牛津譯林版必修四Unit Advertising“衡水賽”一等獎(jiǎng)

WelcometotheunitUnit1AdvertisingWordlistAppreciationofavideoversionWhat’sthevideoabout?It’sanadvertisementaboutakindofbeer.ThenameofthebeeriscalledBudweiser.Somemorevideoadvertisementsforyoutoenjoy豐田汽車Poetryinmotion,dancingclosetome.Artsinadvertising

(slogans口號(hào),廣告詞)滴滴香濃,意猶未盡。麥斯威爾咖啡Goodtothelastdrop.雪碧Obeyyourthirst.動(dòng)態(tài)的詩,向我舞近。服從你的渴望。耐克運(yùn)動(dòng)鞋Justdoit.

百事可樂Thechoiceofanewgeneration.東芝電子TakeTOSHIBA,taketheworld.

Artsinadvertising

(slogans口號(hào),廣告詞)只管去做。新一代的選擇。

擁有東芝，擁有世界。摩托羅拉手機(jī)Intelligenceeverywhere.百事流行鞋Askformore.IBM公司Nobusinesstoosmall,noproblemtoobig.佳能打印機(jī)Impossiblemadepossible．智慧演繹，無處不在。渴望無限。沒有不做的小生意，沒有解決不了的大問題。使不可能變?yōu)榭赡?。Questionsandanswers□Doyouthinkthesearegoodads?Andwhy?Humorousandpersuasivelanguage,creativeideas……□Whydocompaniesadvertise?Toselltheirgoods,earnmoremoneyfromus……

□Wheredowealwaysseeadvertisements?Theycoveralmosteverykindofmedium.OccasionswhenyoumayencounteradsCanyoutellsomeothersituations?★A“well-known”advertisementinChina

Slogan:

今年過節(jié)不收禮,

收禮就(還)收腦白金!★Doyouknowthegirl?

1.Howdoyoufeelwhenyouseethegirl’sbigeyes?2.Fromtheposter,whatdoyouthinkisthepurposeofProjectHope?Recognizeanddescribethefollowingposters

KeepawayfromdrugsCherishourlives1.Whydoesthisadusetheimageofabird’snest?2.Whatproblemisthepostertryingtohighlight（強(qiáng)調(diào)）?3.Doyouthinkthisadhelpstomakepeopleawareofenvironmentalproblems?TalkaboutanotherAd4.Fromthisad,whatdoyouthinkEarthDayisallabout?Dotheadsmentionedabovebelongtothesametype?No.

Someadvertisementsmakeuswanttobuyaproductorservice,whileothersmakeusthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.Commercialandpublicserviceads.DifferencesbetweenCAsandPSAsCommercialAdsPublicServiceAdsAimExpenseRelianceBenefit-orientedArisepeople’sattentiontosocialproblemChargeableFreeofchargeLowHigh信譽(yù)度1.Whatimage(s)canyouseeoneachposter?2.Whatcanyoureadoneachposter?3.Whatdoeseachadvertisementtrytotellus?4.Dotheybelongtothesametype?Questions1.Whichadvertisementsmakeyouwanttobuyaproductorservice?Why?2.Whichadvertisementsmakeyouthinkaboutsocialproblemsin?Why?3.Doyoubelievethatadvertisementstellthecompletetruth?Whyorwhynot?1.Whichadvertisementsmakeyouwanttobuyaproductorservice?Why?Thetwoadsthatseparatlypromoteanairlineserviceandashampoomakemewanttobuyaproductorservice.Inmyopinion,theadvertisementfortheshampooisthemostpersuasivenotonlybecauseoftheimageontheshampoobottle,butalsobecauseitsaysthatthisshampoowillkeepmyhairshinyfordays.AlthoughIdon’tbelievethatthisadtellsthecompletetruth,Iwanttotryitanyway.2.Whichadvertisementsmakeyouthinkaboutsocialproblemsin?Why?TheothertwoadsseparatelyforEarthDayandananti-drugscampaignmakemethinkaboutsocialproblems.People’shealthandtheenvironmentarecommonsocialconcerns.Nobodycanignoretheproblemsaroundus.Inaddition,thepersuasivewordsandthestrikingpicturesusedintheseadsimpressmealot.Ofthetwoads,theadaboutEarthDaystrikesmemore.Theadshowsusabird’snestbuiltinthesky.Theposteristryingtoshowusthatthereisnowhereelsetoputthebird’snestbecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironmentfromnowon.3.Doyoubelievethatadvertisementstellthecompletetruth?Whyorwhynot?No.Publicserviceadvertisementsareintendedtoeducatepeopleabouthealth,socialproblemsandpublicwelfare.Publicserviceadvertisementsareusually

freeandtheyareusuallytrue.Commercialadvertisements,ontheotherhand,areintendedtoencouragepeopletobuyaproductorservicesothatcompaniescanmakemoremoney.Thus,theytrytheirbesttomakepeoplebelievetheyaretellingthetruth,sometimesbytrickingus.Forexample,adswhichsellcosmeticsoftenusefamouspopstarswhotellushoweffectivetheproductisandhowitkeepsthemyoungandgood-looking.Itisuptous,theconsumers,todecidewhethertobelievecommercialadvertisementsornot.

Moreadsforyoutodiscuss:Protectwater,Protectourselves.Canyouthinkaboutagoodsloganforeachad?NeverdeleteGreenKeepitForever!Cherishyourlife!Shoescanfly!Sodoyourdreams!SpeakyourmindDoyoualwaysliketheads?Canyoutellsomeoccasionswhenadsbecomereallyannoying(惱人的,討厭的)?Doyoualwaysbelieveinwhattheadssay?Whyorwhynot?Languagepointsadvertisev.做廣告,登廣告advertiseforanapartment登廣告尋求公寓房公司登廣告招聘一名新秘書。Thecompanyadvertisedforanewsecretary.Weshouldadvertiseforsomeonetolookafterourchildren.我們?cè)摰莻€(gè)廣告聘人來照管孩子們。advertisementn.

廣告televisionadvertisement

電視廣告commercialadvertisement

商業(yè)廣告awareadj.[用作表語]知道的;意識(shí)到的be/becomeawareof知道,意識(shí)到,注意到Areyouawarethatyou’resittingonmyhat?你可知道你坐在我的帽子上嗎？Iwasnotaware(of)howsadhehadfeltatthedeathofhismother.我不知道他對(duì)他母親的去世多么傷感。Withoutbeingawareofit,…不會(huì)覺察（留意）到它,……awarenessn.(2