閆實用翻譯期末報告

使用短小詞、新詞、外來詞等，因此其詞匯量具有面廣量大的特征。《》的讀者定位為高收入、富有獨立見解和精神的社會精英，因此文中經常翻譯源文本是《》上的關于奢侈品行業(yè)的特別報告“Exclusivelyforeverybody”的節(jié)選，該篇文章中包含大量的奢侈品牌的名稱以及人名如SalvatoreFerragamo（菲慕、GeorgesVuitton（·威登，是術語中譯成什么，如“capitalinvestmentisgenerallymodestmodest的理國功能學派中的目的論和著名翻譯理論家奈達的功能對等理論如：在翻譯源文本中“ThewomenarenotwearingFerragamo'sVarapumps,withtheirdistinctivebows,ortotingVuitton'ssubtlymonogrammedhandbags.Theycannotaffordthem.”（第5頁標紅處）這一句話的時候，要強調出奢侈品不是盡量相似。而“Theycannotaffordthem.”雖然是個事實陳述，但是《經濟 例如：“Consumers'rushtoqualityhascreatedbillionairesataratethatSiliconValleymightenvy,especiallyamongthemainshareholdersofluxuryconglomeratesthathavegatheredtogethermanyofthebest-knownbrands.”（第7頁標紅處）大量廣泛搜平行，閱往日期Luxury：ExclusivelyforeverybodyThemodernluxuryindustryrestsonaparadox—butisthrivingnonetheless,saysBrookeUngerATTHETRANGTIENZAmallinHanoi,Vietnam'scapital,onsomeeveningsacuriousspectacleunfolds.Couplesinweddingfineryposeforphotographsinfrontofilluminatedshopwindows,withSalvatoreFerragamo,LouisVuittonandGucciofferingthesortofbackdropforromancemoreusuallyprovidedbytheseaorthemountains.ThewomenarenotwearingFerragamo'sVarapumps,withtheirdistinctivebows,ortotingVuitton'ssubtlymonogrammed是——但仍蒸蒸日上erragamoVuittonhandbags.Theycannotaffordthem.TranVanCuon,whoassemblesphonesataSamsungfactory,posedwithhisfianceeinabrownsuitandbowtiethatcosthimtheequivalentof$150.Somedayhehopes eacustomerinthemall.Untilthen,hewillproudlydisythephotosinhishome.穿著總價150的棕色西裝和領結。他TostumbleacrossanoutpostofEuropeanluxuryinarelativelypoorandnominallysocialistcountryisnotallthatsurprising.Luxuriessuchassilkhavetravelledlongdistancesformanycenturies,andevenmodernluxury-goodsmakershavebeenpursuingwealthinnewcesformorethanacentury.GeorgesVuitton,sonofLouis,theinventoroftheworld'smostfamousluggage,showedoffthe 'sflat-toppedtrunks(betterforstackingthantraditionalround-toppedones)attheChicagoWorld'sFairin1893.TheoilrichMiddleEasthasbeenamagnetforexpensiveforeigntrinketssincethe1960s.TheJapanesebecameinsatiableconsumersinthe1970s.Today,twoinfiveJapanesearethoughttoownaVuittonproduct.Andnowitis 'sturntolapup2070年 geographically,theyhavealsospreadacrossthesocialscale.WhenCocoChanelcreatedherNo.5perfumeinthe1920ssheitforherbestcoutures,butinthefollowingdecadeshesolditinsmallerbottlessothatmorewomencouldaffordit.Cartier's“LesMust”jewelleryinthe1970sputthebrandwithinreachofconsumerswhocouldonlyyearnforPantherenecklacesand Cartier'ssortiedutemple(descentfromthetemple),seekingtobroadentheirappeal Not 消費群體也跟著擴大了。2020年代，可可?創(chuàng)造出了5號香水，她以讓的女性買得起、用得上；20世紀70年代，卡地亞針對渴望擁有、卻買不起了價格更加平民化的級珠寶“LesOverthepast20yearsthenumberofluxury-goodsconsumersworldwidehasmorethantrebledto330m,accordingtoBain&,aconsultingfirm.Theirspendingonexpensivejewellery,watches,clothing,handbagsandsoonhasrisenatdoubletherateofglobalGDP.Mostofthesenewbuyersarenottheveryrichbutthemerelyprosperous,with