BEC中級口試歷年真題模擬PART2及答案匯總

BEC中級口試歷年真題PART2及答案匯總資料僅供參考BEC中級口試歷年真題PART2及答案匯總真題二Whatisimportantwhenentertainingclients?typesofactivitiesCostFirstly,wemustchooseappropriatetypesofactivitiestoentertaindifferentclients.Differentclientshavedifferenttastesinterestsandhobbies.Inordertomakethemfeelsatisfiedandcomfortablewemustchoosetheactivitiestheypreferandareinterestedin.Forexampleifyoufindyourclienthasatasteforartormusicthentakehimorhertoaconcert.Ifheorsheisasportsfantakehimorhertothesportsevent.Secondly,Costisnotalwaystheessentialthing.Howmuchwespendisdependingonthenature/characteristicsofthetransactionorthesizeofthedeal.Butsometimesweshouldconsidertheprofitissue.Ifthecompanyisexpectingtomakebiggain/profitsoutofaspecificclient,itshouldatleastputinproportionalinvestmenttoentertain/pleaseitsclients.Theidealplanwouldbespendingaslittlemoneyaspossibletogetthedealdone.Butyoumustnotoffendyourclients.Youshouldmakethemfeelbeingwelcomed.Whatisimportantwhenchoosingretailpremisestorent?Locationofsite(transportation)LengthofcontractDemandforproductsorservicesLaborcostsCompetitionLocalworkforceavailableFirstly,locationofsiteisveryimportant.Youneedtoconsiderwhetherit’sconvenientandeasyforrawmaterialsupplyandtransportingouttheproducts,whetherit’seasytogetaccesstotheelectricity,water,gasandothersupportingenergy,whetherit’sconvenientforstafftogotowork.Secondly,lengthofcontractisalsoimportant.Longercontractwouldcoverissuesinmoredetails.Thecontractshouldcovercertainmatter,whicharelikelytohappen,suchas,assignment,servicecharges.Whatisimportantwhendecidingonpackagingforproducts？ImageproductionprocessThepackagingofourproductsisinfactakindofadvertisementforourproducts.Sowhenwedecideonpackagingforproductswemustfirstconsiderifthepackagingcanreflecttheimageofourproducts.Itmustbestrepresentthequalityofourproductsthroughitsdesignandlayoutwhichcanattractourcustomerstobuyourproducts.Thepackagingshouldshowthedistinctivefeaturesofourproductssothateverycustomercanhaveabetterunderstandingofourproductsafterjusttakingalookatourproducts.

Andweshouldmakesurethatthecustomerscanidentifyourproductsimmediatelythroughthepackaging.Besides,the

productionprocessdecidesthephysicalcharactersofyourproducts.Forexample,whattheyaremadeof,metalglassorwood?Becauseofthesecharactersyouhavetoselectdifferentkindofpackaging.Forexamplebeingfragileyourproductsmadeofglassshouldbepackagedinasoftcontainerwhichcanstandtheimpactofcollision.Yourwoodproductsshouldbekeptintheanti-wetandanti-moldpackaging.Asformetalproductsanti-wetandanti-rustpackagingisnecessary.Appropriatepackagingcanensurethequalityofyourproductsduringthedelivery.

