麟服飾參考wrangler電子商務(wù)項(xiàng)目探討

E-commercebusinesscommunicationCatalogRkylincompanyprofileMarketopportunityofonlineDenimbrandsandWranglerOnlineJeansProductsoperationsuggestionWrangler

storebuildupWrangler

cooperationplanExcellentbackgroundofcapitalmarket：SAIFinvestmillionsofdollarsDalianRkylin：ITcenterBeijingRkylin：managementcenterShanghairkylin:operationcenterBackgroundofthecapital：AcquireinvestmentfromSAIFin2012,improvethecapitalmarket’sattentiontothee-commerceservicemarket.Rapidgrowth，advantageofscale:GMV

800millionyuanin2013，500employeesinthewholecompany，secondroundofcapitalraisinginprogress.(100mforsecondroundcapitalraising)2014Forbes100non-listedchinaenterprise,No.18E-commercebusinessOne-StopdigitalmarketingserviceWehavecooperatedwithover30brandsduringlast5yearsRkylin-EnterprisehonorandqualificationJDGroup2013BestE-commerceMarketingCaseAwards2010-2011AnnualChinaBestE-commerceThirdPartnerEnterprise2013ChinaE-commerceUtilityMarketingGoldenWheatAwards--BestMobileMarketingPrize2013ListOfCandidatesForE-commerceInnovationProjectInDepartmentofEngineeringInformation2013T-mallOperationServiceGoldTaobaoPartnerRkylinBusinessmodeloverviewDataresource,cooperatepartnerSaaS

serviceBusinessserviceE-commercesolutionfortheenterpriseE-commerceBPO

operationMultichannelmanagementDigitalmarketingO2O

solutionCallcenterPhoto,warehouse&logisticsWorkingflow&implementationSystem&ToolsERP/BISocial

CRMROPWarehouse&LogisticsOnlinechannelT-mall.

JD,DangDang,AmazonPC

OfficialWebAutohome,

YBaidu,360,sogou,ZhitongcheThirdplatformSearching

OfficialWebVerticalwebAPP,Wechatetc.MobilesiteAutomationoptimizationexpansibilityorderInventoryinfoRuixueplatformflowflowflowflowadvertactivityadvertadvertdataadvertMulti-channelsordersconnectedwithAPI：onlinechannelandmobileconnectedwithAPI，orders&egrationMulti-platforminventorymanagement：onlineproductintheuniformmanagementsystem，multi-platforminventoryplan&managementMulti-platformpriceandcompetitioninfo.monitor：Rkylin’spricemonitorsystem，monitormulti-platformandcompetitorpricesGaininternetflow：precisionmarketing,integratedmarketingRkylin-Top10E-commerceserviceproviderProvideE-commerceintegrationoperationmanagementrelyonstronginformation-basesystemE-commerceretailoperationandmultichannelmanagementBannerAdsPaid

SearchEventC店招募EarnedMediaPaidMediaE-ComMediaOwnedMedia微博官網(wǎng)品牌化social平臺(tái)DSPDSPplanplancreativeCreativeexecuteexecuteplancreativeexecuteBrandplanningProductplanningPromotionplanningChannelplanningBrandStrategicplanningDatadigging&applicationMemberrecruitmentConsumermasterdatamgt（UE）DataanalysisDataapplicationSocializatione-commerceMarketingcreativeplanning&implementationInteractiveplatformbuildup&operationE-commerceplatformbuildup&operationDSPMediaprocurement（includeDSP）E-commercemediaadvertisingSocializationmarketing（includeAPP）SearchengineBrandingDSPSocialE-commerceBigDataIntegrationSocialmediamarketingTraditionalBrand

DMCe-commerceintegratedmarketingserviceTheITproductmanagementteamincluding50peopleprovidesstableserviceforbusinessapplicationscenariosandoptimizesthebuyingexperienceofconsumers.RUIXUEERPBIRUIXUEopenplatformHadoopStormDatawarehousecrawlerOpenSocialengineMaindatamanagementworkflowLoadbalanceApplicationscenariosR&DcenterCloudservicesInformationtechniqueE-commercetradingIntegratedmarketingChannelsmanagementSupplychainrebuiltOptimizetheproductO2OadvertisementBrandconstructionWarehouse&logisticsVisualdesignERPWMSOfficialwebsiteOnlinemallsystemMemberscommunityBIMarketingtoolsAPPsSandboxenviornmentdeploymentSocial

