經(jīng)貿(mào)英文函電 Unit 2 Establishing business relations

EstablishingBusinessRelations

UnitTwoHowtogettheinformation?Introductionfromitssubsidiarybranches,oragentsabroadRecommendationfromitsbusinessconnectionsBanksMarketsurveyChambersofCommerceinforeigncountriesCommercialCounsellor’sOfficeofChineseEmbassyinforeigncountriesAttendanceattradefairsandexhibitionsAdvertisementStructureofthiskindofletterHowhisnameisknown

怎樣得知對(duì)方公司的名稱和地址Self-introduction

自我介紹Expoundthereasonofwritingletter

闡述寫信的目的Expressthewishtoestablishbusinessrelationsandreplyimmediately

表明建立業(yè)務(wù)關(guān)系的愿望并希早日回復(fù)。1.Self-introduction1)Weare…我們（我方、我公司）為……Weareastate-operatedcorporation,handlingtheexportofanimalby-products.我方（我們、我公司）為經(jīng)營(yíng)畜牧產(chǎn)品出口的國(guó)營(yíng)公司。WeareChinaNationalTextilesImportandExportCorporation,withitsheadquartersinBeijing.我們（我公司、我方）為（是）中國(guó)紡織品進(jìn)出口總公司，總部在北京。SomeUsefulExpression2)Thisistointroduce…as…

茲介紹……為……ThisistointroduceourselvesasoneoftheleadingexportersofgarmentsinChina.茲介紹，本公司為中國(guó)最大的服裝出口商之一。ThisistointroducethePacificCorporationasexportersoflightindustrialproductshavingbusinessrelationswithmorethan70countriesintheworld.茲介紹，太平洋公司出口工業(yè)產(chǎn)品，和世界上70多個(gè)國(guó)家有業(yè)務(wù)關(guān)系。3）towritetointroduce寫信介紹Wewritetointroduceourselvesaslargedealersinfoodstuffswithgoodconnectionsinthecountry.現(xiàn)函告，我方為食品大經(jīng)銷商，在國(guó)內(nèi)擁有大批客戶。Wewritetointroduceourselvesasexportersoffreshwaterpearlshavingmanyyears’experienceinthisparticularlineofbusiness.現(xiàn)函告，我方為淡水珍珠出口商，在此行業(yè)已有多年經(jīng)驗(yàn)。4）totaketheopportunitytointroduce利用機(jī)會(huì)介紹Wetakethisopportunitytointroduceourselvesaslargeimportersoffertilizersinourcountry.乘此機(jī)會(huì)，茲介紹，我公司為國(guó)內(nèi)化肥大進(jìn)口商。Wetaketheopportunitytointroduceourcompanyasanexporterdealingexclusivelyinleathergoods.我方借此機(jī)介紹，我公司為專門經(jīng)營(yíng)皮革制品的出口商。5)toinformsb.that…告知某人Wewishtoinformyouthatwespecializeintheexportofartsandcrafts.現(xiàn)奉告，我方專門經(jīng)營(yíng)工藝品出口。Wearepleasedtoinformyouthatwehandleawiderangeofelectricfans.特此奉告，我方經(jīng)營(yíng)的電扇品種齊全。6)totakethelibertyofdoingsth.冒昧地Wetakethelibertyofintroducingourselves.現(xiàn)冒昧地作自我介紹。Wetakethelibertytowritetoyouwithaviewtodoingbusinesswithyou.現(xiàn)冒昧去函，以謀求同貴方進(jìn)行貿(mào)易。7)tohaveone’snameandaddressfrom…從……處得知某人名字和地址WehaveyournameandaddressfromChinaCouncilforthePromotionofInternationalTrade.我們從中國(guó)國(guó)際貿(mào)易促進(jìn)會(huì)得悉貴公司名稱和地址。Wearegladtohaveyournameandaddressfrom“TheJournalofCommerce”.我們高興地從《商業(yè)日?qǐng)?bào)》獲悉貴公司名稱和地址。8）tooweone’snameandaddressto…承蒙……告知……WeoweyournameandaddresstoItalianCommercialBankwhohasinformedusthatyouareinthemarketforball-bearing.承蒙意大利商業(yè)銀行告知貴公司名稱和地址，并告知貴方欲購(gòu)進(jìn)滾珠軸承。WeoweyournameandaddresstoMessrs.Collins&Co.,throughwhomwehavelearntyouareanimporteroftable-cloth.

