跨境電子商務(wù)英語 課件 重大Lesson 11 Supply Chain Simplification

Lesson11

2023/11/30跨境電子商務(wù)英語SupplyChainSimplificationSpeaking04Lead-in01Writing03Reading02Contents2023/11/30跨境電子商務(wù)英語Lead-inPart12023/11/30跨境電子商務(wù)英語2023/11/30跨境電子商務(wù)英語Discuss：Accordingtothevideo,Brieflydescribethelinksoftheautomotivesupplychain?ReadingPart22023/11/30跨境電子商務(wù)英語1.Whatarethecharacteristicsofadvancedformof3PLsoperation?2.Howdoesanenterprisechooseself-supportlogisticsortooutsourcelogistics?3.Inwhatconditionanenterpriseshouldchooseself-supportlogistics?4.Whatarethebenefitsandrisksofoutsourcinglogistics?5.Accordingtotheauthor,whatis3PLs?ReadingComprehensionReadthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語1.Whatarethecharacteristicsofadvancedformof3PLsoperation?

Sharinginformationandestablishinglogisticssolutionjointlyareimportantsignsofhighlyinteractivecollaborationofenterprises,andalsotheremarkablecharacteristicsofadvancedformof3PLsoperation.Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension2.Howdoesanenterprisechooseself-supportlogisticsortooutsourcelogistics?

whethertochooseself-supportlogisticsortooutsourcelogisticsmainlydependsontwofactors:Theeffectofkeylogisticsactivityonthesuccessoftheenterpriseandtheenterprise’sabilitytomanagelogisticsoperation.Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension3.Inwhatconditionanenterpriseshouldchooseself-supportlogistics?

iftheenterprisetakesdevelopmentofsupplychainmanagementasitscorecompetitiveability,itshouldnotoutsourcethelogisticsservice.

Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension4.

Whatshouldacompanydotomanagechannels?2023/11/30跨境電子商務(wù)英語ReadingComprehensionReadthetextandanswerthefollowingquestions.Generallyspeaking,theenterprisecouldgainmucheconomicbenefitsthroughoutsourcingspeciallogisticsserviceandmakeitselfcompetitive,suchasreducinginvestmentincapitalassets,theoperationcostandrequirementsofflowcapitals,acquiringthespecialtechnologyandmanagementtechnologyoflogisticsoperation,gatheringresourcesforcorebusiness,improvingtheoperationandcustomerserviceofenterpriseandmarketpenetration.Buttheenterprisewillbearsomerisks,thatis,losingcontrolofkeylogisticsactivity.5.Accordingtotheauthor,whatis3PLs?

