市場(chǎng)經(jīng)營(yíng)管理

第三章規(guī)劃企業(yè)戰(zhàn)略與市場(chǎng)營(yíng)銷(xiāo)管理規(guī)劃企業(yè)戰(zhàn)略與市場(chǎng)營(yíng)銷(xiāo)管理1第三章規(guī)劃企業(yè)戰(zhàn)略與市場(chǎng)營(yíng)銷(xiāo)管理第一節(jié)企業(yè)戰(zhàn)略與戰(zhàn)略規(guī)劃第二節(jié)規(guī)劃總體戰(zhàn)略第三節(jié)規(guī)劃經(jīng)營(yíng)戰(zhàn)略第四節(jié)規(guī)劃和實(shí)施市場(chǎng)營(yíng)銷(xiāo)管理規(guī)劃企業(yè)戰(zhàn)略與市場(chǎng)營(yíng)銷(xiāo)管理2要點(diǎn)：●企業(yè)戰(zhàn)略●戰(zhàn)略規(guī)劃●市場(chǎng)營(yíng)銷(xiāo)戰(zhàn)略思想●戰(zhàn)略分析方法●市場(chǎng)營(yíng)銷(xiāo)管理過(guò)程規(guī)劃企業(yè)戰(zhàn)略與市場(chǎng)營(yíng)銷(xiāo)管理3第光一校節(jié)纏企勇業(yè)飯戰(zhàn)絨略麥與鳥(niǎo)戰(zhàn)學(xué)略腰規(guī)及劃一題、獎(jiǎng)企模業(yè)埋戰(zhàn)哄略仆的收特孔征二們、見(jiàn)企嶼業(yè)春戰(zhàn)息略竟的修層菠次三腐、不戰(zhàn)茄略梁規(guī)固劃悉的捧一煤般旱過(guò)店程規(guī)角劃晌企期業(yè)為戰(zhàn)汪略瞇與闊市飄場(chǎng)稠營(yíng)傳銷(xiāo)及管答理4一題、基企晝業(yè)藝戰(zhàn)夫略嶄的削特醉征企昌業(yè)臉戰(zhàn)畜略佩是偉企決業(yè)簡(jiǎn)為截實(shí)增現(xiàn)誘各安種只特妥定撞目弱標(biāo)逢以握求貓自訓(xùn)身添發(fā)順展靠而屈設(shè)桃計(jì)并的峰行森動(dòng)嫁綱材領(lǐng)施或摸方陷案謀。巷它扇涉繳及猴到蓮企譯業(yè)沫發(fā)淺展懂中倍帶柱有全液局億性姑、沈長(zhǎng)那遠(yuǎn)綠性旦和嫂根窩本右性鼓的麗問(wèn)果題熄。戰(zhàn)銳略據(jù)規(guī)夢(mèng)劃截是堅(jiān)企因業(yè)羽的境長(zhǎng)伏期頭生固存獨(dú)和醉成傾長(zhǎng)語(yǔ)的柔總臂體奧戰(zhàn)貢略畫(huà)，副是羽在尖企仇業(yè)稅的賞目章標(biāo)孩、擇能芽力劑和隊(duì)不謝斷陣變襖化吧的急市跑場(chǎng)紐奉營(yíng)纏銷(xiāo)至機(jī)傳會(huì)巨之盾間特，寧發(fā)舉展憤和調(diào)保迅持餓某途種跌戰(zhàn)展略碼適鉛應(yīng)誘性涂的立過(guò)擠程泥。規(guī)站劃黑企患業(yè)蹄戰(zhàn)卡略窩與老市猶場(chǎng)冒營(yíng)奪銷(xiāo)胖管藏理5規(guī)嶺劃扔企匯業(yè)托戰(zhàn)敏略欣與作市背場(chǎng)農(nóng)營(yíng)汪銷(xiāo)凍管暫理6戰(zhàn)蝴略租、耍戰(zhàn)燒術(shù)素、撿企蹲業(yè)喬戰(zhàn)太略染戰(zhàn)拾略燥是司指媽企編業(yè)倍為泉了世實(shí)叉現(xiàn)嚷預(yù)千定馳目差標(biāo)壇所寇作泡的搖全旬盤(pán)鹽考哀慮和底統(tǒng)徒籌陡安國(guó)排喊；創(chuàng)戰(zhàn)砍術(shù)烈是丈指齊為賽實(shí)幻玉現(xiàn)碎目行標(biāo)太的筋具扭體諒行華動(dòng)染；麥企悄業(yè)宿戰(zhàn)對(duì)略麻的杯特謎征—游—全近局吩性幼、翠長(zhǎng)坦遠(yuǎn)匪性胖、猴抗苦爭(zhēng)體性寄、綱樸領(lǐng)蹤蝶性筑；夸企急業(yè)冬戰(zhàn)愿略抓的遲層臘次糕結(jié)叉構(gòu)—途—總骨體獵戰(zhàn)隆略間、觀經(jīng)枕營(yíng)市戰(zhàn)姻略善、職眨能尋戰(zhàn)賞略堡；焦企聚業(yè)括戰(zhàn)傭略堆規(guī)濱劃代過(guò)爭(zhēng)程—脆—判雙定曲問(wèn)娘題廊、怪評(píng)氏估灑問(wèn)工題蕉的也重要沾性都、侵分落析勢(shì)問(wèn)邊題拒、母提訂出算與非問(wèn)驚題謎相早關(guān)項(xiàng)的認(rèn)戰(zhàn)鄉(xiāng)豐略錄、錢(qián)發(fā)急展靠戰(zhàn)切略扶計(jì)伶劃丑和交形苦成啞行膨動(dòng)見(jiàn)方橡案齡。營(yíng)銷(xiāo)戰(zhàn)略特點(diǎn)長(zhǎng)趙遠(yuǎn)鉆性全際局宰性抗犯爭(zhēng)粱性應(yīng)架變糕性綱序領(lǐng)翠性規(guī)愧劃舒企深業(yè)工戰(zhàn)獸略初與堤市名場(chǎng)套營(yíng)歉銷(xiāo)跨管佳理7規(guī)辦劃委企證業(yè)寸戰(zhàn)乓略獎(jiǎng)與除市既場(chǎng)世營(yíng)吩銷(xiāo)漆管斜理8二霸、賀企門(mén)業(yè)喜戰(zhàn)串略碗的掠層妻次規(guī)盡劃毅企儲(chǔ)業(yè)賭戰(zhàn)御略梢與柜市接場(chǎng)恩營(yíng)痰銷(xiāo)懶管斬理9企姑業(yè)多總虜體悅戰(zhàn)私略經(jīng)掘營(yíng)師戰(zhàn)白略職連能畝戰(zhàn)迎略企主業(yè)隙最犬高字層衡次泊戰(zhàn)拉略肯。磨任某務(wù)紀(jì)、釋目肢標(biāo)蜂、移發(fā)靠展窩領(lǐng)緞?dòng)蛴⒄苜Y底源新配巾置占、與組毒織程模腿式屆、艘發(fā)稻展戚規(guī)深模荷、仇投縣資哨決伙策畢等面等職賴能侵部池門(mén)碎戰(zhàn)渡略鬧、浙財(cái)邀務(wù)監(jiān)、碗生謝產(chǎn)繡、插營(yíng)規(guī)銷(xiāo)炸、質(zhì)研叼發(fā)弓、菌技快術(shù)查、膚采討購(gòu)皂、嗽物印流疾、纏人餓力警資席源雀配遷備江、健服萬(wàn)務(wù)遙等熄等經(jīng)惜營(yíng)廢單樹(shù)位剃戰(zhàn)萌略襪、調(diào)競(jìng)稅爭(zhēng)師戰(zhàn)鐵略糊、翻事低業(yè)玩部膛、呼子狡公覆司驢、哥目寄標(biāo)陣、繁任職務(wù)押、遮特該色濱、倘戰(zhàn)擾略亮點(diǎn)孕、頁(yè)組蹈合亡方歐案稠等企舟業(yè)關(guān)戰(zhàn)發(fā)略沈?qū)影汛尾輨澪谭忠?guī)魯劃朗企證業(yè)蟻戰(zhàn)口略顫與需市拉場(chǎng)垮營(yíng)宰銷(xiāo)種管元理1井0三陸、朽戰(zhàn)軍略醉規(guī)衫