《會(huì)展管理與節(jié)事策劃》3partone-通選

09十月2023Dr.XUFenginShandongUniversity109十月2023Dr.XUFenginShandongUniversity2Question6Howtostartaneventformally?

Part1:

IntroductiontoEvent09十月2023Dr.XUFenginShandongUniversity3AstartingpointStep1Theaimsandobjectivesofstagingtheparticulareventmustbeclearlyidentifiedandstated.Step2Afeasibilitystudyshouldbeundertaken,askingquestions(likethoseearlier)inamuchmorefactualway.Itshouldexaminetheexactmethodsofachievingtheeventanditshoulddefinitivelyidentifyanypossiblesourcesoffunding.09十月2023Dr.XUFenginShandongUniversity4Dependingontheleveloftheevent,thesetwostepscanbeperformedinavarietyways,rangingfromconsiderationbyasmallinformalgrouptotheengagementofspecialistconsultants.Astartingpoint09十月2023Dr.XUFenginShandongUniversity509十月2023Dr.XUFenginShandongUniversity609十月2023Dr.XUFenginShandongUniversity709十月2023Dr.XUFenginShandongUniversity8Inashorttimescale,completeinvestigationintoanevent;ifresultisjustifiableandworthwhile,theinvestigationshouldgoontosuggesthowitcanbeachieved.Astartingpoint09十月2023Dr.XUFenginShandongUniversity9Thefeasibilitystudy,withitspositiveoutcome,shouldoutlinehowtoachievetheevent;detailstructure,personnelrequirement,financingsourcesandaneventachievementtimetable.Enoughtimeisneededforthemoredetailedeventplanningandimplementationtoproceed.Butproblemoftenoccurquitenaturally,itisinadvisabletointroducetimepressurefromtheverystart.Astartingpoint09十月2023Dr.XUFenginShandongUniversity10Question7Fromtheagency’sviewpoint,whatshouldwethinkabouttheevents?

Part1:

IntroductiontoEvent09十月2023Dr.XUFenginShandongUniversity11Partofaplan

Effectiveeventsarebestsetwithinthecontextofanorganizationalplan.Eventsshouldbeprovidedaspartoftheethosandfunctionofthewholebusiness,notjustarandomfulfillmentofanidea.Asarealpartofanoverallplan,eventsmustfitinwithorganizationalaimsandobjectives;mustbecoordinatedacrossallpartsoftheorganization;andmustbeworthwhileinfuture.公共慈善與商業(yè)利益：使命的不一致09十月2023Dr.XUFenginShandongUniversity1209十月2023Dr.XUFenginShandongUniversity13Specifyingasfollowings:Thepurposeofhavingevents.Whataimsandobjectivestheyshouldhave.Whatstaffwillbeinvolved.Howtheywillbecoordinated.Whowilltaketheleadrole.Aneventsstrategy

09十月2023Dr.XUFenginShandongUniversity14TheaimsofaneventThroughbeinganintegralpartofanoverallstrategy,eventsshouldhaveakeyroleinachievingorganizationalaims.Theoveralleventspolicyshouldalsoclearlystatethegeneralaimsforalleventstheorganizationstages.Toprovideforthelocalpopulation’sentertainment.Toraisefundsforthecompany09十月2023Dr.XUFenginShandongUniversity1509十月2023Dr.XUFenginShandongUniversity16Theremaybeoneaimandseveralaims,buthowevermany,itisessentialtohavethemclearlyspecifiedduringthesearchforfinanceandstaff.Aclearvisioniscrucialifwewantpeopletosignup,peoplefromsponsorstocarparkattendants.Theaimsofanevent09十月2023Dr.XUFenginShandongUniversity17Ifyoudon’tknowwhereyouaregoingyouwillprobablyendupsomewhereelse.

