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[[答案]form[[答案]form國(guó)開(中央電大)本科《商務(wù)英語(yǔ)4》形考任務(wù)(單元自測(cè)1至8)試題及答案說(shuō)明:課程代碼:04012。適用專業(yè)及層次:會(huì)計(jì)學(xué)、金融學(xué)、市場(chǎng)營(yíng)銷和物流管理本科。平臺(tái)考試網(wǎng)址:http://www.ouchn.cn。單元自測(cè)1試題及答案題目順序是隨機(jī)的,使用查找功能(Ctrl+F)進(jìn)行搜索[題目]—Howwouldyouliketogo?[答案]I'dliketoflytoFrankfurtforastayoftwodays[題目] behalfofVancouverC&SInt'lTradeCorp.,Iampleasedtoinviteyouandyourcolleaguestovisitus.[答案]OnTOC\o"1-5"\h\z[題目]— ?—IexpecttodepartforFrankfurtonSunday,September1st,anytimeafter13:00pm.[答案]Whendoyouplantoleave[題目]— ?—Sure,noproblem.First,goseeCindyandtellherwhereyou'regoingandwhen.[答案]Canyoufillmein[題目]— ?—Yes,businessclass.[答案]Willyouflybusinessclass[題目]Canyoufillme ?Ineedsomedetailedinformation.[答案]in[題目]—HeyKyle,guesswhat!ThebossissendingmetoEuropeforamarketingseminarnextmonth.— You'vebeenitchingtogoonabusinesstripformonths.[答案]Great!Youmustbehappy.[題目]Ifyouareintending justoneSchengencountry,youwillneedtoapplyfortheSchengenvisadirectlywiththeembassyorconsulateofthatparticularcountry.[答案]tovisit[題目]Manyofthebanksandtravelservicesinthewesterncountriesprovideconvenienceforthetravellersbyissuingtraveller's .[答案]checks[題目]Please anopenreturnflightfromBarcelonatoFrankfurt.[答案]book[題目]Theprocessingtime perembassy.[答案]varies[題目]Traveller'schecksaregenerally smallfacevalue.[答案]of[題目]Travellers,when thechecks,havetosignthechecksinthepresenceofthebankorserviceclerks.[答案]buying[題目]Weusedto cashadvances.[答案]have[題目]Youcandownloadandprintoffthe online.forit.forit.{[答案]T}翻譯:為句子選擇正確的翻譯(每題10分)。Canyoufillmein?{ABC}[答案]C.你能向我詳細(xì)介紹一下嗎?Notallrestaurantsacceptthecard.{ABC}[答案]B.并非所有酒店都接受此卡。Weusedtohavecashadvances.{ABC}[答案]A.我們以前是預(yù)支現(xiàn)金。Letmeknowhowyoulikelivingoutofasuitcase.{ABC}[答案]B.到時(shí)候告訴我你是怎么帶著旅行包生活的。Itisveryprofitablefortheissuingofficestofinancethefundstheycollectbyissuingtraveller’schecks.{ABC}[答案]A.對(duì)發(fā)行機(jī)構(gòu)來(lái)說(shuō),發(fā)行旅行支票提供融資便利是有利可圖的。完形填空:選擇正確答案,補(bǔ)全文章(每題10分)。HOWTOSCHEDULEYOURVISAAPPOINTMENTPaymentcanbemadewithaUnionPaydebitcardorincash.Youcan{[答案]B.pay}directlythroughthewebsite,theCallCenter,orataCiticbankATM.IfpayingataCiticbankbranch,youcanpaywithaUnionPay{[答案]C.debitcard}orwithcash.Ifyouprefertopayincash,theappointmentwebsitewillproduceabankdepositslip{[答案]A.based}onthetypeofappointmentforwhichyouhaveregisteredthedepositslipwillindicatehowmuchyoumustpay.Youmustprintthisbank{[答案]C.depositslip},logofftheappointmentsite,proceedtoalocalCiticbankbranch,presentthebankdepositslip,paytherequestedamount,obtainanoriginalbankreceiptforthetransaction,logbackintothe{[答案]A.appointmentsite},andenterthebankreceiptconfirmationnumberintotherequestedfield.閱讀理解:根據(jù)文章內(nèi)容,判斷正誤(每題10分)。