劃僵的誦一晃般獎(jiǎng)過(guò)答程發(fā)騙展倍戰(zhàn)腰略儀計(jì)叢劃和初形另成裕行隆動(dòng)故方膽案提宜出新與素問(wèn)奔題相仙關(guān)劣的鍋戰(zhàn)賴略分弄析問(wèn)贊題評(píng)肅估絲式問(wèn)出題的占重敢要井性判魔定問(wèn)慣題規(guī)找劃絲式企投業(yè)醒戰(zhàn)管略泥與布市磁場(chǎng)睜營(yíng)上銷(xiāo)挪管靜理1蝕1第臥二旦節(jié)燦規(guī)穗劃斯總主體把戰(zhàn)背略●一講、帥界罩定焦企戚業(yè)蠅使間命●缺二盤(pán)、細(xì)區(qū)蛋分敞戰(zhàn)孩略掘經(jīng)怪營(yíng)予單鳳位●帳三殼、楊規(guī)貪劃啊投淡資淺組超合●科四拿、危設(shè)渴計(jì)慎成貿(mào)長(zhǎng)逐戰(zhàn)尚略規(guī)謀劃狀企筋業(yè)年戰(zhàn)蠻略俗與倍市謹(jǐn)場(chǎng)激營(yíng)貓銷(xiāo)推管淚理1臉2一薪、挪界睬定鍬企止業(yè)爐使苗命椒［1］●企獻(xiàn)業(yè)懂使雹命祝反翠映緒企買(mǎi)業(yè)仿的躁目勺的槽、蠅特齡征悠和額性擋質(zhì)哈?！裨L界哈定字企逃業(yè)瞎使圈命押的對(duì)參張考飲因余素采：1．碑歷銷(xiāo)史嫁和概文小化浸。2．插所銀有權(quán)者史、鐵管輝理壓者著的笨意碎圖盈和安想識(shí)法混。3．風(fēng)市烏場(chǎng)饑環(huán)船境侵的姨發(fā)域展謠變魚(yú)化頭。4．唱資提源傻條號(hào)件噴。5．凡核隨心濟(jì)能悼力捷和蒙優(yōu)遮勢(shì)漆。規(guī)攝劃汽企價(jià)業(yè)炸戰(zhàn)郵略伍與憲市助場(chǎng)燥營(yíng)蛛銷(xiāo)肆管交理1腿3企變業(yè)梯使催命劣反著映侵企潔業(yè)網(wǎng)的擋目勿的門(mén)、酷特艘征描和見(jiàn)性弊質(zhì)。一還、多界冒定胳企等業(yè)中使乎命蚊［2］企接業(yè)況使塊命助說(shuō)掏明指書(shū)1．欄活暢動(dòng)縫領(lǐng)呈域大：●停產(chǎn)律業(yè)酒范般圍●窩市筆場(chǎng)露范庫(kù)圍●敏縱背向珍范宇圍●上地啊理榜范蛇圍2．拒主五要精政被策脅：●俘對(duì)良顧攻客增的徒政膝策●祥對(duì)憤供毫應(yīng)境商妨的喪政抓策●失對(duì)流經(jīng)替銷(xiāo)令商屑的趨政還策●異對(duì)霉競(jìng)魔爭(zhēng)水者管的零政原策●書(shū)對(duì)同公古眾傲的湖政棗策3．榆遠(yuǎn)程景仰。4．舟發(fā)械展您方渴向徑。規(guī)正劃施企糖業(yè)忘戰(zhàn)每略浪與銀市郵場(chǎng)愿營(yíng)著銷(xiāo)扒管柔理1改4實(shí)茫例美旨國(guó)物石壤油蟲(chóng)公播司頁(yè)：“美予國(guó)是石蟻油坦公證司脅是庭一束個(gè)芳在欠全彈世牢界第使齡煉凝油伍到約化嘩工土一在體折化補(bǔ)的欄公挖司鵲。噸我鐘們環(huán)尋禽找賽和絨開(kāi)鄭發(fā)卡石銹油驅(qū)資類(lèi)源袖，臟并慨向腥我虜們隸的稻顧凳客足提遞供匠優(yōu)暴質(zhì)恩的股產(chǎn)犯品皺與叫服賤務(wù)帆?？拔彝鰝冎沟臋跇I(yè)勿務(wù)溪責(zé)弄任波是汽獲怎得典優(yōu)抓秀疊的泰財(cái)藥務(wù)牲收都益資，出平敬衡晴我林們餅的戲長(zhǎng)撫期加成灑長(zhǎng)唱計(jì)掛劃屬，鍬確拔保唇股家東宮利蝕益槳和旬履悲行糠對(duì)吃社夕會(huì)通和標(biāo)環(huán)鼠境奏的芽義備務(wù)回?！蹦蛲泻懒_誓拉窩：“摩塑托照羅拍拉可的急目統(tǒng)標(biāo)脊是達(dá)為悉社蔑會(huì)凝的綱需極要漆提誰(shuí)供鼻好灰的剝服進(jìn)務(wù)衫，精我光們糞為霧顧辣客墳用鉗公摩平盯合舒理驗(yàn)的文價(jià)咐格痕供乘應(yīng)皂優(yōu)此質(zhì)急產(chǎn)錄品虎和弄服業(yè)務(wù)觀；沒(méi)為喚企什業(yè)津的句整庭體州發(fā)百展冒，冊(cè)我科們爸必謎須今做帶到奪這評(píng)一暴點(diǎn)誼和廉贏滾得連適管當(dāng)蕉的保利抬潤(rùn)泄。確我射們吧也攜為批我蒙們漏的語(yǔ)員谷工糧和捷股怨東巷提尺供萌機(jī)弄會(huì)暴以概達(dá)具到擺他拋們黃個(gè)彼人樸的廟合濟(jì)理閉的尿目風(fēng)標(biāo)通。”規(guī)匙劃伙企秋業(yè)龜戰(zhàn)里略皇與傾市前場(chǎng)常營(yíng)拿銷(xiāo)塊管吧理1瞎5二嗚、江區(qū)批分叫戰(zhàn)拉略寸經(jīng)瞎?fàn)I虜單慢位●戰(zhàn)年略帖經(jīng)辜營(yíng)流單確位（S作t衰r擦a踢t涂e姑g傘i在c多B橫u婚s近i喪n垮e(cuò)她s莫s尸U省n宅i揮t激s，S邪B揮U忍s）錯(cuò)就個(gè)是緒企外業(yè)箱值妄得堆為紅其軍專(zhuān)覽門(mén)魯制敞定遇一盒種公經(jīng)靜營(yíng)抖戰(zhàn)愉略輝的跨最晉小根經(jīng)印營(yíng)蒙單您位左。●漠區(qū)迫分S銹B燈U的賠主丙要梨依屋據(jù)去是絞各銀項(xiàng)寶業(yè)殲務(wù)瘋之公間毅是盡否徒存報(bào)在原共像同工的未經(jīng)陸營(yíng)襲主妹線鼠，子注禍意謙貫拌徹紀(jì)市鉤場(chǎng)科導(dǎo)媽向名，礙保搬證池切劫實(shí)媽可些行縱。規(guī)惱劃低企忠業(yè)賢戰(zhàn)癢略俯與鎖市斤場(chǎng)鬼營(yíng)勇銷(xiāo)仗管瓜理1沈6戰(zhàn)膠略踢經(jīng)遙營(yíng)澡單唉位站的芒特餐征●有傾自誤己狠的辭業(yè)普務(wù)蜻?！裾Q有惜共聰同水的曾性風(fēng)質(zhì)油和榜要慘求體?！褙M擁扯有規(guī)一搏定宰的堡資貿(mào)源雷，倡能抗夠惜相辨對(duì)末獨(dú)棉立?；蛴懹蓄亝^(qū)葉別袍地規(guī)開(kāi)務(wù)展恩業(yè)啦務(wù)系活寬動(dòng)片?！癯鹩斜M競(jìng)徒爭(zhēng)底對(duì)斤手蜜?！耖_(kāi)有勝相林應(yīng)錢(qián)的逢管哥理斃班汗子周從載事慰經(jīng)污營(yíng)蛋戰(zhàn)丟略臥管軌理范工勾作雹。規(guī)側(cè)劃索企搜業(yè)起戰(zhàn)貫略嘆與艘市茂場(chǎng)箱營(yíng)日銷(xiāo)養(yǎng)管燈理1曬7戰(zhàn)危略斥經(jīng)受營(yíng)乓單泰位區(qū)追別恒戰(zhàn)幣略經(jīng)斥營(yíng)單航位：大眉多廢數(shù)壓公盡司刊都股經(jīng)思營(yíng)濫幾弟項(xiàng)肯業(yè)鳥(niǎo)務(wù)壟。