theso-called3PLsistheprocessofenterpriseorothereconomicorganizationsoutsourcingpartoralloflogisticsmanagement,logisticsjobsorlogisticsestablishmentofnon-corebusinesstostrengthenitscorecompetitivecapability,andtoestablishthewin-wininteractivecooperationwithdedicatedlogisticscompanyuntilfurthertoestablishthemarketcompetitivestrategicalliance.Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension(1)masterstroke:N-COUNTAmasterstrokeissomethingyoudowhichisunexpectedbutveryskilfulandwhichhelpsyoutoachievesomething.妙招;絕招e.g.Hispromiseduringthecampaigntotrytobringthewartoanendwasapoliticalmasterstroke.他在選舉中承諾努力結(jié)束戰(zhàn)爭是個(gè)政治高招。(2)greenhand:n.生手；沒有經(jīng)驗(yàn)的人(3)tradeoff:n.anexchangethatoccursasacompromise[亦作tradeaway]以…易貨；拿…作物物交換；以…作為交換；賣掉；換掉:Words2023/11/30跨境電子商務(wù)英語Words&Expressions(4)backhaulintrucking,abackhaulishaulingcargobackfrompointBtotheoriginatingpointA.Sinceitcostsalmostasmuchtimeandfueltodriveemptyasfullyloadedthismakeseconomicsenseasitpaysforthetripbackforthetrucker.(貨車)回運(yùn)，回程貨物運(yùn)輸，回程載貨Backhaultraffic:Goodscarriedonareturnjourney.回運(yùn)：貨物的回程運(yùn)輸。(5)stock-in-trade:n.anyequipmentconstantlyusedaspartofaprofessionoroccupation.庫存品Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語(6)kernel:Thekernelofsomethingisthecentralandmostimportantpartofit.核心e.g.Thekernelofthatmessagewasthatpeacemustnotbeasourceofadvantageordisadvantageforanyone.那一信息的核心是和平絕不應(yīng)該成為對任何人有利或不利的根源。Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語(1)reap:togetsomething,especiallysomethinggood,asaresultofwhatyouhavedone獲得，取得〔成果〕e.g.reapthebenefit/reward/profit(ofsth)Thosewhodotakerisksoftenreaptherewards.那些真去冒險(xiǎn)的人往往會(huì)得到回報(bào)。youreapwhatyousow自食其果；種瓜得瓜，種豆得豆(2)pitfall:aproblemordifficultythatislikelytohappeninaparticularjob,courseofaction,oractivity〔可能出現(xiàn)的〕問題，困難；隱患；陷阱Words2023/11/30跨境電子商務(wù)英語Words&Expressions(3)beaccustomedto:習(xí)慣于e.g.Youmaybeaccustomedtoasystemofnationalhealthcarethatisnonexistentinotherplaces.你可能習(xí)慣于其他地方所沒有的某種全民醫(yī)療制度。(4)burdensome:Ifyoudescribesomethingasburdensome,youmeanitisworryingorhardtodealwith.繁重的[書面]e.g....aburdensomedebt.…一筆沉重的債務(wù)。Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語(5)VAT:ataxleviedonthedifferencebetweenacommodity'spricebeforetaxesanditscostofproduction增值稅(6)pursuant:依照[正式]e.g.HeshouldcontinuetoactpursuanttotheUnitedNationsSecurityCouncilresolutions.他應(yīng)當(dāng)繼續(xù)依照美國國家安全委員會(huì)的決議采取行動(dòng)。(7)constitute:構(gòu)成e.g.Testingpatientswithouttheirconsentwouldconstituteaprofessionalandlegaloffence.未得病人同意即對其進(jìn)行試驗(yàn)會(huì)構(gòu)成職業(yè)和法律犯罪。Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語(8)legaltender:法定貨幣(9)misappropriation:thefraudulentappropriationoffundsorpropertyentrustedtoyourcarebutactuallyownedbysomeoneelse侵吞e.g.TheformerHaitianleaderhasbeenchargedinHaitiwiththeftandmisappropriationoffundsduringhis15-yearrule.這位前海地領(lǐng)導(dǎo)人在海地被指控在他的15年統(tǒng)治期間，偷竊和侵吞資金。(10)remuneration:Someone'sremunerationistheamountofmoneythattheyarepaidfortheworkthattheydo.報(bào)酬;酬金[正式]Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions1.Thereasonforadoptingtheterm“highlyinteractivecooperation”ratherthan“cooperation”isthat3PLsservicecooperationcouldhavedifferentlevelsfromtheperspectiveofessenceofoutsourcingoperationofenterpriselogistics,butthetermof“3PLs”actuallyreferstotheadvancedformoflogisticsserviceoutsourcedbyenterprisesparticularly.Translation:之所以采用“高度互動(dòng)合作”而非“合作”一詞，是因?yàn)閺钠髽I(yè)物流外包運(yùn)作的本質(zhì)來看，第三方物流服務(wù)合作可能具有不同的層次，而“第三方物流”一詞實(shí)際上是指企業(yè)將物流服務(wù)外包的高級(jí)形式2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions2.Ontheotherhand,the3PLscooperationisnotjustco-operationbasedondivisionoflaboringeneral,butaprocessofworkingoutlogisticssolutiontogetheranddynamicexecutionaccordingtothemarketneedsforthecommonstrategicgoalundertheconditionofsharinginformationbetweenthetwocollaborativeparties.Translation:另一方面，第三方物流合作不僅僅是一般意義上的基于分工的合作，而是在合作雙方信息共享的條件下，根據(jù)共同戰(zhàn)略目標(biāo)的市場需求，共同制定物流解決方案并動(dòng)態(tài)執(zhí)行的過程。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions3.Inthebackground,NCInc.connectedtotheERPsystemofGeneralFoodInc.throughspecial-purposecommunicationslink.Translation:在后臺(tái),數(shù)控公司與通用食品公司的ERP系統(tǒng)通過專用通信鏈接。。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions4.Intheforeground,thefreightinformationofGeneralFoodInc.isdividedandloadedwiththefreightplanof200carrierswhichareoperatingonfourmillionlines.Translation:在前臺(tái)，通用食品公司的貨運(yùn)信息被分割，并由200家運(yùn)輸公司的400萬條航線上來承載。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions5.Generallyspeaking,theenterprisecouldgainmucheconomicbenefitsthroughoutsourcingspeciallogisticsserviceandmakeitselfcompetitive,suchasreducinginvestmentincapitalassets,theoperationcostandrequirementsofflowcapitals,acquiringthespecialtechnologyandmanagementtechnologyoflogisticsoperation,gatheringresourcesforcorebusiness,improvingtheoperationandcustomerserviceofenterpriseandmarketpenetration.

