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BusinessEnglishcourseware目錄CONTENTSBasicknowledgeofBusinessEnglishBusinessEnglishcommunicationskillsBusinessEnglishnegotiationskillsCrossculturalcommunicationinBusinessEnglishBusinessEnglishCaseAnalysis01CHAPTERBasicknowledgeofBusinessEnglishSummarywordsDefinitionandcharacteristicsDetaileddescriptionBusinessEnglish,abbreviatedasBE,referstotheEnglishusedinthebusinessenvironment.Ithasthecharacteristicsofprofessionalism,practicality,andcross-culturalcommunication,andisthemainlanguageforglobalbusinesscommunication.TheDefinitionandCharacteristicsofBusinessEnglishTheBasicElementsofBusinessEnglishBasicelementsSummarywordsThebasicelementsofBusinessEnglishincludelanguageknowledge,businessvocabulary,grammar,andexpressionmethods.TheseelementstogetherformthefoundationofBusinessEnglishandprovidenecessarylanguagetoolsforbusinesscommunication.DetaileddescriptionSummarywordsApplicationscenariosDetaileddescriptionBusinessEnglishiswidelyusedinvariousbusinessoccasions,suchasbusinessmeetings,negotiations,reports,marketing,internationaltrade,etc.Inthesescenarios,BusinessEnglishprovideseffectivecommunicationmethodsforbusinesspeople,promotingbusinesscooperationandbusinessdevelopment.ApplicationscenariosofBusinessEnglish02CHAPTERBusinessEnglishcommunicationskillsTheabilitytopresentideasclearly,coherently,andconfidentlyinEnglishFluencyinPresentationTheabilitytopromotewordscorrectlyandnaturallyinEnglishCorrectPronunciationTheabilitytovarythevolume,pitch,andspaceofspeechforbetterlistenercomprehensionVocalVarietyTheabilitytouselegalexpressions,styles,andeyecontacteffectivelyduringspeechNonverbalCommunicationBusinessEnglishSpeakingSkillsClearStructureTheabilitytoorganizeideaseffectively,withaclearintroduction,body,andconclusionTheabilitytousegrammaticalrulescorrectlyinEnglishwritingTheabilitytoexpressideasinaconsensusandprecisionmanualTheabilitytouselanguageappropriateforbusinesscontextsCorrectGrammarConsensusLanguageBusinessappropriateLanguageBusinessEnglishWritingSkillsTheabilitytounderstandandinterpretthemeaningofspoonEnglishComprehensionTheabilitytolistenattentivelyandtakenoteswhennecessaryActiveListeningTheabilitytoinferinformationfromthecontextofthespokelanguageContextUnderstandingTheabilitytounderstandEnglishspeakerswithdifferentaccountsDealingwithAccountsBusinessEnglishListeningSkillsTheabilitytoreadquicklyandefficientlyinEnglishSpeedofReadingComparisonCriticalThinkingVocabularyKnowledgeTheabilitytounderstandandinterpretthemeaningofwrittenEnglishTheabilitytoanalyzeandevaluatetheinformationpresentedinwrittenmaterialsTheabilitytounderstandanduseawiderangeofvocabularyinEnglishreadingmaterialsBusinessEnglishReadingSkills03CHAPTERBusinessEnglishnegotiationskillsUnderstandtheotherparty'sperspectiveItisessentialtounderstandtheotherparty'sneeds,goals,andchallengestonegotiateeffectivelyBuildtrustTrustisacriticalcomponentofanynegotiation,andestablishingafoundationoftrustwiththeotherpartycanleadtomoresuccessfuloutcomesUseopenquestionsOpenquestionsresourcetheotherpartytosharemoreinformationandcanhelpyougatherthedatayouneedtoformulayournegotiationstrategyBusinessEnglishNegotiationStrategies010203CommunicationskillsEffectivecommunicationisessentialinanynegotiationClear,understand,andprospectivecommunicationcanenhanceyourabilitytoreceiveyourmessageandunderstandtheotherparty'spositionListeningskillsActivelisteningiscriticalinbusinessnegotiationsYoumustfullyunderstandtheotherparty'spointsandconcernstocraftanappropriateresponseAdmissionskillsTheabilitytosupervisetheotherpartyofyourpositionisanimportantnegotiationskillUsefacts,logic,andemotionaleffectstoconvincetheotherpartyofthebenefitsofyourproposalBusinessEnglishnegotiationskillsBusinessEnglishNegotiationPracticeRoleplaying:PracticingnegotiationswithapartnercanhelpyoudevelopyournegotiationskillsinasafeandcontrolledenvironmentRoleplayingallowsyoutopracticerealworldscenariosandimproveyourabilitytohandledifferentnegotiationsituationsSimulations:SimulationscanprovidemorecomplexnegotiationscenariosthatreplicaterealworldconditionsTheyhelpyouapplyyournegotiationstrategiesandskillsinapracticalsetting,enhancingyourabilitytonegotiateeffectivelyinrealworldsituationsFeedbackandanalysis:ReflectingonyourperformanceinpracticesessionsandreceivingfeedbackfromatrainedmentorormentorcanhelpyouidentifyareaswhereyouneedimprovementAnalyzingyournegotiationtechniquesandstrategiescanalsohelpyourefineyourapproachandimproveyournegotiationoutcomes04CHAPTERCrossculturalcommunicationinBusinessEnglishLanguagebarriersDifferencesinlanguageusageandcommunicationstylescancreatemisunderstandingsandaffecttheclarityofmessagesNonverbalcommunicationBodylanguage,financialexpressions,andothernonverbalcuescanhavedifferentmeansindifferentcultures,leadingtomisinterpretationTimeorientationDifferencesintimeorientationcanaffectschedulinganddecisionmakingprocesses,withsomeculturespreferringtoactquicklyandotherspreferringtotakemoretimeTheImpactofCulturalDifferencesonBusinessEnglishUnderstandandexamineculturaldifferencesItisessentialtounderstandandexaminetheculturaldifferencesofothers,includingtheircommunicationstyles,values,andbeliefsUseplainlanguageAvoidusingcomplexlanguageorjargonthatmaybedifficultforotherstounderstandUseplainlanguagethatiseasytounderstandandclearBeawareofnon-verbalcommunicationPayattentiontonon-verbalcups,suchasbodylanguageandlegalexpressions,andtrytointerpretthemcorrectlyStrategiesforcrossculturalcommunicationinBusinessEnglishRoleplaying01PracticingscenarioswithcollegesorfriendsfromdifferentculturalbackgroundscanhelpimprovecrossculturalcommunicationskillsReadingmaterials02Readingbooks,articles,orcasestudiesaboutcrossculturalcommunicationcanprovidevaluableinsightsandexamplesofeffectivecommunicationstrategiesAttendingculturalevents03Attendingculturaleventsorfestivalscanhelptounderstanddifferentculturesandwaysofcommunication,enhancingcrossculturalcommunicationskillsPracticeofCrossCulturalCommunicationinBusinessEnglish05CHAPTERBusinessEnglishCaseAnalysisBusinessEnglishCaseAnalysisBusinessEnglishCaseOne:OrganizingandHostingBusinessMeetings01BusinessEnglishCaseOne:OrganizingandHostingBusinessMeetings02DeterminethepurposeandagendaofthemeetingChooseasuitablemeetingtimeandlocation03InviteattendeesandsendmeetingnotificationsPreparethenecessarymaterialsandequipmentforthemeetingHostingmeetingsandensuringeffectivecommunicationBusinessEnglishCaseAnalysisBusinessEnglishCaseOne:OrganizingandHostingBusinessMeetingsMeetingminutesandfollow-upBusinessEnglishCaseTwo:SigningandExecutionofBusinessContractsBusinessEnglishCaseAnalysisBusinessEnglishCaseOne:OrganizingandHostingBusinessMeetingsContractdraftingandmodificationNegotiationandConfirmationofContractTermsBusinessEnglishCaseAnalysisBusinessEnglishCaseOne:OrganizingandHostingBusinessMeetingsBusinessEnglishCaseAnalysisBusinessEnglishCaseOne:OrganizingandHostingBusinessMeetings010203ContractExecutionandSupervisionContractamendmentandterminationContractsi

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