企估業(yè)柏的爭(zhēng)市廟場(chǎng)目定保義噸比深企捷業(yè)朝的步產(chǎn)計(jì)品危定異義余更更為浙重升要改。企送業(yè)慢經(jīng)丘營(yíng)萬(wàn)必痛須涌看貴成別是猜一崖個(gè)賺顧譯客乓滿席足中過(guò)慨程逮，懂而插不擇是兔一鈔個(gè)槐產(chǎn)品什生歸產(chǎn)波過(guò)斗程宴。公報(bào)司匹管診理糾當(dāng)詢局礎(chǔ)要需避肯免筒兩高種李傾體向掃：巴過(guò)徹于長(zhǎng)狹洞隘惹，秒或封過(guò)評(píng)于邪泛哄泛探。業(yè)哪務(wù)群范生圍勇可缺以如從3個(gè)條方癥面漲加庸以渴確頃定弦：功顧缸客衫群塊，洋顧高客劈燕需閃要和已技細(xì)術(shù)秘。規(guī)睜劃罪企皮業(yè)煩戰(zhàn)艦略腰與罪市雕場(chǎng)在營(yíng)膜銷(xiāo)典管粉理1糧8例：一妙個(gè)顏小沉公勒司嶄專(zhuān)規(guī)為滑電株視攏演拔潘槳室達(dá)設(shè)殲計(jì)報(bào)白艱熾化照替明罰系圈統(tǒng)拆。我它怠的稻顧鈴客鑼群諸就團(tuán)是謊電場(chǎng)視軍演區(qū)播組室專(zhuān)；拼顧嶼客亮需嗽要狠就嚴(yán)是葛照弟明昆；喝技簡(jiǎn)術(shù)閘就遞是日白煉熾購(gòu)照翅明爸。粘公必司協(xié)也?？缮钜陨綌U(kuò)捧大鍋它月的雜業(yè)號(hào)務(wù)要范芝圍宋。馳它邊可輩以舊決嘉定絲式為亂其體他膏顧手客滿群謊生軋產(chǎn)扶照李明狼燈借，狗如濟(jì)為鋒家泛庭垃、觸工及廠券和獨(dú)辦園公匙室妄。鈴或約者廉，能它慮可孫以恒提時(shí)供蕩電蕩視顯演機(jī)播炭室名所叢需渾要覆的裹其盼他換服宜務(wù)姻，勒如蜘暖坦氣丈、罩通坊風(fēng)棒或能空炊調(diào)愚等陡。歸或坡者港，萬(wàn)它申可虹以尸為梢電狗視后演漂播示室掩設(shè)喉計(jì)則其蛙他映照注明挨技煮術(shù)過(guò)，琴如憶熒餅光慰照忠明顧或現(xiàn)紫擔(dān)外欄線欺照烏明曬。規(guī)典劃肢企羊業(yè)排戰(zhàn)艷略紡與辨市巴場(chǎng)多營(yíng)缺銷(xiāo)偷管寨理1鐘9戰(zhàn)給略經(jīng)鎖營(yíng)單董位隸安宅排委資交源強(qiáng)（旨波禮士泛頓廟矩污陣洋法麥、撿通恨用貍電單器嘆公姨司統(tǒng)法裕）波且斯弟頓拼咨期詢映公夏司翻市鍬場(chǎng)守成鵝長(zhǎng)—份貌額正矩捷陣規(guī)紋劃仿企饅業(yè)拋戰(zhàn)畏略坑與步市循場(chǎng)忙營(yíng)噴銷(xiāo)乏管仇理2菠0波秋士位頓顫模飄型(公跳司脊可張以置采詞取4個(gè)膜不境同倍的儲(chǔ)目鏈標(biāo))發(fā)部展：目孝的娘是陪擴(kuò)僵大女戰(zhàn)咱略軋業(yè)朵務(wù)礎(chǔ)單由位猜的廚市搶場(chǎng)躲份火額寧，行甚必至難不惜氧放佛棄攔近祖期欺收距入剩來(lái)箏達(dá)恒到閥這睜一喇目雷標(biāo)價(jià)。橋適眨用隙于盜問(wèn)鳥(niǎo)題還類(lèi)樓業(yè)集務(wù)章，如雄果首它皺們森要怨成伸為搶明突星投類(lèi)膊業(yè)膝務(wù)礎(chǔ)，磨其革市典場(chǎng)處份澇額兆必爭(zhēng)須促有苦較汪大蜜的增盆長(zhǎng)橋。維逆持：目譯的綠是幣保盒持騾戰(zhàn)司略益業(yè)但務(wù)春?jiǎn)巫谖患m的斥市惠場(chǎng)灣份裂額縮慧。炎適粱用盛于乳強(qiáng)大巨的饅金功牛彼類(lèi)勤業(yè)兩務(wù)棋，弱如立果搏它擁們絡(luò)繼陽(yáng)續(xù)川產(chǎn)懸生跟大造量排的忌現(xiàn)嘉金繼流泥量渾。收候獲：目砍的惠在嫁于沿增罰加百戰(zhàn)鳳略揭業(yè)呈務(wù)餐單養(yǎng)位究短丟期先現(xiàn)折金權(quán)收漸入臨，五而藝不是宇考撤慮楊長(zhǎng)報(bào)期共影的響博。污這膽適蠶用仔于博處籃境嫩不便佳步的隆金補(bǔ)牛趟類(lèi)務(wù)業(yè)價(jià)務(wù)梅和榜狗無(wú)類(lèi)都業(yè)務(wù)羽。放章棄：目夏的退在衫于欄出妄售肥或紛清嶼算替業(yè)窮務(wù)腥，劇以攪便瀉使涼資增源防轉(zhuǎn)申移辰到何更有懲利咸的核領(lǐng)涌域語(yǔ)。撥適霜用跟于施狗滑類(lèi)朗和身問(wèn)喊題限類(lèi)備業(yè)漁務(wù)達(dá)。卵這兔類(lèi)場(chǎng)業(yè)靠務(wù)魚(yú)常套常壁拖次公司富盈邪利規(guī)的海后櫻腿僵。規(guī)虎劃番企陡業(yè)念戰(zhàn)縮慧略樹(shù)與權(quán)市送場(chǎng)彼營(yíng)廟銷(xiāo)抖管持理2澆1三宇、過(guò)規(guī)都劃捕投免資讓組婚合通地過(guò)釘對(duì)示企敵業(yè)S動(dòng)B助U晶s的骨分著析浪評(píng)技估債，美確傅定歷投挑資僵方援向姑，芒合亮理些有更效展地共分母配扇資駕源揚(yáng)。●“市捆場(chǎng)恢增扔長(zhǎng)員率食／籃市鏟場(chǎng)坡占票有狗率”矩綠陣●“多住因鞋素京投密資立組親合”矩宗陣規(guī)刻劃牧企窮業(yè)撥戰(zhàn)抗略晨與血市護(hù)場(chǎng)殘營(yíng)朗銷(xiāo)臺(tái)管罩理2街2市型場(chǎng)秒增尸長(zhǎng)箱率幼－圖市肝場(chǎng)的占愈有絞率嘗矩扛陣●市柴場(chǎng)泛增咱長(zhǎng)類(lèi)率撤（M塑a稀r稻k扎e慕t煎G銹r北o壺w秋t惹h恩R降a校t引e），廚指拒企灘業(yè)日經(jīng)危營(yíng)辰單乎位茅所逗在疫的防市底場(chǎng)雪的仰年饅增昨長(zhǎng)要率掉?！袷腥?qǐng)龅罢即斡姓Q率絞（R散e離l姥a(bǔ)娘t蜻i否v行e岔M礦a題r此k熱e菌t色S男h練a呀r叉e），浸指叔企敏業(yè)活經(jīng)功營(yíng)忙單道位矛的脆市涼場(chǎng)制占號(hào)有區(qū)率躁相暈對(duì)套于喪最幻玉大資競(jìng)寄爭(zhēng)桌者階的樸市腳場(chǎng)速占近有住率棗的吐比春率遲。M慢Si損=Qi正/榆∑Q晃iR種M陜Si暮=M割S涌i/M掩Sm規(guī)箱劃刑企致業(yè)襪戰(zhàn)假略科與魔市構(gòu)場(chǎng)繭營(yíng)眨銷(xiāo)強(qiáng)管墊理2女3規(guī)掩劃埋企近業(yè)技戰(zhàn)笛略下與純市朝場(chǎng)街營(yíng)揉銷(xiāo)及管榨理2寺4某編企廊業(yè)圈業(yè)鉛務(wù)父如磨下采，植請(qǐng)描用B壩C恰G法歉作箏簡(jiǎn)銀單園分宿析態(tài)：例霜：B嬌C星G分錫析厚模言型S弄t笨a摘r膝s★Q戀u(mài)齒e冒s傷t挨i晚o孟n漆m賽a惰r驕k酬s?C核a滑s糞h板c近o歡wD御o緒g彈s65432178市優(yōu)場(chǎng)農(nóng)增斜長(zhǎng)艷率扔（%）2徑01蘆001陽(yáng)0愚x講1豆.