Whatisimportantwhenpackaging?imageproductionprocessconvenienceFirstofall,whenpackaging,it’sveryimportanttochoosethecolor,shapeanddesignthatconveythehigh-qualityimagetoourcustomers.Withspecialappearance,ithelpsmaketheproductdistinctfromothersandattractconsumers’attention.Second,productionprocessisalsoimportant,theproductwillbehandledformanytimesduringitsproductionprocess,sothepackagingmaterialweuseshouldbestrongenoughtoresistanydamage.(weshouldalsoconsiderthetransitprocesssothatthepackagewedesignwillprotecttheproductagainstspoilage.Apartfromthistwoaspects,it’salsoofgreatimportancetoofferconsumersconvenience.Packagingshouldbedesignedinsuchaswaytomakeiteasierforcustomerstoopenthecontainerandusetheproduct.Whatisimportantwhenselectingstaffforpromotion?AttitudetoworkCurrentperformancePersonalqualitiesAttitudetowork工作態(tài)度:Thestaffwhoholdapositiveattitudetowardworkshouldbepromoted.Ifapersonlikeshisjob,hewilldevotehisheartandsoulintothejobandtryeveryefforttoaccomplishthetask.Moreover,hishard-workingmightwellinfluencetheotherstaffandsetagoodexampleforthem.Thecompanyneedssuchkindofspirit.Currentperformance(Qualityofperformance/work-relatedqualities)專業(yè)素質(zhì):Youknow,allstaffarelookingforwardtopromotion.Theonewhogetsthechanceshouldbethebestoneamongallstaff.Otherwiseotherstaffwon’tbeconvinced.Currentperformancecanjusttellallstaffwhatheorshehasdoneandcanalsotellthestaffthereasonforpromotion.Theneverybodywilltryhis/herbesttoworkhandandmakesomeachievements.Personalqualities人品:Relevantpersonalqualitiesareimportantaswell,suchasloyaltytothecompany,responsibilityandsoon,sincethesequalitiescanestablishcredibilityandintegrityamongcolleagues.Theselectingstaffshouldbeasacontributortothecompanyandasapersonofhighpersonalstandingwithacapacityforleadership.Communicationskills，CooperationskillsWhatisimportantwhenconsideringacareerchange?FurtherstudyortrainingOpportunitiesforfuturepromotionSalaryLocationCompanyreputationFirstly,furtherstudyortrainingcannotbeneglected,sincetrainingcankeeptheirskillscurrentandup-dated,thusmakingthemmorecompetitivethroughouttheirlives.Secondly,futurepromotionnormallyprovidesanincreaseinpayandstatusandbringsyouasenseofcareerachievement.Thirdly,Salaryisnotthemostimportantthingintheworld.Idothinkso.Butwithoutmoney,we’llbeindifficulties.Whenwecan’tsupportourfamilies,wewillnaturallyconsidercareerchange.Locationmustbetakenintoaccount,especiallyforonewhoismarriedandhaschildren.Ifthenewjobmeansrelocation,movingtoastrangecity,itcanbeagreatthreattoone’sfamilylife,andvariousproblemswillarise,suchaschildren’seducation,etc.Besides,peoplehavetoconsiderwhethertheclimate,foodandtheculturetherefitthemornot.Whatisimportantwhenplanninganadvertisingcampaign?MarketresearchSelectingappropriatemediaMarketresearch:Itenablesyoutoknowwhatispopularinthemarketandwhatpricescustomerscanaccept.Alltheaboveareverycrucialforyoutodecidewhen,whereandwhomyoucangiveyouradvertisement.Selectingappropriatemedia:Forexample,ifyournewproductaimstoreachyoungpeople,itisawisechoicetoputanadvertisementoneitherTVorInternet,fortheyoungareusedtogettingnewsthere.Oritwillbeawasteofmoney.Pricing:Aftercarryingoutmarketresearch,wecanknowwhatthemostrationalpriceofanewproductis.Whatisimportantwhenchoosingtransportforbusinesstrip?ConvenienceCost-effectivenessComfortFirstly,Conveniencetransportcanhelptomakeyourtripeasy,efficientandfreefromfatigue.Secondly,Itisadvisablenottochooseatransportwhosecostisbeyondyourbudget,sinceexpensivetransportcanevenstopyoufrommeetingyourtargets.Youshouldneverallowthiskindofcosttoruinyourwholebusiness.Finally,Comfortmeansbeingphysicallyrelaxedandcontented,freefromworriesandunhappiness.Withcomfortabletransport,youcanarrivewellrestedandreadyforyourwork.Thisisvitalforthesuccessofyourbusiness.Whatisimportantwhenexportinggoodsorservicesforthefirsttime?CulturaldifferencesProfessionaladviceWhenexportinggoodsorservicesforthefirsttime,itisveryimportanttoconsiderculturaldifferences.Culturaldiffersfromcountrytocountry.Peopleindifferentcountrieshavedifferenttastesandneedsforgoodsorservices.Inordertocatertothetastesandneedsofpeopleinforeigncountries,acompanyshouldtakeculturaldifferencesintoconsiderationwhenexportinggoodsorservicesforthefirsttime.Otherwise,thegoodsorserviceswon’tsellwell.Professionaladviceisalsoimportant.Sincethecompanyhasneverdoneinternationalbusinessbefore,itmaylackexperienceofexportinggoodsorservices.Ifthecompanyseeksprofessionaladvice,itmayavoidmarketingdisasterswhichmayleadtobiglosses.Inaddition,it’salsoimportantforthecompanytolocateagoodexportingfirmwhichcanprovidegreatassistanceinsellinggoodsorservicestoforeigncountries.What’simportantwhen