承蒙柯林斯公司告知貴公司名稱和地址，從該公司出我方得知貴公司是臺(tái)布進(jìn)口商。9）.tobetransferred(forwarded)to…forattention轉(zhuǎn)交……處理YourletterofSept.8hasbeentransferredtousforattentionfromourHeadOfficeinBeijing.貴方9月8日函已由我們?cè)诒本┑目偛哭D(zhuǎn)交我方處理。YourinquiryhasbeenforwardedtousforattentionfromtheCommercialCounsellor’sOfficeoftheChineseEmbassyinRome.貴方詢盤已由中國(guó)駐羅馬大使館商務(wù)參贊處轉(zhuǎn)交我方處理。10）.Throughthecourtesyof…由于……的好意ThroughthecourtesyoftheParisChamberofCommerce,wehaveyournameasafirmwhoisinterestedindoingbusinesswithus.經(jīng)由巴黎商會(huì)，我們得悉貴公司有興趣與我方進(jìn)行貿(mào)易。ThroughthecourtesyofMr.White,wearegiventounderstandthatyouareoneoftheleadingimportersofsilkinyourarea.經(jīng)由懷特先生我方得悉貴公司為所在地區(qū)中最大的絲綢進(jìn)口商之一。11）.ontherecommendationof由……推薦（介紹）OntherecommendationofMessrs.Harvey&Co.,wehavelearnedwithpleasurethenameofyourfirm.由哈維公司介紹，我方高興地得知貴公司的名稱。初步的意向和要求（InitialIntentionsandDesires)1.toestablishbusinessrelationswith…和……建立貿(mào)易關(guān)系Weavailourselvesofthisopportunitytowritetoyouandseeifwecanestablishbusinessrelationswithyou.我們借此機(jī)會(huì)致函貴方以了解可否與貴方建立貿(mào)易關(guān)系。Wehavecometoknowthenameofyourcorporationandarepleasedtowritetoyouinthehopeofestablishingbusinessrelationswithyou.我們得悉貴公司名稱，特此致函希望與貴方建立貿(mào)易關(guān)系。2.toenterintobusinessrelationswith…和……建立貿(mào)易關(guān)系Wearewillingtoenterintobusinessrelationswithyouonthebasisofequalityandmutualbenefit.我們?cè)敢庠谄降然ダ幕A(chǔ)上與貴方建立貿(mào)易關(guān)系。YourcompanyhasbeenintroducedtousbySmith&Co.Ltd.asprospectivebuyersofChinesetable-cloths.Aswedealintheitems,weshallbepleasedtoenterintodirectbusinessrelationswithyou.史密斯公司向我們介紹貴公司是中國(guó)臺(tái)布的未來買主。由于我方經(jīng)營(yíng)臺(tái)布，我們很愿意與你方建立直接貿(mào)易關(guān)系。3.tofall(come,lie)withinthescopeof屬……的范圍Astheitemfallswithinthescopeofourbusiness,weshallbepleasedtoenterintodirectbusinessrelationswithyou.由于該商品屬于我們的業(yè)務(wù)范圍，我們將很高興地與貴方直接建立業(yè)務(wù)關(guān)系。AsthearticlelieswithinthescopeofbusinessofourbranchinNanjing,wehaveforwardedyourlettertothemforattention.由于此商品屬于我們?cè)谀暇┑姆止镜臉I(yè)務(wù)范圍，我們已將你方來函轉(zhuǎn)交他們處理。