CRMPrecisionmarketingAutocustomerserviceSocialmediamonitorKnowledgebaseDataservicesConsumerinsightCPSCreditssettlementCallcenterSystemandDataserviceTolinktheobserving,socializingandtransactiondata,providesthe-whole-value-chaininterconnectedserviceforthebrands’corporation.RuixueplatformSocialmediamonitorCustomerrelationshipNewproductdevelopmentRetailBestPracticeMembership&creditssystemTransformsupplychainChannelmanagerialimprovementDigitalmarketingcampaignO2OindustrysolutionSCRMWechatMobileappDSPE-commerceplatformcommunityERPCMSSystemandDataserviceASOS

Youronestoponlineshoppingdestination

ASOSOfficialE-shopDataSalesT-mall+E-shopUnifiedRUIXUECRMManagementBackgroundSMSUnifiedSystemUnifiedPriceUnifiedImageRicherproductsonofficiale-shop(e.g.accessories)BrandASOS

T-mallOfficialFlagshipStoreRkylinsetsupBI,ERPandCRMsystemsatthebackstage.UnifiedMarketingIdeasConsumersinsideTaobaoThewholenetworkconsumersActivityMail-boxAds.DirectMailASOSE-COMMERCELAYOUTMODELLargestUKonline-onlyfastfashionbrand/globalfashionindicator（youngpeople’sfavoriteonlinegatheringplace）/Europe&Americafashionbloggerfavoritebrand；Highquality&designsensefastfashionbrandBrandmemorypoint：ASOSOpeningpageexampleIfyoucangiveusthese……ASOSCEOopeningcelebrationPR

paperPhotosoffamouspersonwearASOS—ToPRusedWecangainmorefromt-mall……Focuspictureont-mallhomepageRecommendplaceofactivityontaobaofrontpageASOS

chinaofficialwebsitecelebratefortheopeningoft-mallLimitedadditionFirstpublishedproductMen&Women’swearfloorplacementont-mallfrontpage——estimatedfreetrafficfortheopeningabout1.5mUVASOSopeningpromotionchannelexampleLeeLEEStayCuriousLee2014Focus2014

focusSalesincrease50%IncreasethesalesoforiginalpriceandconversionrateBuildupandoperatetheofficialwebsiteMobilesiteoperationDetailoptimizationofre-photographingandproductdescription,etc.AttendorderingmeetingandselecttheproductsIncreasethestaffofmarketingteamOptimizethetrafficentranceLee2014KeypointMarketopportunityofonlineDenimbrandsandWranglerPart1category201307~201312SalesvolumeSalesvol.mixturnoverTurnovermixtransactionTransactiontimesmixWomen’sdress/Femaleproducts184,566,69332.48%27,711,405,81842.30%173,942,16633.91%Women’slingerie/Men’sunderwear/leisurewear149,436,54426.30%7,153,275,42010.92%124,253,63724.22%Men’sclothing108,381,17719.07%16,141,582,44424.64%103,950,09220.26%Apparelaccessory/Belt/Hat/Scarf45,385,9557.99%1,547,917,2622.36%32,766,5846.39%Women’sshoes32,787,4655.77%5,110,484,4717.80%32,061,3576.25%Bagsleatherproducts/HOTladybags/men’sbag27,167,8374.78%4,188,552,7886.39%25,959,6745.06%Fashionmen’sshoes20,475,7973.60%3,659,021,5355.59%20,087,0753.92%T-mallclothingindustryscaleoverviewcategory201311~201404SalesvolumeSalesvol.mixturnoverTurnovermixtransactionsTransactiontimesmixWomen’swear/women’sproduct209,964,63033.66%31,949,576,10242.85%199,538,81135.20%Women’slingerie/men’sunderwear/leisurewear150,177,56324.08%7,549,238,22310.12%125,122,68422.07%Men’swear124,606,00619.98%18,641,298,10825%119,629,50921.10%Apparelaccessory/

