2023學(xué)年完整公開(kāi)課版DifferenceBetweenTraditionalMarketi

DifferenceBetweenTraditionalMarketingvsDigitalMarketingDefiningTraditionalMarketing1DefiningDigitalMarketing2TraditionalMarketing’sAdvantagesandDisadvantages3DigitalMarketing’sAdvantagesandDisadvantages4目錄Contents目錄1DefiningTraditionalMarketingTraditionalMarketingThedebatecontinuesastowhetherdigitalmarketingisoverpoweringandsurpassingtraditionalmarketingornot.Manythinkthatforthemostpart,digitalmarketinghastakenoverandtraditionalmarkingbarelyexists,ifatall.Recentoccurrencessuchasthemagazinegiant,Newsweekswitchingtototallydigitalpublicationscauseripplesthroughoutthemarketingarena.Overthelastyearorsotraditionalmarketinghadfallennearly160%whileinthesametimeframeexpensesfordigitalmarketingincreasedover14%.Arethereanyrealadvantagestousingdigitalmarketingovertraditionalmeans?Andwhatisthebigdifferencebetweenthesetwoanyway?TraditionalvsDigitalTraditionalMarketingTraditionalmarketingisaratherbroadcategorythatincorporatesmanyformsofadvertisingandmarketing.It'sthemostrecognizabletypseofmarketing,encompassingtheadvertisementsthatweseeandheareveryday.Mosttraditionalmarketingstrategiesfallunderoneoffourcategories:print,broadcast,directmail,andtelephone.2DefiningDigitalMarketingDigitalMarketingDigitalmarketingisthemarketingofproductsorservicesusingdigitaltechnologies,mainlyontheInternet,butalsoincludingmobilephones,displayadvertising,andanyotherdigitalmedium.DigitalMarketingDigitalmarketingmethodssuchassearchengineoptimization(SEO),searchenginemarketing(SEM),contentmarketing,influencermarketing,contentautomation,campaignmarketing,data-drivenmarketing,e-commercemarketing,socialmediamarketing,socialmediaoptimization,e-maildirectmarketing,displayadvertising,e–books,andopticaldisksandgamesarebecomingmorecommoninouradvancingtechnology.Infact,digitalmarketingnowextendstonon-Internetchannelsthatprovidedigitalmedia,suchasmobilephones(SMSandMMS),callback,andon-holdmobileringtones.Digitalmarketingmethods3TraditionalMarketingAdvantagesandDisadvantagesTraditionalMarketingAdvantagesandDisadvantagesofTraditionalMarketingWhilenewermarketingmethodsdoworkandcanincreaseacompany'sclientbase,completelyreplacingtraditionalmarketingwiththelatestmarketingtechniquescanprovedangerous.Traditionalmethodshaveahighsuccessrateandareproven.InternetmethodsaresubjecttoclientsorcustomershavingaccesstoanonlinemediumandbeingInternetsavvy.Withtraditionalmarketing,anyonewithanewspaper,mailservice,televisionorradiocanlearnofyourbusinessorservice.Ratherthancustomersgoingonlinetofindyourbusinessorservice(andpossiblystumblingonyourcompetitor'swebsite),youbringyourbusinessorservicetopotentialcustomerswithprintadvertisementsandothertraditionalmethods.ConsiderationsIncorporatinginnovativemarketingmethodsisaneffectivewaytosupplementyourcurrentmarketingcampaign.Forexample,youcanhaveaprint,radioorcommercialspotadvertisingyourproductorservice.Withtheseadvertisements,youcanthenplugyourcompany'sblogorsocialmediafeed.Supplementarymarketingmethodsaregreatforinteractingwithyourcustomers,offeringspecialpromotionsandincreasingyouronlinepresence.4DigitalMarketingAdvantagesandDisadvantagesAdvantagesofDigitalMarketingDigitalMarketinghasbecomemorepopularandvibrantforthecompaniesafterinvolvementofmoderntechnologiesinthebusinesses.Today,themarketersmustconsiderandanalyzeboththeadvantagesanddisadvantagesofdigitalmarketingwhileplanningtheirmarketingstrategiesandbusinessgoals.SomebenefitsofDigitalMarketingarebelow:1.DigitalMarketingisaneffectivecommunicationaspectforthecompaniestotargetalargenumberofpotentialconsumersatthesametime.2.DigitalMarketingenablesdirectadvertisingandcreatesawarenessaboutaproductorbrand.3.DigitalMarketingmakesadvertisementsmoreaccessibletothetargetcustomersatanytimeoranyplace.4.DigitalMarketingenablesthecompaniestomakeadvertisementsinternationallyandexpandtheircustomerreachtoothercountriesacrossthegeographicalboundaries.5.Withthedevelopmentofnewtechnologiesanduseofinternetinbusiness,thebrandsmaytakeagreatadvantagetoincreasethereachofcustomersandcommunicatetoitsclientssuccessfully.6.Duetothepopularityandcapabilitiesofdigitalmarketing,customershavebecomemoreconvenienttoshoponlineatanytime(24/7basis)whethertheshopsareoveroracrosstheborders.DigitalMarketinghasopened-upanopportunityforthecompaniesandretailerstodirectitscustomerstoanoutletoftheonlinestore.AdvantagesofDigitalMarketingDigitalMarketingisanexpansiontoolforthebusinesses,facingsomelimitationsandhindrances.Someoftheselimitationshavebeenidentifiedanddiscussedbelow:1.Digitalmarketingiscloselyreliantontheinternet.Insomeareas,internetfacilitymaynotbeaccessibletotheconsumersorwithpoorinternetconnections.2.Asdigitalmarketingishighlydependentontheinternet,sothemarketersmayfindithardtomaketheiradvertisementsmorecomprehensiveandstartaconversationwiththeirconsumersaboutthecompanybrandimageorproducts.3.DigitalMarketinghasadrawbackwhenacustomersearchesforaspecificproductofaspecificcompanyontheinternet,manycompetinggoods,andserviceshavingsamemarketingstrategiesappearonthecustomer’shomepage.Thisconflictsthecustomerandprovidesanalternativeoptiontochooseacheaperproductofthebetterqual