DearSirsWehaveyournameandaddressfromtheCommercialCounsellor’sOfficeoftheChineseEmbassyinGhana.Wewishtoinformyouthatwespecializeinbothindustrialandpharmaceuticalchemicals,andshallbepleasedtoenterintotraderelationswithyou.Togiveyouageneralideaofourproducts,weencloseacompletesetofleafletsshowingvariousproductsbeinghandledbythiscorporationwithdetailedspecificationsandmeansofpacking.Quotationsandsampleswillbesentuponreceiptofyourspecificenquiries.BusinessbetweenuswillbeconcludedonthebasisofshippingqualityandweightwhiletestingandinspectionwillbemadebytheShanghaiCommodityInspectionBureaupriortoshipment.Necessarycertificatesinregardtothequalityandquantityoftheshipmentwill,ofcourse,beprovided.Welookforwardtoyourearlyreplywithmuchinterest.YoursSincerely

AnoutgoingletterStudyorworkinonenarrowpartofageneralfieldWewishtoinformyouthatwespecializeinbothindustrialandpharmaceuticalchemicalsA)dealinbuyingandsellingWehavedecidedtoappointanagenttohandleourexporttradewithyourcountry.B)DealwithWehopeyouwillhandlethismatterwiththeutmostcare.EstablishtraderelationswithyouWeshallbepleasedtoenterintotraderelationswithyou.handleSpecializeinEnterintotraderelationswithyou

DearSirs

Withreferenceto

yourletterofDecember2,2008,wearegladtolearnthatyouwishtoenterintotraderelationswiththiscorporationinthelineofcannedgoods.Incompliancewithyourrequest,wearesendingyoubyairacataloguetogetherwitharangeofpamphletsforyourreference.Ifanyoftheitemslistedinthecataloguemeetsyourinterest,pleaseletushaveyourspecificenquiry,andourquotationwillbeforwardedwithoutdelay.Inthemeantime,youarerequestedtofurnishuswiththenameofyourbankpriortotheconclusionofthefirsttransactionbetweenus.YoursSincerely

AnincomingletterWithreferenceto:aboutReferv.a)speakof,alludetoHehasshownnoreactiontoourproposalthoughwehavereferredtoitseveraltimes.b)turn(to),go(to),forinformation,etc.Inconnectionwithourusualpaymentterms,pleaserefertoourletterof25thOctober.c)send,handover(tosb.Orsth.),tobedealtwith,decided,etc.WehavereferredthemattertoourLandonOffice.d)direct(someone)toasourceofinformation,etc.Wereferredthemtoourpricelistforfurtherparticulars.referenceLinen.Departmentofactivity;branchofbusinessWehavebeenengagedformanyyearsinthelineofsurgicalinstruments.(dealin;tradein)Ourchieflineistheimportofchemicals.BelinedwithProvidewithaninsidecoveringThecaseislinedwithtin-plate.InlinewithInagreementwithWetrustyouwillexecuteourorderinlinewiththecontract.lineDearManager:Youwererecommendedto

ourcompanybytheBankofChina,NewYorkBranch,whichtoldusthatyouexportChinesetextilesandcottonpiecegoods.Ourcompanyimportsgeneralmerchandise.Wehavebeeninbusinesssince1935,andthereforehavewideexperienceinallthelineswehandle.Ourbankers

areChaseManhattanBankandtheHongKong&ShanghaiBankingCorporationofHongKong.Theycanprovideyouinformationaboutourbusinessandfinances.Pleaseinformusof

yourtradetermsandforward

samplesandproductbrochures.Welookforwardtoaproductivetrade.Sincerely,MichaelS.BarnwellManagerMSB/shYouwererecommendedtoourcompanybytheBankofChina,NewYorkBranch,whichtoldusthatyouexportChinesetextilesandcottonpiecegoods.中國(guó)銀行紐約分行向我公司推薦貴公司，并告知貴公司出口中國(guó)紡織品和棉布。Youwererecommendedto…by…(某公司或單位)向……推薦貴公司YouwererecommendedtousbyABCCo.Ltd.recommendvt.