怨0瘦x紫0據(jù).盼1遵x相誓對(duì)桑市餡場(chǎng)墾占據(jù)有零率課的鑰對(duì)錢(qián)數(shù)H鋤o詞l矛d挖/者H繩a革r礙v未e吩s頁(yè)tB恨u援i助l慘dB延u舌i揉l(xiāng)捆d粉/番H水a(chǎn)黨r退v裁e嘗s獸t亦/惠D憶i憐v桂e謎s弦tD露i揪v久e創(chuàng)s喬t陡/獄H諒a箏r士v饅e泉s嗚t規(guī)誘劃燦企歌業(yè)甩戰(zhàn)烏略鉤與倚市須場(chǎng)寧營(yíng)拿銷(xiāo)墳管廟理2惹5規(guī)縣劃宵企庫(kù)業(yè)渴戰(zhàn)擋略合與執(zhí)市界場(chǎng)潮營(yíng)辯銷(xiāo)金管臣理2蝦6分鼓析躲：A問(wèn)夢(mèng)題焰類(lèi)。華市爽場(chǎng)腫增抗長(zhǎng)李率腿高菠但屠相擁對(duì)邁市水場(chǎng)純占棟有斜率眼低洞的敲業(yè)丸務(wù)師位舒．陵這袋類(lèi)垮單盒位腦屬孫于兇前錦途掙命扭運(yùn)霉未久卜期的蟻，帳有介兩蠟種犧可豆能蓮性勤：蔥一唉是環(huán)發(fā)狠展蔑明步星永類(lèi)然；山一經(jīng)是舅下型降翼為冰狗括類(lèi)你。宵對(duì)栗這氣類(lèi)疏單毯位環(huán)是饑大燈量不投濁入膨使啞之窄轉(zhuǎn)鈴為勢(shì)明聯(lián)星絡(luò)類(lèi)僻，腿還對(duì)是芝精走簡(jiǎn)梨合瞎并旗以引至垮斷確然甘淘捐汰棵，阿管銳理植者佛應(yīng)元慎階重餡考勿慮戰(zhàn)并劍及再時(shí)鈔作肢出你決席策行。放如奶果遼有歇前歷途悶，其則達(dá)應(yīng)甚采愚取由拓璃展窯策愚略紙，幼否故則淡應(yīng)通及朗時(shí)蜂撤壟資張。B明莖星代類(lèi)。犧市毯場(chǎng)犯增蓋長(zhǎng)晨率采和院相側(cè)對(duì)缸市江場(chǎng)昆占黎有圖率知都蛛高判的碎業(yè)己務(wù)延單訂位弓。吳這商類(lèi)獸單負(fù)位坑因的其討銷(xiāo)切售的增勤長(zhǎng)汗迅?jìng)€(gè)速槍?zhuān)瑱谄舐I(yè)典必論須眨大濁量男投漸資接以托支兄持沿其糊發(fā)得展忍。倉(cāng)待版其汪市暑場(chǎng)廢增山長(zhǎng)季率龍降果低栽時(shí)罰，山這某類(lèi)碼業(yè)皮務(wù)擇單肌位橡就匹由“現(xiàn)綱金傍使謊用各者”變輸為“現(xiàn)擔(dān)金訓(xùn)提突供桐者”，課即“金陡牛讀類(lèi)”。C金朗牛仁類(lèi)。衛(wèi)市彩場(chǎng)陵增共長(zhǎng)疑率扎低不、繁相激對(duì)輕市您場(chǎng)洞占褲有創(chuàng)率蜘高惜的明業(yè)打務(wù)英單保位屈，碎這甜類(lèi)葬單鴉位州能即為滾企疊業(yè)窮提旺供懼高鑒額飛利魚(yú)潤(rùn)因，嶄可贈(zèng)用鑒來(lái)村支鋸持默其快他恨單眉位拖的街存零與顯發(fā)安展尤。醒這情類(lèi)綿單渡位帆愈門(mén)多廉，悄則深企悉業(yè)地的叮實(shí)蘿力邊愈額強(qiáng)寬。饞其蔥適葛宜升采斧用訪維市持稱(chēng)策揮略恭。D狗五類(lèi)。筍市套場(chǎng)擺增碑長(zhǎng)軟率布和伯相撥對(duì)脹市棕場(chǎng)己占智有引率貝都所低扎的廚業(yè)培務(wù)疲單貝位矮。即這宰類(lèi)橡單央位運(yùn)有過(guò)可朝能脫自吼給民自漸足岸，怠也耀有哀可香能掀虧虛損攤。拉但服不冤可獨(dú)能臘成葡為瓦大瞧量羞利糟潤(rùn)朵的角源先泉欺，崗因押而貌不滾應(yīng)椒再此追熊加思投黨入列。規(guī)國(guó)劃辛企弓業(yè)陡戰(zhàn)志略瘡與除市糟場(chǎng)智營(yíng)筒銷(xiāo)詳管眠理2敵7“多舒因彈素羅投董資值組拉合梳”勉矩雞陣●企動(dòng)業(yè)梅對(duì)抖每毛個(gè)備戰(zhàn)且略介業(yè)漁務(wù)惰單鄰位籃，夸都須從魔市亡場(chǎng)久吸夾引傅力躲（M殲a該r投k遼e境t岔a怎t所t洞r誦a穴c掏t仗i綁v困e）怒和糧業(yè)單務(wù)囑優(yōu)飲勢(shì)趨（B師u賤s骨i育n健e輔s置s雞s碑t蒸r尺e生n減g光t需h）這兩扒個(gè)鬼方豪面陣進(jìn)帝行消評(píng)泊估群?！袷潦胁閳?chǎng)檢吸步引寸力疫取和決艙于而市廚場(chǎng)者大剖小眨、伏年蛋市羨場(chǎng)踢增烈長(zhǎng)奧率筐、母歷西史坐的衰利嘴潤(rùn)恰率醋等烏?！窆崭?jìng)以爭(zhēng)那能背力治由過(guò)該圖單孕位閑的英市娛場(chǎng)察占疑有凍率苗、繭產(chǎn)偉品格質(zhì)撞量曠、移分釣銷(xiāo)潔能鑼力快等答因駱?biāo)貜貨Q犁定泛。規(guī)燙劃禍企氧業(yè)引戰(zhàn)啊略僻與狡市撕場(chǎng)勾營(yíng)責(zé)銷(xiāo)礎(chǔ)管稼理2稅8G迷E分鵝析膨模察型發(fā)輩展沾策硬略收感割/放釣棄缸策閃略維痛持待策共略規(guī)加劃寒企該業(yè)食戰(zhàn)效略天與促市帝場(chǎng)脫營(yíng)舞銷(xiāo)疤管摧理2取9通駁用夏電輔氣舞公脾司映（G萍E模產(chǎn)式客）規(guī)拔劃糖企房誠(chéng)業(yè)扭戰(zhàn)機(jī)略懷與連市詞場(chǎng)根營(yíng)寫(xiě)銷(xiāo)足管鋒理3渠0規(guī)睬劃跌企逐業(yè)持戰(zhàn)緊略殼與信市肥場(chǎng)六營(yíng)至銷(xiāo)散管傍理3嚴(yán)1放棄?在賺錢(qián)機(jī)會(huì)最小時(shí)售?降低固定成本同時(shí)避免投資設(shè)法保持現(xiàn)有收入?在大部分獲利部門(mén)保持優(yōu)勢(shì)?給產(chǎn)品線升級(jí)?盡量降低投資固守和調(diào)整?設(shè)法保持現(xiàn)有收入?集中力量于有吸引力的部門(mén)?保存防御力量有些發(fā)展或縮減?尋找風(fēng)險(xiǎn)小的發(fā)展辦法，否則盡量減少投資，合理經(jīng)營(yíng)選擇或設(shè)法保持現(xiàn)有收入?保護(hù)現(xiàn)有計(jì)劃?在獲利能力強(qiáng)、風(fēng)險(xiǎn)相對(duì)低的部門(mén)集中投資選擇發(fā)展?在最有吸引力部分重點(diǎn)投資?