SEM中級培訓 優(yōu)化篇

SEM中級培訓

優(yōu)化篇總體思路總體思路思路：控制并逐步調(diào)整廣告投放，測試市場反饋?；驹瓌t：抓住主要矛盾，利益最大化。搜捆索頸營纖銷裹的貢工仇作糟流爛程數(shù)據(jù)匯總整理與指標進行比對分解+分析優(yōu)化調(diào)整監(jiān)測效果優(yōu)天化望工滾作勞的僻層壇級關失鍵侍詞布層疑級掛：遠關恢鍵肆詞楚的漆選尸擇象，發(fā)出詢價孔，事匹局配孩模無式創(chuàng)石意/登虹陸瞞頁天面天：芒創(chuàng)漲意附撰轎寫共，U獄R孕L選糟擇素，訊登壺陸奇頁國面默設秘計賬狡戶障結早構劃：芳關逐鍵個詞丘分荷組網(wǎng)捐站予結適構景：落網(wǎng)朗站喉信焰息某選焰擇界，秋網(wǎng)艘站賞層豈次欣結困構宜，歉瀏杠覽峰路趕徑彎設止計激，謝轉走化善流影程營齊銷呼策圾略/運葡營濾流她程腦：逗產(chǎn)速品終定咬位胸，途受朵眾淹選邪擇錦，呢傳慰遞瀉信獎息喊，旦咨陵詢-銷厲售-售帥后漢方術式/流啊程匯籃總換整戒理賽數(shù)賺據(jù)>亦>P若a家r舞t1需歇要夾收證集緣瑞多菠維逃度附數(shù)譯據(jù)時段間尿維拒度媒緊體封維炮度關始鍵恥指拿標很維關度C槍a練m嗽p垂a映i緩g這n案1C像a頸m鄭p度a復i震g爭n落2A久D針G增r躲o瘦u攝p仗1K寫e錘y方w橫o叨r英d釀1A結D半G生r猾o銜u費p秧2K樓e結y子w油o歉r駐d旁2K若e卷y眨w外o醬r拋d廟3C歲a享m叮p牙a老i翼g訴n賓3…竊…沈…格…A吹u使g虜S寫e曬p盈t遺O慌c畢t層N巨o燙v嶄…識.I典m差p皺r獸e巷s挖s企i攔o謹nC恰l件i刃c偵kC睬T槐RP顫VV艙i停s柿i描t亦o樂rB怒o您u單n漠d瞇s怖R塵a舌t姑eT辛i芹m鏡e兼S邁p掃e蹈n否d樸/狐V酸i零s檢i鐘tC賽o執(zhí)n陷v夠e琴r下s屯i挎o狼n…間…引…痰…掛.受促眾紡維轎度L打o本c萌a藍t兔i低o飽nB錢a充n紅d示w竊i賓d蹤蝶t蟻hB殖r疫o娘w滲s鏈e鹽rF嶼u防n終n棋e題l數(shù)總據(jù)青整盜理斥的源建傲議漸格豬式1（論媒憐體冊維脆度+關拒鍵盯指貴標號維泥度盡）關直鍵戀指立標媒單體關鍵指標1關鍵指標2關鍵指標3媒體單元1媒體單元2媒體單元3數(shù)惑據(jù)使整出理與的溜建戚議翻格腰式2（心時棟間燃維典度+媒亦體薪維殃度+關部鍵恒指靜標率維萌度臭）時尚間媒秤體周期1關鍵指標周期2關鍵指標周期3關鍵指標媒體單元1媒體單元2媒體單元3數(shù)駛據(jù)柔整叫理隆示健例當很前火數(shù)炮據(jù)鏡與愁營到銷否指狹標藍對詢比>保>P揪a衫r桐t2營替銷各指俱標常潑見伶營致銷爭指唯標夫如凡下你：營折銷戲平雨臺依相浴關時芒間蚊段總順預紅算總叔展廊現(xiàn)掏量總叮點付擊渡量平浴均續(xù)點淺擊融價循格點苗擊生率平項均專排籠名網(wǎng)秤站親相帥關獨略立踏訪勞問近量平壘均循停驗留尼時垮間特槍定愈頁州面俊瀏段覽關數(shù)棄量策住略奇與熊流虧程仍相反關注縱冊蝕量活嗽躍件用眉戶并數(shù)銷召售目線販索最數(shù)槽量訂逢單渠數(shù)酷量訂援單證總媽金析額實損際檢交暖易丑數(shù)那量實勵際事交雖易道總雖金悼額數(shù)似據(jù)安與莫指剪標奴、很進珠度玻比典對令（植要常求業(yè)轉戶化塊用繳戶倡）時段第1周第2周第3周第4周平均點擊價格￥0.61￥0.62￥0.65￥0.71總費用￥4,400.82￥4,401.27￥2,519.26￥1,834.11點擊7261708038632591注冊2771242593502活躍用戶24109121155CPA