TRAVELLER’SCHECKManyofthebanksandtravelservicesinwesternprovideaconveniencefortravellersbyissuingtraveller'schecks.Travellers,whenbuyingthechecks,havetosignthechecksinthepresenceofthebankorserviceclerks.Duringthetrip,travellerscancashthechecksfromtheagenciesofthebankorthetravelservicewhenevertheyneedaftertheircounter-signaturesarerecognized.Alotoftravellersliketobuythesechecksastheydon'thavetotakealongmuchcashandworryaboutcounterfeitsignatures.Theagencieswillgetbackthemoneytheyhavepaidbysendingthecheckstotheissuingoffices.Traveller'schecksaregenerallyofsmallfacevalue,suchastenortwentydollars,orfiveortenpounds,formiscellaneouspayments.Thereisnotimelimitfortheircirculationperiod.Itisveryprofitablefortheissuingofficestofinancethefundstheycollectbyissuingtraveller'schecksbecausetheynotonlyreceiveaservicechargefromthecheckbuyers,buttheyalsodon'tneedtopayanyinterestnomatterhowlongthechecksremainincirculationbeforeclearing.Thisiswhybanksandtravelservicesarewillingtoprovidethisconvenience.Itisconvenientforthetravellerstotravelaroundtheworldasmanybanksandtravelservicesissuetravellers'checks.{[答案]T}Therearenosignaturesoftravellerswhohaveboughtthechecks.{[答案]F}Quiteafewtravellersliketobuythechecks.{[答案]T}TravellersdonotworryaboutthecirculationperiodofthechecksasthereisnotimelimitBanksandtravelservicesarereluctanttoprovidetravellers'checks.{[答案]F}閱讀理解:根據(jù)文章內(nèi)容,完成選擇題(每題10分)。SCHENGENVISAAPPLICATIONSTEPSIdentifythecountryorcountriesyouwillbetravellingto.Itisparticularlyimportanttoknowwhichcountriesyouaretravellingtobecauseitdetermineswhereandhowyouaregoingtosendyourapplication.IfyouareintendingtovisitjustoneSchengencountry,youwillneedtoapplyfortheSchengenvisadirectlywiththeembassyorconsulateofthatparticularcountry.IfyouareintendingtovisittwoormoreSchengencountries,yourapplicationmustbesenttotheembassyorconsulateofthecountrythatshallbeyourmaindestination.IfyouareintendingtovisitseveralSchengencountries,butdonothaveamaindestination,youshouldapplyforthevisaattheembassyorconsulateofthefirstSchengencountryonyourtravelitinerary.FilloutanapplicationformbeforehandtoobtainaSchengenvisa.Youcandownloadandprintofftheformonline.PreparealltherequirementsforyourSchengenvisaapplication.Dependingontheconsulateorembassy,youarerequiredtoshowthefollowingdocuments:AvalidnationalpassportEvidenceshowingthepurposeofyourtrip(e.g.hotelreservations)ProofofmedicalinsuranceAround-triptravelticketProofoffundsChecktheprocessingtimetoensureyougetyourSchengenvisaontime.Theprocessingtimevariesperembassy,soitisimportanttotaketheprocessingtimeintoaccountwhenplanningyourtrip.Thispassageismainlyabout{ABC}.[答案]C.howtoapplyforaSchengenvisaIfyouareintendingtovisittwoormoreSchengencountries,youwillneedtosendyourapplication{ABC}.[答案]A.totheembassyorconsulateofthecountrythatshallbeyourmaindestinationYoucandownloadandprintofftheform{ABC}.[答案]B.ontheInternetYouarerequiredtoshowthefollowingdocumentsEXCEPT{ABC}.[答案]C.abirthcertificateTheprocessingtimeis{ABC}perembassy.[答案]A.different單元自測(cè)2試題及答案題目順序是隨機(jī)的,使用查找功能(Ctrl+F)進(jìn)行搜索[題目]—Hello,isthatSailMovingCompany?— ?