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INDUSTRIES
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MARKETSE-cigarettesandvapingintheUKCHAPTER
01SmokingintheUKForecastofthesmokingprevalenceintheUnitedKingdomfrom2010to2025SmokingprevalenceforecastintheUnitedKingdom2010-20253027262525242520151052322222121201919181818020102011201220132014201520162017201820192020202120222023202420253Description:ThisstatisticshowsaforecastoftheestimatedsmokingprevalenceintheUnitedKingdomuntil2025.Itisprojectedtoreach18percentby2025.Theratioreferstotheshareoftheadultpopulation(15yearsorolder).
ReadmoreNote(s):UnitedKingdom;2010-2019;Allvaluesareestimates.Source(s):ShareofpeoplewhosmokedinGreatBritainasof2021,byageSmokingstatusofpeopleinGreatBritainin2021,byageIsmokeeveryday8%IsmokebutIdon`tsmokeeveryday3%IusedtosmokebutIhavegivenupnow1%IhaveneversmokedDon`tknow41%100%90%80%70%60%50%40%30%20%10%0%56%58%71%49%2%33%25%10%4%10%1%10%7%5%7%18-24years25-49years50-64years65+years4Description:InJuly2021,asurveycarriedoutinGreatBritainfoundthattenpercentofrespondentsagedbetween25to49yearsandthoseagedbetween50to64yearssmokedcigaretteseveryday.Ontheotherhand,71percentofrespondentsagedbetween18and24yearsreportedthattheyhaveneversmoked.Furthermore,almost50percentofthoseaged65yearsandolderreportedtohavesmokedpreviouslybuthadnowgivenup.
ReadmoreNote(s):UnitedKingdom(GreatBritain);July29andJuly30,2021;1,722respondents;18yearsandolderSource(s):YouGovPrevalenceofcigarettesmokingamongadultsintheUnitedKingdom*from1974to2019,bygenderRateofcigarettesmokingintheUK1974-2019,bygenderMenWomen60%50%40%30%20%10%0%197419781982198619901994199820022006201020132014201520162017201820195Description:ThisstatisticdisplaystheprevalenceofcigarettesmokingamongadultsintheUnitedKingdomfrom1974to2019,bygender.Theprevalenceofsmokingamongmenandwomenhassubstantiallydeclinedsince1974.In2019,15.9percentofmenand12.5percentofwomensmokedcigarettes,whichisonethirdtheratereportedin1974.ReadmoreNote(s):UnitedKingdom(GreatBritain);1974to2019;16yearsandover;*Since2000datahavebeenweighted.1974-2010figuresarefromtheGLS/OPNsurveysandareforGreatBritain.Datafrom2014onwardsisfromtheAnnualPopulation[...]
ReadmoreSource(s):ActiononSmokingandHealth;OfficeforNationalStatistics(UK)ShareofadultssmokingintheUnitedKingdom(UK)in2019,bycountryAdultsmokingratesintheUnitedKingdom(UK)2019,bycountry18%16%14%12%10%16.3%8%6%4%2%0%15.9%Wales15.5%14.7%14.4%N.IrelandScotlandEnglandUnitedKingdom6Description:ThisstatisticdisplaysthenationalsmokingratesofadultsintheUnitedKingdom(UK)in2019,bycountry.ThelargestproportionofsmokerswasinScotland,with16.3percentofadultssmokersbasedinthiscountry.ReadmoreNote(s):UnitedKingdom;2019Source(s):ActiononSmokingandHealthCigarettessmokedperdayintheUKin2022CigarettessmokedperdayintheUK2022Shareofrespondents0%5%10%15%20%25%30%Ionlysmokeoccasionally1to5cigarettes15%19%6to10cigarettes11to20cigarettes21to30cigarettes31cigarettesormoreDon'tknow25%29%7%2%2%7Description:ThedisplayeddataoncigarettessmokedperdayshowsresultsoftheGlobalConsumerSurveyconductedintheUKin2022.Some15percentofrespondentsansweredthequestion"Howmanycigarettesadaydoyousmoke?Pleaseexcludesmokelesstobacco,e-cigarettesande-liquids."with"Ionlysmokeoccasionally".ReadmoreNote(s):UnitedKingdom;fourwavesfrom8Apr2021to15Mar2022;659respondents;18-64years;respondentswhocanlegallybuytobaccoandwhosmokecigarettesorroll-your-own-tobaccoatleastregularlySource(s):GlobalConsumerSurvey(GCS)CHAPTER
02KeyfiguresRevenueinthee-cigarettemarketinEuropefrom2012to2025(inmillionU.S.dollars)RevenueoftheEuropeane-cigarettemarket2012-202512,00010,0008,00010,970.3510,669.2610,260.699,725.779,067.518,264.467,658.716,771.245,857.946,0004,970.624,163.564,0002,00003,471.9520142,907.8920132,467.992012201520162017201820192020202120222023202420259Description:In2020,thee-cigarettemarketinEuropegeneratedanestimated8.3billionU.S.dollars.Themarketisprojectedtosteadilygeneratemorerevenueandreachabout11billionU.S.dollarsby2025.