￥183.37￥40.38￥20.82￥11.83注冊/點擊比3.81%17.54%15.35%19.37%活躍用戶/注冊比8.66%8.78%20.40%30.88%數(shù)涌據(jù)從與逮指揭標滔、故進繞度壟比頃對定（傷要紫求超轉鑼化抄的濤客雷戶胸）指灘標C邊P后A狗<席3基0C什P岡AC驗o受n運v朵e由r枕s唇i肺o鋼n數(shù)追據(jù)零與序指嗎標壞、嗓進眾度筋比編對掀（吊多規(guī)種押指德標墻考院核詞用岔戶誰）LaserAIO&MFPTrackingDataweek1week2week3week4week5week6week7week8week9week10subTotal2007/07/19-07/222007/07/23-07/292007/07/30-08/052007/08/06-08/122007/08/13-08/192007/08/20-08/262007/08/27-09/022007/09/03-09/092007/09/10-09/162007/09/17-09/23impression4755,90246,946,61152,067,99269,282,25772,521,793110,239,01455,098,03439,857,33625,995,537472,014,951click1216123,87134,26961,47581,587131,86180,17653,30239,105505,819CTR2.532.730.050.070.090.110.120.150.130.150.11costRMB8.43134.465,070.256,999.4912,400.6513,937.2123,684.3312,793.348,122.925,733.3488,884.42cpcRMB0.700.840.210.200.200.170.180.160.150.150.18pageview(GA)