Belt/Hat/Scarf49,134,3187.88%1,749,356,3982.35%35,001,9376.17%Women’sshoes37,054,1245.94%5,899,798,1877.91%36,279,2006.40%Bags&leatherproducts/HOTladybags/men’sbags28,979,1924.65%4,462,159,2905.98%27,807,4174.91%FashionMen’sshoes23,839,9633.82%4,310,863,5695.78%23,460,5564.14%T-mallclothingindustryscaleoverview90后（18-25）消費(fèi)群增長(zhǎng)迅速，人數(shù)占比達(dá)到41%，成交占比也上升明顯，但消費(fèi)力相對(duì)有限；80后（26-35）消費(fèi)群人數(shù)占比下降，成交占比上升，仍然是天貓主力消費(fèi)人群；70后（36-45）消費(fèi)群人數(shù)及成交占比變化都不大，但消費(fèi)力明顯，13%的人群占比16%的成交；customer：fifth,sixth,seventh-tieristhefastestgrowingsegment,penetrationdecreaseinthefirst,second-tier,youngergroupeasycomeeasygoproducts：satisfiedthecustomerinfifth,sixth,seventh-tierdemandbutnottheyoungergroupandfirst,second-tiercustomers.Wherearethemissinggoods?Goodscannotsatisfiedfirst,second-tieryoungercustomer2,POLO、cotton-paddedclothes,suit1,woolencoat,leatherclothing,suitpants,casualpants,downjacket3,T-shirt,waistcoat,Jeans,Hoodie,knitwear4,Shirt,windcoat,suitIncreaseofturnoverHigherthanmarketIncreaseofturnoverLowerthanMarketProductsno.B/CdecreaseProductsno.B/CincreasecategoryPromoteoperationT-shirt

increaseproducts，jeansBringinfamousbrands，enrichmenttheproductsundertheexistenceofthebrandshirtKeepwarmingshirtarepopularinautumn&winter,butshouldbedirectionguideinspring&summerusemarketingactivitiesCasualpantsCategorysubdivideatfront，combinedwithproductsmixedknitwearQualitycontrolandtheproductscleanlinessDownjacketKeymerchantoperation,especiallyfacilitatethedownjacketmerchantlikeBosidengy&YaluetcWoolenCoatAvoidlowpricecompetition，focusonthequalityWherearethemissinggoods?SecondlevelcategorydevelopedimbalanceKeycategoryattributecategoryAttributiveclassificationT-shirtstyleFashion,Americancasual,Japanesevintage,fresh,

ChinesestyletextureSilk,modal,spandex(Lycra)elementPrint,embroider,hitmaterialstitchingcolor,canvasshirtstyleFashion,Americancasual,Japanesevintage,fresh,

TextureJute,SilkElementPrint,Jacquardweave,rivetNeckstyleCollarpoint,standcollar,standardcollarJeanstypeFashion,Koreastyle,younger,freshstyleLoose,freedraping,fitWashingwaterPigmentwash,dipdye,

chemicalwash,Bleachstonewash,snowwashCasualpantsstyleDungaree,HaremPants,Beachshorts,taperedpants（skinny）typeFashion,frock,Japanesevintage,ChinesestylePantslengthNinthpants,middlepantsWherearethemissinggoods?IncreaseoftheuserlowerProductsnotabundantNotsatisfiedyoungerusers’requirementsMainfocusontheinternationalbrandsbusinessdevelopmentMissingthesamestyleproductsofflineMajorpointtoofflinemalltoupdatetheproductsCategorynotbalanceInstantmarketrespondImproveIPV_UVimprovetheenrichmentoftheproductsandbrandsT-mallKeyproblemandtargetin2014Wrangler

taobaomarketdataMarketturnoverscalerankturnoverNo.ofturnoverpersonBrandconversionratePercustomertransaction--4,397,51816,3371.42%269RelativeincreaserateRelativeincreaserateRelativeincreaserateRelativeincreaserate10.99%7.36%0.06%19.81%MarketattentionscaleSearchingclickno.Attentionno.ofpersonCollectno.Collecttimes573,9921,152,4142,196,65444,63454,091RelativeincreasingrateRelativeincreasingrateRelativeincreasingrateRelativeincreasingrateRelativeincreasingrate3.55%3.33%6.68%4.58%3.59%marketcompetitionscaleNo.ofshopdailyNo.oftransactionshopsTransactionamountpershopNo.ofproductslaunchedperdayAve.activeproducts1,045303903,4221,317RelativeincreasingrateRelativeincreasingrateRelativeincreasingrateRelativeincreasingrateRelativeincreasingrate15.09%0.86%9.86%9.82%3.86%Dataperiod：2013datacomesfrom：datacubeWrangler

