企業(yè)運(yùn)營(yíng)與發(fā)展教學(xué)考一體化

備1.叼下列材（械）麥不是偵個(gè)人蓮愿景絮的特侄點(diǎn)。獨(dú)（2隆.0匪0分傳）HTMLCONTROLForms.HTML:Option.1A.具有鼓舞性HTMLCONTROLForms.HTML:Option.1B.與他人的關(guān)系HTMLCONTROLForms.HTML:Option.1C.詳細(xì)的規(guī)劃HTMLCONTROLForms.HTML:Option.1D.明確的假定鈔

忘2.抱（慧逗）綁是指免一個(gè)社人對(duì)肺自己雀的人敘生價(jià)愚值所吃持有盛的觀糾點(diǎn)、即看法指與追構(gòu)求。技（2賴.0死0分涉）HTMLCONTROLForms.HTML:Option.1A.行為準(zhǔn)則HTMLCONTROLForms.HTML:Option.1B.個(gè)人目標(biāo)HTMLCONTROLForms.HTML:Option.1C.個(gè)人愿景HTMLCONTROLForms.HTML:Option.1D.個(gè)人價(jià)值觀稱

造3.碗（升宜）柿是指秀一個(gè)午人對(duì)脈自己塔未來餃的憧果憬、敞追求滴，是蔬對(duì)自瓜己未響來的吩理想蘇。鼻（2碑.0港0分陜）HTMLCONTROLForms.HTML:Option.1A.個(gè)人價(jià)值觀HTMLCONTROLForms.HTML:Option.1B.行為準(zhǔn)則HTMLCONTROLForms.HTML:Option.1C.個(gè)人愿景HTMLCONTROLForms.HTML:Option.1D.個(gè)人目標(biāo)脊

勿4.走企業(yè)泳戰(zhàn)略?shī)^規(guī)劃互的基崇本程手序不級(jí)包括功（畢旅匠精）。帥（2尋.0蟲0分碗）HTMLCONTROLForms.HTML:Option.1A.建立企業(yè)文化HTMLCONTROLForms.HTML:Option.1B.規(guī)劃新業(yè)務(wù)HTMLCONTROLForms.HTML:Option.1C.確定企業(yè)任務(wù)HTMLCONTROLForms.HTML:Option.1D.確定戰(zhàn)略業(yè)務(wù)單位槳

迅5.筋在處淡理客助戶投疊訴時(shí)罰，第苗一個(gè)帝步驟繩是（炸鑒頃）。鏟（2竭.0收0分錢）HTMLCONTROLForms.HTML:Option.1A.和客戶辯解HTMLCONTROLForms.HTML:Option.1B.聆聽客戶直至他氣消HTMLCONTROLForms.HTML:Option.1C.表示同情，換位思考HTMLCONTROLForms.HTML:Option.1D.拿出解決問題的辦法蠢

伯6.沫決策知中的園道德疏約束萄，涉胃及的憶最重趴要內(nèi)歲容就悉是（跌妨蝴）。祝（2朵.0見0分植）HTMLCONTROLForms.HTML:Option.1A.公平原則HTMLCONTROLForms.HTML:Option.1B.中立原則HTMLCONTROLForms.HTML:Option.1C.互助原則HTMLCONTROLForms.HTML:Option.1D.誠(chéng)信原則怖

步7.罰隨著羨經(jīng)濟(jì)弟全球啞化時(shí)享代的陽(yáng)來臨穗，企灰業(yè)的騰戰(zhàn)略煩重心失已經(jīng)遣從“慶以（愛歐憤）為數(shù)中心宏”轉(zhuǎn)稿向了延“以?。y）秧為中負(fù)心”退。擁（2景.0竹0分堂）HTMLCONTROLForms.HTML:Option.1A.產(chǎn)品客戶HTMLCONTROLForms.HTML:Option.1B.市場(chǎng)產(chǎn)品HTMLCONTROLForms.HTML:Option.1C.產(chǎn)品市場(chǎng)HTMLCONTROLForms.HTML:Option.1D.客戶產(chǎn)品泰1.光個(gè)人蹲愿景奮的特例點(diǎn)包臭括甜(戴謠)適。單（3賤.0愧0分覺）HTMLCONTROLForms.HTML:Checkbox.1A.詳細(xì)的規(guī)劃HTMLCONTROLForms.HTML:Checkbox.1B.越遠(yuǎn)大越好HTMLCONTROLForms.HTML:Checkbox.1C.明確的假定HTMLCONTROLForms.HTML:Checkbox.1D.具有鼓舞性守

老2.俱對(duì)企憐業(yè)員裝工來椒說，像了解軋戰(zhàn)略鼻的概晃念與舟方法蠶，其音意義秤有（規(guī)

缸

撲

均）。歐（3效.0優(yōu)0分燈）HTMLCONTROLForms.HTML:Checkbox.1A.減少企業(yè)資源的內(nèi)耗HTMLCONTROLForms.HTML:Checkbox.1B.提高處理問題的能力HTMLCONTROLForms.HTML:Checkbox.1C.提高效率HTMLCONTROLForms.HTML:Checkbox.1D.更好設(shè)計(jì)個(gè)人職業(yè)發(fā)展藍(lán)圖鏈

給4.哪企業(yè)誤的經(jīng)棕營(yíng)理乳念包桑括（穩(wěn)錫愚）。音（3烏.0負(fù)0分返）HTMLCONTROLForms.HTML:Checkbox.1A.產(chǎn)品和服務(wù)HTMLCONTROLForms.HTML:Checkbox.1B.市場(chǎng)第一HTMLCONTROLForms.HTML:Checkbox.1C.客戶需求HTMLCONTROLForms.HTML:Checkbox.1D.合作者會(huì)

尿5.助在進(jìn)績(jī)行目袋標(biāo)管原理時(shí)渠，要捐從下徐列層純次暈(楊哭)換逐一謠進(jìn)行評(píng)規(guī)劃扇。爬（3正.0撒0分猜）HTMLCONTROLForms.HTML:Checkbox.1A.企業(yè)具體目標(biāo)HTMLCONTROLForms.HTML:Checkbox.1B.企業(yè)遠(yuǎn)景HTMLCONTROLForms.HTML:Checkbox.1C.員工的任務(wù)HTMLCONTROLForms.HTML:Checkbox.1D.溝通不良驕

肯6.燭從企糞業(yè)運(yùn)譜作的貴過程伴劃分豬，企獸業(yè)社桿會(huì)責(zé)躍任可驗(yàn)有分何為（猾話積）。敲（3晌.0撈0分堅(jiān)）HTMLCONTROLForms.HTML:Checkbox.1A.企業(yè)前續(xù)性社會(huì)責(zé)任HTMLCONTROLForms.HTML:Checkbox.1B.企業(yè)中續(xù)性社會(huì)責(zé)任HTMLCONTROLForms.HTML:Checkbox.1C.企業(yè)內(nèi)層社會(huì)責(zé)任HTMLCONTROLForms.HTML:Checkbox.1D.企業(yè)后續(xù)性社會(huì)責(zé)任疲

鑰7.鉗企業(yè)伶履行旱社會(huì)逼責(zé)任功的原悲則包膏括（虎秀泰）。磁（3牌.0起0分黃）HTMLCONTROLForms.HTML:Checkbox.1A.可持續(xù)發(fā)展原則HTMLCONTROLForms.HTML:Checkbox.1B.綜合效益原則HTMLCONTROLForms.HTML:Checkbox.1C.以人為本原則HTMLCONTROLForms.HTML:Checkbox.1D.公平與正義原則質(zhì)

宵8.腿經(jīng)營(yíng)尼理念催是由遞下列希（駁）韻相互素依賴委的系送統(tǒng)共鍬同構(gòu)抹成的叉。照（3文.0挖0分耍）HTMLCONTROLForms.HTML:Checkbox.1A.企業(yè)的組織結(jié)構(gòu)HTMLCONTROLForms.HTML:Checkbox.1B.人力資源HTMLCONTROLForms.HTML:Checkbox.1C.產(chǎn)品或服務(wù)HTMLCONTROLForms.HTML:Checkbox.1D.市場(chǎng)輸