dealingwithcomplaintsfromclients?OfferinganapologysuggestasolutiontotheproblemOfferinganapologyistheverybasiclevel.Whentheclientsthinkthattheyhavereceivedunfairtreatments,thefirstthingthatthecompanyshoulddoistocalmthemdownandtrytokeeptheclient.Anapologyisthefirststepandausefulmethodtomaintaincontrolofthesituation.Offeringanapologyisanimportantgesturetoshowthatthehostingcompanyisfullyawareofthesituationandwouldliketotakethepotentialresponsibilityforitsmistakes.Thecomplainingclientswouldfeelthattheircomplaintsarebeingpaidattentionandmaythereforebehappytoproceedtothetransactionwiththehostingcompany.Itisnecessarytosuggestasolutiontotheproblemaswell.Theclientswanttoenterintothetransactioninagoodmoodandwithareliableandtrustworthybusinesspartner.Apartfromanapology,theclientwouldwanttohavetheproblemsandmisunderstandingsolvedbeforetheircommunicationmovestothenextlevel.Ifthehostingcompanyfailedorrefusedtosuggestasolution,itssincerityofenteringintothetransactionwouldbeputintodoubt.Whatisimportantwhensettingpricesfornewproducts?ProductioncostsCompetitors’pricesDemandQualityThefirstthingwemusttakeintoaccountisProductioncostswhensettingpricesfornewproducts.Pricesshouldcoverthecosts,suchasinsurance,rawmaterials,rentandequipment.Otherwise,thecompanywillmakealoss.Competitors’prices:Ifwesellourproductsatalowerpricethanourcompetitors,wecanseizealargemarketsharequickly.Then,largesalesvolumecanhelpourcompanyreduceproductioncostsandachievehigherprofits.Demand需求:Whendemandisstrong,wecansethighprices.Whendemandisweak,wecansetlowerprice.Firmsmustestimatethequantitiesofaproductthatconsumerswilldemandandthensetthepriceforthenewproduct.Quality質(zhì)量:Ifthenewproductsareofbetterqualityandcanperformmorefunctionsthancompetitors’,thenthepricescanbehigh.Whatisimportantwhenaimingtoreducestaffturnover?FinancialincentivescareerstructurePleasingworkenvironmentflexibleworkinghourstrainingFirstly,financialincentivesareimportant.Staffwantsomesortofrecognitionforthejobthattheydo.CorrectFinancialincentivesplanwillarousetheirenthusiasm.Otherwise,theywouldfeelbeingignored(neglect/overlook).Secondly,careerstructureisalsoimportant.Employeeswillremainwiththeiremployerifcareeropportunitiesarepresented.Careerplansforthosewhowhattoupwardinthecompanyundoubtedlyimprovemoraleandboostengagement.(Thiscanleadtosomemotivationalvaluesandenhanceemployees’fulfillment.)Thirdly,creatingapleasingworkplaceisveryimportantwhenaimtoretaingoodstaff.Apleasingworkplaceincludeseverythingfromhavingtherighttoolsavailabletoprovidebasiccomfort,suchasproperlightingandnoisecontrol,etc.Ontopofthat,flexibleworkinghoursshouldbealsotakenintoaccount.Itallowsthestaffacertaindegreeoffreedom,whichisessentialforthebalanceoflifeandwork.Besides,trainingcannotbeneglected,sincetrainingcankeeptheirskillscurrentandup-dated,thusmakingthemmorecompetitivethroughouttheirlives.真題四WhatisimportantwhenPlanningapresentation？AudienceEquipmentneededFirstly，Youneedtoknowwhoisgoingtobethetargetaudience.Whethertheaudienceknowanythingaboutthetopicofyourpresentation,Whattheyareinterestedin,and