HOTproductsWrangler

attentioncrowdNo.KeywordSearchingSearchingindexmixClickindexClickmixClickrateCurrentproductsno.Conversionratezhitongche1wrangler2,0534,56843.52%2,1009.16%45.25%69470.15%0.372levis35,87769,42522.46%23,86543.63%33.64%757620.50%1.983lee24,71749,63715.65%18,00761.22%35.54%1147810.78%4.064g-star5,78114,51435.57%6,39217.29%43.31%185090.20%0.665evisu23,54864,97724.62%36,68721.35%55.81%1542070.86%1.547misssixty8,50720,78035.21%7,2486.44%34.14%143910.23%0.45Wrangler’sweaknesslevis時(shí)間銷(xiāo)售額銷(xiāo)量成交次數(shù)客單價(jià)20130665025221921118862440.49201307304571985368374462.222013084517804.61371213521431.12013095729550.41485214756492.282013106192526.31324013145558.6220131134158023.89281392267665.6920131212759169.72815827672663.4120140193218462097020803588.5620140246668921224112177492.8420140387069812507624939461.8201404119812723407033881491.2420140576729432305422794498.59合計(jì)115255249.8305933303191520.57gstar時(shí)間銷(xiāo)售額銷(xiāo)量成交次數(shù)客單價(jià)20130660830611281126662.22201307408717.1751749690.16201308565849.36903894782.05201309660036.4960958912.75201310953428.718991236988.742013111137764314562145221060.52013122745164.2317331681173.742014011699455.7181718071259.66201402846519.39399341127.592014031441535.319651963947.852014041288278.322092166790.8201405619706.411071104757.61合計(jì)232146403141330627929.47evisu時(shí)間銷(xiāo)售額銷(xiāo)量成交次數(shù)客單價(jià)201307250090337337946.36201308241387.5274274937.21201309448546.9439439961.452013102459722482471003.212013113966075.8510750321135.36201312633534.56326321293.242014012616122612611045.652014022841652982981050.27201403359443418416948.44201404727326.56296251265.812014056508655845821417.92合計(jì)8069018922791431091.36OverviewthecompetitorsLevis

Ave.percustomertransaction

520G-star

Ave.percustomertransaction

929Evisu

Ave.percustomertransaction1091PlayboyAve.percustomertransaction

235AEOAve.percustomertransaction

340LEE

Ave.percustomertransaction

680Onlinedevelopmentpath—LevisLevis:LevisonlineflagshipstoreisacomprehensivestoremainfocusontheDenimproductsCategory：Moreproducts(notDenim)selection,

expandthegroupofcustomereffectively,

increasethepercustomertransactioneffectivelyProducts：Morediscountedproducts,attractmorenewcustomersSellingtempo：Usediscountedproductstogainmorefreetraffic,totallymatchthet-mallsellingpath,reachedhighsalesresultsinthepastandbuilduplotsnewcustomersquickly,finishedprimitiveaccumulationandprecipitationofonlinecustomer.Onlinedevelopmentpath：G-starStoreadjustmentdirection：1,Mainfocusonthejeansproductsatthebeginning–now:expandthecategory,increasethechoiceforwomen’scollection；2,Pricesystem：Mainfocusonofflinenon-discountedproductsatthebeginning—now:salesmainrelyonthediscountedproductsandchoosesomeproductswithquitelowpricetoattractthecustomerforthefirsttimeshoppinginstoreOnlineJeansProductsoperationsuggestionPart2Suggestionforonlineproductssystema.Shouldkeepmatchingcertaindiscountedproductsatearlierstage,gainnewonlinecustomersintheshorttime；b.Synchronizetheofflinestorenewcollection,Salespromotiondrivenbythenewinterest,enhancethestickinessoftheregularcustomersandcultivateoptimumshoppinghabit.c.SuggestlaunchinwholecategoryandquicklymatchthechangingofseasonalsalestempoAboutthechangeofthebrand,marketingandCRMunderthenewbusinessenvironment1.Basic-visualdesign(Onlinebusinessisactuallysellingofthepictures)：A.