竟10鴨.輪造成難時(shí)間次浪費(fèi)此的外襪在因化素包岸括魔(退完)粉。版（3候.0昨0分桌）HTMLCONTROLForms.HTML:Checkbox.1A.溝通不良HTMLCONTROLForms.HTML:Checkbox.1B.會(huì)議耽誤HTMLCONTROLForms.HTML:Checkbox.1C.自控力不強(qiáng)HTMLCONTROLForms.HTML:Checkbox.1D.權(quán)責(zé)混淆焦

菊12哄.踏有效膚地進(jìn)錯(cuò)行時(shí)資間管園理，練通常拌遵循劫下列五(攀物)厭步驟樹。專（3貸.0片0分宜）HTMLCONTROLForms.HTML:Checkbox.1A.合理安排時(shí)間HTMLCONTROLForms.HTML:Checkbox.1B.分清輕重緩急HTMLCONTROLForms.HTML:Checkbox.1C.樹立明確目標(biāo)HTMLCONTROLForms.HTML:Checkbox.1D.制定行動(dòng)計(jì)劃際

行13晴.來根據(jù)絨購(gòu)買豪目的仿與方通式差糊異，修可將食客戶配分為摘（殺培）英。閣（3香.0祥0分溪）HTMLCONTROLForms.HTML:Checkbox.1A.消費(fèi)者客戶HTMLCONTROLForms.HTML:Checkbox.1B.商業(yè)型客戶HTMLCONTROLForms.HTML:Checkbox.1C.企業(yè)內(nèi)部客戶HTMLCONTROLForms.HTML:Checkbox.1D.政府客戶酒

握14菜.餐領(lǐng)導(dǎo)說放權(quán)惜后，租企業(yè)戲要建咽立一夢(mèng)整套挨制度朋，包級(jí)括粘(呼鋸)閣。滔（3植.0虛0分圈）HTMLCONTROLForms.HTML:Checkbox.1A.負(fù)責(zé)制HTMLCONTROLForms.HTML:Checkbox.1B.匯報(bào)制HTMLCONTROLForms.HTML:Checkbox.1C.溝通制HTMLCONTROLForms.HTML:Checkbox.1D.請(qǐng)示制原1.籌企業(yè)防社會(huì)夏責(zé)任片是企努業(yè)組仰織向蟲前發(fā)者展的略必然電結(jié)果禍。（典

脫）庭（2沫.0南0分僻）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確露

盯2.鋸企業(yè)屯學(xué)習(xí)況，是芝指企向業(yè)對(duì)旬自身伴未來訴發(fā)展私前景掘的描狗述，蘭它體徹現(xiàn)了夕企業(yè)羊的基晝本價(jià)啞值準(zhǔn)骨則。賭（

貌

羽）蛇（2姐.0拌0分甚）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確寶

莖3.腎報(bào)告蔽與溝辦通的罩水準(zhǔn)綱將決姜定企洪業(yè)在辛何種睛程度鍬上能辱夠真歡正成液為一濟(jì)個(gè)學(xué)挪習(xí)型時(shí)的組嘴織。瞎（

榆）性（2犧.0挎0分股）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確滾

洋4.呈均衡獄性包凍括兩生個(gè)方哄面的昆含義詠，一捆是戰(zhàn)劍略必淡須權(quán)疏衡企災(zāi)業(yè)外困部信陵息與乎內(nèi)部獨(dú)信息肉；二凳是經(jīng)蓬營(yíng)管宏理者計(jì)能夠押均衡列利弊槐，做今出恰寶當(dāng)?shù)脑箾Q策稻。（然

底

公）拍（2渴.0誕0分?。〩TMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確劃

禽5.好企業(yè)燕遠(yuǎn)景婦與個(gè)栗人使釘命感馳緊密京聯(lián)系衫，相猴互影胖響。業(yè)（

吳）愿（2軌.0閘0分裳）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確鋒

著6.斃個(gè)人瑞價(jià)值唇觀是亡指一竊個(gè)人滴對(duì)自則己的疫人生舊價(jià)值艙所持樣有的囑觀點(diǎn)嫩、看乓法與曬追求崗。（腥

局）映（2室.0肌0分增）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確鴉

姑7.伶FP玻OC廊O模芝式可堤以反焰映客碎戶所蠶期望磁的收旁益，祥并將困客戶鳥面臨擠的問緊題很販有說災(zāi)服力匙的表榮達(dá)出鼠來。侵（

喬

援）坦（2尾.0虎0分姐）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確池

娃8.竹客戶棍是企顆業(yè)“在衣食丙父母垮”，士是企蠻業(yè)存腐在的辱根本聰。（分

布）駛（2腎.0踏0分材）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確適

養(yǎng)9.膏承諾寨-兌淡現(xiàn)-坑再承襲諾，滅是處新理客杯戶關(guān)橋系的危關(guān)鍵檔三部致曲。鴨（

旬

能）形（2蠟.0款0分拴）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確刻

哄10但.桑要留情住老納客戶錄就必避須要堤提高矮靠客蓮戶對(duì)碼企業(yè)隙的忠爽誠(chéng)度量。（共

遭

）傲（2癢.0悟0分歲）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確巷

闊11鹿.塑行為鋪準(zhǔn)則今是在隨個(gè)人忽愿景守的指讓導(dǎo)下證，對(duì)他自身尤行為抖所提謠出的多規(guī)則嘉與要侍求。販（禮

）選（2軟.0誠(chéng)0分圖）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確與

胳12娃.誰(shuí)企業(yè)找使命酸感，暢是指扛?jìng)€(gè)人武認(rèn)為勒自己難具有鼓一定明能力儉、能屑?jí)蛲暧渤赡城?xiàng)任續(xù)務(wù)，稍從而抱使自念己與步他人棍受益聰而產(chǎn)勻生的陶責(zé)任伴感。嚷（

截）況（2儀.0揚(yáng)0分繭）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確逗

要13廁.唐一般悲來講躺，設(shè)券計(jì)個(gè)甚人愿慮景最兼明智其的做刊法是訊從生舍命的灶起點(diǎn)撐出發(fā)扒，正黑向設(shè)碎計(jì)自脈己人劣生的膨每一誦個(gè)步荷驟。冰（

霸瓜）條（2澡.0仁0分廁）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確采

泛14魄.顛企業(yè)憂文化責(zé)是指按企業(yè)衣的共洞同價(jià)跳值體智系，釀它源復(fù)于企確業(yè)經(jīng)若營(yíng)理鋼念。善（

灶）片（2澇.0舌0分夜）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確挑

泳15撈.拐個(gè)人風(fēng)愿景遇是一幼個(gè)人森對(duì)自綠己未壩來的具憧憬梁、追頓求，失是對(duì)麗自己洲未來麥的期過望。睛（

洞）趙（2梳.0但0分素）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確愧

這16停.排成功囑的領(lǐng)晉導(dǎo)藝她術(shù)的笑標(biāo)志社之一遍是員奔工在狗領(lǐng)導(dǎo)速集權(quán)橫的過甩程中澆成長(zhǎng)佳。（肯

畏）將（2坑.0模0分偏）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確棉

俗17架.酬服務(wù)州第一餡，這秩是堅(jiān)遞持以債客戶停為中勤心觀緞念的籍重要掃內(nèi)容醫(yī)。（西

擺

）盆（2孩.0材0分然）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確喊

編18索.膝根據(jù)理購(gòu)買扣目的骨與方突式的辱差異饞，可鵲以將閘客戶哀分為裙三類賺，其悶中的夜商業(yè)協(xié)型客城戶，糾我們脫也稱缺為終率端客緩戶。充（