(DrLaurenceJPeterandRaymondHill)HavingestablishedAims(theraisond'etreofthewholeevent),itwillbenecessarytobreakitintomoremanageablestepsofmeasurableachievement–objectives.Objectivesareset,agreedandunderstoodbyeveryoneinvolved.Clearfocus;coordinatedeffort;unityofpurpose.Theobjectivesofanevent09十月2023Dr.XUFenginShandongUniversity1809十月2023Dr.XUFenginShandongUniversity19ObjectivesshouldbeSMARTSpecifictotheeventMeasurableinstatisticaltermsAgreed(orachievable)bythoseinvolvedRealistic(orrelevant)totheresourcesavailableTimedaroundtheeventschedule09十月2023Dr.XUFenginShandongUniversity20SMART司馬他另類職場生存法則Sspecific（具體的）Mmeasurable（可衡量）Aachievement（可完成）Rrealistic（現(xiàn)實(shí)的）Ttimebond（時(shí)間段）行走職場，智慧先行，基于現(xiàn)實(shí)，未雨綢繆，短時(shí)達(dá)標(biāo)09十月2023Dr.XUFenginShandongUniversity21Objectivesshouldalso…beappropriate,simple,clear,unambiguousandachievableavoidcausingconfusionandmisunderstandingorcommunicatingincorrectmessageEventsaremanagedbyobjectivesandareaccumulationofthesestages.09十月2023Dr.XUFenginShandongUniversity22Objectives

assistestablishingorganizationalstructureEachindividualsandcommitteetobegivenanumberoftheirownspecifictargets(sub-objectives)Thiswillfurtherreflecttheneedforeveryonetoworktogether,asmanyobjectiveswillinevitablybeinterdependent09十月2023Dr.XUFenginShandongUniversity2309十月2023Dr.XUFenginShandongUniversity24Question8Whatarethebestevents?

Part1:

IntroductiontoEvent09十月2023Dr.XUFenginShandongUniversity25Characteristicsofthebestevents1Aclearvisionandadefinitepurposeforeveryone’sefforts.ClearSMARTobjectivestowhicheveryoneiscommitted.Anappropriate,flexibleorganizationalstructureabletoachievespecifictasks,butretaininganoverallunityofpurpose.09十月2023Dr.XUFenginShandongUniversity26Characteristicsofthebestevents2Committedpersonnel,willingto“gothestepbeyond”.Aleaderofcalibre,authorityandpersonality.Precisedetailedplanningcarriedoutanddocumentedwithinanappropriatetimescale.09十月2023Dr.XUFenginShandongUniversity27Characteristicsofthebestevents3Acoordinatedteameffortoperatingwithinbudgetlimits,drawingonallavailableresources.Efficientlinesofcommunication.Agoodpublicimage.Effectivepublicityandpresentation,andbuilt-incontingencyplans.09十月2023Dr.XUFenginShandongUniversity28Characteristicsofthebestevents4Atotalcommitmenttocustomercare.Efficientongoingcontrolandmonitoringsystems.Anatmosphereofunity,focus,hardwork,humorandenthusiasm.Goodpost-eventevaluation.09十月2023Dr.XUFenginShandongUniversity29Centralityofevents1Thecentreofthewholemanifestationwasinfactthe

smalleventsandeventsprogrammewhicharethemainattractionandtheimpetustothefestival.Forgardenfestival,manycometoseethesports,artsandentertainmentgroups,suchasthepipebandperformanceandtheacrobaticsdisplaysarecentraltothesuccess.09十月2023Dr.XUFenginShandongUniversity30Centralityofevents2Theeventsarethekeyelementwhichconsiderablyhelpedtheoverallplanning;EventsandpromotionformakeypartofthosemajorspectaclesAndevenhavethecentralityandsignificancetootherconceptslikeurbanregeneration–helpedwiththeimageandself-confidenceofthehosttownandcity.09十月2023Dr.XUFenginShandongUniversity31Olympicgames(Sydney;Athens;Beijing;London;…LoserorWinner?)Gardenfestival(Liverpool,lastingforanotherdecadevisiting;Kunming;…)WorldExpo2010,ShanghaiAsiaGames2010,GuangzhouWorldSwimmingCampaign2011,ShanghaiCorporation-Industry-City-Country-InternationalRegionCentralityofevents309十月2023Dr.XUFenginShandongUniversity32AppropriateimplementationmechanismsAttentiontodetailBudgetingBusinessplanCharismaticpersonalityClearstructureCommitmenttoservingtheparticipantsandcustomersContingencyplanCreativityandinnovationCustomercareDetailedprogrammingEfficienttimemanagementEmergencyproceduresEntertainmentEvaluationandcontrolExcellentcommunicationGooddecisionmakingGoodinterpersonalrelationshipsGoodmanagementGoodmotivationWhatdoyouneedforsuccess?109十月2023Dr.XUFenginShandongUniversity33HardworkandenthusiasmLargenumberofvolunteersLargesliceofluckLeadershipLogisticalplanningMarketresearchMeasurabletargetsMediaint