ProductsphotographingB.Page2.Marketing—Coremarketingdeepdiggingandbrandonlineunderstandingarebasedonproductsandcustomers3.Core—CRM:buildupbrandfanseconomyandassociationeffect,aggregateeffectively

andenhancethebrandemotionalcommunicationSuggestionforoperationallevel1,OnlinesellingtempomatchingandthespeedofquicklyrespondC.

把握天貓營(yíng)銷(xiāo)資源和節(jié)奏2014t-mallmarketingbasictempo：“1+1+1”model2014T-mallmonthlybasicmarketingmodelAbigactivityAregularactivityAhoteventactivityMainHallforbigactivityFollowup2014

t-mallmarketingtiming（3.3,6.6,9.9,11.11,12.12）；Categorywillarrangetheactivitiesatothertime（suchasspringtourinMarch,5.1

Goldenweek）Men’scategorysessionMaindominantbythecategory,willdividedintospecialtopicsindetailunderthesecondarycategoryFestivalhotactivityMainfocusonfestivalmarketing,hoteventmarketing,accidentmarketing,etc.andflexibleplanningofthehoteventsAboutSellingtempomatchingC.GraspT-mallmarketingresourcesandtempo

Attendallactivitiesint-mallplatformin20142014

201545681112JeansfestivalSummernewarrivalT-shirtactivityMid-yearsalesSummerclearanceWorldCupAutumnnewarrival11.11bigsales12.12bigsalesDownjacketfestivalX’mas2,StrongabilityofgaintheresourceseffectivelyandprecipitatethecustomerspreciselyBiggestbrandtodayInternationalbrandresources(T-mallfrontpage)NewproductsLaunchBrandstreetalbumWeeklyNewLookC.Gaint-mallofficialactivitiesresourcesOptimizetheobtainingofthefreeresource（t-mallfreeresourcesplacement）OrangepartsaresuitforWranglerBrandshouldattendforlongtimeasit’sactivecanincreasethevalueandawarenessofthebrandMen’swearchannelBiggestbrandtoday&weeklynewlookt-mallfrontpageentranceC.Gaint-mallofficialactivitiesresourcesNewproductslaunchMen’swearchannelInternationalbrandLISTC.Gaint-mallofficialactivitiesresourcesC.Gaint-mallofficialactivitiesresourcesNewproductschannelNewproductsgrouponBigbrandstreetJumingpinC.

2014NewResources—promoteascombinationFestivalcombinesalesactivityCategoryThemeactivitiesActivitiesbaseontheproductsstyleC.Dailystoreactivity-1.MarketingbaseonaccidentThroughaccident

marketing,festival,newproductslaunch

etc.，useemotionalmarketingattractthecustomertopurchaseC.Dailystoreactivity-2.StyletopicactivityIncreasethebrandtones

,addcurrentseasonhottopicsasscenario

marketingC.Dailystoreactivity-3.marketingactivityexclusiveforthestoreEstablishstore

exclusivemarketingactivityatthetimethatUVislowerthannormaleverymonth,trytoremindthecustomercomestothestoreatthesetimeC.