加強(qiáng)競(jìng)爭(zhēng)力?提高生產(chǎn)力加強(qiáng)獲利能力有選擇發(fā)展?集中有限力量?努力克服缺點(diǎn)?如無(wú)明顯增長(zhǎng)就放棄投資建設(shè)?向市場(chǎng)領(lǐng)先者挑戰(zhàn)?有選擇加強(qiáng)力量?加強(qiáng)薄弱地區(qū)保持優(yōu)勢(shì)?以最快可行的速度投資發(fā)展?集中努力保持力量強(qiáng)中弱高中低市場(chǎng)吸引力GE模型戰(zhàn)略業(yè)務(wù)優(yōu)勢(shì)競(jìng)爭(zhēng)能力四久、纏設(shè)越計(jì)夾成脈長(zhǎng)夾戰(zhàn)暢略●（竟一慕）居設(shè)系計(jì)讀成授長(zhǎng)宗戰(zhàn)攜略寄的調(diào)思缺路●楚（怒二艇）喪密挖集蠟式檢成鬧長(zhǎng)●儉（凍三產(chǎn)）晉一罪體蟻化寫(xiě)成斑長(zhǎng)●戲（即四蔬）越多圣角屯化鋒成識(shí)長(zhǎng)規(guī)盆劃抬企翁業(yè)摩戰(zhàn)截略舞與塘市淘場(chǎng)日營(yíng)套銷(xiāo)舟管屢理3登2設(shè)橫計(jì)屋成貫長(zhǎng)控戰(zhàn)枝略待的得思功路●首咱先駱，罷在乞現(xiàn)謹(jǐn)有門(mén)業(yè)班務(wù)態(tài)范壟圍愿內(nèi)忙尋屆找倍進(jìn)家一蛛步鞏發(fā)袋展鄙的脆機(jī)景會(huì)梨；●早然配后值，扛分桃析尊建收立望和泥從跪事喇某每些兵與已目寄前磨業(yè)杜務(wù)闊有走關(guān)猜的蓋新病業(yè)離務(wù)家的承可圖能檢性泰；●逢最繼后沈，型考勒慮陸開(kāi)寬發(fā)價(jià)與潔目村前束業(yè)抱務(wù)右無(wú)束關(guān)黨、廳但易是爆有膚較加強(qiáng)葛吸叼引肢力爐的犬業(yè)俯務(wù)籌。規(guī)術(shù)劃襯企迫業(yè)短戰(zhàn)私略城與裹市牛場(chǎng)撲營(yíng)供銷(xiāo)灰管襲理3封3規(guī)院劃戶企虎業(yè)面戰(zhàn)荷略敬與兄市漏場(chǎng)請(qǐng)營(yíng)翅銷(xiāo)構(gòu)管襯理3端4設(shè)環(huán)計(jì)慈成傲長(zhǎng)趴戰(zhàn)箱略工筆作就辨是將粥公嘴司偶現(xiàn)稱(chēng)有肝各經(jīng)室營(yíng)單速位打所臂制陳訂丹的榨業(yè)鄭務(wù)歇經(jīng)物營(yíng)切組衣合套計(jì)自劃歲匯通總嚼，鼻便糞是嗚該皆公竟司溪的慣總艘銷(xiāo)京售羽額襪和照總屬利摧潤(rùn)白。致如拾果畝在朋未浪來(lái)息所膛希訂望盯的梁銷(xiāo)疊售獸水斤平尋和忌預(yù)源計(jì)舟銷(xiāo)概售屠水密平仙之疑間嫌有湖缺掠口紐奉，不公纏司絮管針理美當(dāng)巨局枯必慢須桐制回訂簡(jiǎn)一繩個(gè)井獲佩得箭新聯(lián)增久業(yè)悠務(wù)痛的傷計(jì)唱?jiǎng)澰?。密?mèng)集認(rèn)式涂成翻長(zhǎng)白（I簡(jiǎn)n膏t紹e祥n摔s棚i森v夕e罩G揮r顯o卷w做t禍h）市場(chǎng)原有新原有新產(chǎn)品市場(chǎng)滲透Market-penetration產(chǎn)品開(kāi)發(fā)Product-development市場(chǎng)開(kāi)發(fā)Market-development多角化Diversification規(guī)猴劃矛企撇業(yè)兇戰(zhàn)援略誘與倚市虹場(chǎng)客營(yíng)煌銷(xiāo)腎管夸理3佛5含亡義：們公勾司蹲在嘉現(xiàn)紗有璃的香業(yè)著務(wù)醋領(lǐng)廣域悅里斬尋周求黨未破來(lái)形發(fā)污展次機(jī)造會(huì)跨。市津場(chǎng)牽滲叼透:在叨現(xiàn)小有淡市禾場(chǎng)跟上睡，旨現(xiàn)股有鑼產(chǎn)卵品渣是凱否量還脂能勒得番到悲更艷多辭的戲市挎場(chǎng)霞份委額葬。市括場(chǎng)增開(kāi)包發(fā)：悲是醒否論能季為鴉現(xiàn)冬有揉的基產(chǎn)耍品抖開(kāi)障發(fā)剪新某市況場(chǎng)燈。產(chǎn)倦品遣開(kāi)炊發(fā)推戰(zhàn)槐略：志是逢否寸能嬌為照其羽現(xiàn)袋有威市腰場(chǎng)炊發(fā)師展梳若充干車(chē)有癢潛殼在蘿利則益贊的統(tǒng)新祖產(chǎn)化品蒸。一泉體乳化塊成航長(zhǎng)問(wèn)（I炕n竄t篩e蛾g津r異a夠t跳i寬v樸e炮G獲r刃o仍w使t插h）競(jìng)絞爭(zhēng)儉者供采應(yīng)賴商企內(nèi)業(yè)批渡發(fā)妥商零狹售壩商顧煮客后向一體化前向一體化水平一體化前向一體化規(guī)衡劃窄企沒(méi)業(yè)垂戰(zhàn)梢略踢與類(lèi)市弓場(chǎng)溪營(yíng)泡銷(xiāo)尤管弊理3狐6含慌義：辰建臭立施或刻者且收欲買(mǎi)扛與怠目探前斯公拌司炒業(yè)善務(wù)限有馳關(guān)娃的推業(yè)笛務(wù)糞。多聯(lián)角敗化德成血長(zhǎng)歐（D販i肌v驕e硬r屈s泳i渣f俯i貪c長(zhǎng)a繼t丈i懸o萄n坡G邊r估o嫩w況t科h）技術(shù)現(xiàn)有新現(xiàn)有新市場(chǎng)同心多角化Concentricdiversification水平多角化Horizontaldiversification綜合多角化Conglomeratediversification規(guī)六劃慶企明業(yè)藍(lán)戰(zhàn)織略評(píng)與限市望場(chǎng)乎營(yíng)泥銷(xiāo)亦管宜理3鋼7規(guī)最劃建企嶼業(yè)腫戰(zhàn)粗略逆與伙市嫁場(chǎng)蛋營(yíng)蘭銷(xiāo)趴管身理3猛8含堵義鵝：是世企醬業(yè)鼠盡初量紛增材加柔產(chǎn)植品擊種全類(lèi)役，彼跨沃行賢業(yè)劫生熊產(chǎn)爛經(jīng)玻營(yíng)螞多啄種扔產(chǎn)麥品忽和炕服乏務(wù)貼。同貼心聽(tīng)多腔角凡化昌：公傳司貨可陪以售開(kāi)命發(fā)饅與好本請(qǐng)企白業(yè)繩現(xiàn)煎有飲產(chǎn)狗品末線的神技響術(shù)埋或沃營(yíng)格銷(xiāo)廊有吵協(xié)柱同字關(guān)器系國(guó)的邀新繩產(chǎn)旬品終，暢以咳便何這聾些冶產(chǎn)壤品可冶能糞吸垮引撲一距群絡(luò)新描顧扮客蘭。水經(jīng)平期多蟲(chóng)角?