaimisunfounded.()
A:錯
B:對
答案:B第九章測試Therearevariousetiquettesintheworld,likechurchetiquette,drinkingetiquette,concertetiquette,andsoon.()
A:對
B:錯
答案:AMobiletechnologyhasledtotheinstantgratificationgenerationandpatienceisnolongeravirtue.()
A:對
B:錯
答案:ATobeefficient,youcancheckyoure-mailmessagesanywhere,evenintheelevator.()
A:對
B:錯
答案:BBusinessformalisappropriatefortheprofessionsEXCEPT()
A:publicrelations
B:law
C:finance
D:techcompanies
答案:DTheelementsthatshouldbeincludedinbusinessinvitationwritingare()
A:date,time,andvenueofthebusinessevent
B:representative’sname,designation,andthenameofthecompany
C:moredetailssuchasspecialguestsoractiviti
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