WranglerbrandmobilesiteimagemarketingSpreadWrangler

specialcolumn,selectthemusic,movieandarttopic

closetotheyoungercustomer.Increaseinteractiontopicdiscussion,increasecustomerstickinessWeiboWeitaoWechatBuildupWrangler

officialwechataccount，synchronizethestoreactivityinformation

andsharesomehottopicssuitforthetargetcustomer,developthewechatmallbusiness,improvethebrandmobilesitemarketshare,expandthemembershipnumber.Storetrendsupdate，publishthebrand,industry

orplatforminformation,customerrelationshipmgt.

showthebrandvalue,preciseinteraction,baseontheplacementofshopguidanceInformationshareofonlineDenimbrandHOTCategory

(piece)2013.07-12LevisflagshipstoreHOTCategory

(piece)2013.07-12G-StarflagshipstoreHOTCategory

(piece)2013.07-12EvisuflagshipstoreHOTCategory

(piece)2013.07-12PlayboyflagshipstoreWrangler

storebuildupPart32014.WranglerT-mallofficialflagshipstore

(PC

&Mobile/APP)Wranglerofficiale-shop2015.2015.Wrangler

JDofficialflagshipstoreWrangler

Amazonofficialflagshipstore2015.Otherthird-partyplatforms(e.g.VIPshop,etc.)T-mall&E-shopOtherPlatforms(TBD)THEWHOLENETWORKLAUNCHINGTIMELINEDirectionItemDetailResponsiblePartyCooperatorBusinessDayApplicationAlipayregistrationFillinregistrationinformation,bindtomailboxandactivateAlipayRKYLINWrangler1CertificationFillincertificationinformation;auditinformation(1-3businessdays);confirm

AlipaypaymentinformationRKYLINWrangler3T-mallsetupapplicationApplyforanaccountonline,submitmaterials,selectstorenameanddomainname,auditinformation,examonline,signanagreement,freezedeposit,paytechnicalservicefeeandopenT-mallflagshipstoreRKYLINWrangler15MarketAnalysis&BrandPositioningTheoverallcategorydata&trendIn-depthanalysisontheoperationaldataofT-mallcategorybeforelaunching,supportingforWranglerChinae-commercepricingandmarketingstrategyRKYLINWrangler15CompetitoranalysisBrandbackground&culturestudyProvideofficialpropaganda;brandbackgroundandbrandculturetrainingWranglerRKYLIN5BrandtargetconsumerstudyProviderelatedmaterialsofcurrentbrandpositioningandtargetconsumerWranglerRKYLIN5BrandpositioningFormulateonlinebrandpositioningplanbasedonthestatusquoWranglerRKYLIN5DirectionItemDetailResponsiblePartyCooperatorBusinessDayProductPlanningProductcardingProvideproductSKUlist,detailedinformationandofficialpropagandaWrangler

5Determinethefirstbatchofproductstructure(inventorydepthandwidth),stockupaccordingtoplatformactivitiesintheearlystageWranglerRKYLIN5Thefirstbatchofproductplanning(update,category,pricingandproductforactivityplanning)RKYLINWrangler5AnnualproductplanningRKYLINWrangler10ProductassortmentDeterminetheprimarycategoryandsecondarycategoryofthestore;thepromotedproductofthefirstbatchofproduct;thepromotedsub-category,andthelongtailprofitproductRKYLINWrangler5Price&DiscountplanningProductregularandpromotionalpricesplanningRKYLINWrangler5InitialproductuploadingTheinitialproductuploadinginthebackground(estimatearound2,000styles)RKYLIN

15Optimizationoftitle&attributeProducttitle&CategoryattributeRKYLINWrangler5ProductpageRefinesellingpoint,description;tapproductsellingpoints(planningaccordingtothesellingpointofpromotedproduct)RKYLINWrangler15DirectionItemDetailResponsiblePartyCooperatorBusinessDayMarketingPlanningSoftwaretoolsDecoration,marketingandpromotion

toolspurchasingRKYLINWrangler2OverallmarketingplanningRefertoindustrialsituationandin-storeproducts,initiallysetupannualandperiodicalmarketingplansaswellaspreferredmarketingactivitiesRKYLINWrangler10Formulateperiodicalmarketingplan(2013,Q4)RKYLINWrangler10Formulatein-storeactivityplanaccordingtoperiodicalmarketingplanRKYLINWrangler10T-mallofficialactivitiesbookingT-mallcategoryKAnegotiationRKYLINWrangler5FreecategoryactivitiesoftheplatformSigningupactivities+ExecutingRKYLINWrangler5OpeningactivityandmonthlyactivityplanningOpeningactivityandmonthlyactivityplanningRKYLINWrangler5Activityplanningofofficiale-shopMonthlyactivityplanningofofficiale-shopRKYLINWrangler5