舒）寨（2話.0臘0分搭）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確擱

鍋19苦.告在管賤理他冷人中粒，實(shí)扣施目服標(biāo)管膚理是股最好蔬的一切種方蠶法。有（

泡隊(duì)）螺（2辜.0向0分牌）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確棗

私20唯.訪企業(yè)窩的社淘會(huì)責(zé)肅任本戲質(zhì)上城是一省種企巷業(yè)自咳身對(duì)凍人類雅社會(huì)歇建設(shè)析和發(fā)光展所寬承擔(dān)橡的義撇務(wù)，游是社微會(huì)對(duì)低企業(yè)貢組織塵的內(nèi)奧在要膏求。這（

壯）燕（2涼.0遷0分?jǐn)兀〩TMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確幣

眼21賴.擊對(duì)企已業(yè)而藥言，酷戰(zhàn)略棗是決倡策者雁和管扶理者除的事便情，場(chǎng)與普痕通員腰工關(guān)婆系不好大。樸（

鋸

子）邪（2個(gè).0背0分組）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確創(chuàng)

貼22潛.阻整合喚性是圖指戰(zhàn)支略要喘涵蓋紫企業(yè)肆經(jīng)營(yíng)坑活動(dòng)踩的各壇個(gè)方燒面，縮包括奇企業(yè)笛所處烈的市炸場(chǎng)環(huán)唇境、液客戶茫的要芒求、姿企業(yè)嫩的資擋源、沫企業(yè)疏的組與織等須。（增

膨）江（2藍(lán).0蹄0分剃）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確纏

孤23蛇.牽企業(yè)抄對(duì)待鳥客戶粥投訴趨也置吊之不燭理。吉（

嚴(yán)）蜜（2博.0門0分岔）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確濟(jì)

鐘24澇.頸企業(yè)恐愿景胃是一客個(gè)人資對(duì)自除己未癥來的愉憧憬升、追懲求，歡是對(duì)銀自己匆未來彈的期勞望?？荆?/p>

拉）校（2然.0辮0分龜）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確塊

誤25戒.膜企業(yè)必價(jià)值羨觀是歌企業(yè)彎經(jīng)營(yíng)屬者優(yōu)么先考椒慮的健事情檔，它濫是在塵道德責(zé)準(zhǔn)則范基礎(chǔ)普上作晃出的斥評(píng)價(jià)幸。（準(zhǔn)

考）尼（2括.0泉0分評(píng)）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確都

粗26瀉.拆建立逃報(bào)告遠(yuǎn)和溝均通制司度是脹企業(yè)樹發(fā)展衰戰(zhàn)略刑規(guī)劃纖的基臘礎(chǔ)內(nèi)宋容之暈一。泉（

倡）欺（2嫂.0材0分顆）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確策1.銅以產(chǎn)為品成寇本為蒙中心爐來制書定價(jià)哲格的滾方法餃被稱飼為（耐妨薪鎖）。梁（1掌.0攜0分黎）HTMLCONTROLForms.HTML:Option.1A.競(jìng)爭(zhēng)導(dǎo)向定價(jià)法HTMLCONTROLForms.HTML:Option.1B.需求導(dǎo)向定價(jià)法HTMLCONTROLForms.HTML:Option.1C.撇脂定價(jià)法HTMLCONTROLForms.HTML:Option.1D.成本導(dǎo)向定價(jià)法宣

稿2.濕下面列(簡(jiǎn)隸)漠不是特構(gòu)成銹市場(chǎng)朽的三念個(gè)要的素。朗（1誠(chéng).0嬸0分缺）HTMLCONTROLForms.HTML:Option.1A.文化HTMLCONTROLForms.HTML:Option.1B.購(gòu)買力HTMLCONTROLForms.HTML:Option.1C.人HTMLCONTROLForms.HTML:Option.1D.購(gòu)買動(dòng)機(jī)迫

已4.仔緩慢重滲透攜策略促的特裙點(diǎn)是肅（委過）。毒（1她.0西0分零）HTMLCONTROLForms.HTML:Option.1A.高價(jià)格、高促銷費(fèi)用HTMLCONTROLForms.HTML:Option.1B.低價(jià)格、高促銷費(fèi)用HTMLCONTROLForms.HTML:Option.1C.低價(jià)格、低促銷費(fèi)用HTMLCONTROLForms.HTML:Option.1D.高價(jià)格、低促銷費(fèi)用毒

轉(zhuǎn)6.躬在整把合營(yíng)廉銷傳樸播中博，（搭恰）處企于核射心地媽位。監(jiān)（1旗.0燕0分喇）HTMLCONTROLForms.HTML:Option.1A.產(chǎn)品HTMLCONTROLForms.HTML:Option.1B.消費(fèi)者HTMLCONTROLForms.HTML:Option.1C.信息HTMLCONTROLForms.HTML:Option.1D.市場(chǎng)齡

某7.慮某品膽牌牙稈膏每裁支定客價(jià)為堆7.類99兆元，疾這屬厚于（惕崇）定賽價(jià)策救略。貫（1斗.0掉0分患）HTMLCONTROLForms.HTML:Option.1A.滿意定價(jià)策略HTMLCONTROLForms.HTML:Option.1B.聲望定價(jià)策略HTMLCONTROLForms.HTML:Option.1C.尾數(shù)定價(jià)策略HTMLCONTROLForms.HTML:Option.1D.整數(shù)定價(jià)策略筐

哨8.呈（勞微旺）是瓶人希網(wǎng)望得廊到更筆深層偵次需悲要的鉗滿足堡。營(yíng)（1曠.0過0分京）HTMLCONTROLForms.HTML:Option.1A.需要HTMLCONTROLForms.HTML:Option.1B.動(dòng)機(jī)HTMLCONTROLForms.HTML:Option.1C.需求HTMLCONTROLForms.HTML:Option.1D.欲望踏

濟(jì)9.各下列爹（肢婚）不耀屬于抖生產(chǎn)搬者細(xì)部分市故場(chǎng)的絞依據(jù)頁(yè)。米（1何.0搖0分辮）HTMLCONTROLForms.HTML:Option.1A.用戶的個(gè)性特征HTMLCONTROLForms.HTML:Option.1B.人口變量HTMLCONTROLForms.HTML:Option.1C.經(jīng)營(yíng)變量HTMLCONTROLForms.HTML:Option.1D.心理變量胃

黑10燭.澤（焦削姜轉(zhuǎn)搖）是迫指顧載客購(gòu)慘買某名種產(chǎn)來品時(shí)排所追顫求的違利益娃，是逐顧客鈴真正陡要購(gòu)越買的剃?yáng)|西環(huán)，是晴產(chǎn)品危整體閣概念賤中最夠基本夸、最構(gòu)主要嗎的部仙分。值（1鳴.0型0分莫）HTMLCONTROLForms.HTML:Option.1A.形式產(chǎn)品HTMLCONTROLForms.HTML:Option.1B.附加產(chǎn)品HTMLCONTROLForms.HTML:Option.1C.期望產(chǎn)品HTMLCONTROLForms.HTML:Option.1D.核心產(chǎn)品盯

坐11澡.晉（習(xí)）灣是產(chǎn)蹦品整牽體概疊念中予最基豎本、鮮最主占要的法部分勿。弊（1啄.0煌0分枕）HTMLCONTROLForms.HTML:Option.1A.核心產(chǎn)品HTMLCONTROLForms.HTML:Option.1B.附加產(chǎn)品HTMLCONTROLForms.HTML:Option.1C.包裝產(chǎn)品HTMLCONTROLForms.HTML:Option.1D.形式產(chǎn)品桃

賓12黃.晨在市納場(chǎng)營(yíng)峰銷中配，把延暫時(shí)留沒有簡(jiǎn)購(gòu)買患能力擾的欲叛望或領(lǐng)者購(gòu)讀買欲命望不旺強(qiáng)的文現(xiàn)象稻稱為舍（療黎耽）。枕（1挺.0扣0分禍）HTMLCONTROLForms.HTML:Option.1A.負(fù)需求HTMLCONTROLForms.HTML:Option.1B.下降需求HTMLCONTROLForms.HTML:Option.1C.潛在需求HTMLCONTROLForms.HTML:Option.1D.無需求嘉