Whytheycometoyourpresentation.Onceyouhavefoundoutsomethingaboutthetargetaudience,youneedtokeepinmindtheirinterestsandneedssoastomakeyourpresentationinterestingandmeaningfulforthetargetaudience.Secondly,youneedtodecidewhatkindofequipmentwillbeneededforthepresentation,e.g.over-headprojector;cleartransparencies;computer;microphone,acousticforthevenuewherethepresentationwilltakeplace.Also,Youneedtomakesurethattheequipmentneededwillbeavailableonthedaywhenthepresentationwilltakeplace.what’smore,youneedtocheckthatalltheequipmentisingoodconditionandworkswell.WhatisimportantwhenselectinganinterpreterforameetingwithforeignclientsExperienceReliabilityFirstly,youneedtoselectaninterpreterwhoisexperiencedininterpretingforsuchmeetings,theinterpretershouldhaveawideknowledgeaboutbusinessmanagementandfamiliarwiththespecialtermsandjargonsforcommercialnegotiations,finance,law,etc.inaddition,abackgroundknowledgeaboutthetargetcountryisalsoimportanttoo.Secondly,theinterpreterforameetingwithforeignclientsshouldbereliableinthefollowingaspects:beingpunctualforthemeetings,keepinginformationlearnedatthemeetingsconfidentialandinterpretingaccuratelywhatisbeingdiscussedWhatisimportantwhenintroducinganewproductrangeontothemarketTimingadvancepublicityFirstly,theintroductionshouldbemadeatanappropriatetime,i.e.whenthemarketismaturedforhavingthisnewproductrange,inotherwords,therewillbeprospectivecustomerstobuytheproducts.Ifthereareanycompetitorswhoareplanningtointroducesimilarproductsontothemarket,thenitisnecessarythattheintroductionshouldbemadeaheadoftheirintroductionsoastograbasmuchmarketshareaspossible.Secondly,advancepublicityisimportantinthatitwillpavethewayfortheintroduction,i.e.tomakeitknowntothegeneralpublic.Therearedifferentwaystoimplementadvancepublicity.--tohaveanewsconferencetodeclaretheintroduction--toadvertiseonTV/radio,innewspaper/magazines--todeliversamplesofthenewproduct(deliverycanbemadeinthestreets,insupermarkets,topeople’shomesetc.)