；矇郏汗Ｋ厩瓶刹惨韵佳泻锞繘r某制種觸能野滿嶺足槐現(xiàn)險(xiǎn)有貝顧板客需初要須的輛新古產(chǎn)錦品項(xiàng)，平盡雨管制這止種抬新跡產(chǎn)火品君與倦公嫂司膏的支現(xiàn)鉆有蒙產(chǎn)標(biāo)品在今技將術(shù)牛上詠關(guān)鉗系銅不形大鞠?？绲剐许憳I(yè)鋒多者角窯化確：公波司麻可凳以橡開(kāi)銳發(fā)弓某暫種渾與樹(shù)公瘦司刺現(xiàn)日有明技術(shù)挺、窯產(chǎn)父品短或背市習(xí)場(chǎng)椅毫識(shí)無(wú)塌關(guān)輛聯(lián)弟的憑新挺業(yè)機(jī)務(wù)糧。第奧三探節(jié)倚規(guī)頑劃技經(jīng)每營(yíng)壘戰(zhàn)術(shù)略●一依、帆經(jīng)甘營(yíng)惹戰(zhàn)麗略●粘二擔(dān)、濫規(guī)按劃偶經(jīng)任營(yíng)劉戰(zhàn)谷略而的多過(guò)根程規(guī)傳劃夾企葛業(yè)消戰(zhàn)年略戶與武市腰場(chǎng)漲營(yíng)鵲銷(xiāo)屈管蚊理3停9一忍、殖經(jīng)講營(yíng)術(shù)戰(zhàn)披略旅的伍定排義經(jīng)淡營(yíng)景戰(zhàn)欲略是仇各液個(gè)蜓戰(zhàn)技略眉經(jīng)漿營(yíng)示單懇位孩根釘據(jù)極總散體衫戰(zhàn)冬略銳的常要停求翼，唉開(kāi)檔展脊業(yè)行務(wù)篇、蓮進(jìn)謠行織競(jìng)食爭(zhēng)斯和鑰建嚼立沃優(yōu)欄勢(shì)擋的稿基鋸本哲安緞排辱。規(guī)姓劃曾企犧業(yè)漿戰(zhàn)未略且與城市禿場(chǎng)川營(yíng)裂銷(xiāo)頌管芽理4嚷0二糧、戲經(jīng)麥營(yíng)掙單花位殿戰(zhàn)招略前規(guī)誦劃塘的揪過(guò)聲程內(nèi)釀部斜環(huán)境踐分?jǐn)r析確炎定目俗標(biāo)經(jīng)費(fèi)營(yíng)告單翁位任逼務(wù)申分貞析外夸部唇環(huán)境瘦分爪析形驕成戰(zhàn)魯略制蜜定計(jì)豬劃執(zhí)遙行計(jì)蒼劃反愈饋宣和控礙制S秤W穿O相T分籠析規(guī)愧劃怠企殖業(yè)勢(shì)戰(zhàn)浪略臘與奧市吃場(chǎng)嬸營(yíng)戶銷(xiāo)沈管澤理4靠1規(guī)病劃硬企偉業(yè)廊戰(zhàn)情略暑與婆市鋪場(chǎng)按營(yíng)災(zāi)銷(xiāo)漆管或理4某2分奧析敵經(jīng)瘡營(yíng)嘗任安務(wù)業(yè)挽務(wù)照范嫩圍粉可板以夢(mèng)從3個(gè)躍方裹面炒加趨以萄確消定祥：肥顧鞏客跑群去，饒顧肅客山需跳要艘和關(guān)技期術(shù)毀。外亞部拋環(huán)佩境黎分叼析（鏡機(jī)筐會(huì)鍬與夢(mèng)威釘脅蠻分鞏析成）構(gòu)股成臘戰(zhàn)醬略扮環(huán)隔境礎(chǔ)的安因盤(pán)素堵：肉總抱體與環(huán)史境快、愧任足務(wù)持環(huán)銹境談和飯競(jìng)安爭(zhēng)直環(huán)卡境糠。營(yíng)慎銷(xiāo)貫機(jī)連會(huì)：礎(chǔ)指突一張個(gè)廚公瘦司羞通著過(guò)陪工阿作魯能車(chē)夠摟盈慎利線的筒需錦求領(lǐng)唐域寄。環(huán)有境播威攀脅：捏指應(yīng)一烘種腰不療利棉的腎發(fā)瞧展廚趨點(diǎn)勢(shì)繡所愈形徐成后的勇挑張戰(zhàn)脅，如靜果胡缺巴乏佳采外取子果蠢斷役的配營(yíng)禾銷(xiāo)怪行辮動(dòng)達(dá)，華這養(yǎng)種張不廊利撤趨咽勢(shì)孟將液會(huì)戲侵疲蝕扒公蔥司蓬的壯銷(xiāo)透售娘或氧利粒潤(rùn)山。規(guī)魂劃趨企駱業(yè)撫戰(zhàn)息略幕與額市聞場(chǎng)探營(yíng)浴銷(xiāo)蜘管菌理4岔3機(jī)跡會(huì)守矩樸陣喪圖規(guī)均劃枯企攀業(yè)嚴(yán)戰(zhàn)膨略瞇與鉗市描場(chǎng)森營(yíng)舒銷(xiāo)田管濤理4粱4威喊脅常矩痕陣制圖規(guī)搞劃礎(chǔ)企開(kāi)業(yè)團(tuán)戰(zhàn)佛略支與勸市淘場(chǎng)蝦營(yíng)春銷(xiāo)蠟管鎮(zhèn)理4欠5機(jī)碑會(huì)行與拆威肚脅規(guī)勇劃媽企恥業(yè)獅戰(zhàn)各略跪與墾市磨場(chǎng)裁營(yíng)梅銷(xiāo)搬管咐理4筑6內(nèi)汽部告環(huán)置境投分揚(yáng)析（橋優(yōu)請(qǐng)勢(shì)趣／選劣厭勢(shì)偶分神析盤(pán)）明略確瓣利蝦用良機(jī)翠會(huì)有所遇需山的邁能恰力鍋及擋其狀構(gòu)遼成徒；分調(diào)析省現(xiàn)婦有興能栗力梁的第現(xiàn)皆狀相；進(jìn)飽行旨戰(zhàn)見(jiàn)略塊評(píng)隊(duì)價(jià)耀和嗚制贈(zèng)定袍措者施醫(yī)。企挺業(yè)數(shù)戰(zhàn)舍略銷(xiāo)性子營(yíng)娃銷(xiāo)迷分悔析嘗中戒，飄流守行英一爐種呼簡(jiǎn)侮便奪易繁行珍的“絡(luò)S勝W勤O暫T訂”分歪析艘法蹄：“S”指拔企帥業(yè)居內(nèi)捷部蹤蝶的邀能舟力芳（S饅t駁r嘴e祥l側(cè)l爛g繭t愛(ài)h融s）唱，“W”指郊企軌業(yè)腿的絞薄擦弱霞點(diǎn)孔（W飽e佳a(bǔ)月k區(qū)n充e菠s漢s電e阿s）鞭，“O”表叼示庫(kù)來(lái)何自辯企淋業(yè)擴(kuò)外繩部多的型機(jī)因會(huì)死（O報(bào)p繁p停o彎r皇t資u撕n奏i羊t淹i紅e綠s）孤，“T”表呼示言企執(zhí)業(yè)屬面村臨鵝的嬸外闖部劣威帶脅座（T曠h美r漸e粘a央t歉s）冒。一鉤般植來(lái)熄說(shuō)拍，散分晉析亭企涌業(yè)郊的蛇內(nèi)姨外退部覺(jué)狀拍況蹄通嚴(yán)常床是此從蕉這故幾艷個(gè)征方嘩面唯入精手陵的高。贊在則運(yùn)步用“侄S貢W餃O攪T冶”分駐析呢法授研大究凡企睡業(yè)村的州戰(zhàn)刻略幫性備營(yíng)爪銷(xiāo)過(guò)規(guī)姐劃隙時(shí)滿，沃就滴要苗從誘這然四脖個(gè)泉方么面軍中砌尋私找賞與成企搞業(yè)羨戰(zhàn)耳略毒性鋼營(yíng)劇銷(xiāo)校密擺切須相帆關(guān)主的劣主比要矛因事素微，摔而疾不羊是納把圣所賤有棗關(guān)隔于呀企術(shù)業(yè)瞇能藍(lán)力陵、等薄誘弱倚環(huán)掛節(jié)氏、憲外罷部谷機(jī)鉗會(huì)站與謊威佛脅從等葵逐雅項(xiàng)村列河出噴和秤匯仰集鞏。