臺(tái)13跟.臺(tái)經(jīng)濟(jì)藝全球揭化的稻必然朽要求絨是進(jìn)數(shù)行寺(氏末吐)滋。愈（1逃.0怨0分榆）HTMLCONTROLForms.HTML:Option.1A.品牌營(yíng)銷HTMLCONTROLForms.HTML:Option.1B.全球營(yíng)銷HTMLCONTROLForms.HTML:Option.1C.綠色營(yíng)銷HTMLCONTROLForms.HTML:Option.1D.關(guān)系營(yíng)銷球

榮14碗.宗下列勿（榨煩率）不稀是帆4P爆營(yíng)銷禮組合軟策略梅的內(nèi)純?nèi)荨Ｉ洌?殃.0蓋0分助）HTMLCONTROLForms.HTML:Option.1A.溝通HTMLCONTROLForms.HTML:Option.1B.促銷HTMLCONTROLForms.HTML:Option.1C.價(jià)格HTMLCONTROLForms.HTML:Option.1D.產(chǎn)品仿

那15階.遙“樂底百氏肌27視層凈凡化”哥，“細(xì)農(nóng)夫卸山泉耗有點(diǎn)昏甜”屑等，隨屬于豈（表沫）。桑（1鴨.0醫(yī)0分度）HTMLCONTROLForms.HTML:Option.1A.整合營(yíng)銷HTMLCONTROLForms.HTML:Option.1B.深度營(yíng)銷HTMLCONTROLForms.HTML:Option.1C.體育營(yíng)銷HTMLCONTROLForms.HTML:Option.1D.概念營(yíng)銷鈔

休16努.雙（幻競(jìng)趙）是緊人類犁為生容存和乒發(fā)展旺而形撇成的壇客觀撇狀態(tài)乒。紗（1漠.0去0分午）HTMLCONTROLForms.HTML:Option.1A.動(dòng)機(jī)HTMLCONTROLForms.HTML:Option.1B.欲望HTMLCONTROLForms.HTML:Option.1C.需求HTMLCONTROLForms.HTML:Option.1D.需要漆

樂17葛.澆下列如（牙潛）不利屬于衡成熟叉期企遣業(yè)采保取的癥營(yíng)銷剛策略彼。宵（1組.0做0分預(yù)）HTMLCONTROLForms.HTML:Option.1A.價(jià)格改良HTMLCONTROLForms.HTML:Option.1B.市場(chǎng)營(yíng)銷組合改良HTMLCONTROLForms.HTML:Option.1C.產(chǎn)品改良HTMLCONTROLForms.HTML:Option.1D.市場(chǎng)改良優(yōu)

座18押.鵝下列秀（什檔林）不議屬于欺產(chǎn)品栽生命贏周期敏的四饞個(gè)階淚段。內(nèi)（1續(xù).0祝0分連）HTMLCONTROLForms.HTML:Option.1A.衰退期HTMLCONTROLForms.HTML:Option.1B.成長(zhǎng)期HTMLCONTROLForms.HTML:Option.1C.介紹期HTMLCONTROLForms.HTML:Option.1D.滅亡期勵(lì)

云19掩.暮（兔歌吊）是膛消費(fèi)燦者對(duì)尼產(chǎn)品時(shí)滿足盞其需淘要的沾整體交能力枝的評(píng)瓦價(jià)。銅（1刪.0上0分膜）HTMLCONTROLForms.HTML:Option.1A.費(fèi)用HTMLCONTROLForms.HTML:Option.1B.效用HTMLCONTROLForms.HTML:Option.1C.需要HTMLCONTROLForms.HTML:Option.1D.滿足滑

象20渴.摩下列朱（舟恨韻）不罩是抗4C圈營(yíng)銷抄組合京策略授的內(nèi)堤容。得（1甘.0份0分容）HTMLCONTROLForms.HTML:Option.1A.成本HTMLCONTROLForms.HTML:Option.1B.顧客HTMLCONTROLForms.HTML:Option.1C.溝通HTMLCONTROLForms.HTML:Option.1D.價(jià)格雪

棉21濤.身（糠纖）是謝一種余最古炊老的租促銷癥方式新，也感是現(xiàn)執(zhí)代產(chǎn)幫品促刮銷的脾主要扇形式幸。錄（1薯.0話0分蒼）HTMLCONTROLForms.HTML:Option.1A.廣告HTMLCONTROLForms.HTML:Option.1B.人員銷售HTMLCONTROLForms.HTML:Option.1C.公共關(guān)系HTMLCONTROLForms.HTML:Option.1D.營(yíng)業(yè)推廣許

晶22糕.池贈(zèng)予賀樣品槽屬于攀對(duì)（跑混）。壩（1岸.0壟0分少）HTMLCONTROLForms.HTML:Option.1A.銷售人員的營(yíng)業(yè)推廣HTMLCONTROLForms.HTML:Option.1B.中間商的營(yíng)業(yè)推廣HTMLCONTROLForms.HTML:Option.1C.顧客的營(yíng)業(yè)推廣HTMLCONTROLForms.HTML:Option.1D.代理商的營(yíng)業(yè)推廣寶

納23朵.赴（載歸薦）是德顧客軋滿意熔后所芹產(chǎn)生挺的對(duì)風(fēng)某一砍產(chǎn)品謠品牌繩或公納司的濫信賴達(dá)，希冶望維吳護(hù)和幸重購(gòu)粥某一他產(chǎn)品蝴的心責(zé)理傾撕向。心（1清.0粘0分蘿）HTMLCONTROLForms.HTML:Option.1A.顧客滿意HTMLCONTROLForms.HTML:Option.1B.顧客認(rèn)知HTMLCONTROLForms.HTML:Option.1C.顧客忠誠(chéng)HTMLCONTROLForms.HTML:Option.1D.品牌偏好啄

授24滿.鈴（遮刑鄉(xiāng)）是湯區(qū)分鳥顧客裝群體杯最常擔(dān)用的遮基本歪要素汁。撿（1螺.0傲0分漲）HTMLCONTROLForms.HTML:Option.1A.心理變量HTMLCONTROLForms.HTML:Option.1B.人口變量HTMLCONTROLForms.HTML:Option.1C.行為變量HTMLCONTROLForms.HTML:Option.1D.地理變量守

測(cè)26鄭.濤（劉）駁產(chǎn)品辱從生茶產(chǎn)者拌流向推最終封顧客舒的整遺個(gè)過厘程中領(lǐng)所經(jīng)擦過的桌中間懶層次彈或環(huán)展節(jié)數(shù)豎。哀（1屢.0憶0分悼）HTMLCONTROLForms.HTML:Option.1A.渠道的寬度HTMLCONTROLForms.HTML:Option.1B.渠道的層次數(shù)目HTMLCONTROLForms.HTML:Option.1C.渠道的多重性HTMLCONTROLForms.HTML:Option.1D.渠道的長(zhǎng)度輕

布27府.仙企業(yè)膏導(dǎo)入氧CI下S辦系統(tǒng)竟，屬壩于（熱喝）。像（1蝦.0捐0分柿）HTMLCONTROLForms.HTML:Option.1A.宣傳型公共關(guān)系HTMLCONTROLForms.HTML:Option.1B.服務(wù)型公共關(guān)系HTMLCONTROLForms.HTML:Option.1C.交際型公共關(guān)系HTMLCONTROLForms.HTML:Option.1D.建設(shè)型公共關(guān)系隱

鳥28蕉.妨隨行地就市營(yíng)定價(jià)桃屬于債（趁俊）定軟價(jià)策才略。蓬（1槳.0慢0分漫）HTMLCONTROLForms.HTML:Option.1A.需求導(dǎo)向定價(jià)法HTMLCONTROLForms.HTML:Option.1B.競(jìng)爭(zhēng)導(dǎo)向定價(jià)法HTMLCONTROLForms.HTML:Option.1C.聲望定價(jià)策略HTMLCONTROLForms.HTML:Option.1D.成本導(dǎo)向定價(jià)法涂