PaidpromotionAdvertisingproposalandexecutionofT-mallandtheexternalnetworkRKYLINWrangler5TheExpressandDiamondBoothsinput,TaoGuestsetupRKYLINWrangler5EnrollmentofT-mallofficialactivityresources,theplatformlargepromotionsandcategorylargepromotionsRKYLINWrangler5SNSpromotionoftheexternalnetworkApplicationofWeiboaccountandformulationoffansplan,improvementofBaiduindex,andpromotionoftheforumRKYLINWrangler10DirectionItemDetailResponsiblePartyCooperatorBusinessDayVisualDesignThestoreframeworkOverallvisualpositioning;themaintoneVImaterials(mainlydeterminethetoneandthestoredecorationplan)RKYLINWrangler5ShopsignboardSLOGANandthefirstscreendesignRKYLINWrangler5Modulelayout,pageclassificationandsegmentationstrategy,navigationbarandfunctiondesignRKYLINWrangler5HomepagedecorationHomepagedesignRKYLINWrangler5Eachmoduledesign(navigation,function,etc.)RKYLINWrangler5Secondarypage&ProductpageProductpagedesignRKYLINWrangler3Officiale-shopdesignOfficiale-shopdesignRKYLINWrangler10PromotionalpicturesPromotionalpicturesdesign(TaoGuest,theExpressanddiamondbooths,etc.)RKYLINWrangler5ActivitydesignActivitypage&ProductpagedesignaccordingtomarketingplanRKYLINWrangler

Warehousing&

LogisticsFormulating&ImplementingwarehousingprocedureWarehouseislocatedinShanghaiorselectedandmanagedbyRkylin,needtoconfirmthespecificcooperationwarehouseWranglerRKYLIN15RegularinventorycheckingWarehouseentry,stocktaking,etc.WranglerRKYLIN10Formulating&Optimizingthestandard&costsofproductpackagingandlogisticsWranglerRKYLIN10Theaverageturnoverofinventory&ReplenishmentcycleplanningProvideproductreplenishmentcycleWranglerRKYLIN3DirectionItemDetailResponsiblePartyCooperatorBusinessDayITSystemSystemdockingofRuixueERPandT-mallbackendplatform;systemicimplementationofoperationteamRKYLINWrangler10ImplementationandtrainingofwarehousingsystemWarehousingsystemdockingandworkflowtrainingRKYLINWrangler3OrdersystemtestingRKYLINWrangler1Systemdockingandtestingofofficiale-shopandT-mallflagshipstoreRKYLINWrangler30TeamEstablishmentEstablishmentandtrainingofprojectteamRKYLIN

15KPIformulatingEstablishperformanceassessmentplanandmotivatetheteamRKYLIN

3Formoredetailspleaserefertotheright-handexcelfileOnlinestoreopeningfeebriefT-mallfees11,brandflagshipstore,franchisestore.T-mallfixeddeposit100K

RMBwitht-malllogo,50KRMBwithRtrademarkWhendepositnotenough，merchantshouldgetcaughtupin15days,ifexpirethedatenotpay,t-mallwillsupervisethestoreuntilyoubringup.

22,

ClothingproductsdeductthetechnicalservicefeeatrealtimeFirstcategoryTechnicalservicefeeSecondarycategoryTechnicalservicefeeThirdcategoryTechnicalservicefeeTechnicalservicefeeAnnualfee50%Annualfee100%rateraterateAnnualfeeStandardsofreturnturnoverStandardofreturnturnoverApparelaccessory/belt/Hat/Scarf5%

30,000180,000600,000Women’sdress/Women’swear5%

60,000360,0001,200,000Men’swear5%

60,000360,0001,200,000Women’slingerie/Men’sunderwear/leisurewear5%

60,000180,000600,000Wrangler

CooperationplanPart4productsStoreoperationMarketing&promotionBefore-saleserviceAfter-saleserviceBrandawarenessMembershipmgtCustomerserviceVisualdesignProductsplanningProfessionalandeffectiveteamProductssellingpointdiggingP