Whatisimportantwhenaimingtoimprovecareerprospects(職業(yè)規(guī)劃)?Whenaimingtoimprovecareerprospects,Iwouldtakethreefactorsintoaccount,agoodreadinghabit,agoodcommandofforeignlanguages,afurthereducationandorganicframeoftheworldTostartwith,agoodreadinghabitcanenrichyourknowledge.Whenyouarereadingbusinessarticles,thelatestbusinesseventswillgiveyouaclueofwhattodoonyourownopinions.Secondly,foreignlanguagelearningisbecomingincreasingly（有意識的替換moreandmore）popularincompaniesbecauseitguaranteeseffectivecommunicationwithoverseasbusinesspartners.Thirdly,furthereducationhelpsyoutostepforward.Withmoretraining,yourproficiencywillbeimproved.Lastbutnotleast,anorganicknowledgesystemalsoplaysanimportantpartinthecareerdevelopment.Abroadenedhorizon(開闊眼界)wouldenhanceyourprofessionalskills.Whatisimportantwhenaimingtoimprovecareerprospects?ReadingbusinessarticlesLearningaforeignlanguageTrainingFirstly,readingbusinessarticlesisveryimportantwhentryingtoimprovecareerprospects.Thisisagoodwayforyoutokeepupwiththelatestdevelopmentinrelatedfieldwhichmaygiveyouaclueofwhattodonext.Secondly,learningaforeignlanguageisalsoimportant.ForinstanceifyouaregoodatspeakingEnglish,thatwouldaddweighttotheimprovementofcareerprospectssincetheglobalizationeconomyandthewide-spreadinternationalcorporationallneedsthebridgeofacommonlanguage,andEnglishisoneofthemostwidelyusedlanguages.Thirdly,trainingisanotherfactortoconsider.Bydoingso,yougetaccesstoarangeofskillstomeetdifferentsortsofneedsfromdifferentjobs.Whatisimportantwhendecidinghowtotransportgoods?DestinationSpeeddeliveryandloadingofthegoodspriceWhenyouaredecidinghowtotransportgoods,thedestinationofthedeliveryistheprimeelementtobeconsideredForthesakeof(為了)convenience,variousmeansoftransportationshouldbeadoptedwithregardtodifferentdistanceofthedelivery.Furthermore,wecannotoverlookspeed（論點2）.Amorepromptdeliverymeansafasterturnover（此處意為流通量，注意它的其它兩種意思：營業(yè)額及turnoverrate員工的離職率）.Ontheotherhand,deliveryandloadingofthegoodsshouldnotbeneglected.Ifthegoodsarenottakencareof,therecouldbedamageseitherintransitorduringtheloadingandunloadingprocessorbyotherreasons.Ifthepercentageofthedamagedportionistoohighandthegoodsareinabadcondition,thecompanycansufferfromahugeloss.Andnowitcomestothelastpoint:price.Otherthingsbeingequal,aslongasthetransportcompanycanhandletheitemsproperly(能夠用專業(yè)術(shù)語“野蠻裝卸”roughhandling表示),wewoulddefinitelychoosetheonethatgrantsusthebestoffer.Whatisimportantwhenpurchasingnewmachinery?thelevelofautomationthelevelofautomationqualitysafetyFirstly,Whenpurchasingnewmachineryforproductionline(生產(chǎn)線),thelevelofautomationshouldbeconsideredfirst.Justimaginehowmuchlaboritwillsaveifthewholeprocessiscomputerizedandfullyautomatic,thatisexactlythereasonwhywebuynewmachineries:

tosavelaborandraiseefficiency.Secondly,,weshouldbeawareofthemaintenancerequirementofthemachinerieswebought.Itshouldbestatedcrystalclearinthepaymenttermswhetheritistheresponsibilityofthebuyerorthesellertogetthemaintenancecovered（意為“負(fù)責(zé)”）.Furthermore,qualityshouldbeviewedbeforethepurchaseFinally,ifIwereinchargeofthepurchase,myinterestwillbetowardssafety.Thevisualofsomeworkergettingcaughtintheblade（刀片）ofthemachineryishorrifying.Ifwedon’ttakethisseriously,thisimagewillnotbeahypotheticalcasewhatisimportantwhenselectingaretailsalesassistant?previousexperiencesappearancesomebasicskillsandqualitiesWhenselectingaretailsalesassistant,severalfactorsshouldbetakenintoconsideration.Firstly,Ithinkifthecandidatehassomepreviousexperiences,heorshemaygetapriorityorprivilege（優(yōu)先權(quán)，特權(quán)）fortheposition,becauseasmanyotheremployers,Iattachgreatimportancetoitforthatmatter.Secondly,Iwouldpayattentiontothepersonalappearancesoftheapplicants.Agoodappearancecanmakethepublicityofthecompanybetterandeasier,andtheclientsandcustomerswillhavedeepimpressionofadecent,neatlydressedsalesassistant.Thirdly,somebasicskillsandqualitiesarenecessary,suchascommunicationskillsandanalysisskills.Andalso,tokeepcontactwithourcustomersisveryimportant（論點4）.Itcanhelpustoimproveourachievementsandmakesurewehavesustainableresourcesforthefuturedevelopment.補充詞匯：salesmanager銷售經(jīng)理

