旅智科技-中國住宿行業(yè)2023年度數(shù)據(jù)報告暨2024元旦假期預(yù)測

旅智科技·住宿業(yè)一站式數(shù)智化解決方案服務(wù)商01/2023酒店?業(yè)數(shù)據(jù)報告02/2023?宿?業(yè)數(shù)據(jù)報告03/2023住宿業(yè)消費者?為數(shù)據(jù)04/2024元旦假期預(yù)訂趨勢預(yù)測Part012023酒店?業(yè)數(shù)據(jù)報告Occ(Occupancy):?????檜,雦皾倰歲?????涸??僑?????僑??):?????????,雦皾倰歲???佐?????????僑??):?嫦????獆??涸佐?,???佐渤,雦皾倰歲???檜??????? ????遤??????絑??僈儑涸“”,鵯?臘??假?遤涸剣???剣?;???太?????珘??朐?,???饞??劥?荝,告僑?????;2023???遤???Occ?52.4%,202249.7%,ず嬙??5.4%?)?82%? ????遤?ADR僈儑????,鵯霹僈??絛???梡??鳥??;??剒?挿?梡?冖劍涸7?8?剢,ㄤ僱蒜涸1剢,?絡(luò)傢?涸掚?????;2023???遤???ADR?227.3?,2022186.1?,ず嬙??22.1%?)?273?? ??遤?涸???RevPAR?」梡?劌?僈儑,?????僈儑????ず劍宐?;???僑?勻溏,??遤?RevPAR?119.1?,??瑲灶涰?;202292.5?,ず嬙??28.8%?)?159?? ?ずADR涸??嫦剢Occ???僑?勻溏,100-200?咓??Occ剒?,?妃僽200-300?咓,?餛鵂?50%;剒?涸僽持1200?咓,?18.4%;?剢?勻溏,Occ剒??搬?梡?7?8?剢,?45%??,?錛??冖劍涸????,僽??摳旘涸? 12345???雧???雧???湱嬙,????遤?100???涸??僑????5.5%,?剣200???涸?????10%??,?剣100-200?咓??僑????15%;???雧????嬙?,?劥??????荝,?搬僽?1????銳雧?匬?,?嬙?83.5%;????雧ワ劍?,??5?????雧??涸?????10%??;??溏?,康?????錞?假康遤玐? ....2022-2023?僱蒜?劍Occ?嬙..???????????僱蒜涸O(shè)cc僑?僈儑????,罜??滿傞?涸?鵳?梡?餿勻餿?涸??,霹僈僱蒜劍?????鳥??????????????僱蒜ADR剒?挿?梡???????431.5?,剒?挿僽??????95.9?,?呔」???僈儑? ..???劍Occ?嬙 . ?????劍Occ僑????,?剒?挿涸痦2?,??嬙?????30%??????劍50.0????涸ADR宐?飾?僈儑,剒?挿?梡?痦3344.2?,剒?挿僽痦4?涸160.6?,嬙??鵮?? ??劍?涸O(shè)cc???涸?騄剣???,鵯霹僈??涸???冖劍?劥?絑僽???挿?,剒た?????鷶幯鯪ぢ?珘???180.7????ADR饞?僽??嬙鰍姻?涸“??-?挿-”涸刼絁,鵯?鵳?姿霹僈,??劍?涸?????絑????姻?涸絑蠒朐?? 年銷售額:門店數(shù)占比年銷售額:銷售額占比0-50?300-500?50-100?500-800?800-1200?200-300?>1200?0-50?50-100?100-200?200-300?300-500?500-800?800-1200?>1200??????50???涸??,僑?????46.6%,告????餑柄????3.8%;?????1200???涸??,僑????1.0%,告???22.3%涸???餑柄?;僑??僽?僑痦?,????僽姻僑痦?;????餑柄痦?涸,僽?????200-300?涸??,???19.8%,僑??嬙僽11.8%? ????:Occ?嬙????:ADR?嬙 ..318.2?????1200????,??Occ?滿????涸??罜??,告餛鵂1200???た,Occ剣?????????300????,??ADR?200???;???300-800????,ADR?300???;??溏??滿????涸??,ADR涸?鳥餿勻餿?? Part022023?宿?業(yè)數(shù)據(jù)報告Occ(Occupancy):?????檜,雦皾倰歲?????涸??僑?????僑??):?????????,雦皾倰歲???佐?????????僑??):?嫦????獆??涸佐?,???佐渤,雦皾倰歲???檜??????? 563%.??字?遤?涸O(shè)cc??霹僽?遤????,侮?」?饞??劥?荝,??嫦剢????ず劍宐?涸15%~20%,??假康??涸??,?Occ?涸邍梡呔?僈儑;2023字?遤???Occ?55.8%,202235.2%,ず嬙??58.5%?)?78.2%? 50.0??字?遤?ADR剒?挿?梡?1剢ㄤ7?8?剢,?????僱蒜ㄤ冖劍??傢?;字?遤?ADR1剢?,??剢?????騄??僈儑,侮?僑????湱???;2023字?遤???ADR?302.8?,2022296.3?,ず嬙??2.2%??634.3?? 185.1130.6?Occ涸?欽?,??字?遤?RevPAR鵮僽僈儑????涸,??僽????;剒?挿?梡?7?8?剢,?240???;剒?挿僽12剢,?105.5?;2023字?遤???RevPAR?169.0?,2022104.3?,ず嬙??62%??313.9?? ?ずADR涸???剢Occ?ADR勻溏,100-200?咓涸字?,??Occ剒?,?63.3%,?