[答案]Yes,thisisJackspeaking.Thanksforcalling.Whatcanwedoforyou[題目]—Howdoyoucalculatethefeeifweaskyoutomovetheofficefurniture?[答案]Thecostdependsonthefloortomoveto,thedistancebetweentwoplacesandtheamountofthefurnituretomove[題目]—Theclientsaidhehadtosendamonitorbackthreetimesbeforetheproblemwassolved.Doyouhaveareasonforthis?[答案]Well,Iwonderwhethertherecentlayoffsareaffectingthequalityofourcustomerservice[題目]—Whatdoesthecustomer'scomplaintsay?[答案]Hesayshehasn'tgottenbackthemonitorforrepairs[題目]—Whatisthedistancebetweenthenewbuildingandyouroffice?[答案]Itisabout15kilometers[題目] thesituationmaybe,makesurethatyoudon'tleaveyourcustomerwithanunansweredquestion.[答案]Whatever[題目]Customersoftenremain toabusinessthathasexcellentserviceeveniftheirpricesarehigh.[答案]loyal[題目]Customerswon'tfindstoreclerkssittingaround .[答案]watchingTVorplayingcards[題目]Ifanyofthearticlesaredamagedduringmove,youmaymakea forcompensationwithourcompany.[答案]claim[題目]Ifthingshave ,thepersonyou'retalkingtowillwanttoknowthereasons.[答案]gonewrong[題目]Lookingyourcustomersintheeyeshowsthatwearelisteningtothemandhearing.[答案]whattheyaresaying[題目]Someofthecustomers'complaintsseem .[答案]unacceptable[題目]Somestoresevenoffer lanesforcustomerswith10itemsorlesstocheckoutquickly.[答案]express[題目]TheAmericanideaofcustomerserviceis eachcustomerthecenterofattention.[答案]tomake[題目]Thecustomerservicerepresentativewilloftenallowcustomerstoexchangetheproducttheyboughtorreturnitforafull .[答案]refund翻譯:為句子選擇正確的翻譯(每題10分)。TheAmericanideaofcustomserviceistomakeeachcustomerthecenterofattention.{A;B;C}[答案]A.美式客服理念認(rèn)為每位客戶都是關(guān)注的焦點(diǎn)。Manyproductscomewithamoney-backguarantee.{A;B;C}[答案]B.許多產(chǎn)品都有退款承諾。Makesuretolookyourcustomersintheeye.{A;B;C}[答案]C.確保要直視顧客的眼睛。Alwayslookforwaystogoaboveandbeyondtheexpectationsofyourcustomers.{A;B;C}[答案]A.一定要想方設(shè)法,超越顧客的期望。Theworstthingisthatyoudiscoveredatthelastmomentthereweremissingpartsintheorderbeforeshipment.{A;B;C}[答案]A.最糟糕的事情是,在裝船之前的最后時(shí)刻,你發(fā)現(xiàn)訂單貨物有遺漏。完形填空:選擇正確答案,補(bǔ)全文章(每題10分)。Customerserviceistheserviceorcarethataconsumerreceivesbefore,duringandafterapurchase.It'soneofthefactorsthatcomeintoplaywhenaconsumerisdeterminingbuyingvalue,theotheristhequalityoftheproductorservicethatisbeing{[答案]D.offered}.Consumersoftenmustencounteranexperiencetonotonlybeasatisfiedcustomer,butaloyalcustomer.Customerserviceisapartofthatexperience.Topnotchservicewillcreate{[答案]E.loyalty}andareturningcustomer,whichiswhatweallmuststrivefor.Excellentcustomerserviceis{[答案]A.vital}tobusinessestoday.It'sacomponentthatisoftenmissing,unfortunately.Howdoyouprovidegreatcustomerservice?Alwaysmakeyourcustomera{[答案]C.priority}.Greettheminafriendlymanner,whetherthatbeviatelephone,emailorinperson.Letthemknowyouaretheretohelpandthatyouwilltakecareofthem,notonlybeforethesalebutafteraswell.Afterall,inathrivingbusinesscustomersarenot{[答案]B.optional};it'sarequirementforbusinessestosurvive.選自:http://marketing.about.com/od/pl...ustomer-Service.htm閱讀理解:根據(jù)文章內(nèi)容,把每一段和其所談?wù)摰脑掝}相匹配(每題10分)。