Module-4《Unit-1-Advertising》(牛津譯林版)課件

Whatdidyouwatchjustnow?Advertisements(ads)Whatdotheypersuadepeopletodo?SupportthefightagainstAIDS2020年10月2日1AdvertisementsUnit4Reading2020年10月2日2learningaims1tolearnsomebasicknowledgeaboutads

2Howtoreadexpositorywriting2020年10月2日3StepOneLeadin2020年10月2日4StartAhead.

2020年10月2日5Salesforcomputers.

2020年10月2日62020年10月2日7Takingdrugsmeanscommittingsuicideslowly.2020年10月2日8Trytodividethemintotwoparts.AdsforpublicissuesAdsforsales

ProjectHopeSay‘No’todrugsshampoocomputerpublicserviceadvertisementscommercialadvertisements2020年10月2日9StepTwoReadingstrategy2020年10月2日101Whatisexpositorywriting?Expositorywritingismeanttointroduceyoubasicinformationonatopic.2Whatkindofformatdoesitusuallyfollow?

Itusuallyfollowsthesamebasicformat:

introductionofsubject,supportingdetails,conclusion2020年10月2日11Discussthestructureofthetextintroductionofadvertisementscommercialandpublicserviceadsauthor’sopinions/suggestionsPara1Para2-5Para62020年10月2日12StepThreeFastreading2020年10月2日131)Whatdoadvertisementsencouragepeopletodo?2)WhatdoesPSAsstandfor?3)WhatarePSAsmeanttodo?Tobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.2020年10月2日14StepFourReadingfordetails2020年10月2日15Task1Detailed-reading1Wherearetheadvertisementsmostcommonlyfound?2WhatisthedifferencebetweencommercialadvertisementsandPSAs?Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandTV.

Acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice,whilea

PSAisoftenplacedforfree,andisintendedtoeducate

peopleaboutissueswhichaffectpublicwelfare.2020年10月2日163Whyaresomeoftheadscleveraccordingtothearticle?4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Becausealthoughtheadsdonotlie,theydonottellyouthecompletetruth.In1996.2020年10月2日171Advertisementsarefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.notonlyNotallPSAs

T/FTask22020年10月2日18Whataretheirsimilaritiesanddifferences?

persuasiveexcitingbillboardsInternet…promoteeducate

expense

Task3TaskreadingFillintheblankswithrightwords2020年10月2日19

SimilaritiesPlacesfoundMethodsused

_____________language___________imagesbillboardsnewspapersmagazinestheinternetradiotelevisionpersuasive

exciting2020年10月2日20TypesDifferencesPurposes

CommercialadsPSAsto_________aproductorservicetoeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfarepromote2020年10月2日21Types___________

Com-mercialadsPSAs“Bright-Teethfightsbadbreath!”“Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?”“Yestolife,notodrugs”“Knowledgechangeslife”“ProjectHope—schoolingeverychild”“Smokingiscommittingasuicideslowly”Examples2020年10月2日22StepFiveConsolidation2020年10月2日231.Inthesentence“Acommercialadisonewhichsomeonehaspaidfortopromoteaproductorservice”,theword“promote”means_______A.tosellaproductorserviceatahigherpriceB.tosellaproductorserviceforfreeC.tohelpsellaproductorserviceormakeitmorepopular2020年10月2日242.Whatdoestheadvertisermeanbysaying“Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?”

Sinceyouaregoodatcooking,youneedn’tbuytheveryfreshestfood.B.Becauseyouareanicecook,theveryfreshestfoodisyourfavoritechoices.C.Ifyouaresatisfiedwithyourcooking,youshouldn’tbuytheveryfreshestfood.2020年10月2日253.Whichofthefollowingadvertisementsisdifferentfromtheothers?A.Bright-TeethfightsbadbreathB.ProjectHope—schoolingeverychildC.Knowledgechangeslife2020年10月2日264.Whatistheauthor’sattitudetowardsads?A.Alladstellthecompletetruthandweshouldbelievethem.B.adsdon’ttellthetruthandwemustn’tbelievethem..C.Someadsofferinaccurateinformationandweshouldbecarefulaboutthem.2020年10月2日27StepSixHaveaDiscussion2020年10月2日28

2020年10月2日29StepSevenSummaryWhathaveyoulearntaboutadsinthispassage?2020年10月2日301FinishthearticleonPage95.2Listthedifficultlanguagepointsonyournotebook.StepEi