規(guī)斗劃鹽企解業(yè)數(shù)戰(zhàn)狠略軋與皇市多場(chǎng)苗營(yíng)未銷(xiāo)電管摘理4禍7目譽(yù)標(biāo)挪制陳定大農(nóng)多哭數(shù)營(yíng)英銷(xiāo)單密位海都昂是坡幾趨個(gè)眼目餐標(biāo)臉的忠組絕合串，釣包灶括豪：利偏潤(rùn)宏率骨、脂銷(xiāo)夢(mèng)售司增爹長(zhǎng)困額顯、賊市拳場(chǎng)珠份書(shū)額心提鋪高猾、環(huán)風(fēng)票險(xiǎn)輕的役分肚散交、筆創(chuàng)僅新隸和妥聲追謄喊，鄰等節(jié)等海。營(yíng)始銷(xiāo)單慨位孕的另各偏種靜目采標(biāo)習(xí)必腸須趁滿印足4個(gè)該條揉件駱：目醒標(biāo)頓必迅須秩按船輕甜重載緩班急材有眨層僻次載化厘地嚇安噸排串；在認(rèn)可剩能成的枯條形件主下騎，淹目?jī)A標(biāo)呢應(yīng)挑該膠用榴數(shù)荷量漁表珍示瘡；一套個(gè)弊公乳司巡壽所隔建惰立班的偉目委標(biāo)她水餡平嶺應(yīng)鑰該洗切巨實(shí)律可隱行功；公昨司鼓各鋸項(xiàng)蹲目第標(biāo)逃之誘間輔應(yīng)雪該構(gòu)協(xié)理調(diào)計(jì)一忽致共。波襯特獲的侄競(jìng)肆爭(zhēng)挺戰(zhàn)斜略魂模乞型成本領(lǐng)先戰(zhàn)略差別化戰(zhàn)略市場(chǎng)聚焦戰(zhàn)略戰(zhàn)則略棒基辮礎(chǔ)成蒼本擊差商別全屠部鬧局阻部市注場(chǎng)坐范景圍規(guī)黨劃齒企嗎業(yè)廈戰(zhàn)溝略戰(zhàn)與愛(ài)市危場(chǎng)垃營(yíng)司銷(xiāo)如管毒理4矮8戰(zhàn)沒(méi)略慮制混定規(guī)嶼劃?rùn)M企香業(yè)擔(dān)戰(zhàn)銹略館與榆市吵場(chǎng)橡營(yíng)蛛銷(xiāo)音管沉理4誦9全弦面些成紫本榜領(lǐng)著先：拴公猶司倉(cāng)致難力寧于雄達(dá)顆到晃生滋產(chǎn)衡成油本認(rèn)和烈銷(xiāo)奪售注成本體最泉低慚化暴，演這悶樣鑰，仆它鑒就大能妥以辛低黃于器競(jìng)稱(chēng)爭(zhēng)鋤對(duì)洪手脈的牢價(jià)恥格止贏攜得飽較泥大韻的隱市仁場(chǎng)欣份括額蠟。差傅別摩化：玩奉務(wù)行園此枯戰(zhàn)驅(qū)略揮的把企召業(yè)苗通俘過(guò)糧對(duì)涼整桿個(gè)泉市奏場(chǎng)圣的買(mǎi)評(píng)伶估找兇出逗某輕些頑重繼要窄的花顧盼客雨利銅益屈區(qū)假域軌。集桂中胳化：炮公餐司井將謙其隆力禽量錢(qián)集具中蹤蝶在綿為逢幾腸個(gè)英細(xì)垃分仰市槐場(chǎng)壓上往服務(wù)寬，財(cái)而雞不迅是漸追逮求嚷全躺部蓬市美場(chǎng)唇。計(jì)他劃象制稠定業(yè)糕務(wù)搬單植位棗一捕旦皆形瓦成狀了饅主碎要第戰(zhàn)阿略乓思杏想張，易它季就喪必販須辟制醫(yī)定贈(zèng)執(zhí)束行桐這彈些脅戰(zhàn)明略大的蘭支稈持敲計(jì)蘆劃禮。執(zhí)稠行俘計(jì)持劃反火饋悼和赤控敲制第切四療節(jié)魚(yú)規(guī)缸劃蛙和蓋實(shí)是施滿市渠場(chǎng)仿?tīng)I(yíng)岔銷(xiāo)皇管江理●一戀、抱市秋場(chǎng)由營(yíng)捆銷(xiāo)擱管紗理栗的趣一駝般該過(guò)記程●汪二悔、耕發(fā)隱展誼市叔場(chǎng)卸營(yíng)怪銷(xiāo)堵組泰合規(guī)澇劃殊企游業(yè)挨戰(zhàn)塌略酒與抓市譯場(chǎng)燒營(yíng)容銷(xiāo)擱管搬理5籍0一甚、使市宇場(chǎng)著營(yíng)量銷(xiāo)犧管心理需的搜一數(shù)般將過(guò)肢程分國(guó)析閣市場(chǎng)老機(jī)惰會(huì)目逼標(biāo)般市場(chǎng)己戰(zhàn)攏略市場(chǎng)細(xì)分目標(biāo)市場(chǎng)市場(chǎng)定位管理營(yíng)銷(xiāo)活動(dòng)營(yíng)銷(xiāo)計(jì)劃營(yíng)銷(xiāo)組織營(yíng)銷(xiāo)執(zhí)行營(yíng)銷(xiāo)控制設(shè)計(jì)營(yíng)銷(xiāo)策略營(yíng)銷(xiāo)組合營(yíng)銷(xiāo)預(yù)算明晨確慘經(jīng)營(yíng)希目測(cè)標(biāo)規(guī)舊劃姻企雅業(yè)匯戰(zhàn)愉略身與咐市寸場(chǎng)蝕營(yíng)受銷(xiāo)婚管堪理5辨1二辟、味發(fā)究展陷市片場(chǎng)差營(yíng)馳銷(xiāo)夜組網(wǎng)合●市宿場(chǎng)息營(yíng)生銷(xiāo)踏組狗合轎的筆內(nèi)聚涵●催市訂場(chǎng)船營(yíng)榜銷(xiāo)晌組兇合焦的為特骨點(diǎn)規(guī)熟劃廚企穗業(yè)任戰(zhàn)潮略噸與嶼市墾場(chǎng)堤營(yíng)些銷(xiāo)絨管概理5抹2市喪場(chǎng)用營(yíng)泥銷(xiāo)夠組艷合期的蝴內(nèi)陽(yáng)涵市壺場(chǎng)污營(yíng)我銷(xiāo)圓組纏合（M案a阿r系k乞e敘t件i魯n演g哄m書(shū)i逮x）肉是勉企漸業(yè)掙為術(shù)了撫進(jìn)域占進(jìn)目系標(biāo)靜市男場(chǎng)立、懼滿賢足盤(pán)顧畏客鐮需略求蔥，廚加克以煙整屢合管、崖協(xié)和調(diào)循使技用紫的?？晒窨匾?jiàn)制勇因凍素娘?！癞a(chǎn)贈(zèng)品P劑r倍o壯d提u碧c錘t●價(jià)葉格P宣r飛i院c映e●渠卵道P叫l(wèi)宅a突c敵e●促毯銷(xiāo)P掛r樸o助m誰(shuí)o炸t斃i鄰o綢n規(guī)參劃雨企顯業(yè)警戰(zhàn)扮略咱與漫市歷場(chǎng)移營(yíng)噴銷(xiāo)載管蛛理5罵3市苦場(chǎng)盜營(yíng)碑銷(xiāo)鉤組狐合貿(mào)的夫構(gòu)宜成規(guī)法劃狗企環(huán)業(yè)望戰(zhàn)移略莊與狗市然場(chǎng)燭營(yíng)忠銷(xiāo)歌管單理5屢4規(guī)胳劃配企論業(yè)唐戰(zhàn)位略矛與弦市津場(chǎng)閘營(yíng)收銷(xiāo)漿管決理5灘5市痰場(chǎng)鍛營(yíng)俱銷(xiāo)經(jīng)組沿合蝴的線特記點(diǎn)1．炎可饑控癥性皂；2．耳動(dòng)行態(tài)毯性信；3．嘗復(fù)召合凡性憤；4．面整粱體牌性厚。規(guī)扒劃眼企脖業(yè)閱戰(zhàn)蔥略蝦與溝市普?qǐng)鋈諣I(yíng)領(lǐng)銷(xiāo)揮管懇理5夠6企刪業(yè)捆形駛象亦與C持I戰(zhàn)慣略●企警業(yè)雹形必象微是旱指胃社劣會(huì)孝公注眾膨?qū)M一嘉個(gè)文企您業(yè)羊的吼看證法嗽的炒綜斯合保?！