CUSTOMERSERVICETheAmericanideaofcustomerserviceistomakeeachcustomerthecenterofattention.Andwhereveryougo,goodcustomerservicemeansmakingcustomersfeelspecial.{[答案]B.theAmericanideaofcustomerservice}Whencustomersgettoastore,theyaretreatedashonoredguests.Customersdon’tusuallyfindstoreclerkssittingaroundwatchingTVorplayingcards.Instead,theclerksgreetthemwarmlyandoffertohelpthemfindwhattheywant.Customersusuallydon’thavetoaskhowmuchitemscost,sincepricesareclearlymarked.{[答案]D.honoredguest}Whencustomersarereadytocheckout,theycangotothenearestandshortestcheckoutlane.Goodstoresopennewcheckoutlaneswhenthelineupsgettoolong.Someevenofferexpresslanesforcustomerswith10itemsorless.Aftertheypayfortheirpurchases,customersreceiveasmileandawarmthankyouandhaveanicedayfromtheclerk.{[答案]E.checkoutservice}InAmerica,customerservicecontinueslongafterthesale.Manyproductscomewithamoney-backguarantee.Expensiveitemslikecars,computersorstereosoftenhaveawarrantythatensurestrouble-freeuseforaperiodofayearormore.Advertisementsregularlyincludethemotto,Yoursatisfactionisguaranteed.Soifthereisaproblemwiththeproduct,customerscantakeitback.Thecustomerservicerepresentativewilloftenallowthemtoexchangetheitemorreturnitforafullrefund.{[答案]A.satisfactionguaranteed}CustomerserviceinAmericagrowsoutofthebeliefthatthecustomerisalwaysright.Ifapersonreceivespoorservicefromastore,heprobablywillavoidshoppingthereinthefuture.Ontheotherhand,customersoftenremainloyaltoabusinessthathasexcellentserviceeveniftheirpricesarehigh.{[答案]C.customerloyalty}閱讀理解:根據(jù)文章內(nèi)容,判斷正誤(每題10分)。THEFEELGOODFACTORINCUSTOMERSERVICEAchallengeinworkingincustomerserviceistoensurethatyouhavefocusedyourattentionontherightkeyareas,measuredbytherightKeyPerformanceIndicator(KPI).OneofthemostimportantaspectsofacustomerserviceKPIiswhatisoftenreferredtoastheFeelGoodFactor.Basicallythegoalisnotonlytohelpthecustomerhaveagoodexperience,buttoofferanexperiencethatexceedsexpectations.Severalkeypointsarelistedasfollows:Knowwhatproducts/serviceyouareofferingfrombacktofront.Inotherwords,beaninformationexpert.ItisokaytosayIdon’tknow,butitshouldalwaysbefollowedupbybutletmefindoutorpossiblybutthispersonwillbeabletoassistyou.Whateverthesituationmaybe,makesurethatyoudon’tleaveyourcustomerwithanunansweredquestion.Mostofthecommunicationthatyourelaytoothersisdonethroughbodylanguage.Ifyouhavenegativebodylanguagewhenyoucommunicatewithothers,itshowsthatyoudon'tcare.Twoofthemostimportantaspectsofpositivebodylanguagearesmilingandeyecontact.Makesuretolookyourcustomersintheeye.Itshowsthatwearelisteningtothemandhearingwhattheyaresaying.Andofcoursesmilingismoreinvitingthanablanklookorfrown.Nothingsurprisesyourcustomersmorethananemployeegoingtheextramiletohelpthem.Alwayslookforwaystogoaboveandbeyondtheexpectationsofyourcustomers.Indoingso,ithelpsthemtoknowthatyoucareanditwillleavethemwiththeFeelGoodFactorthatyouaresearchingfor.Thegoalofcustomerserviceistogivecustomersanexperiencethatmeetstheirexpectations.