salespromotion促銷

salespotential銷售潛力sellingprofit銷售利潤Whatisimportantwhencontactingclientsbytelephone?callingattherighttimelistencarefullypositiveandenthusiasticWhencontactingclientsbytelephone,wehavetocoverthewholerangeofbusinessmasterinalimitedtime,sowehavetobeverybriefandefficientineveryminuteavailable(論點1：在已給出的提示中：callingattherighttime比較難拓展，需盡量扯到我們熟悉的或常識性的話題，即說話要簡潔、有效).Asamatteroffact,wetalkallday,buthowtotalkisobviouslyasomewhatneglected

art.Tobespecific,youshouldmakesurethatyouthatyoucallyourclientsattherighttime,becauseitisimpropriate,impoliteandveryannoyingtodisturbyourclientswhentheyareinthemiddleofsomething.Toputitinanotherway,theperfecttimingisthekeypoint.Secondly,whencontactingclientsbytelephoneyoushouldlistencarefully,becauseoneofthebestwaystoshowyourrespectstoyourclientsistobecomeagoodlistenerThirdly,youneedtohaveapositiveattitudeandtoletyourclientsfeelthatyouarepositiveandenthusiastic.Also,youcankeepaharmoniouscircumstancebetweenyouandtheclients.Ofcourse,

thereareotherdetailsthatyoushouldpayattentionto(論點4),

suchasdonothangupfirst.

Weoftensaythatthedetailsdeterminewhetheryouwillsucceedorfail(細(xì)節(jié)決定成功還是失敗).Notethatthedetailscanhelpalottosolvetheproblemseffectively.Whatisimportantwhenmanagingchange?clearobjectivecommunicationtechnologyandqualifiedpersonnel.Inthisinformationage,thecapacitytomanagechangeisbecomingincreasinglyimportant.Consequently,moreandmoremanagersbegintoputthisissueinthespotlight）.Inmyperspective,whenmanagingchange,severalfactorsshouldbetakenintoconsideration.Thefirstoneistosetaclearobjective,becauseitistheblueprint（藍(lán)圖）ofacompany’sfuturedevelopment.Withouttheguideofaclearobjective,onewillgetlostinthebusinessjungle.Thesecondfactoriscommunicationskill.Aneffectivecommunicationcanpromotecooperation,andcommunicationisusuallyconsideredasaninevitable（不可避免的）waytoeffectivemanagement.Thethirdoneistechnologyandqualifiedpersonnel.Theyarethecorecompetitivenessofenterprisesandtheyarethesoftwareandhardwarethatdrivetheenterprisetoworkinafullspeed(全速進(jìn)行）.Withoutthem,itishardtokeeppacewiththetime.Thelastbutnottheleast,creativityisalsoimportant(論點4).Evenasingleinnovativeideamaybecapableofhelpinganenterprisetotakethelion’sshareinthemarket.Whatisimportantwhenconsideringsettingupastaffcanteen?employees'opinions.CostfinancialsituationWithrespecttosettingupstaffcanteens,Isuggestthatweshouldbeaware

ofthefollowingfourfactors.Firstofall,Ithinkweshouldlistentotheemployees'opinions.Ifmostoftheemployeesagreetosettingupacanteenandthecompanycanaffordtheexpenditure.Ithinkthecompanyshouldnotrefusetosettingupacanteen.Facilitatingemployeeswillfinallybenefitthecompany.Toconsidertheiropinionsistorespecttheirinterests.Secondly,Itisnecessaryforthecompanytoconsidertheexpenditureofsettingupanewcanteen.Becausethecompanyneedsprofittosustainitselfrun.Thecompanycanalsostriveforinvestmentfromothers.MakesuresettingupthecanteenisbeneficialtoemployeesandcompanyWhatisimportantwhenworkingasateacher?sharingexpertisedecidingresponsibilitiesmonitorthestudentsWhenworkingasateacher,theprimeconcernissharingexpertise.