步29陡.獎(jiǎng)企業(yè)計(jì)為災(zāi)豆區(qū)捐惕款善10集00蓋萬(wàn)元領(lǐng)，這獅屬于油（晶叢庫(kù)）。犯（1凡.0勿0分紋）HTMLCONTROLForms.HTML:Option.1A.服務(wù)型公共關(guān)系HTMLCONTROLForms.HTML:Option.1B.建設(shè)型公共關(guān)系HTMLCONTROLForms.HTML:Option.1C.社會(huì)型公共關(guān)系HTMLCONTROLForms.HTML:Option.1D.交際型公共關(guān)系崖

倍30瞎.謹(jǐn)現(xiàn)代司戰(zhàn)略線營(yíng)銷仙的核鋸心是貢（狂嶄本）。永（1砍.0陶0分越）HTMLCONTROLForms.HTML:Option.1A.STP營(yíng)銷HTMLCONTROLForms.HTML:Option.1B.關(guān)系營(yíng)銷HTMLCONTROLForms.HTML:Option.1C.綠色營(yíng)銷HTMLCONTROLForms.HTML:Option.1D.全球營(yíng)銷病1.軟消費(fèi)礙者市漂場(chǎng)細(xì)掠分的氧依據(jù)言包括軟（芽光謙）。雖（1默.0膚0分仆）HTMLCONTROLForms.HTML:Checkbox.1A.人口細(xì)分HTMLCONTROLForms.HTML:Checkbox.1B.行為細(xì)分HTMLCONTROLForms.HTML:Checkbox.1C.心理細(xì)分HTMLCONTROLForms.HTML:Checkbox.1D.地理細(xì)分鉛

碑3.泄顧客擱價(jià)值貧的基俘礎(chǔ)包湯括（勢(shì)舉頑）。夜（1術(shù).0舉0分誼）HTMLCONTROLForms.HTML:Checkbox.1A.需求HTMLCONTROLForms.HTML:Checkbox.1B.滿足HTMLCONTROLForms.HTML:Checkbox.1C.費(fèi)用HTMLCONTROLForms.HTML:Checkbox.1D.效用園

舌4.盜按心未理特裁征細(xì)糖分市糖場(chǎng)時(shí)膊，可虛以根耕據(jù)購(gòu)天買者境的（增炭）等枯劃分激市場(chǎng)扔。獎(jiǎng)（1鬧.0娘0分嘩）HTMLCONTROLForms.HTML:Checkbox.1A.家庭人口HTMLCONTROLForms.HTML:Checkbox.1B.個(gè)性特征HTMLCONTROLForms.HTML:Checkbox.1C.社會(huì)階層HTMLCONTROLForms.HTML:Checkbox.1D.生活方式遵

晴5.剖市場(chǎng)閘營(yíng)銷劑活動(dòng)武主要轟包括艇（1玩.0授0分去）HTMLCONTROLForms.HTML:Checkbox.1A.產(chǎn)前活動(dòng)HTMLCONTROLForms.HTML:Checkbox.1B.銷售活動(dòng)HTMLCONTROLForms.HTML:Checkbox.1C.售后活動(dòng)HTMLCONTROLForms.HTML:Checkbox.1D.促銷活動(dòng)宗

愧6.寸調(diào)整版產(chǎn)品休組合礎(chǔ)的策州略，望主要吃有（鋪府蒼）。俯（1漂.0應(yīng)0分甜）HTMLCONTROLForms.HTML:Checkbox.1A.降價(jià)HTMLCONTROLForms.HTML:Checkbox.1B.改進(jìn)現(xiàn)有產(chǎn)品組合HTMLCONTROLForms.HTML:Checkbox.1C.增加廣告投放HTMLCONTROLForms.HTML:Checkbox.1D.開辟新的產(chǎn)品大類享

巴7.祥企業(yè)停主要梢的折四扣方臂式有性（凍崇談）。略（1秤.0瘋0分弄）HTMLCONTROLForms.HTML:Checkbox.1A.現(xiàn)金折扣HTMLCONTROLForms.HTML:Checkbox.1B.功能折扣HTMLCONTROLForms.HTML:Checkbox.1C.數(shù)量折扣HTMLCONTROLForms.HTML:Checkbox.1D.季節(jié)折扣央

胃8.植一體定化增逗長(zhǎng)戰(zhàn)但略具依體包寇括（呼翼錄）。騙（1賄.0式0分努）HTMLCONTROLForms.HTML:Checkbox.1A.橫向一體化HTMLCONTROLForms.HTML:Checkbox.1B.后向一體化HTMLCONTROLForms.HTML:Checkbox.1C.前向一體化HTMLCONTROLForms.HTML:Checkbox.1D.同心一體化類

此9.胳典型美的產(chǎn)土品生士命周液期包叫括（匹錯(cuò)安）。愿（1胖.0焦0分寨）HTMLCONTROLForms.HTML:Checkbox.1A.成熟期HTMLCONTROLForms.HTML:Checkbox.1B.衰退期HTMLCONTROLForms.HTML:Checkbox.1C.導(dǎo)入期HTMLCONTROLForms.HTML:Checkbox.1D.成長(zhǎng)期輛

同10面.歉對(duì)不重同的初細(xì)分叮市場(chǎng)甚進(jìn)行豆評(píng)價(jià)趁時(shí)，隔要考炊慮下定列（朱塔升）因燦素。市（1理.0雖0分央）HTMLCONTROLForms.HTML:Checkbox.1A.公司的目標(biāo)和資源HTMLCONTROLForms.HTML:Checkbox.1B.細(xì)分市場(chǎng)的規(guī)模與發(fā)展前景HTMLCONTROLForms.HTML:Checkbox.1C.細(xì)分市場(chǎng)結(jié)構(gòu)HTMLCONTROLForms.HTML:Checkbox.1D.員工的積極性與主動(dòng)性跪

讀11負(fù).鈔需求論是針描對(duì)特竟定產(chǎn)必品的爭(zhēng)欲望娘，這造種欲獵望必殘須具誕備的嫂條件蓄有（瓦言）。買（1雷.0婆0分?jǐn)_）HTMLCONTROLForms.HTML:Checkbox.1A.愿意購(gòu)買HTMLCONTROLForms.HTML:Checkbox.1B.人口HTMLCONTROLForms.HTML:Checkbox.1C.支付能力HTMLCONTROLForms.HTML:Checkbox.1D.需求他

魯12蹲.似產(chǎn)品速整體勝包括啦（諸準(zhǔn)）。晴（1召.0碼0分哀）HTMLCONTROLForms.HTML:Checkbox.1A.核心產(chǎn)品HTMLCONTROLForms.HTML:Checkbox.1B.增值產(chǎn)品HTMLCONTROLForms.HTML:Checkbox.1C.附加產(chǎn)品HTMLCONTROLForms.HTML:Checkbox.1D.形式成品睛

壘13融.卵多角繪化增偉長(zhǎng)戰(zhàn)矛略具熄體包躁括（附辟?。?。乞（1煌.0程0分毫）HTMLCONTROLForms.HTML:Checkbox.1A.多角化戰(zhàn)略HTMLCONTROLForms.HTML:Checkbox.1B.水平多角化HTMLCONTROLForms.HTML:Checkbox.1C.前向一體化HTMLCONTROLForms.HTML:Checkbox.1D.同心多角化策

艷14遣.嘉新產(chǎn)師品主導(dǎo)要包底括下響列（代美蘇）類動(dòng)型。壞（1融.0邀0分漸）HTMLCONTROLForms.HTML:Checkbox.1A.全新產(chǎn)品HTMLCONTROLForms.HTML:Checkbox.1B.改進(jìn)產(chǎn)品HTMLCONTROLForms.HTML:Checkbox.1C.新牌子產(chǎn)品HTMLCONTROLForms.HTML:Checkbox.1D.革新產(chǎn)品債

菜15帖.極常用踩的新花產(chǎn)品蓮定價(jià)印策略咐主要希有（品羊森）。舞（1佩.0陸0分緣）HTMLCONTROLForms.HTML:Checkbox.1A.隨行就市策略HTMLCONTROLForms.HTML:Checkbox.1B.滿意定價(jià)策略HTMLCONTROLForms.HTML:Checkbox.1C.撇脂定價(jià)策略HTMLCONTROLForms.HTML:Checkbox.1D.滲透定價(jià)策略吃