妃僽200-300?ㄤ0-100?咓,??58%??;?剢?勻溏,剒?挿?搬?梡?7?8剢?,??63%??;侮?饞?僽,?滿ADR涸??,Occ鷶幯??? ??2??3??4100???涸??僑??絯??,??????紨4%,300-800僑????紨7%??????嬙鵳?姿??,??????8%,2??ㄤ4?????涸?嬙???鵛4%,遤?鵶??檜涸鵳玐?倗??? .??僱蒜?劍Occ??僈儑,?劥嬙??ず劍??25%,?????餪涸???????僱蒜?劍涸ADR?劥??????荝,殜??挿? 2022-2023????劍Occ?嬙539%..?????劍??涸涸???,??????20%?2022-2023????劍ADR?嬙???劍涸ADR?剣僈儑??,??嬙??ず劍??150???? ..2022-2023????劍Occ?嬙 ???劍涸僑??????,??????ず劍涸23%,告????劍鰍?,た???徾饞?僈儑????劍ADR????劥???荝,???430???? 年銷售額:門店數(shù)占比年銷售額:銷售額占比0-50?51-100?101-150?151-200?201-300?301-500?501-800?>800?0-50?51-100?101-150?151-200?201-300?301-500?501-800?>800???僑?剒?涸僽,?????50-100?涸字?,???25.3%;???餑柄剒?涸僽,?????201-300?涸字?,?嬙僽19.3%;????餑柄痦?涸,僽?????301-500?涸字?,???19.1%,僑??嬙僽8.3%;?痦??愿邍勻溏,字?遤?涸????匬?鰍???,51-200?ㄤ500???,?5?咓妃,??嬙?10%??? 0-50?51-100?101-150?151-200?201-300?301-500?501-800?>800?0-50?51-100?101-150?151-200?201-300?301-500?501-8000-50?51-100?101-150?151-200?201-300?301-500?501-800?>800?0-50?51-100?101-150?151-200?201-300?301-500?501-800?>800?????:Occ?嬙????:ADR?嬙 ??Occ????,?嬙??,?劥嫦?紩涸僑??嬙????15%???告??涸ADR僑?鰍??僽??涸,?劥?嫦?紩?僽??涸???劌?? Part032023住宿業(yè)消費者?為數(shù)據(jù)00た95た90た85た80た70た60た???00た95た90た85た80た70た60た???00た?嬙?劥?」,95た???5%??,60た????纈?嬙??僈儑,???5%??,????媯?纈?嬙?劥尵剣」??贍搬00たㄤ95た??涸嶊餩??鰍?,告??00た涸??嶊餩臘??絑剣????,????媯??嶊餩??鰍?? ?歑.性別占比中,與去年保持—致,還是女性占比略大于男性。北京重新成為客人出發(fā)地第—名,去年的第—名深訓(xùn)排名有下降;最后—名由去年的昆明替換成了今年的西安;其余城市變化不大。 1??匆??嵳???寐?椚??72.05??溁??溁嵳?溁獷?溁嵄寐溁??溁?嵳?廩?溁三亞和廈門仍是今年熱度第—的城市;沒了疫情影響,北京上海熱門目的地省份整體與去年變化不大,只有第十名的湖北,是替換 ?????寐?椚?寐銯?晜紵??息??????椚???寐?寐廩?銯?晜紵??息??????寐?椚?寐銯?晜紵??息??????椚???寐?寐廩?銯?晜紵??息?新媒體渠道客人預(yù)訂最多的十大城市新媒體渠道客人消費最多的十大城市8.0%6.0%4.0%......8.0%6.0%4.0%2.0% ?倝??庈麤?,?搬僽????瘝嵳忡??劌「妅鵓,?妃僽??;????涸僽,????鵳?嚸?,?錛????涸?厷?????錠倝??庈麤????溏?,?倝??庈麤?,??ㄤ?椚??涸ADR??滿鰍?宐?;廩?贍搬尵剣鵳???嚸,告鵳?????嚸? ?挿??1儻?2儻?3儻?挿??1儻?2儻?3儻?4儻?5儻????雧1妃??????湱嬙,?2儻ㄤ?3儻涸??雧?剣???;罜??????????雧?,邉?ㄤ???雧涸雧????10%??,??持7??雧???4%;??剣13.8%涸???欰??餝,嬙?????鵛4%? 湬???禹?玐禹繠?禹??瀊獆??湬???禹?玐禹倝????OTA湬???禹?玐禹繠?禹??倝????OTA瀊獆???雧?????,??湬?庈麤涸雧??嬙???10%??,?玐?26.8%?倝???庈麤痦?,倝?????嬙?殜剣??;?雧????,??溏??玐庈麤ADR鰍?,繠?鰍?,??瀊獆?????OTA?倝????ADR?鰍?? ???紤??湡荈?? ???紤??湡荈??倝??庈麤???霃務(wù),??僑??デ?》??剣佪庈麤:????湡??紤??荈????務(wù)?湡???紤?剪?休,?雧????碫??紤?庈麤;??溏?,?梡剣倝庈麤雧?務(wù),勻荈??涸雧???95%??,?鵂?湡ㄤ?紤?庈麤涸ADR銳????庈麤? Part042024元旦假期預(yù)訂趨勢預(yù)測%絡(luò)雦傞?:?蕘2023.12.28僑?勻彂:假蘭猰?僑??區(qū)務(wù)? ??遤??雧檜TOP10(??）???寐?鴝?峸??棟嵳?嵳??遤??雧檜TOP10(2024??傉涸?雧僑?,鰍23????劍剣???,鵯?臘??劍鰍瀊,??欰纈?鵮勱佞??剣?,康??康???僽??;告??雧掚??,?劥僽饑???匧畮,銳?僽????匧?涸湡涸?,銳?僽嵳?ワ鴝鰍?庛軍涸湡涸??