ReadmoreNote(s):EuropeSource(s):ConsumerMarketOutlookRevenueinthee-cigarettemarketintheUnitedKingdomfrom2014to2027(inbillionU.S.dollars)UnitedKingdom:revenueinthee-cigarettemarket2014-20274.54.03.54.274.224.194.063.893.673.413.092.853.02.52.52.01.51.00.50.02.131.761.411.12014201520162017201820192020202120222023202420252026202710Description:In2021,thee-cigarettemarketintheUnitedKingdomgeneratedarevenueofanestimated3.4billionU.S.dollars.By2027,therevenuegeneratedinthismarketisexpectedtoincreasetoroughly4.3billionU.S.dollars.
ReadmoreNote(s):UnitedKingdomSource(s):ConsumerMarketOutlookRevenuegrowthinthee-cigarettemarketintheUnitedKingdomfrom2015to2027Revenuegrowthinthee-cigarettemarketintheUnitedKingdom2015-202730%25%20%15%10%5%28.4%24.7%20.9%17.3%14.1%10.2%20218.5%20207.7%20225.9%20234.4%20243.3%20251.3%20270.7%20260%2015201620172018201911Description:In2021,thee-cigarettemarketintheUnitedKingdomsawarevenuegrowthofapproximately10.2percent.Since2015,therehasbeenadeclineintherevenuegrowthinthee-cigarettemarket.Accordingtotherevenuegrowthisestimatedtodecreaseto0.7percentwhichwillbethelowestrevenuegrowthinthee-cigarettemarket.Thehighestrevenuegrowthwasin2015at28.4percent.
ReadmoreNote(s):UnitedKingdomConsumerMarketOutlook,by2026,Source(s):ConsumerMarketOutlookTobaccoproductusageintheUKin2022TobaccoproductusageintheUK2022Shareofrespondents0%10%20%30%40%50%60%CigarettesRoll-your-owntobaccoVaporizer/vapepenE-cigarettes18%14%11%10%Cigars5%Chewingtobacco3%3%3%HookahPipetobaccoOralnicotinepouches(snus)Idon`tconsumeanytobaccoproductsOther2%62%1%12Description:ThedisplayeddataontobaccoproductusageshowsresultsoftheGlobalConsumerSurveyconductedintheUKin2022.Some18percentofrespondentsansweredthequestion"Whichtobaccoproductsdoyousmoke/consumeatleastoccasionally?"with"Cigarettes".ReadmoreNote(s):UnitedKingdom;fourwavesfrom8Apr2021to15Mar2022;2536respondents;18-64years;respondentswhocanlegallybuytobaccoSource(s):GlobalConsumerSurvey(GCS)CHAPTER
03BrandsSalesoftheleadinge-cigarettebrandsinconvenienceandindependentgrocerystoresintheUKin2021(inmillionGBP)Leadinge-cigarettebrandsinc-storesandindependentgrocersintheUKin2021SalesinmillionGBP02468101214161820EdgeLogic18.218Blu15.115VypeJuul13.1LibertyFlightsMV10.47TenMotivesDot5.14.13.9Nvee14Description:Edgewasthetopsellinge-cigarettebrandinconvenienceandindependentgroceryretailersintheUnitedKingdomin2021.Thebrandhadsalesofover18millionpoundsinthatyear.Logicwasthenextclosestbrand,intermsofsales,with18millionpoundssold.ReadmoreNote(s):UnitedKingdom;52weeksendedMarch2021Source(s):IndependentRetailNews;NielsenE-cigarettebrandsrankedbynumberofusersinGreatBritainfrom2017to2020(in1,000s)E-cigarettebrandsinGreatBritain2017-2020,bynumberofusers20172018201920203,0002,5002,0001,5001,0005000Vype/VuseBluJuulIQOSE-LitesVapourizJoytechVapestickOKeCigMultiCigLibertyFlightsOtherBrands15Description:Thisstatisticshowsarankingofthemostusede-cigarettebrandsinGreatBritainfrom2017to2020,bynumberofusers.In2020,anestimated596thousandpeopleusedVypee-cigarettes,makingitthemostpopularbrand.Thiswasanincreasefromthepreviousyear.ReadmoreNote(s):UnitedKingdom