孔16叫.仿新產(chǎn)崖品定氧價(jià)策送略主銳要有汽（鬼慣租）。井（1忙.0謝0分夢(mèng)）HTMLCONTROLForms.HTML:Checkbox.1A.撇脂定價(jià)策略HTMLCONTROLForms.HTML:Checkbox.1B.滿意定價(jià)策略HTMLCONTROLForms.HTML:Checkbox.1C.低價(jià)定價(jià)策略HTMLCONTROLForms.HTML:Checkbox.1D.滲透定價(jià)策略孩

員17在.譯S浙TP云營(yíng)銷肆具體懸包括貸（給巨皺）。桌（1劈.0患0分惱）HTMLCONTROLForms.HTML:Checkbox.1A.產(chǎn)品定位HTMLCONTROLForms.HTML:Checkbox.1B.開發(fā)新產(chǎn)品HTMLCONTROLForms.HTML:Checkbox.1C.市場(chǎng)細(xì)分HTMLCONTROLForms.HTML:Checkbox.1D.選擇目標(biāo)市場(chǎng)日

陣18賀.齡整體涌顧客蹄成本疼主要暖包括眉（勵(lì)頓的）。日（1赤.0攀0分盾）HTMLCONTROLForms.HTML:Checkbox.1A.精力成本HTMLCONTROLForms.HTML:Checkbox.1B.體力成本HTMLCONTROLForms.HTML:Checkbox.1C.貨幣成本HTMLCONTROLForms.HTML:Checkbox.1D.時(shí)間成本勺

逝19言.通典型繁的產(chǎn)瑞品生臉命周緒期一責(zé)般可蘿分為忘（請(qǐng)餃令）階備段。閥（1誠(chéng).0娛0分姿）HTMLCONTROLForms.HTML:Checkbox.1A.衰退期HTMLCONTROLForms.HTML:Checkbox.1B.介紹期HTMLCONTROLForms.HTML:Checkbox.1C.成熟期HTMLCONTROLForms.HTML:Checkbox.1D.成長(zhǎng)期弄

臣20之.浮公司嗎選擇航戰(zhàn)略譽(yù)規(guī)劃戶的方攀向包船括（視盼騾）。爭(zhēng)（1扎.0零0分兆）HTMLCONTROLForms.HTML:Checkbox.1A.激進(jìn)型增長(zhǎng)戰(zhàn)略HTMLCONTROLForms.HTML:Checkbox.1B.密集型增長(zhǎng)戰(zhàn)略HTMLCONTROLForms.HTML:Checkbox.1C.一體化增長(zhǎng)戰(zhàn)略HTMLCONTROLForms.HTML:Checkbox.1D.多角化增長(zhǎng)戰(zhàn)略躬

靈21遞.無促銷脾的方胃式主應(yīng)要有培（慣險(xiǎn)螞）。注（1剖.0領(lǐng)0分移）HTMLCONTROLForms.HTML:Checkbox.1A.營(yíng)業(yè)推廣HTMLCONTROLForms.HTML:Checkbox.1B.人員推銷HTMLCONTROLForms.HTML:Checkbox.1C.廣告HTMLCONTROLForms.HTML:Checkbox.1D.公共關(guān)系舍

它22行.未進(jìn)行往廣告鉆預(yù)算疤的方委法主醒要有丹（顯儉便）。至（1區(qū).0到0分初）HTMLCONTROLForms.HTML:Checkbox.1A.目標(biāo)任務(wù)法HTMLCONTROLForms.HTML:Checkbox.1B.量力而行法HTMLCONTROLForms.HTML:Checkbox.1C.競(jìng)爭(zhēng)對(duì)比法HTMLCONTROLForms.HTML:Checkbox.1D.銷售百分比法銀

雪23轎.瓣構(gòu)成諸市場(chǎng)卸的要角素包表括（基喊遮）。晝（1稻.0販0分售）HTMLCONTROLForms.HTML:Checkbox.1A.購(gòu)買力HTMLCONTROLForms.HTML:Checkbox.1B.需要HTMLCONTROLForms.HTML:Checkbox.1C.購(gòu)買動(dòng)機(jī)HTMLCONTROLForms.HTML:Checkbox.1D.人碼

佳24加.倍關(guān)系例市場(chǎng)慧營(yíng)銷鎮(zhèn)的運(yùn)毛行表調(diào)現(xiàn)為通下列盯（圾戀愚）階途段。遺（1苦.0聞0分彈）HTMLCONTROLForms.HTML:Checkbox.1A.發(fā)展和加強(qiáng)關(guān)系HTMLCONTROLForms.HTML:Checkbox.1B.建立關(guān)系HTMLCONTROLForms.HTML:Checkbox.1C.合作競(jìng)爭(zhēng)關(guān)系HTMLCONTROLForms.HTML:Checkbox.1D.保持關(guān)系尼

叨25割.螞公司知對(duì)不康同的搖細(xì)分緣市場(chǎng)沖進(jìn)行誼評(píng)價(jià)征時(shí)，憶要考短慮的久因素志包括魯（喪除帖）。糞（1述.0燦0分張）HTMLCONTROLForms.HTML:Checkbox.1A.公司的目標(biāo)和資源HTMLCONTROLForms.HTML:Checkbox.1B.細(xì)分市場(chǎng)的發(fā)展前景HTMLCONTROLForms.HTML:Checkbox.1C.細(xì)分市場(chǎng)結(jié)構(gòu)的吸引力HTMLCONTROLForms.HTML:Checkbox.1D.細(xì)分市場(chǎng)的規(guī)模和發(fā)展前景盯

歇26償.丑企業(yè)盲選擇哪廣告徐媒體陡要考碌慮下濾列（佳猜隱）因佛素。郵（1糊.0菊0分視）HTMLCONTROLForms.HTML:Checkbox.1A.目標(biāo)受眾的媒體習(xí)慣HTMLCONTROLForms.HTML:Checkbox.1B.產(chǎn)品特性HTMLCONTROLForms.HTML:Checkbox.1C.信息類型HTMLCONTROLForms.HTML:Checkbox.1D.廣告成本沃

龜27新.練利潤(rùn)兵是企塵業(yè)生抵存和榮發(fā)展特的必賞要條外件，影是企俱業(yè)營(yíng)斤銷的壩直接腸動(dòng)力腹。其淘具體簡(jiǎn)目標(biāo)亭表現(xiàn)令為（森物憂）。俯織（1加.0泥0分氏）HTMLCONTROLForms.HTML:Checkbox.1A.利潤(rùn)最大化目標(biāo)HTMLCONTROLForms.HTML:Checkbox.1B.預(yù)期利潤(rùn)目標(biāo)HTMLCONTROLForms.HTML:Checkbox.1C.適當(dāng)利潤(rùn)目標(biāo)HTMLCONTROLForms.HTML:Checkbox.1D.保守利潤(rùn)目標(biāo)幼

言28趣.兔市場(chǎng)蹄細(xì)分釘?shù)某躺承虬嗬ǎ苎胖S）?？福?趁.0伙0分駛）HTMLCONTROLForms.HTML:Checkbox.1A.篩選階段HTMLCONTROLForms.HTML:Checkbox.1B.調(diào)查階段HTMLCONTROLForms.HTML:Checkbox.1C.分析階段HTMLCONTROLForms.HTML:Checkbox.1D.描述階段采

鋪29澡.較成長(zhǎng)預(yù)期，榮企業(yè)霧可采章取的跑營(yíng)銷尸策略闖有（找毫）。字（1多.0燕0分四）HTMLCONTROLForms.HTML:Checkbox.1A.增強(qiáng)銷售渠道的功效HTMLCONTROLForms.HTML:Checkbox.1B.樹立產(chǎn)品形象HTMLCONTROLForms.HTML:Checkbox.1C.開拓新市場(chǎng)或適時(shí)降價(jià)HTMLCONTROLForms.HTML:Checkbox.1D.改進(jìn)和完善產(chǎn)品店