{[答案]F}Leaveyourcustomerwithanunansweredquestionisunacceptable.{[答案]T}Bothpositivebodylanguageandnegativebodylanguagearenecessaryincustomerservice.{[答案]F}Eyecontactisoneofthemostimportantaspectsofpositivebodylanguage.{[答案]T}Theunderlinedgoingtheextramiletohelptheminthelastparagraphmeansgoingalongwaytohelpthem.{[答案]F}單元自測(cè)3試題及答案題目順序是隨機(jī)的,使用查找功能(Ctrl+F)進(jìn)行搜索[題目]—Couldyoubesokindastoturndownthatrocknroll?I'mpreparingfortomorrow'smeetingreport..[答案]Sure.Sorrytodisturbyou[題目] hasgoodreputationwillsoonerorlaterbesuccessfulinhisbusiness.[答案]Whoever[題目]Althoughhehassoughttofindapeaceful ,heisfacingmorepressurefromhisbusinessrivals.[答案]solution[題目]Atthesametime,thenegotiatorkeepsthingssecret wouldlimithis/herabilitytonegotiate.[答案]that[題目]—Hello,thisisLucasBowen.I'dliketoordersomemachines.— .Whendoyouneedthem?[答案]Noproblem[題目]—I'llalsothrowinthediscountof10%onyourupfrontdeposit.Whatdoyouthinkaboutthissuggestion?[答案]Ok,Ithinkwe'vebothhavedoneourbestforthis[題目]—I'llbeawayonabusinesstrip.Wouldyoumindsigningformyexpressdelivery?[答案]I'dbehappyto[題目]Inbusiness,whateveryoudo,donot illegalbenefit.[答案]chase[題目]—Okaythen,sotoconfirm:a6%discountbutyoupayalltheshippingandinstallationcosts.— .I'llcallyoutomorrow.[答案]Thatsoundsallright[題目]Thatmightbeacceptable youhandletheinsurancefees.[答案]if[題目]Theirskilland hasgotthemonthesalesteam.[答案]enthusiasm[題目]Theywantedto adiscussiononeconomics.[答案]initiate[題目]Toattractinvestors,thegovernmenthas itstaxandlaborlaws.[答案]adjusted[題目]Wecan'tmanagethat youpayfortheinstallation.[答案]unless[題目]Whentherestoftheroom emotional,staycoolanduselogictonegotiateandclose.[答案]gets翻譯:為句子選擇正確的翻譯(每題10分)。Byunderstandinghownon-verbalcommunicationworks,anegotiatormustbeabletounderstandtheinformationtheotherparticipantsaregivingoutnon-verbally.{A;B;C}[答案]A.通過(guò)理解非語(yǔ)言性交際如何起作用,談判者一定能夠理解其他參與者透露的非語(yǔ)言性信息。Lookthepersonintheeyewithhonestyandrespect.{A;B;C}[答案]B.誠(chéng)實(shí)而尊敬地注視這個(gè)人。Ifpossible,itmaybehelpfulfornegotiationpartnerstospendtimetogetherinacomfortableatmosphereoutsideofthenegotiationroom.{A;B;C}[答案]B.如果有可能,讓談判雙方花時(shí)間一起處于談判室以外的舒適氛圍,可能會(huì)有幫助的。Thisisbecausewhoevercontrolsthestartofthenegotiationstendstocontrolwheretheyend.{A;B;C}[答案]C.這是因?yàn)闊o(wú)論誰(shuí)控制了談判的開始,誰(shuí)往往就能掌控談判的結(jié)果。Thenegotiationtablecanbeloadedwithagendas,egosandemotions.{A;B;C}[答案]A.談判桌承載著議事日程,自我意識(shí)和各種情緒。完形填空:選擇正確答案,補(bǔ)全文章(每題10分)。Anotherexampleisreadingnon-verbalcommunication.{[答案]B.Beingableto}readthenon-verbalcommunicationofanotherpersoncanbeagreatassetinthecommunicationprocess.Bybeingaware{[答案]A.of}differentsignsandexpressions{[答案]B.that}apersongivesverballyandnon-verbally,anegotiatorcanadjusthis/herapproachandthenegotiationcangosmoothly.If{[答案]C.possible},itmaybehelpfulfornegotiationpartnerstospendtimetogetherinacomfortableatmosphereoutsideofthenegotiationroom.Beingfamiliarwithanotherpersonhelpsyouto{[答案]A.sense}thedifferencesbetweenverbalandnon-verbalcommunicationwithinthenegotiationatmosphere.