bbv與crayolaaie合作課程計(jì)劃

9/3/2021Crayola

Colors

Inspire

the

Power-to-CreateOur

mission

is

to

help

parents

and

educatorsraise

creatively

alive

children!1129/3/2021Introduction

to

AIEWhat

is

Arts-InfusedEducation

(AIE)?Arts-Infused

(or

Arts-Integrated)

Education

is

the

practice

ofteaching

“through”and

“with”

the

arts

to

build

skills

and

teach

classroom

subjects

acrossdifferentdisciplines,

including

reading,

math,

science

and

social

studies.”Source:

The

President’s

Committee

on

the

Arts

and

the

Humanities,

Reinvestingin

ArtsEducation,

2011Why

Is

AIE

Important?“To

succeed

today

and

in

the

future,

American’s

children

will

need

to

beinventive,

resourceful,

andimaginative.

Thebest

waytofosterthat

creativityis

through

arts

education.”Source:

U.S.

Secretary

of

Education

Arne

Duncan“93

percentof

Americans

believe

the

arts

are

vital

to

providing

a

well-rounded

education.”Source:

Americans

for

the

Arts,2005Crayola

&

Arts-InfusedEducationCrayola

was

invited

to

partner

with

US

White

House

to

undertake

a

high-qualityandintegrated

arts

education

programming

and

discovers

the

following

benefits:Improved

kids

achievement

and

transfer

of

skills

from

learning

in

the

artsto

learning

in

other

academicareasImproved

kids

motivation

andengagement,

including

improvedattendance,

persistence,

focused

attention,

heightened

educationalaspirations,

and

intellectual

risk

takingDevelopment

of

habits

of

mind,

including

critical

thinking,

creative

thinkingand

problem

solving

skillsDevelopmentof

social

competencies,

including

collaboration

andteamwork

skills,

self-confidence

and

socialtolerance2349/3/2021They

are

also

more

likely

to

be

engaged

and

cooperativewith

teachersandpeers,

and

are

more

self-confident

and

better

able

to

express

their

ideas.have

higher

GPAs

and

SATscores;and

show

significantly

higher

levels

ofmathematics

proficiency

by

grade

12.more

likely

to

be

recognized

foracademic

achievement

;4x—

Source:

President's

Committee

on

the

Arts

&HumanitiesAIE

&

AcademicResultsWhen

kids

participate

in

the

arts,

they

are:5369/3/2021Crayola

&

AIE

Builds

21st

CenturySkills:

the4CsCreativity

?

Critical

Thinking

?

Communication

?

CollaborationHow

Crayola

brings

AIE

toChinaProducts

Innovation–

Safe

and

non-toxic

products

that

are

specifically

designed

forkidsBest

Best

BestWide

Age

Range:

Extensive

Creative

Form:

Brand

forcreativity:

100%non-Toxic1–10yrs

old

PapertoDigital

Stationery

to

Toys

World’s

Most

WashableContent

EnrichmentAIE

lesson

plans

with

Arts-based

materialsfor

teachers

/

parentsCategorizationby

subject&

grade

tosupport

4

Csskills

development7489/3/2021Crayola

AIE

Lesson

PlansCrayola

have

awide

ranges

of

AIE

lesson

plans

by

subject

and

grade.We

prefer

to

focus

on:Ages:

Pre-school/

Kindergarten

/

PrimarySchoolSubjects:

LanguageArts

/

MathematicsLesson

PlanArtsAgesSubjects4Cs

LearningMind

Blowing

ArtPre-SchoolLanguage

Arts,

Visual

Arts,

Art

TechniquesCommunication,

CollaborationMy

Favourite

ThingPre-SchoolMathematics,

Visual

Arts,

Art

TechniquesCritical

Thinking,

CollaborationShape

RobotKindergartenLanguage

Arts,

Visual

Arts,

Art

TechniquesCommunication,

Collaboration,

CreativityTape

ArtKindergartenMathematics,

Visual

Arts,

Art

TechniquesCritical

Thinking,

Collaboration,

CreativityDIY

Story

Book

"Apple

Picking"Primary

SchoolLanguage

Arts,

Art

Techniques,

Science,

Social

Studies,

Visual

ArtsCommunication,

CreativityNever

Ending

CardPrimary

SchoolMathematics,

Social

Studies,

Visual

ArtsCritical

Thinking,

CreativityAIE

Lesson

Plan

Example

1:LanguageArt

(Primary

School)DIY

STORYBLearning

GoalsCreate

a

story

book

show

and

tell

others

to

foster

communication

skill;Create

a

bas

relief,

narrative

scene

with

a

varietyof

textures;Createa

balanced

composition;Demonstrate

technical

accomplishment;OOKCrayola

Washable

MarkersCrayola

No-Run

SchoolGlueCrayola

Safety

ScissorsCrayola

Construction

PaperCrayola

Model

Magic5Place

HolderChosen

6

lessonplans

with

mock-up:

Pre-school

/

Kindergarten

/

Pri.