朗30炒.鞏產(chǎn)品輛整體茄的主暮要內(nèi)恨容包螞括（戚航式）。賢（1窄.0讀0分匆）HTMLCONTROLForms.HTML:Checkbox.1A.附加產(chǎn)品HTMLCONTROLForms.HTML:Checkbox.1B.核心產(chǎn)品HTMLCONTROLForms.HTML:Checkbox.1C.形式產(chǎn)品HTMLCONTROLForms.HTML:Checkbox.1D.包裝產(chǎn)品冰

恭31末.出企業(yè)乓參與逗國(guó)際異競(jìng)爭(zhēng)將，必袖須不煤斷地限進(jìn)行皺（汁禾）掩。副（1荒.0任0分寨）HTMLCONTROLForms.HTML:Checkbox.1A.企業(yè)創(chuàng)新HTMLCONTROLForms.HTML:Checkbox.1B.產(chǎn)品創(chuàng)新HTMLCONTROLForms.HTML:Checkbox.1C.形象創(chuàng)新HTMLCONTROLForms.HTML:Checkbox.1D.服務(wù)創(chuàng)新良

鵝32同.襯企業(yè)么任務(wù)勻報(bào)告淘書的岡特性牽主要?jiǎng)?wù)包括旁（麻少交）。想（1友.0稱0分辛）HTMLCONTROLForms.HTML:Checkbox.1A.導(dǎo)向性HTMLCONTROLForms.HTML:Checkbox.1B.激勵(lì)性HTMLCONTROLForms.HTML:Checkbox.1C.具體性HTMLCONTROLForms.HTML:Checkbox.1D.可行性得

訊33冠.脊4P坊營(yíng)銷隨組合櫻策略悶包括問的要鎮(zhèn)素有抗（籮尤）。絡(luò)（1川.0甜0分選）HTMLCONTROLForms.HTML:Checkbox.1A.產(chǎn)品HTMLCONTROLForms.HTML:Checkbox.1B.價(jià)格HTMLCONTROLForms.HTML:Checkbox.1C.促銷HTMLCONTROLForms.HTML:Checkbox.1D.渠道爸

周34轟.政在衰葛退期盾，企筆業(yè)可則采取狗下列會(huì)（寸指撤）措請(qǐng)施。刪（1詞.0嘉0分絕）HTMLCONTROLForms.HTML:Checkbox.1A.收縮策略HTMLCONTROLForms.HTML:Checkbox.1B.放棄策略HTMLCONTROLForms.HTML:Checkbox.1C.集中策略HTMLCONTROLForms.HTML:Checkbox.1D.維持策略埋

譜35戲.廢銷售里渠道棗的參菜數(shù)主革要有瑞（拋站蘭）。桃（1偷.0灶0分感）HTMLCONTROLForms.HTML:Checkbox.1A.渠道的多重性HTMLCONTROLForms.HTML:Checkbox.1B.渠道的層次數(shù)目HTMLCONTROLForms.HTML:Checkbox.1C.渠道的長(zhǎng)度HTMLCONTROLForms.HTML:Checkbox.1D.渠道的寬度球1.奔山寨世產(chǎn)品洽屬于獻(xiàn)新產(chǎn)柔品的耕范疇堪。（童

某

）貿(mào)（2束.0攜0分胳）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確劍

賓2.宿銷售促提成筐屬于火對(duì)顧潤(rùn)客的銳營(yíng)業(yè)衡推廣宰。（腔

繼

）未（2港.0泳0分勉）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確蠅

店3.塘招徠妹定價(jià)跟策略毅是企母業(yè)為閥迎合直顧客波的求裹廉心妄理，凳特意朵將幾照種商捉品讓匪價(jià)銷船售，份以招停徠顧務(wù)客的渠廣泛寨關(guān)注滑。（馳

蜻

）愚（2陵.0蔬0分警）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確己

堅(jiān)4.釘企業(yè)信與經(jīng)半銷商耽的關(guān)拖系是騰關(guān)系撿市場(chǎng)阿營(yíng)銷檔的核銷心。懇（

刑

宣）漂（2數(shù).0剩0分希）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確由

唐5.亦

葡廣告介是一辟種最怒古老限的促家銷方獄式。獵（

鹽

姻）湖（2象.0襖0分衡）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確撇

殲6.圈選擇僑性專赤業(yè)化攪是指江公司息同時(shí)殘向幾之個(gè)細(xì)騾分市么場(chǎng)銷疫售同國(guó)一種蛾產(chǎn)品呼。（圖

纖

）榮（2廳.0棚0分徹）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確行

島7.嘴市場(chǎng)脂營(yíng)銷扯者可點(diǎn)以創(chuàng)束造需農(nóng)要，淘也可原以引壟導(dǎo)欲慮望。姜（

恢

源）圣（2萄.0罩0分降）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確那

曲8.固售后鳥活動(dòng)展是市吉場(chǎng)營(yíng)賢銷活抬動(dòng)的纖最重原要環(huán)肅節(jié)?？妫ㄐ凉┖妫?覆.0偵0分萍）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確騎

饑9.時(shí)撇脂早定價(jià)顛策略舌是一蘇種低番價(jià)策陰略。詢（

負(fù)

隱）賢（2舒.0殃0分禾）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確亮

簽10碗.功進(jìn)行永市場(chǎng)奪細(xì)分姿時(shí)，艙要求殲依據(jù)女一定飽的變膏數(shù)或糾標(biāo)準(zhǔn)柱。（哲

違

）材（2紹.0輝0分祖）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確鋒

瞇11山.饒顧客除讓渡摔價(jià)值鍬越高忍，顧揚(yáng)客購(gòu)恩買產(chǎn)帳品和叨接受隊(duì)服務(wù)俱的動(dòng)余機(jī)感違越弱償。（判

蒼

）傍（2透.0或0分例）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確該

裹12莖.奉顧客騙價(jià)值聽是指搖顧客鍛效用大與顧笑客成莊本的巡比較吐，從究而形暢成顧凍客效謹(jǐn)用率反。（令

局

）捐（2決.0偉0分購(gòu)）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確霞

發(fā)13誠(chéng).崖新牌分子產(chǎn)容品不聽屬于磁新產(chǎn)課品的蜓類型供。（責(zé)

先

）燈（2善.0店0分開）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確護(hù)

孩14迅.聲雙向比延伸讓不是擺產(chǎn)品蛋大類悟延伸愛的一碧種方紗法。過（

酸

柳）稻（2猜.0森0分犁）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確殿

畏15絞.五在實(shí)羽際操費(fèi)作中黨，差愛異性頁(yè)營(yíng)銷掛要比扯無差踩異性震營(yíng)銷僚的效沙果好胃。（選

擦

）稼（2惕.0墓0分徹）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確聾

掘16呆.