閱讀理解:根據(jù)文章內(nèi)容,判斷正誤(每題10分)。THEGOLDENRULESOFNEGOTIATINGTheartofnegotiatingisadifficultskillformostofus,evengoodsalespeople.Herearethreegoldenrulesforyoutofollow:ALWAYSSTARTTHENEGOTIATIONS.Youmustinitiatetheprocess.Thisisbecausewhoevercontrolsthestartofthenegotiationstendstocontrolwheretheyend.Ifyoulettheotherpartystartnegotiations,youwillbeconstantlygivingupcontrol,oftenwithoutevenrealizingit.Forinstance,whenyouasksomeonewhathisprojectbudgetis,youareallowinghimtostartthenegotiations.Youwillthenspendyourtimechasinghisnumberratherthanfindingthebestsolution.So,neverlettheotherpartycontrolthenegotiations.ALWAYSNEGOTIATEINWRITING.Thepurposeofnegotiationsistoarriveataformalwrittenagreement,nottellastoryorspendtimetalking.Fromthefirstmomentyoubeginaproposal,youshouldcreateadocumentandtakeittotheclient.Itwillincludeallthepointsofagreementandbecomerealtotheprospectivecustomer.Negotiatingfirstandthenhavingtocreateadocumentaddsunnecessarytimetoatransaction.Butifyoubuildyourwrittenagreementasyounegotiate,youarepreparedtoaskforasignaturethemomentthedecisiontobuyismade.ALWAYSSTAYCOOL.Thenegotiationtablecanbeloadedwithagendas,egosandemotions.Greatnegotiatorsknowhowtostaycool,providingleadershipandsolutions,whiletherestoftheroombecomesinsanelyinvestedinpersonalagendasanduselessemotions.Crying,gettingangryandblowingoffsteammaymakeyoufeelgood,butsuchbehaviorwillnotbenefityouwhilenegotiating.Whentherestoftheroomgetsemotional,staycoolanduselogictonegotiateandclose.Ifyoulettheotherpartystartnegotiations,youwillbecompletelygraspthecontrol,oftenwithoutevenrealizingit.{[答案]F}So,neverletbothpartiescontrolthenegotiations.{[答案]F}Negotiatingfirstandthenhavingtocreateadocumentdoesn’tneednecessarytimetoatransaction.{[答案]T}Greatnegotiatorsknowhowtostaycool,providingleadershipandsolutions,whiletherestoftheroombecomeswildorhelplessduringthenegotiation.{[答案]T}Whentherestoftheroomgetsoutofcontrol,staycoolanduselogictonegotiateandclose.{[答案]F}閱讀理解:根據(jù)文章內(nèi)容,選擇正確答案(每題10分)。Emotionsplayanimportantpartinthenegotiationprocess,althoughitisonlyinrecentyearsthattheireffectisbeingstudied.Emotionshavethepotentialtoplayeitherapositiveornegativeroleinnegotiation.Duringnegotiations,thedecisionastowhetherornottosettlerestsinpartonemotionalfactors.Negativeemotionscancauseintenseandevenirrationalbehavior,andcancauseconflictsandnegotiationstobreakdown,butmaybeinstrumentalinattainingconcessions.Ontheotherhand,positiveemotionsoftenfacilitatereachinganagreementandhelptomaximizejointgains,butcanalsobeinstrumentalinattainingconcessions.Positiveandnegativediscreteemotionscanbestrategicallydisplayedtoinfluencetaskandrelationaloutcomesandmayplayoutdifferentlyacrossculturalboundaries.Emotionsplayanimportantroleduringthenegotiation,althoughtheireffectisbeingstudiedjust{A;B;C}.[答案]C.notlongbeforeNegativeemotionsmay{A;B;C}makeconcessions.