(GreatBritain);2017to2019;24,024respondents;15yearsandolderSource(s):KantarMoneyraisedthroughfundingroundsbyJuulLabsfrom2015to2020(inmillionU.S.dollars)JUULfunding2015-202014,00012,00010,0008,0006,0004,0002,00012,800785.2721.665046.755111.535.30Jun10,2015Mar17,2017Dec19,2017Jul10,2018Jul30,2018Dec21,2018*Sep4,2019**Feb6,2020**Dateofinvestment16Description:JuulLabs,thecompanythatdevelopsandproducedJUULe-cigarettes,hascollectedinvestmentstotaling15.2billionU.S.dollars.In2020,Altria,thecompanybehindMarlboro,acquireda35percentstakeinJuulLabs.Asof2022,JuulisstrugglingintheUnitedStatesduetoregulatoryissues.TheFoodandDrugAdministrationbannedJUULe-cigarettesintheU.S.inJuneof2022.ReadmoreNote(s):Worldwide;2015to2022Source(s):CrunchBaseRevenueofBritishAmericanTobacco'sVuse,glo,andvelobrandsfrom2019to2021(inmillionU.S.dollars)NewcategoriesrevenueofBritishAmericanTobacco2019-20213,0002,5002,0002,8261,8531,6031,5001,000500020192020202117Description:BritishAmericanTobaccosawtherevenueofitsnewcategoryproductsincreaseoverthepastyears.ThecombinedrevenueofVuse,glo,andVeloexceeded2.8billionU.S.dollarsin2021.Vuseisoneofthemarketleadersinthevapee-cigarettemarket,whereasgloisnewbrandthatworkswithtobaccoheatingtechnology.Veloisanewbrandforflavorednicotinepouches.ReadmoreNote(s):Worldwide;2019to2021Source(s):BritishAmericanTobaccoGlobalrevenueofPhilipMorrisInternational'sIQOSandotherreduced-riskproductsfrom2019to2021(inmillionU.S.dollars)PhilipMorrisInternational'sreduced-riskproductsrevenue2019-202110,0009,0009,1158,0006,8277,0006,0005,0004,0003,0002,0001,00005,58720192020202118Description:PhilipMorrisInternational'sreduced-riskproducts(RRPs)enjoyedsignificantrevenueincreasesinrecentyears.PMI'sRRPsincludee-cigarettes,tobaccoheatingdevices,vapepens,modernoralproducts,andmore.IQOSisthemainbrandwithinthesecategories.Together,theseproductsbroughtinoverninebillionU.S.dollarsofrevenuein2021.ReadmoreNote(s):2019to2021Source(s):PhilipMorrisRevenueofImperialBrands'blu,Pulze,andotherNGPsfrom2020to2021(inmillionU.S.dollars)GlobalrevenueofImperialBrands'NGPsegment2020-20213002502001502562571005002020202119Description:ThecombinedrevenueofImperialBrands'next-generationproductsremainedquitestableduringrecentyears.Therevenuewasmeasuredatmorethan250millionU.S.dollarsinboth2020and2021.ImperialBrands'mainnext-generationbrandisblu,ane-cigarettebrandthathasastrongpositioninvariousmarkets.ReadmoreNote(s):Worldwide;2020to2021Source(s):ImperialBrandsCHAPTER
04ConsumerbehaviorUseofe-cigarettesamongadultsmokersinGreatBritainfrom2013to2022E-cigaretteuseamongadultsmokersinGreatBritain2013-2022CurrentusersEx-usersNevertried120%100%30%51%28%47%80%60%40%20%0%37%42%35%43%34%43%32%47%39%41%37%48%33%62%25%42%22%20%20%18%18%19%18%17%17%10%201320142015201620172018201920202021202221Description:TheshareofBritishsmokerswhocurrentlyusee-cigaretteshasmorethandoubledsince2013,reaching22percentby2022.ReadmoreNote(s):UnitedKingdom(GreatBritain);2013to2022;1,751*;18yearsandolder;smokers.;*Totalbase:2012n=2,093,2013n=1,895,2014n=1,776,2015n=2,037,2016n=1,704,2017n=1,840,2018n=1,633,2019n=1,777,2020n=1,694,2021[...]
