電子商務(wù)英語E-Commerce English unit 2

Unit2E-CommerceBusinessModels1E-CommerceEnglishLearningTargetsUponfinishinglearningthisunit,youareexpectedto:UnderstandwhatisbusinessmodelandidentifytheminEnglish;UnderstanddifferentbusinessmodelsandexplainthetransactionprocessinEnglish;DesignabusinesscardinEnglish;Learnsomeusefulwordsandexpressionsintalkingaboute-commercebusinessmodels;Improveyourlanguageskills(listening,speaking,reading,writingandtranslating).2E-CommerceEnglishUnitContentsNo.PartsContents1Lead-inActivitiesDiscussionsonE-CommerceBusinessModels2NewsListeningOnlineShopping-AnIncreasingTrend3TextE-CommerceBusinessModels4TasksontheTextTask1-5:Readingcomprehension,Vocabulary,Translation,Discussion5Let’swriteBusinessCard6LiteratureReadingonInternetWhat'saBusinessModel?3E-CommerceEnglishLead-inActivitiesDiscussthefollowingquestionswithyourpartner:Whatkindofe-commercebusinessmodelsdoyouknow?Canyoudescribebrieflythetransactionprocessofe-commerce?Whatdothefollowingtermsmean? billingmarketing e-product e-shop database community buyersupplier portal auction valuechain4E-CommerceEnglishNewsListeningTask2:￡240￡197reluctantreliabilityhigh60%specialoffersbargainsKeys:Task1:Womenaremoreattractedtoit.Pricesarelower.Youdon’thavetoqueueupandyoucanbuyanyproductsyouwantquickly.ManypeopledotheirshoppingonlineforChristmas.5E-CommerceEnglishTextWhichE-CommerceBusinessModelstoChoose?6E-CommerceEnglishVocabulary1Words&ExpressionsPartofSpeechExplanationssustainv.維持,持續(xù)configurationn.結(jié)構(gòu)，構(gòu)造；組合，布置distributorsn.銷售者，批發(fā)verifyv.檢驗，核實,校驗expertisen.專門技能，專門知識portaln.門戶，大門，入口phenomenan.現(xiàn)象mediatev.調(diào)節(jié)，媒介作用reinventv.徹底改造,重新使用domainn.領(lǐng)地，領(lǐng)域，范圍7E-CommerceEnglishVocabulary2Words&ExpressionsPartofSpeechExplanationsreinventv.徹底改造,重新使用hybridn.雜種，混合物brokern.做中間人,做經(jīng)紀(jì)人evolvev.進(jìn)化variationn.變化，變種auctionn.拍賣attheoutset從一開始giveriseto導(dǎo)致8E-CommerceEnglishText-LanguagePointscomplexadj.

1involvingalotofdifferentbutrelatedparts:

acomplexmolecule/carbohydrate

acomplexnetworkofroads

acomplexprocedure

Thecompanyhasacomplexorganizationalstructure.

2difficulttounderstandorfindananswertobecauseofhavingmanydifferentparts:

It'saverycomplexissuetowhichthereisnostraightforwardanswer.

Thefilm'splotwassocomplexthatIcouldn'tfollowit.

9E-CommerceEnglishText-LanguagePointscollaboratev.

toworkwithsomeoneelseforaspecialpurpose:

Twowriterscollaboratedonthescriptforthefilm.

AGermancompanycollaboratedwithaSwissfirmtodeveloptheproduct.

TheBritishandItalianpolicecollaboratedincatchingtheterrorists.collaboration

n.

whentwoormorepeopleworktogethertocreateorachievethesamething:

Thetwoplaywrightsworkedinclosecollaboration(witheachother)onthescript.

Thenewairportisacollaborationbetweentwoofthebestarchitectsinthecountry.

10E-CommerceEnglishText-LanguagePointsexpertise

n.

ahighlevelofknowledgeorskill:

Weadmiredtheexpertisewithwhichhepreparedthemeal.

Ihavenoexpertiseinsewing/sewingexpertise.

ShehasconsiderableexpertiseinFrenchhistory.

v.totalktotwoseparatepeopleorgroupsinvolvedinadisagreementtotrytohelpthemtoagreeorfindasolutiontotheirproblems:

Negotiatorswerecalledintomediatebetweenthetwosides.

Thetwoenvoyshavesucceededinmediatinganendtothewar.

11E-CommerceEnglishText-LanguagePointsreinvent

v.

toproducesomethingnewthatisbasedonsomethingthatalreadyexists:

ThestoryofRomeoandJulietwasreinventedasaLosAngelesgangstermovie.reinventyourself

tochangeyourjoband/orthewayyoulookandbehavesothatyouseemverydifferent:

He'soneofthosesportsmenwhoreinventthemselvesasTVpresenters.

12E-CommerceEnglishText-LanguagePointsbroker n.

apersonwhobuysandsellsforeignmoney,sharesincompanies,etc.,forotherpeople,orapersonwhotalkstoopposingsides,especiallygovernments,makingarrangementsforthemorbringingtoanenddisagreements:

acommodity/insurance/mortgagebroker

Icalledmybrokerforadviceaboutinvestinginthestockmarket.

DuringthewarWallasbecameapowerbrokeringovernmentalcircles.

v.

toarrangesomethingsuchasadeal,agreement,etc.betweentwoormoregroupsorcountries:

Theforeignministershavefailedintheirattemptstobrokeraceasefire.

13E-CommerceEnglishTasksontheTextTask2:UnderstanditcacddTask3:Usethewordsportalextend

visiblecomplexreinventedbrokeredmediatedcollaborationinvolvedexpertise14E-CommerceEnglishTasksontheTextTask4TrytoTranslateTranslatethefollowingsintoEnglish:商業(yè)模式產(chǎn)品和資金的流通價值鏈用戶名產(chǎn)品與服務(wù)businessmodelflowofgoodsandmoneyvaluechainuserID/usernameproductsandservices可運輸?shù)暮涂上螺d的產(chǎn)品虛擬購物籃/購物車人工干預(yù)營銷策略在線新聞信函shippableanddownloadableproductvirtualbasketortrolleyhumaninterventionmarketingstrategyonlinenewsletter15E-CommerceEnglishTasksontheTextTranslatethefollowingsintoChinese:Thevaluechainisasystematicapproachtoexaminingthedevelopmentofcompetitiveadvantage.ItwascreatedbyM.E.Porterinhisbook,CompetitiveAdvantage.

價值鏈?zhǔn)且粋€可以觀察企業(yè)競爭優(yōu)勢的發(fā)張的系統(tǒng)工具。它是由M.E.波特在他的書《競爭優(yōu)勢》中首次提出的。Economicsisconcernedwiththeproductionanddistributionofgoodsandservices.Goodswouldbedefinedasanythingthatanyonewantsorneeds.Serviceswouldbetheperformanceofanydutiesorworkforanother,helpfulorprofessionalactivity.

經(jīng)濟(jì)學(xué)是關(guān)于產(chǎn)品和服務(wù)的生產(chǎn)以及配送的學(xué)科。產(chǎn)品可以定義為任何人需要的任何物品。服務(wù)可以是為他人所做的任何職責(zé)和工作,一些有幫助的和專業(yè)的活動。16E-CommerceEnglishTas