1.推薦，介紹I’dliketorecommendyouthisarticle(thisarticletoyou).我方欲向貴方推薦該產(chǎn)品。Wehaverecommendedthebuyerwoolensweatersandsilkpyjamas.我方已向貴方推薦羊毛衫和綢睡衣。J.Smith&Co.haverecommendedyourfirmasbeinginterestedinestablishingbusinessrelationswithus.J.史密斯公司介紹貴公司遠(yuǎn)同我公司建立業(yè)務(wù)關(guān)系。Thatfirmhaslostheavilyonrecenttransactions,andthereforecannotberecommendedforcredit.該商號(hào)在最近交易中虧損嚴(yán)重，因此（本銀行）不能推薦他們做賒欠業(yè)務(wù)。2.勸告，建議Asthemarketisdeclining,werecommendyourimmediateacceptanceofourcounter-offer.由于行市正在下跌建議立即接受我方還盤。Asyouarenotfamiliarwiththequalityoftheproduct,werecommendbuyingasmallquantityfortrial.由于貴方對(duì)產(chǎn)品的質(zhì)量不甚了解，我方建議貴方購(gòu)買少量試用。Werecommendyoutogivethisyoururgentattention.希望貴方急速處理此事。WestronglyrecommendyoutoplaceanorderfortheTTC5duplicators.我方及力奉勸貴方定購(gòu)TTC5型復(fù)印機(jī)。Werecommendyou(should)increasethequantitytoahundredmetrictons.我方建議貴方將數(shù)量增至100公噸。3.使受歡迎Thereisnomarginleftforbargaininginourquotation,soyourcounter-offerisnotrecommended.我方報(bào)價(jià)沒有討價(jià)還價(jià)的余地，因此貴方還盤不受歡迎。havebeeninbusinesssince…自……開始經(jīng)商Wehavebeeninbusinesssince1995.我方已有12年的經(jīng)商歷史。havewideexperiencein…在……有豐富的經(jīng)驗(yàn)Wehavewideexperienceinmanufacturingpneumaticfittings.generalmerchandise雜貨，但不是“雜”項(xiàng)貨物，而是相對(duì)大宗散裝干貨（如谷物、礦砂等）和液體散裝物（如原油、汽油）等而言的普通有包裝貨物。merchandisen.貨物（總體名詞）Informationindicatesthatsimilarmerchandisehasbeensoldthereatapproximately$20perdozen/set.有消息表明，類似的商品曾以每打/套約20美金的售價(jià)在那里出售。同意詞：goods,ware,commodityv.(=merchandize)推銷，經(jīng)商Ifthisnewproductisproperlymerchandized,itshouldsellverywell.該產(chǎn)品若能適當(dāng)推銷，定會(huì)銷售得很好。Wearetryingtobroadenourcontactssoastobeabletodomoreeffectivemerchandizing.我方正努力擴(kuò)大聯(lián)系以便能有效地推銷。Ourbankers

areChaseManhattanBankandtheHongKong&ShanghaiBankingCorporationofHongKong.Theycanprovideyouinformationaboutourbusinessandfinances.我公司開戶行是大通曼哈頓銀行和匯豐銀行。它們可向您提供我公司資信情況。bankersn.開戶銀行Wenowhavepleasureinconfirmingthatyourbankers,TheWestminsterBankLtd.,haveacceptedourDraftforUS$6,000,payablewithinthirtydaysofsight.我方高興地確認(rèn)，貴方開戶行—西敏寺銀行已對(duì)我方30天期限的6000美元的匯票予以承兌。inform…of…告知（某人）……Weshallinformyouofthedateofsailing.我方會(huì)將啟航日期通知貴方。tradeterms貿(mào)易條款、條件（常用復(fù)數(shù)），主要包括付款方式(modeofpayment)、裝運(yùn)日期(dateofdelivery)等。forwardv.運(yùn)送，寄送Thegoodswillbeforwardedtoyouwithinthe3rdquarteroftheyear.貨物將于第三季度內(nèi)發(fā)運(yùn)給貴方。freightforward運(yùn)費(fèi)到付Wearearrangingtosendyou1,000penstoreplacetheunsoldbalanceof970.pleasereturnthelattertous,freightforward.我方正安排發(fā)運(yùn)1000支鋼筆，替換尚未售出的970支剩余鋼筆。請(qǐng)退回剩余的970支鋼筆，運(yùn)費(fèi)到付。samplen