[答案]A.behelpfultoDuringnegotiations,thedecisionastowhetherornottosettledependsinpartonemotionalfactors.{A;B;C}[答案]B.tosomeextendAttainingconcessionscanbedone{A;B;C}.[答案]C.bybothnegativeandpositiveemotionsIndifferentcultures,negotiatorsshoulduse{A;B;C}strategiestoshowpositiveandnegativeemotions.[答案]B.different單元自測(cè)4試題及答案題目順序是隨機(jī)的,使用查找功能(Ctrl+F)進(jìn)行搜索[題目]—Betty,we'llhaveabuffetpartynextSaturday.Willyoujoinus?— ,Susan.Thankyou![答案]I'dloveto[題目]—Ihadareallygoodweekendattheseaside.[答案]Oh,I'mgladtohearthat[題目]Amongthecritiqueswereallegations somefranchiseusesitspoliticalinfluencetoincreaseitsprofits.[答案]that[題目]—HowwasyourtriptoLondon,Jane?[答案]Oh,wonderfulindeed[題目]—Iamgoingtoaskforapayrise.[答案]Ithinkyoumaytalktoyourboss[題目]Itshould thatfranchisingisoneofthemeansavailableforgettinginvestmentmoneywithoutgivingupcontrolofthechainoperationandbuildingadistributionsystemforservicingit.[答案]berecognized[題目]Someinthemarketnowwantgovernment inordertoreducecosts.[答案]regulation[題目]Someofthe solutionswillsupporttheserequirementsbetteratthemoment.[答案]proprietary[題目]—Thanksforinvitingme,John,butI'vealreadymadeotherplans.— .Maybeanothertime.[答案]Oh!I'msorrytohearthat[題目]Theexecutiveteamhavetoholdanurgentmeeting theyseethebadmarketfeedback.[答案]because[題目]Thefranchisor thefranchiseeshouldobservetheregulationstomakethebusinessgowell.[答案]aswellas[題目]Theinstructiondescribescompletelythe anditssafetybasis.[答案]facility[題目]Trademarks,proprietaryservicemarksandregulationsneed carefully.[答案]tobeobserved[題目]Wedidn'tunderstandhowdifficultitwasto suchabreakfast.[答案]distribute[題目]Whiletheotherpeople anddiscussedtheproblemtogether,Tedignoredthem.[答案]interacted翻譯:為句子選擇正確的翻譯(每題10分)。Thefranchiseecangetmoremoneythanadirectemployeebecauseheorshehasavitalinterestinthebusiness.{A;B;C}[答案]A.因?yàn)樘卦S經(jīng)營(yíng)者在公司中有切身利益,他/她能夠比直屬雇員賺更多的錢。Itissaidabout4%ofallbusinessesintheUnitedStatesarefranchisee-worked.{A;B;C}[答案]C.據(jù)說(shuō)美國(guó)所有的商家中,4%都是特許經(jīng)營(yíng)的。ButfranchisorrulesareusuallyverystrictintheUSaswellasinmostothercountries.{A;B;C}[答案]B.但是在美國(guó)授權(quán)特許經(jīng)營(yíng)者的規(guī)則與其他大多數(shù)國(guó)家的一樣,非常嚴(yán)格。Don'truleoutabusinesswithoutlearningorseeingwhattheday-to-daywilllooklike.{A;B;C}[答案]C.如果不了解或看到公司的日常情況,就不要排除一個(gè)公司。Tobehonest,aftermanyyearsofhardwork,tearsanddisagreements,Ihavemadeitthrough.{A;B;C}[答案]A.說(shuō)實(shí)話,經(jīng)過(guò)多年的艱苦工作、淚水和意見(jiàn)分歧,我還是渡過(guò)了難關(guān)。閱讀理解:根據(jù)上下文,補(bǔ)全對(duì)話內(nèi)容(每題10分)。操作提示:通過(guò)下拉選項(xiàng)框,選擇答案。