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使有潛富在逢需肺求擁的眾人吐群澆還康沒抹有彎意布識膛到產(chǎn)索品兄的胖價步值郊，彼需其要扁提律醒千和勒教溉育直，轉窮化尤也乳需砌要箏一領定稿時棄間詳。卻沒暫有外需辛求難汁以亭轉宰化上的笛人承群偷是爆我復們德需噴要削去粉除掉糊的鏟。找弟到宿并良覆謎蓋羞有臘直餃接榆需借求匙的傅，邪促宜進有映潛條在春需技求趁的錘人謙轉虜化凡，富裁惱剪浩掉系沒價燙值事的湊人出群乖，報這退是笛一碰個臟不暗斷銜嘗欠試發(fā)法掘日的朵漸辭進鑼過灣程紐奉。有傘潛倉在張需求謝的艦人奪群有嬸直斷接嘉需店求工的溉人真群A有棕直直接呈需鴿求慕的統(tǒng)人景群B有印直網(wǎng)接失需勇求播的歡人真群C沒罩有尋需情求赴難廊以蠅轉庭化和的炎人胖群S薯t枕e章p讓5優(yōu)谷化們的芹思船路臺－蒸上腐線榮初哥期頸的凝人內(nèi)群顫覆顛蓋探情廁況由勺于飯上禮線利初圾期貧對挨消彈費厲人畜群的答認朝識英有角限伙，爽我布們編挑卡選屑的關類鍵鉆詞犬只尖覆柜蓋私一楚部版分噴有撤直接攪需武求謀、占一化部既分撲有元潛榮在喂需求巧和暈一陽部騙分絮沒專有高需雕求傲的蹄人愉。這秘個吊階賀段脅的羽工夾作咽重部點拖在園于平詳穩(wěn)器地菌積流累武數(shù)花據(jù)駱而撫不貼是迅優(yōu)化豪，漲數(shù)留據(jù)旅報靈表漠要肝具享體瓣到周每天浮。仔如診果首有射追險蹤濃工佩具脂的露情況洽下她，棵在梢這扇個雨階即段千要羽調(diào)孤試并手驗顧證對追甘蹤史的樂準蛙確男性哨。這際個任階柱段株應遇該快至愁少似有2周本。有懇潛儉在禾需求顛的斃人阿群有領直漂接畜需礎求段的遍人狗群A有只直繪接押需攔求幼的泰人偶群B有甚直蜜接懇需市求慚的獎人創(chuàng)群C沒筒有梨需絲式求訓難暮以診轉校化院的過人責群S叉t倉e言p綁5優(yōu)銷化擾的論思找路鎮(zhèn)－淹調(diào)斃整案期押的案成隨果技是惱找結到炭所哨有育價鋸值渠高予的賺人出群基晶于朗前共期據(jù)數(shù)錫據(jù)切，梯我嫩們翅可致以枯拓泥展效臘果介好和的仰關社鍵腎詞逮，寄并歸反庸復源嘗倒試逐蛙步府摸葡索模到扮有嘩直般接顫需明求脹的突人寸群訪。對攏于嶺效促果裂差你的淡關它鍵低詞常，膨我隱們圾會優(yōu)漏化頭創(chuàng)查意?；蚯鹫{(diào)田整帆排茫名餡，瓦在祝確隔認難梁以刪轉材化最的敞情句況史下沃進悲行歸裁脆剪累。不疤斷籃的以嘗水試疾與采優(yōu)粗化鞠會魂使棒價圈值歷高的善人察群祥逐誘漸鴿凸殲顯莖，雅隨傭著趙我刃們撓對這樂些捕人棵群尼的旬精否確捷覆拌蓋么，仿投轎入疑產(chǎn)出墊比招會貪到景達落最碗高蘇。心這彼個鑼時詞期愈的數(shù)絡據(jù)勵是長每皮天漢都隆監(jiān)視測后，廁每衰周休做占一次淹分渾析元和登優(yōu)桃化腿。有即潛挎在攪需求抬的鹿人琴群有存直什接姜需廢求挖的處人員群A有左直愁接聲需悅求閘的蓬人歌群B有摘直狀接沃需散求磚的馳人謙群C沒壘有亡需銷求惑難衫以傾轉久化燭的扶人糟群S尚t仍e傍p面5優(yōu)尚化稠的褲思壘路把－歡穩(wěn)意定山期隨的凡終揚極磁效投果粗是邀找規(guī)到筐所司有能有肺價六值搬的播人鍬群對爆有般潛順在精需榨求慈的務人序群粘進哥行吼發(fā)井掘可乘以獎逐規(guī)漸遵擴址大夠市庭場霞占研有穗率與，態(tài)廠家發(fā)的允品痰牌箭知納曉透度漆也嗓會升提星升誰，查雖然易投煌入膛產(chǎn)步出翼比醬會牙有貴下遵降無，紹但劇訂單堂量給或萬銷步售漸額撤都斬會凡增擠加按。猾這猶是更瘦艱口難屠更發(fā)緩足慢火的拔過員程億，鋸當朽大政部分掘有載價型值悟的靠人紡群毀被戲覆葵蓋福而宣沒燙需求所的郊人拳群膏被俊去魚除互后拔，恨我什們榴就旋已經(jīng)朱基等本再了害解暗了燙市碗場弄。勁這鋼個船時異期的赤數(shù)遵據(jù)制是嘴每傭天叨監(jiān)扯測庫保限持菊穩(wěn)退定歡，每耽周裁匯騰總防，舉每煩月俊做邁一羊次稻回篩顧量與分瞞析教。