(……ing屬于并列關(guān)系)Translation:一般而言，企業(yè)可以通過外包特殊物流服務(wù)獲得大量的經(jīng)濟(jì)效益，使企業(yè)具有競爭力，如減少資產(chǎn)投資，降低流動(dòng)資金的運(yùn)營成本和需求，獲得物流運(yùn)營的特殊技術(shù)和管理技術(shù)，集中核心業(yè)務(wù)資源，提高企業(yè)運(yùn)營和客戶服務(wù)水平，市場滲透。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions6.Actually,thedecision-makingofoutsourcinglogisticsforenterpriseitselfisaprocesstotradeoffinteractivecooperationeconomicallyandtechnically.tradeoff:權(quán)衡Translation:實(shí)際上，企業(yè)物流外包決策本身就是一個(gè)在經(jīng)濟(jì)和技術(shù)上權(quán)衡互動(dòng)合作的過程。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions7.Toprovideconsignersorconsigneesservicesfromfunctionalserviceoflogisticsnodetobroaderintegrationserviceoflogisticschannel;tointegratetransportmanagement,stock-in-tradescheduleandinformationtechnology,toprovidecustomersincrementservicethroughthewholelowcostofchannelTranslation:從物流節(jié)點(diǎn)的功能服務(wù)到更廣泛的物流渠道一體化服務(wù)，為發(fā)貨人或收貨人提供服務(wù);整合運(yùn)輸管理、庫存進(jìn)貨計(jì)劃、信息技術(shù)，通過全渠道低成本為客戶提供增值服務(wù)2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions8.theso-called3PLsistheprocessofenterpriseorothereconomicorganizationsoutsourcingpartoralloflogisticsmanagement,logisticsjobsorlogisticsestablishmentofnon-corebusinesstostrengthenitscorecompetitivecapability,andtoestablishthewin-wininteractivecooperationwithdedicatedlogisticscompanyuntilfurthertoestablishthemarketcompetitivestrategicalliance.Translation:所謂第三方物流是指企業(yè)或其他經(jīng)濟(jì)組織將部分或全部物流管理、物流崗位或物流建設(shè)等非核心業(yè)務(wù)外包，以增強(qiáng)其核心競爭力的過程。并與專業(yè)物流公司建立雙贏互動(dòng)合作關(guān)系，直至進(jìn)一步建立市場競爭戰(zhàn)略聯(lián)盟。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions9.Thedevelopmentoflogisticsindustrydependsonthematurityofmarketeconomyononehand,andbenefitsfromthecontinuousenrichmentandinnovationoflogisticsserviceideas.Translation:物流業(yè)的發(fā)展一方面有賴于市場經(jīng)濟(jì)的成熟，另一方面得益于物流服務(wù)理念的不斷豐富和創(chuàng)新。WritingPart32023/11/30跨境電子商務(wù)英語Exercises:2023/11/30跨境電子商務(wù)英語DearMr.Tailor,

Thankyouforyourpromptdelivery.Wereceivedthegoodsthedaybeforeyesterday.The300cartonsofallthe800cartonsareingoodcondition.Toourdisappointment,therest500cartonsaretotallywet.

Wehopethatyoucanunderstandthatwehavetolodgeaclaimagainstyourcompanyforthedamagedgoods.

Yourresponseofcooperationwillbeofbenefittobothparties.Yourssincerely,TampHobsCorporationPearlyCharlesExercises:2023/11/30跨境電子商務(wù)英語Training:按下列要求撰寫兩封信函：

（1）日本某公司向香港某商行提出索賠要求。

（2）湖南某貿(mào)易公司就進(jìn)口大豆發(fā)生霉變向美國某貿(mào)易公司提出索賠。SpeakingPart42023/11/30跨境電子商務(wù)英語Warmingup2023/11/30跨境電子商務(wù)英語PairworkAHerearesometipsindescribingyourcompany’sproductspackage.Whichthreedoyouthinkaremostimportant?Why?1.Researchtheproductanditsuses.Youshouldknowandunderstandeveryfeatureandadvantagetheproductmayhave.Manymanufacturershavewebsiteswithproductdetailsorcustomerservicelineswhereyoucanobtainadditionalinformation.2.Determineyouraudience.Writingstylesshouldalwaysvarydependingonthedesiredaudience.Youshouldresearchwhousesandpurchasestheproducttoestablishthetoneandstyleofyouraudienceandcreateauniquevoiceforyourproduct.SpeakingOutA:Shallwehaveadiscussionaboutthepackingtoday?B:Sure.Weusuallypackourshirtsindividuallyinpolybags,tendozentoonecarton.A:Thatsoundsgood.Butpleasepayextraattentiontothedesignoftheinnerpacking.Allthepackagesmustsuitableforwindowdisplay.B:Pleasedonotworry.Theyareallbeautifullydesignedtomeetthelocalmarketpreferenceandtaste.2023/11/30跨境電子商務(wù)英語Readthemodeldialogues.Payattentiontothehighlightedsentencesandthenrole-playitwithyourpartner.PackingSpeakingOutA:Didyoubringanysamples?I'