東南亞直播電商報告-ninjavan

Live

SellinginSoutheast

Asia●●●●●060913273739(SEA)Statista,

SYNC

Southeast

Asia

by

Bain

&

Company

and

Meta,

e-conomy

SEA

by

Google,

Temasek,

BainRocketInternet

2011 Ninja

Van

2014Ninja

Van122,000,000**2022

9

30Ninja

Van2022

111,000*-*

50●●/●●““FarizMaswan

43FerisaMegaPutri

26NalinthipPornsomboonkit

431,000Ninja

Van““GuoLu

36ShopeeVinnieWong

30●*●*

““SasatornYahatta

32PhamHoangOanh

14FerisaMegaPutri

26““TingGuanZhao

34JannaDeJesus

27FarizMaswan

43Ninja

Van1,0001/41/31/3Shopee

(27.0%)Facebook

(25.5%)TikTok

(22.5%)Shopee27.0%Facebook25.5%YouTube3.0%TikTok22.5%Lazada15.0%Instagram7.0%TikTokShopeeFacebookShopeeFacebookTikTokLazadaInstagramYouTube100%75%50%25%0%33.7%25.2%19.8%30.9%25.3%14.2%24.8%22.8%26.5% 10.1% 27.5%30.3%

26.1%

20.5%37.9%31.9%26.9%17.2%61~

3Shopee //@sgkeelat

on

TikTokOasis

Live

Mall

on

FacebookLovito

on

ShopeeBoozeatNinja

Xpress——●●●63%Grab*Ninja

VanShopee

LazadaTikTok

ShopShopeeLazada*TikTok

Shop*

TikTokNinja

VanTikTokShopTikTok

ShopTikTokTikTokFacebook—— Ninja

VanFacebookFacebookStatistaKaiboKaiboKaibo1.5GMV1)2)SellercraftSellerwizardby

Sellercraft●●●●OtterLiveOtterLiveFacebookLive

Streaming12023

3

31

23:59Social

Selling

101:

A

Checklist

for

Success5

Tools

for BeginnersHow

to

win

at

Live

SellingTheBeginner’s

GuideShopee:

Shopee Live

Selling: BasicsandHow-to’s[Ultimate

Guide]Facebook:

HowtouseFacebookLiveVideo:

AStep-by-Step

GuideTikTok:

EverythingYouNeedtoKnowAboutLiveShoppingon

TikTokKaibo

TikTok Live

Streamer

Skill

PracticeAI1.2.3.4.5.6.7.8.9.…Ninja

Van1,000Ninja

Van100%Ninja

VanNinjaV