回脅報祝率廣聲告墓投可入初我期調(diào)褲整虛期平煮穩(wěn)悅期S晴t卡e目p補5優(yōu)改化領的源思處路稿－蛋對3個閑階葉段場投太資啄匯出報攝率扯的論預劃期關漢鍵飾詞帶勾來超的回蓄報關轉鍵唉詞的趙出停價第1名第6名第5名第4名第3名第2名關謎鍵輝詞雕出閘價惰與櫻效船果盲之擾間突的穩(wěn)關顆系自退動聾出純價深工故具>煙>P棉a菠r康t7對身每耀一組關猛鍵體詞勉獨尸立劣建共模9烘0水8蠻0江7庫0屯6慮0舅5罩0據(jù)4望0晨3畝0捧2顧0欲1懶0x梢x逃xx詢xxx五x貫xc鑰l參i眼c趕k燈sB灑i菠d$湖1懇$布2顆$枝3團$煮4堤$北5$基5拾$旦4銳$袋3塔$車2爺$咽1x竿xx棵xx槍x訂x寸xc名p晉cB株i氣d$黎1晴$歪2未$塑3鋤$僵4肅$創(chuàng)59胖0版8劇0尿7探0釘6滑0夢5爺0調(diào)4壞0芽3章0五2出0掉1墓0x企x杯xx濟xxx午x腸xc該l柳i虎c寫k障sP叼o嚷s1灰2百3巧4渾5葬6微7民8行99球8擇7步6攀5茄4秩3御2孟1x惱x角xx汪xxx健x拌xp存o茶sB趕i旋d$薯1繭$臺2冊$免3法$池4模$趣5Xbidposclickscpc$1.008.321.1$0.91$1.506.737.4$1.31$2.254.956.3$1.96$3.373.169.1$2.91$4.971.393.5$3.91點消擊順?；鹦?購73個塊關增鍵咳字均在3個失位封置他選效擇=里334唇,枕0賞0結0個暴關歡鍵絲式字脂在4個夫位宋置序選綱擇=妹44茄0驕0味01賤0丘,兼0彩0綿0關采鍵貧字憂在5個傾位靈置軍選結擇=菜51赤0券0剝0毯0成本轉化量轉梢化緊量浮不掀變壇的溝前邊提猜下修，住最堆小晨化酬成蹲本預脹算嘩不制變絮的準情袋況至下螺，禮最塑大例化辦轉景換藥量C鑰P宅A不億變律的精情詳況某下煤，稻最伯大蛇化原轉速換質量基暗于慕既牛定C錄P報A規(guī)來則逼的求關廳鍵掙字班管護理罩結麗果獲揚得穿最療佳滔收癥益暫曲迅線–精錦確穴建慚模&優(yōu)歌化拜算詳法組炸合榆管餐理叉方活式-根居本莊優(yōu)耗勢關鍵字“平板電視機”位置￥/顧客顧客數(shù)1￥2.00152￥1.0010關鍵字“等離子電視機”Pos￥/Client顧客數(shù)1￥2.50202￥2.0010單一關鍵字選擇顧客數(shù)15CPA￥2.00E昨f避f臣i凡c滲i癢e竭n武t弄F方r誓o布n傍t益i撤e憶r資桂產(chǎn)役組浪合骨管禁理忠方托式E含f莊f杯i淹c秧i胡e底n乘t蝦F炊r金o網(wǎng)n之t敏i等e怎r使稱用胞量活化陷對船沖轎基拴金萍算艷法管升理符關池鍵特字茂的很模黎式苦正多在黨申煩請善專蛙利啞中走，并與脫常瞇規(guī)寬的坐關綿鍵楚字棍管誼理犯方獎式丹相蘭比債，薪這妙種仆管寫理加方法式能倒夠挑帶住來簽更蜓多似的葡流扒量寄和變利杜潤兇。關鍵字“平板電視機”位置￥/顧客顧客數(shù)1￥2.00152￥1.0010EfficientFrontier方案顧客數(shù)10+20=

30CPA￥2

=(￥10+￥50)/30單一關鍵字選擇顧客數(shù)10CPA￥2.00基于既定CPA規(guī)則的管理方式顧客數(shù)15+10=25CPA￥2=(￥30+￥20)/25關鍵字“等離子電視機”位置￥/Client顧客數(shù)1￥2.50202￥2.0010目香標:在<￥2妻.揭0竹0溪C洽P夏A的丘條鑼件惑下術獲戶得雷盡翻可禿能講多村的辟新盆顧屯客基悅于執(zhí)既售定C局P械A規(guī)招則漿的攻管侮理健方癢式在衫單鼠一蓬關啄鍵匠字趙上懇做遺出材競蠟價抱決股定例，烤而支并群不聲考諒慮兆其成他隊選神擇薦可搏能絮帶果來昂的妨組磁合隆效顫應4駝8客拐戶抖模董擬被預杰測:在隊線甩旅刑行秋代蕉理4嚷9總和

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