跳背概念漸營(yíng)銷艇是市躺場(chǎng)細(xì)羅分的緩產(chǎn)物獄，是優(yōu)應(yīng)對(duì)攝產(chǎn)品型同質(zhì)扮化的等工具筑。（幣

梨

）昆（2羽.0皺0分澡）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確飄

順17裕.獲顧客勇忠誠(chéng)相是指豬顧客漿滿意皂后所燦產(chǎn)生籮的對(duì)斗某一寧產(chǎn)品彎品牌唱或公顯司的案信賴甚，希腸望維刪護(hù)和逃重購(gòu)壁某一班產(chǎn)品艱的心辮理傾兆向。天（

咽

勝）花（2躬.0拋0分性）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確疤

災(zāi)18典.隔在產(chǎn)寒品生適命周伐期中揀，成叉長(zhǎng)期啞是指說產(chǎn)品相轉(zhuǎn)入徑成批悶生產(chǎn)電和擴(kuò)爺大銷堆售的學(xué)階段竟。（阻

核

）話（2重.0島0分究）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確杰

錄19饑.融關(guān)系兆市場(chǎng)占營(yíng)銷車是交聯(lián)易市蠢場(chǎng)營(yíng)扯銷的磚一部去分。索（

油

敵）泰（2慘.0鄙0分箭）HTMLCONTROLForms.HTML:Option.1錯(cuò)誤HTMLCONTROLForms.HTML:Option.1正確稠

螺2.商項(xiàng)目蕩計(jì)劃聰階段哲的核由心工堤作是植（玉塞嚇）。石（2惡.0趕0分梅）HTMLCONTROLForms.HTML:Option.1A.項(xiàng)目如何做HTMLCONTROLForms.HTML:Option.1B.項(xiàng)目何時(shí)做HTMLCONTROLForms.HTML:Option.1C.項(xiàng)目做什么HTMLCONTROLForms.HTML:Option.1D.項(xiàng)目話費(fèi)多少吹

政3.鄉(xiāng)（寨賤）是菊整個(gè)井項(xiàng)目退運(yùn)行沙過程狼的核辣心階顏段?；荩?非.0托0分非）HTMLCONTROLForms.HTML:Option.1A.項(xiàng)目計(jì)劃階段HTMLCONTROLForms.HTML:Option.1B.項(xiàng)目籌備階段HTMLCONTROLForms.HTML:Option.1C.項(xiàng)目實(shí)施階段HTMLCONTROLForms.HTML:Option.1D.項(xiàng)目試運(yùn)營(yíng)與評(píng)價(jià)階段宿

缸4.灑（財(cái)廈仁）是執(zhí)一種牽最古冒老也匠是最肉常用唇的績(jī)借效考籍評(píng)方妥法。學(xué)（2盜.0襖0分渠）HTMLCONTROLForms.HTML:Option.1A.關(guān)鍵事件法HTMLCONTROLForms.HTML:Option.1B.書面描述法HTMLCONTROLForms.HTML:Option.1C.多人比較法HTMLCONTROLForms.HTML:Option.1D.評(píng)分表法滅

疊5.約在估舒算費(fèi)站用過情程中遍，其壺中最技重要擴(kuò)的是養(yǎng)（補(bǔ)漂緒）。出（2費(fèi).0外0分虎）HTMLCONTROLForms.HTML:Option.1A.費(fèi)用估算的經(jīng)驗(yàn)因素HTMLCONTROLForms.HTML:Option.1B.費(fèi)用估算的主觀因素HTMLCONTROLForms.HTML:Option.1C.費(fèi)用估算的客觀因素HTMLCONTROLForms.HTML:Option.1D.客戶對(duì)項(xiàng)目?jī)r(jià)值的評(píng)價(jià)虧

禁8.棗（廊恢）孔是指舍企業(yè)廣尋找遣完成億任務(wù)甩或達(dá)五到企啞業(yè)目及標(biāo)新舟途徑除的能賠力。兔徒（2裁.0腥0分尸）HTMLCONTROLForms.HTML:Option.1A.企業(yè)創(chuàng)新能力HTMLCONTROLForms.HTML:Option.1B.企業(yè)營(yíng)銷能力HTMLCONTROLForms.HTML:Option.1C.企業(yè)盈利能力HTMLCONTROLForms.HTML:Option.1D.企業(yè)技術(shù)能力陪

者11王.末在企絲業(yè)融起資行飲為中必，（性話）忠是使泡用頻的率最墊高的協(xié)融資稿手段播之一緣。臉（2節(jié).0等0分席）HTMLCONTROLForms.HTML:Option.1A.股票上市HTMLCONTROLForms.HTML:Option.1B.同業(yè)拆借HTMLCONTROLForms.HTML:Option.1C.銀行貸款HTMLCONTROLForms.HTML:Option.1D.企業(yè)發(fā)行債券藥

模2.果項(xiàng)目紗實(shí)際談運(yùn)行冰的階霞段包橫括（圣燙嘆）。蒙（2騎.0擋0分禮）HTMLCONTROLForms.HTML:Checkbox.1A.項(xiàng)目試運(yùn)營(yíng)與評(píng)價(jià)HTMLCONTROLForms.HTML:Checkbox.1B.項(xiàng)目實(shí)施HTMLCONTROLForms.HTML:Checkbox.1C.項(xiàng)目計(jì)劃HTMLCONTROLForms.HTML:Checkbox.1D.項(xiàng)目籌備區(qū)

拳4.玩在企蔽業(yè)運(yùn)告營(yíng)中簽財(cái)務(wù)窩分析濃的基猜礎(chǔ)是象（務(wù)別應(yīng)）。蜘（2箭.0姓0分東）HTMLCONTROLForms.HTML:Checkbox.1A.損益表HTMLCONTROLForms.HTML:Checkbox.1B.資產(chǎn)負(fù)債表HTMLCONTROLForms.HTML:Checkbox.1C.現(xiàn)金流量表HTMLCONTROLForms.HTML:Checkbox.1D.利潤(rùn)表桌

受5.詞多人藥比較捧法最繁常用煩的形從式主枕要包脖括（僵暢睬）。?。?捕.0陰0分傻）HTMLCONTROLForms.HTML:Checkbox.1A.配對(duì)比較法HTMLCONTROLForms.HTML:Checkbox.1B.評(píng)分表法HTMLCONTROLForms.HTML:Checkbox.1C.個(gè)體排序法HTMLCONTROLForms.HTML:Checkbox.1D.分組排序法魯

蓋7.帶創(chuàng)新壽一般賽包括陣（霸丙歡）。故（2仿.0傷0分添）HTMLCONTROLForms.HTML:Checkbox.1A.激勵(lì)員工的新制度HTMLCONTROLForms.HTML:Checkbox.1B.制造產(chǎn)品的新工藝HTMLCONTROLForms.HTML:Checkbox.1C.服務(wù)顧客的新方式HTMLCONTROLForms.HTML:Checkbox.1D.完成工作的新方法氏

伏8.糕企業(yè)順業(yè)績(jī)亞包括搜下列資（洽等）壞兩個(gè)滴基本珠方面下。艱（2侵.0竊0分電）HTMLCONTROLForms.HTML:Checkbox.1A.企業(yè)發(fā)展的戰(zhàn)略性HTMLCONTROLForms.HTML:Checkbox.1B.企業(yè)發(fā)展的創(chuàng)新能力HTMLCONTROLForms.HTML:Checkbox.1C.企業(yè)發(fā)展的盈利能力HTMLCONTROLForms.HTML:Checkbox.1D.企業(yè)發(fā)展的均衡性欄

棟9.而支撐興項(xiàng)目躍的基難本方距面包委括（投達(dá)圈）。句（2蒸.0合0分煤）HTMLCONTROLForms.HTML:Checkbox.1A.人員HTMLCONTROLForms.HTML:Checkbox.1B.質(zhì)量HTMLCONTROLForms.HTML:Checkbox.1C.成本HTMLCONTROLForms.HTML:Checkbox.1D.時(shí)間界

東10排.施好的航項(xiàng)目膀匯報(bào)供的特宇征包慕括（當(dāng)革巧）。持（2葬.0梳0分任）HTMLCONTROLForms.HTML:Checkbox.1A.模式化HTMLCONTROLForms.HTML:Checkbox.1B.及時(shí)而且準(zhǔn)確HTMLCONTROLForms.HTML:Checkbox.1C.歸納而且簡(jiǎn)練HTMLCONTROLForms.HTML:Checkbox.1D.越多越好都

元11蘇.躲企業(yè)社內(nèi)部孔資源冶主要河包括稈（醋蜂忘）。純（2咽.0手0分刃）HTMLCONTROLForms.HTML:Checkbox.1A.信息資源HTMLCONTROLForms.HTML:Checkbox.1B.物力資源HTMLCONTROLForms.HTML:Checkbox.1C.人力資源HTMLCONTROLForms.HTML:Checkbox.1D.財(cái)力資源繼

回12勒.閃在進(jìn)狼行項(xiàng)掘目規(guī)救劃的獨(dú)書面棋表述鴿時(shí)，弱需要針把握密方案勺的（他宮偷）。組（2造.0仿0分舊）HTM