ReadmoreSource(s):YouGovUseofe-cigarettesamongyoungpeopleinGreatBritainfrom2013to2022GreatBritain:Useofe-cigarettesamongyoungpeople2013-2022Neverused86%Used95.8%100%90%80%70%60%50%40%30%20%10%0%92.9%89.8%87.8%88.2%85.7%85.8%85.4%83.8%15.8%202213.7%201813.2%201913.9%202013.3%201711.5%201511.2%20219.9%20166.9%20143.8%201322Description:Thisstatisticdisplayshowoftenyoungpeopleusee-cigarettesinGreatBritainbetween2013and2022.Theshareofyoungpeoplethathavetriedane-cigaretteatleastoncehasincreasedfrom3.8percentin2013toover15percentin2022.
ReadmoreNote(s):UnitedKingdom(GreatBritain);2013to2022;2,111*;11-18years;*n(2013)=1,895;n(2014)=1,817;n(2015)=1,834;n(2016)=1,735;n(2017)=2,151n(2018)=1,807;n(2019)=1,982;n(2020)=2,029;n(2021)=2,109,n(2022)=2,111.Figures[...]
ReadmoreSource(s):YouGovCurrentuseofe-cigarettesamongyoungpeopleinGreatBritainin2022,byageGreatBritain:Useofe-cigarettesamongyoungpeople2022,byage20.2%20%15%10%14.1%5%0%4%11-1516-17Age1823Description:Thisstatisticdisplayshowoftenyoungpeopleusee-cigarettesinGreatBritainin2022,byage.Inthisyear,20.2percentofrespondentsaged18yearssaidtheywerecurrentsmokersofe-cigarettes.
ReadmoreNote(s):UnitedKingdom(GreatBritain);2022;2,613respondents;11-18yearsSource(s):YouGovPerceptionsoftheharmofe-cigarettescomparedtocigarettesamongyoungpeopleinGreatBritainfrom2013to2022GreatBritain:Perceptionofharmofe-cigarettesamongyoungpeople2013-2022SimilarormoreharmfulLessharmfulDon'tknow80%70%60%50%40%30%20%10%0%72.6%66%65.5%62.3%61.3%53%50.1%33.8%42.5%37.2%42.1%41.5%40.9%40.9%31.1%15.9%28%25.7%12%24.6%9.9%20.4%19.6%14.4%17.5%16.9%16.2%201914.5%12.9%10.7%20132014201520162017201820202021202224Description:Thisstatisticdisplaystheperceptionofharmofe-cigarettescomparedtosmokingamongyoungpeopleinGreatBritainfrom2013to2022.Overtheprovidedtimeperiod,theshareofrespondentswhobelievetheuseofe-cigarettesarelessharmfulthansmokingdroppedfrom73percentin2013to42percentin2022.ReadmoreNote(s):UnitedKingdom(GreatBritain);2013to2022;1,916*;11-17years;*n(2013)=1,190;n(2014)=1,483;n(2015)=1,700;n(2016)=1,607;n(2017)=1,968;n(2018)=1,687;n(2019)=1,863;n(2020)=1,909,n(2021)=1,905,n(2022)=1,916.
ReadmoreSource(s):YouGovE-cigarettesmokingstatusofindividualsinScotlandin2020,byageE-cigarettesmokingstatusinSc
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