esofupto€150,000($188,000).Sharesoflistedluxurycompanieshavefaroutperformedthoseofothercompanies.Consumers'rushtoqualityhascreatedbillionairesataratethatSiliconValleymightenvy,especiallyamongthemainshareholdersofluxuryconglomeratesthathavegatheredtogethermanyofthebest-knownbrands.TheyincludeBernardArnault,aFrenchtycoonwhocontrolsLVMH,ownerofLouisVuitton,Moet&Chandonchampagneandahostofotherbrands,andhisrivalFrancois-HenriPinault,whoseKeringgroupownsGucci,abigItalianleather-goodsmaker.NickHayek'sSwatchGroupandJohannRupert’sRichemont(Cartier’sowner)arepowerhousesinwatchesandjewellery.AmongtheownerswhohavemadefortunesfromsellingstakestoinvestorsinthepastfewyearsareBrunelloCucinelli,whose makescasualchicclothingatseriousprices,andRemoRuffini,afellowItalianwhofloatedMoncler,amakerofdownjackets.alluxurygoodsarejustonesmallcornerofthisempireofopulence.Upmarketoptionscanbefoundinindustriesfromhealthcaretobanking,thoughmostystsleavesuchthingsoutoftheirreckoning.Usingconsumers’ownperceptionofwhatconstitutesluxurygoodsandservices,BostonConsultingGroupreckonsthat2倍。這些新買家并不是特別合18.8萬元）上下。上市奢侈品公司，它們的主要股東增長令人瞠目掌控著·威登(LVMH)、酩悅香檳(Moet&Chandon)和一些其它品牌。他的競尼克的斯沃琪（Swatch）和約翰·魯珀特的歷峰（Richemont:卡地亞產的絨休閑服，價格高的令人乍舌。（Moclr私人奢侈品只是這個 的冰山一角。從醫(yī)療到銀行業(yè)，各行業(yè)都可以估計，光2012年一年，全球在這些項占據最大，其次是汽車，然后才是trillionwasspentonsuchitemsin2012.Thebiggestcategoryistravel,followedbycarsandthen alluxurygoods.Baincomesupwithasmallersumforasimilarspreadofsectors.Butluxury’sboundariesarefuzzyandhotlydisputed.Thisspecialreportwillconcentrateonalgoods,whichfacethetrickytasktryingtoachieveglobalscalewhilemaintainingtheartisanrootsthatgivethemrarityappeal.Ultraexpensivecarswillmakeonlyabriefappearance,andyachtswilljustsailbyonthehorizon:globally,only14,000peopleareabletoaffordareallybigone.Butthereportwillincludesuchfast-growing“experiential”sectorsashosandwine,whicharegrowingfasterthanthingstobuyandown.Toviewtheworldthroughthelensofluxuryistoseeitsubtlyaltered.Someofthenormalrulesdonotapplytoluxurygoodsmakers,eventhoughinmanywaystheyaresimilartootherconsumer-goodscompanies.Thecostofproductionisnotusuallyaprimeconcernandcapitalinvestmentisgenerallymodest,exceptforwatches.Areallyprestigiousitemcanbea“Veblengood”,namedafteranAmericaneconomistborninthemid-19thcenturywhonoticedthatdemandforsomegoodsactuallyrisesastheygetmoreexpensivebecausetheyconferyetmorestatus.Andthemarginsevenonlesserluxurygoodsaremuchbetterthanonmass-marketLuxurycompaniesliketosettheirownagenda.Theircreativedirectorsoverseeboththedevelopmentofnewproductsandthewaytheyarepresentedinmagazines,shopwindowsandonline.“Wearenotgoingtoletpeopleinfluencethevision,”saysAlbaladejo,deputymanagingdirector人奢侈品。咨詢公司也得出了相似的常著名的理論“效應”可以用來很奢侈品公司喜歡為自己產品做一些列策發(fā)，還負責產品在、櫥窗、網上的推廣。愛馬仕的副董事總經理·阿Hermes,aFrenchluxuryhousesoaugustitclaimsnottohaveamarketingdepartment.Luxurycompaniesoftengetthemostattentionforthethingstheysellleastof.KarlLagerfeld,Chanel’screativedirector,madeheadlinesthisyearbysendinghismodelsdownacatwalkdeckedoutasagroceryshop.But“thebreadandbutterofthe chemicals,”exinsArmandoBranchinioftheAltag Foundation,whichrepresentsItalianluxuryfirms.LuxuryperfumesandcosmeticsarethoughttoaccountforoverhalfofChanel’sbusiness.Diageo,abigdrinks ,hasa“Reserve”divisionthatgivesspecialattentiontoitspriciesttipples,suchasJohnnieWalkerBlueLabelwhisky.Theyaremarketedthroughthepatientcultivationofthecoolestbarsandinfluential“advocates”.“Youneedtobeablackbeltinrelationshipswhenit’saboutluxury,”saysJamesThompson,whorunsthedivision.Luxury’slensdoes