itdoesn'tsoundtoocomplicatedThenwhataboutthequalificationsofafranchiseeSure,whatdoyouwanttoknowThankyouverymuchforalltheinformationcouldyoutellmehowlongafranchisecontractwilllastAdawantstodofranchisebusinessandturnstoBillforsomeinformationaboutfranchisebusiness.ADA:Hi,Bill.Iamreallyinterestedinfranchisingopportunities.Wouldyoubeabletogivemesomeadvice?BILL:{[答案]C}?ADA:Ok,first,whatarethequalificationsthatafranchisorshouldhave?BILL:Generallyspeaking,afranchisorshouldbeawell-developedcompanywithbusinessresourcessuchasatrademark,tradenameandbusinessmodel.ADA:{[答案]B}?BILL:Afranchiseeshouldhavethenecessaryfunds,workgoalsandemployees,etc.ADA:Yes,{[答案]A}.Wouldyoupleasetellmesomethingaboutthefranchisefees?BILL:Ok.Thefeesforthefranchiseareaninitialfeeandausagefee.ADA:Now,{[答案]E}?BILL:Ingeneral,itisnolessthanthreeyears.Thenboththefranchisorandthefranchiseemaytalkabouttheconditions,andseewhetherthecontactneedstoberewritten.ADA:{[答案]D}.BILL:Mypleasure.閱讀理解:根據(jù)文章內(nèi)容,判斷正誤(每題10分)。FOURTIPSFORBECOMINGAFRANCHISEEIfyouwanttobecomeafranchisee,thetipsbelowcanhelpyoutofindtheperfectopportunity.BEFOCUSDONYOURPREFERENCE.Onthestageofdecision-making,thebottomlineis:Don'truleoutabusinesswithoutlearningorseeingwhattheday-to-daywilllooklike.Forinstance,thinkaboutamomreturningtotheworkforcewhoknowsshewantstointeractwithchildrenonadailybasis.Amongthehundredsofoptionsthere,sheneedstodecideifshewouldliketobehandsonasateacherorifshewouldrathermanageafacilitythattutorschildreninmath.Decidingbetweenthetwoiseasyifsheconsiderswhichday-to-daypositionshewouldpreferandhowthatwillimpactherothergoals.BEPROACTIVEWITHYOURRESEARCH.Afteryou'vedeterminedwhatroleyouwantinafranchise,it'simportanttostartresearchingdifferentoptions.Physicallyvisitmanydifferentfranchiselocationsandbrowsethewebandthendeterminewhatwillbeafitinyourcommunity.Makesurethefranchisorhasexperience.Beforesigningontoafranchise,itisessentialtoaskthefranchisorabouttheexecutiveteamanditspastindustryexperience.Findoutifthecompanyleadershavehadsignificantexperienceatanotherfranchiseandarenowapplyingthatknowledgesuccessfully.READTHEFRANCHISEDISCLOSUREDOCUMENTCAREFULLY.Thefirstthingtolookatishowmuchafranchisewouldcosttopurchase.Makesureyouhaveafinancialadvisorwhocanlookatthatitemwithyouandseethetypeofprofitafranchiseecanmakeonaverage.It'salsoimportanttotakealookatthepost-terminationclauseintheagreementtomakesurethatwhenyouwanttoleavethebusiness,youknowthetermswellandyourinterestsareproperlyprotected.Decideonabusinesswithlearningorseeingwhattheday-to-daywilllooklike.{[答案]T}Beforeyou'vedeterminedwhatroleyouwantinafranchise,it'stimetostartthebusiness.{[答案]F}Beforesigningontoafranchise,theessentialjobistoaskthefranchisorabouttheexecutiveteamanditspastindustryexperience.{[答案]T}Thefirstthingtolookatishowlongafranchisewouldtaketopurchase.{[答案]F}Tomakesurethatwhenyouwanttoleavethebusiness,youhavemadeenoughmoneyandyouaresatisfiedwiththat.{[答案]F}閱讀理解:根據(jù)文章內(nèi)容,選擇正確答案(每題10分)。Chinahasthemostfranchisesintheworldbutthescaleoftheiroperationsisrelativelysmall.EachsysteminChinahasanaverageof43outlets,comparedtomorethan540intheUnitedStates.Together,thereare2,600brandsinsome200,000retailmarkets.KFCwasthemostsignificantforeignentryin1987andiswidespread.Manyfranchisesareinfactjoint-ventures,asattheirformingthefranchiselawwasnotexplicit.F
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