School;

English

/

Maths9109/3/2021AIE

Lesson

Plan

Example

1:Language

Art

(Ages

5-6)DIY

STORYBOOK

(Steps

by

steps)Create

a

gouging

tool

by

taping

a

paper

clipto

the

end

of

a

pencil.

Create

a

pin

tool

by

taping

an

open

paper

clip

to

the

end

ofa

pencil.

Gather

some

other

texture

makingtools

such

as

a

garlicpress,

skewers,

and

combs.Begin

by

flattening

a

small

pieceofmodeling

clayona

plastic

placemat.Usethe

various

tools

tomake

different

textures

on

this

piece

of

modeling

clay.When

you

have

filledthe

clay

think

about

how

you

might

use

thesetextures

in

yourscene.

Roll

the

modeling

clayintoa

ball

so

you

can

use

itagain.Divide

a

piece

of

paper

into

4sections.

Think

about

how

you

wanttocompose

your

scene.Make

a

sketch

in

each

section.

Explore

different

waysof

composing

your

picture.Choose

the

sketch

youlike

thebest.

Referto

it

as

you

work

with

themodeling

clay.

You

might

decide

to

add

some

details

from

several

sketches

in

your

final

scene.Beginby

spreading

athin

layer

of

modelingclay

intheright

hand

side

of

the

empty

CD

casefor

thebackground.

Try

mixing

different

colours

to

show

depth.Add

lotsof

details

and

textures

to

add

interest

to

your

scene.Write

a

story

to

go

with

your

scene.

Decoratethe

paperand

insert

itinto

the

left

hand

side

of

the

CD

case.View

your

completed

work

to

see

if

you

need

to

add

any

other

details.Place

HolderChosen

6

lessonplans

with

mock-up:

Pre-school

/

Kindergarten

/

Pri.

School;

English

/

MathsAIE

Lesson

Plan

Example

2:Mathematic

(Ages

3-4)DIYSHAPEROBOTL??earning

GoalsIdentify

4geometric

shapes

to

cultivatecritical

thinking

skill;Work

independently

and

self-regulate;Create

personal

responses

to

centre

materials;Share

their

ideas

with

peers;

andDemonstrate

a

sense

of

accomplishment.Crayola

Finger

PaintCrayola

No-Run

SchoolGlueCrayola

Safety

ScissorsCrayola

Construction

PaperPlace

HolderChosen

6

lessonplans

with

mock-up:

Pre-school

/

Kindergarten

/

Pri.

School;

English

/

Maths116129/3/2021AIE

Lesson

Plan

Example

2:Mathematic

(Ages

3-4)DIYSHAPE

ROBOT

(Steps

by

steps)Collect

lots

of

different

types

of

paper.Use

theshapetracersto

makelots

of

different

geometric

shapes.NOTE:

Depending

on

the

age

group

of

the

childrenyou

may

decide

to:provide

pre-cutshapes;draw

shapes

onto

paper

and

have

children

cut

them

out;give

children

stencils

of

shapes

and

have

them

trace

the

shapes

and

cut

them

out;

orhave

children

draw

theshapes

and

cut

them

out.Glue

the

robot

toblack

construction

paper.Glue

shapes

on

top

of

others

to

get

interesting

effects.Place

HolderChosen

6

lessonplans

with

mock-up:

Pre-school

/

Kindergarten

/

Pri.

School;

English

/

MathsJul

Aug

Sep

Oct

Nov

DecCampaignAlways

OnAIEactivity國(guó)慶雙11圣誕contentBTSDrive

engagement

(h5

&

content)Build

Crayola

brand

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center用戶粘性HowCrayola

AIE

co-op

with

BBV?BBV

Collaboration

Plan137149/3/2021HowCrayola

AIE

co-op

with

BBV?To

establish

Win-Win

long

term

part