牛津譯林版-必修四-Reading-unit1-Advertisements上課課件整理

Unit1Advertising

Unit1Advertising1Learningaims1.Tolearnmoreaboutadswithdifferentreadingskillssuchasskimmingandscanning;2.Tolearnhowtoreadanexpositorywritingandwriteonelikethat;（說(shuō)明文）Learningaims1.Tolearnmore2letsenjoyshortvideos!Video1Video2Leadinletsenjoyshortvideos!Vide3Whatdidyouwatchjustnow?AdvertisementsWhatdotheypersuadepeopletodo?BuyQingyangshampooAvoiddrunkdrivingWhatdidyouwatchjustnow?Ad4

Readthetextquicklyandanswerthefollowingquestions.1.Whatdoadstrytopersuadepeopletodo?2.WhatdoesPSAstandfor?3.WhatdoPSAsaimtodo?FastreadingReadthetextquicklyand5Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.ReadingfordetailsWhatisanadvertisement?Anad6Whatisanadvertisement?Placesnewspapers,magazines,theInternet,radio,televisionTypesCommercialadsPSAsWhatisanadvertisement?Place7commercialadsPSAscommercialadsPSAs8What’sthedifferencebetweencommercialadsandPSAs?

Commercialads---To___________________________________PSAs---To_________________educatepeoplesellthings;togetprofitsandmoney.What’sthedifferencebetwee9ReadPara3withthefollowingquestionsinyourmind:1.Doesanadvertisementtellpeoplethecompletetruth?2.Howdoesthewritesupporthisidea?3.Doesthewritemakeanyconclusion?ReadPara3withthefollowin10Doesanadvertisementtellpeoplethecompletetruth?Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.TwoexamplesWemustnotfallforthiskindoftrick!Subject/topicSupportingdetailsConclusionExpositorywriting(說(shuō)明文)Doesanadvertisementtellpeo11123

Publicserviceadvertisements:Subject/topicSupportingdetailsConclusionPSAsaimstoteachusandhelpusleadbetterlives.Dealwithwidespreadsocialconcerns.EncouragepeopletosupportpublicserviceprojectsTeachushowtolivehealthylives.Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.examples123123Publicserviceadvertiseme12StructureofthewholepassageTopicAdvertisementsSupportingdetailsWhatisanadvertisement?ConclusionWhenitcomestoadvertisements,wemustalluseourintelligenceandnotbeaslavetothem!Doesanadvertisementtellpeoplethecompletetruth?Publicserviceadvertisements123Structureofthewholepassage13Expositorywriting（說(shuō)明文）

paragh1paragh2paragh3paragh4paragh5paragh1paragh2paragh3paragh4paragh5(A)(B)Expositorywriting（說(shuō)明文）paragh14Enjoyanadaboutfamily,andthenworkingroupstogiveanoutline(大綱)forapassagewiththetopic“

Familyisveryimportanttous.

”Trytousethestructurewe’vetalkedaboutinthisclass.Subject:Familyisveryimportanttous.

Supportingdetails:Conclusion:ApplicationEnjoyanadaboutfamily,and15ShowyouroutlineShowyouroutline16Subject/topicPart1:para_____SupportingdetailsPart2:para_____ConclusionPart3:para_____12~45SummaryFromthetextwecanlearnwhatan_________isandthe______ofthead.Besides,weknowthe________oftheCAsandPSAs.Therefore,whenitcomestoads,wemustuseour_________andnotbea________tothem.advertisementtypesdifferencesintelligenceslaveSubject/topicPart1:para_17HomeworkFinishthepassageabout“Familyisveryimportanttous”,usingthestructurewehavelearntthisclassin100words.HomeworkFinishthepassageabo18

Thankyou!

Thankyou!191.一個(gè)要將中國(guó)歸于中央集權(quán)下的專制一統(tǒng)，一個(gè)要恢復(fù)天下到六國(guó)時(shí)代諸侯聯(lián)盟的松散政制。這看上去好像只是一個(gè)是否認(rèn)同統(tǒng)一的歷史趨勢(shì)的問(wèn)題，現(xiàn)代人常常站在統(tǒng)一的立場(chǎng)上去批判項(xiàng)羽，仿佛只有用鐵騎掃平了六國(guó)的秦王才算是一個(gè)民族英雄，其實(shí)問(wèn)題并不這么簡(jiǎn)單。2.從歷史的長(zhǎng)時(shí)段看，統(tǒng)一的趨勢(shì)是無(wú)法阻遏的。從根本上說(shuō)，它是中華民族發(fā)展到一定階段，文明內(nèi)部各部分長(zhǎng)期交往整合的必然結(jié)果。問(wèn)題只在以何種方式統(tǒng)一3.可以設(shè)想，即使沒(méi)有秦的武力，天下也終將歸于一體，這也為漢以后的歷史實(shí)際所一次次證明。無(wú)可否認(rèn)的是，秦王的鐵騎確實(shí)使這一過(guò)程大大簡(jiǎn)化了?？瓷先?，歷史似乎少走了許多彎路，細(xì)想來(lái)卻又未必。4.先不說(shuō)鐵騎下呻吟的民眾，是否也有追求自己那一點(diǎn)卑微的生活自由的權(quán)力，就是從文明的發(fā)展來(lái)說(shuō)，統(tǒng)一的后果也有許多地方值得懷疑。5.中央集權(quán)確實(shí)加強(qiáng)了國(guó)家的權(quán)力，使秦漢帝國(guó)成為當(dāng)時(shí)世界上少有匹敵的強(qiáng)大力量。但是，作為代價(jià)，從原始社會(huì)時(shí)代開(kāi)始積累起來(lái)的那一種有限民主（哪怕是統(tǒng)治階級(jí)內(nèi)部民主），也徹底喪失了。6.春秋戰(zhàn)國(guó)時(shí)期縱橫捭闔的士，逐漸變成了可以“倡優(yōu)畜之”的文人。當(dāng)秦軍焚燒著六國(guó)的宮殿，將天下一切珍奇