窠雷鳂阌煤粒浩筅A訴得絡(luò)信輛任揚(yáng)，航獲惕得磚諒隆解妖，女贏申得泳青造睞巷，半贏墻得興競(jìng)姑爭(zhēng)外，遭達(dá)淘成越共脾識(shí)輛?！馛優(yōu)I筑S怒(企騎業(yè)勻識(shí)蝴別暮系徹統(tǒng))扶:●理能念矛識(shí)尼別M顯I良(贊M盲i朋n別d壯I惡d朗e步n滅t搜i狡t釣y武)●行柄為相識(shí)礦別B春I仍(奪B毫e抄h(huán)玻a株v趟i趴o袋r奸I價(jià)d索e哨n壺t太i視t述y勁)●視廳覺(jué)坦識(shí)問(wèn)別V譯I許(紫V割i血s真u摔a跌l狂I閘d掃e寶n巴t養(yǎng)i廊t韻y規(guī)疤劃灘企期業(yè)奇戰(zhàn)順略罰與造市滾場(chǎng)濱營(yíng)場(chǎng)銷(xiāo)染管消理5娃7企般業(yè)禁資簽本川營(yíng)扁運(yùn)曠戰(zhàn)防略“資母本”是后指五能踩帶攪來(lái)狂資張本階增寫(xiě)殖詠的劣價(jià)息值穩(wěn)。它范既玩包鍬括鳥(niǎo)通則過(guò)妙兼疏并攏、眉重彈組址、卡參康股雖、蹄控謹(jǐn)股侄、奇轉(zhuǎn)牧讓吸、肯租姑賃櫻等啟方默式早對(duì)絲式資頁(yè)本賽本闊身浴進(jìn)府行濤的旋營(yíng)車(chē)運(yùn)童；救又痛包丘括甩運(yùn)哨用蜘企劑業(yè)裙資橫本冷進(jìn)沒(méi)行振投模資遼、捆生島產(chǎn)恨、閘經(jīng)習(xí)營(yíng)譽(yù)運(yùn)岸作留，擴(kuò)以乞取興得梨資僑本偏增寧殖牌的孤過(guò)躁程草。資權(quán)本嗚營(yíng)抓運(yùn)攪戰(zhàn)冶略鼻構(gòu)含成兔：產(chǎn)悠權(quán)疫資愁本央營(yíng)株運(yùn)校：金盈融聽(tīng)資饑本鄰營(yíng)酬運(yùn)吊：無(wú)瀉形獵資苗本菌營(yíng)救運(yùn):實(shí)氏業(yè)孟資中本損營(yíng)晨運(yùn):產(chǎn)勒權(quán)求資亂本接營(yíng)愿運(yùn)笨，期是炒通疑過(guò)遙產(chǎn)龜權(quán)賀評(píng)易估掌使旅其迎資紛本罰化狼，播并攪通魯過(guò)地不茂同亞法和定很主犁體欺之探間隆的嚷產(chǎn)爸權(quán)買(mǎi)交強(qiáng)易篩活朵動(dòng)轉(zhuǎn)來(lái)涉實(shí)繁現(xiàn)誼資喊本滾增硬殖驅(qū)目汗的燥的槍過(guò)岡程核。1逢.股溜票候交爭(zhēng)易父。2蒜.債繡券蹈交鮮易客。3貌.債盆權(quán)彩經(jīng)歪營(yíng)萍。4絹.負(fù)欲債菜經(jīng)藥營(yíng)1夸.專(zhuān)孔利明權(quán)府與嘆非口專(zhuān)炭利吼技見(jiàn)術(shù)款的嶺有焰償參轉(zhuǎn)蝦讓訴。2繭.商灶標(biāo)談的買(mǎi)輸絞出帖與禾運(yùn)染用獨(dú)。3轎.企銜業(yè)絨形傲象使與過(guò)聲際譽(yù)旁價(jià)拐值抹的竭利類(lèi)用實(shí)著業(yè)揭資蹈本扣營(yíng)陪運(yùn)倉(cāng)是胞指惑選訊擇層合堆理筋的爬投踢資疑方劫向顆，激將瞞資浴本倒直唉接跟投袋入背到志生財(cái)產(chǎn)然經(jīng)黃營(yíng)胞等箏實(shí)啄業(yè)萬(wàn)中爹去醉，退以苦實(shí)筋現(xiàn)緣瑞資器本卷增遙殖鑼目銜的等的價(jià)營(yíng)付運(yùn)糞過(guò)肚程鍋。規(guī)元?jiǎng)澗似蟛聵I(yè)抓戰(zhàn)若略販與竟市販場(chǎng)壟營(yíng)抽銷(xiāo)佩管掃理5慰8合遭作檢競(jìng)傍爭(zhēng)合乒?fàn)幉ぞ图菢I(yè)要申求乓產(chǎn)貌業(yè)排中府的蜘相番關(guān)診企朋業(yè)音在棒共茶同圍創(chuàng)想造援一唱個(gè)踩市滴場(chǎng)膠時(shí)—奸—合竭作瞎，劍而辣在漁進(jìn)仇行誘市輕場(chǎng)付分俗配跟時(shí)—決—競(jìng)囑爭(zhēng)抵。價(jià)遮值排網(wǎng)塵中壇的霜合積作:價(jià)茫值月網(wǎng)攪中忽的徹競(jìng)趨爭(zhēng):1、城與辣顧椅客襪合竟作2、乞與達(dá)供貨貨辮商跑合付作3、盜與吃競(jìng)封爭(zhēng)抗者鎖合覽作4、江與潛互此補(bǔ)扒者燦合碌作1、貍與宰顧禮客報(bào)競(jìng)腐爭(zhēng)2、禍與侄供格應(yīng)嚷商福競(jìng)直爭(zhēng)3、弓與暖競(jìng)盜爭(zhēng)濁者岔競(jìng)兄爭(zhēng)4、謊與據(jù)互享補(bǔ)隊(duì)者有競(jìng)哭爭(zhēng)規(guī)價(jià)劃椅企童業(yè)價(jià)戰(zhàn)鞋略碌與佛市迫場(chǎng)目營(yíng)育銷(xiāo)騙管剪理5舉9戰(zhàn)厭略排聯(lián)斗盟定礎(chǔ)義走：勵(lì)兩填個(gè)運(yùn)或辭兩石個(gè)許以受上編的史企付業(yè)齊為切了上實(shí)景現(xiàn)雅特粥定恨戰(zhàn)菌略殃目現(xiàn)標(biāo)桿，川通煉過(guò)煤一檢定然的哥形嘆式消而司建旱立買(mǎi)的欺互戀惠啄互培利饑的測(cè)網(wǎng)姐絡(luò)萬(wàn)式屈利遵益欠共較同照體旨。形濾式模：1、讀相態(tài)互鴨持濱股/合鍵資湯經(jīng)鞏營(yíng)鉗。2、R醬&伙D聯(lián)倒盟村。3、輝合法作欺生柏產(chǎn)避聯(lián)男盟但。4、構(gòu)市倍場(chǎng)慌營(yíng)圈銷(xiāo)機(jī)聯(lián)口盟披。規(guī)閉劃蛛企熄業(yè)秩戰(zhàn)卸略樹(shù)與臣市帆場(chǎng)創(chuàng)營(yíng)劑銷(xiāo)擇管早理6財(cái)0核魔心攤能伏力●概霸念：通賽過(guò)憶不偏斷暢學(xué)巴習(xí)證和詢創(chuàng)顆新銜棄殊舊脅，竊所姜?jiǎng)?chuàng)徹造緣瑞和篇積朝累窄的老獨(dú)堪特索理?xiàng)椖罴?、圓知拔識(shí)莖、鞋技搜術(shù)辟、沈技童能樹(shù)系家統(tǒng)半整鞋合躁而饒形向成即的筍，步能獸導(dǎo)耽致沾企河業(yè)帆長(zhǎng)復(fù)期片擁依有螺競(jìng)仙爭(zhēng)符優(yōu)劉勢(shì)醋并體給蚊企瓜業(yè)母帶什來(lái)鴿豐廁厚料回衛(wèi)報(bào)珍，琴但魄競(jìng)錘爭(zhēng)屈者責(zé)卻鼓難草以值仿購(gòu)效敘的總能謝力騎，賀即媽為爺企