眾致標(biāo)志設(shè)計(jì)創(chuàng)意提案

ZhongzhiLogoDesignCreativeDevelopment眾致標(biāo)志設(shè)計(jì)創(chuàng)意提案Aug18th,2021TABLEOFCONTENTS目錄BackgroundVI設(shè)計(jì)背景BrandDNA/EssenceKeyWords品牌DNAFontdesignrationale&LogoLock-ups字體設(shè)計(jì)及組合標(biāo)準(zhǔn)Colorpalettes色彩標(biāo)準(zhǔn)Brandpillarsicon品牌支柱符號(hào)Logousageexamples標(biāo)志使用例如SIusageexamples展覽使用例如ADusageexamples廣告使用例如BackgroundVI設(shè)計(jì)背景目標(biāo)受眾：家庭為先產(chǎn)品洞察：基于國(guó)際標(biāo)準(zhǔn)的車(chē)輛測(cè)試以駕馭中國(guó)地區(qū)的復(fù)雜地形VI設(shè)計(jì)背景：盡享生活每一天〔品牌定位〕長(zhǎng)安福特自主品牌使每個(gè)家庭自由地享受在一起的每一刻人群描述：25-39歲有家庭的年輕男性中低線城市較低或中等收入可能為第一次買(mǎi)車(chē)人群性格特點(diǎn)：實(shí)際而穩(wěn)重有責(zé)任感同時(shí)平衡于和家人親近的快樂(lè)幸福感國(guó)際品質(zhì)采用與福特相同的生產(chǎn)線質(zhì)量管理嚴(yán)苛且全面的車(chē)輛測(cè)試標(biāo)準(zhǔn)國(guó)際品質(zhì)有競(jìng)爭(zhēng)性的價(jià)格低本錢(qián)養(yǎng)護(hù)燃油經(jīng)濟(jì)性配件本錢(qián)售后效勞效勞價(jià)格效勞質(zhì)量五星平安標(biāo)準(zhǔn)結(jié)實(shí)的構(gòu)造平安的性能前排平安氣囊&側(cè)氣簾ABS/ESP良好的操控性獨(dú)立懸掛周全性能五星平安全面的產(chǎn)品譜系有競(jìng)爭(zhēng)性的價(jià)格低本錢(qián)養(yǎng)護(hù)燃油經(jīng)濟(jì)性配件本錢(qián)售后效勞效勞價(jià)格效勞質(zhì)量智選價(jià)值ProductInsights:TestedtoInternationalstandardstoconquerChineseconditions60BackgroundSeizetheDay(BrandPosition)CAFIBfreesfamiliestomakethemostofeverymomenttogetherTargetAudience:FamilyFirstDemographics:25-39yeasoldYoungmalewithfamilyMid-lowtiercitiesLowertomidincomeLikelyfirsttimeautobuyerPersonality:PracticalandstableBalancewithgoodsenseofresponsibilityJoyandhappinesscomefromfamilybeingclose.InternationalqualityProducedonthesameassemblylineasFordvehiclesQualitymanagementExtremelystrictandthoroughqualitytestingstandardsReliablequalityCompetitivepriceLowcostofownershipFuelefficiencyCostofsparepartsServiceCostsofserviceQualityofserviceC-NCAPRobustbodySafetyfeaturesFrontseat&curtainairbagABS/ESPGoodhandlingIndependentsuspensionSmartvalueWorry-freejourneysComprehensiveportfolioC-lowsedanC-SUVC-MAVFunctionalcardesignSpaceandcomfortSuitableformultipleusageoccasionsVersatilepracticalityBrandDNA/EssenceKeyWords品牌DNA/主要關(guān)鍵詞FamilyChampionConnectingModestReliableBalancedFriendlyUnpretentiousDown-to-earthValueLovingGroundedQualityBrandDNA/EssenceKeyWords品牌DNA/主要關(guān)鍵詞家庭守護(hù)者聯(lián)系你我的謙遜的可靠的和諧安定的友好的相對(duì)含蓄的腳踏實(shí)地的性價(jià)比關(guān)愛(ài)的接地氣品質(zhì)感FontDesignRationale&LogoLock-ups字體設(shè)計(jì)及組合標(biāo)準(zhǔn)FontDesign–Connecting“Forward〞字體設(shè)計(jì)–聯(lián)系“Forward〞〔向前〕

Customfont眾致,acrossbetween“宋〞&“黑〞,ithas“thick〞and“thin〞strokeswhichconveyasenseofbalance;ithasamodernfeel,itissolidyetapproachable,slightlyitalisedtogiveasenseofmovementandenergy;thedesigncontainsslightcurveswhichconveysoftnessandfriendliness;thedesignconnectingthetwowordsconveythesenseofbondingandtogethernessoffamily,loveones.定制字體眾致,結(jié)合“宋〞&“黑〞的字體樣式,它含有“厚重〞或“細(xì)薄〞的筆觸帶來(lái)一種平衡感。它有一種時(shí)尚感，穩(wěn)定可靠但也平易近人，微微傾斜以帶來(lái)一些動(dòng)感和力量感；設(shè)計(jì)含有一些微曲的線條，帶來(lái)柔美感和親近感；設(shè)計(jì)聯(lián)系2個(gè)關(guān)鍵詞，傳遞出與家人及所愛(ài)之人共處使的和睦感與親近感。Overall“italic〞conveysmovement/forwardness總體“微斜〞傳遞出動(dòng)感/前進(jìn)感Bold,strongfoundation加粗，強(qiáng)而穩(wěn)的底部Softer,morefriendly更柔軟，更友善Connecting:bonding相連接:融合感Thin/thickstrokes:balance細(xì)薄/厚重的筆觸:平衡注：“眾〞字的斜體筆畫(huà)與“致〞字的斜體筆畫(huà)相照應(yīng)，使兩字更有整體感注：“眾〞字的斜體筆畫(huà)與“致〞字的斜體筆畫(huà)成66°角，符合視覺(jué)審美ColourPaletteExploration色彩標(biāo)準(zhǔn)Quality品質(zhì)Warm溫暖Solid鞏固Positive積極Bright明亮Happiness歡樂(lè)鈦合灰反白品牌色輔助色1此處請(qǐng)根據(jù)色板標(biāo)準(zhǔn)標(biāo)注顏色名稱(chēng)及色號(hào)輔助色3BrandPillarIcons品牌支柱符號(hào)質(zhì)量過(guò)關(guān)穩(wěn)重的可信賴的科技感安全感與母品牌呼應(yīng)全面多元與瑞士軍刀關(guān)聯(lián)價(jià)值尊貴高性價(jià)比國(guó)際品質(zhì)五星平安此處瑞士軍刀的造型是否為原創(chuàng)設(shè)計(jì)，如有參考其他圖片，請(qǐng)?zhí)峁﹨⒖妓夭?，便于走法?wù)流程，以躲避版權(quán)使用問(wèn)題。周全性能智選價(jià)值LOGOUsageExamples標(biāo)志使用例如車(chē)體效果VehicleBody辦公用品Officetools展會(huì)系統(tǒng)Exhibition禮品系統(tǒng)G