新職業(yè)英語視聽說教程1第三版 課件 Unit-5 Brand

5

UnitBrandAfterstudyingthisunit,youshouldbeableto:introduceabrandcomparedifferentbrandsknowabouttrademarkprotectionknowaboutsoleagencyunderstandsomebasicanti-counterfeitingmeasuresUnit

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BrandUnit

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BrandLearningFocusKnowledgeGetageneralideaofthefactorstoconsiderinbranding.SkillsLearntounderstandthepreliminaryevaluationofanewbrand.Beabletolearnthebasicsaboutregisteringatrademark.Learnhowtoconductamarketsurvey.Understandandintroduceabrand’shistory/background.Part1-ListeningPart2-WatchingPart3-Speaking

Part4-Unit

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BrandOutline121212SupplementaryListeningUnit

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BrandLead-inAsacompanydevelops,thelogoorthebrandofthecompanywillchangealongwiththedevelopment.Today,severallogosofworld-famouscompanieswillbeshowntoyou.Takeagoodlookandseeifyoucanfindoutwhatarethedifferencesbetweenthemandtelluswhatcompanytheyare.Unit

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BrandLead-inPepsiBMWUnit

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BrandLead-inMercedes-BenzAppleUnit

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BrandListening1Task1Ⅰ.Warming-upBrandEvaluationDoyouknowwhattheseproductsare?Canyouidentifytheirbrandsandtellwheretheyoriginatedfrom?DOVEUK/Netherlands1.2.3.Bawang

China

VSUSUnit

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BrandListening1Task1NewWords&Expressionsherbala.草本植物的；草本植物制的This

herbal

medicinewillsoonclearupyourcold.這種草藥能很快治好你的感冒。impressivea.令人欽佩的；給人以深刻印象的Thismovieisso

impressive

thatwekeeptalkingaboutitinthefollowingweek.這影片讓人印象十分深刻，我們在接下來的一個(gè)星期都在談?wù)撍?。Unit

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BrandListening1Task1NewWords&Expressions3. bewillingtodosth.樂意/愿意做某事Butwhywouldhe

be

willing

to

do

that?但是他為什么愿意那樣做呢？4. approveof贊成；稱許Didthepeopleatlarge

approve

of

thegovernment’spolicy?一般老百姓贊成政府的政策嗎？Unit

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BrandListening1Task1Ⅱ.ExtensiveListeningBrandEvaluationBruceistalkingtoMaxwell.Listentotheconversationanddecidewhetherthefollowingstatementsaretrueorfalse.Thenwritedownthekeywordstosupportyouranswers.MaxwellaskedtworegionalmanagerstohelphiminthepreliminaryevaluationofJoyce.2.BrucehasjustcompletedthetrademarkapplicationofJoyce.I’daskedtworegionalmanagerstodotwothings.TrueFalse...weshouldconsidertrademarkprotectionnow.ScriptUnit

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BrandListening1Task1Ⅲ.IntensiveListeningBrandEvaluationListentotheconversationagainandtick(√)thecorrectanswertoeachquestion.ScriptWhichofthefollowingthingsdidtheregionalmanagersNOTneedtodo??A.ToestimatehowmanycustomershaveheardofJoyce.?B.Tosendsamplestotheirexistingcustomers.?C.Togetthecustomers’reactions.What’stheinitialreasonforpeopletobewillingtotryJoyce??A.Becauseofitsnaturalfragrance.?B.Becauseofitseffectivenessinpreventinghairloss.?C.BecauseofitsChineseherbalingredients.Unit

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BrandListening1Task1Ⅲ.IntensiveListeningBrandEvaluationListentotheconversationagainandtick(√)thecorrectanswertoeachquestion.3. Whowereinvolvedinthispreliminaryresearch??A.Existingcustomers.?B.Potentialcustomers.?C.Businesspartners.ScriptUnit

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BrandListening1Task1Ⅳ.LanguageSummaryBrandEvaluationComparethemeaningoftheitalicizedwordsineachofthesentencepairs.Afewmonthsagowestartedapreliminary

evaluationoftheJoyceshampoo.TheofficialmeetingisinOctober,butpreliminariesincludeanexhibitioninSeptember.(a.初步的)(n.起始行為)Unit

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BrandListening1Task1Ⅳ.LanguageSummaryBrandEvaluationComparethemeaningoftheitalicizedwordsineachofthesentencepairs.OverthepastfewdaysI’vebeenconsideringthepotential

marketforJoyce.I’msurethepotentialisthere.(a.潛在的)(n.潛力)Unit

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BrandListening1Task1Ⅳ.LanguageSummaryBrandEvaluationComparethemeaningoftheitalicizedwordsineachofthesentencepairs.I’daskedtworegional

managerstodotwothings.Firstly,toestimateroughlyhowmanycustomersintheirregionsmightbeinterestedinJoyce.(a.區(qū)域的)(n.地區(qū))_______________________________________________________________________________________________________________________________________Unit

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BrandListening1Task2Ⅰ.Warming-upTrademarkRegistrationSupposeyouarereadyfortrademarkregistrationandyouneedtofillinastandardformfirst.Searchonlineandlistwhatproductinformationyouneedtoprovide.NameofbrandCompanynameThetypesofgoodsorservicesLogoBusinessaddressUnit

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BrandListening1Task2NewWords&Expressionssolicitorn.事務(wù)律師The

solicitor’sadvicegavemefoodforthought.律師的指點(diǎn)值得我深思。patentn.專利；專利權(quán)Thetrademarkisregisteredonthebookofthe

Patent

Office.該商標(biāo)已在專利局登記注冊。standarda.標(biāo)準(zhǔn)的，規(guī)范的Idisagreewithyourclaimthatthestandardistoohigh.我不認(rèn)同你關(guān)于標(biāo)準(zhǔn)太高的說法。Unit

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BrandListening1Task2NewWords&Expressionsrenewv.延長（協(xié)議、官方文件等）的期限；使續(xù)期Imust

renew

mymembershipofthesailingclub.我必須延續(xù)我的航海俱樂部會員的資格。timelimit時(shí)間限制The

time

limit

hasbeenreached.限期已至。belimitedto被限制/限定（在??時(shí)間內(nèi)）

Theresearchanddevelopmentperiodforournewproductshouldbelimitedtotwomonths.我們的新產(chǎn)品研發(fā)期應(yīng)限制在兩個(gè)月內(nèi)。Unit

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BrandListening1Task2Ⅱ.ExtensiveListeningTrademarkRegistrationMaxwellisinquiringabouttrademarkregistration.Listentotheconversationandtick(√)thosethatarecoveredinthetalk.1.Self-introduction2.Thefirststepofregistration3.Timelimitfortrademarkprotection4.MakinganappointmentfordetailsScriptRoytoldMaxwellthattoregisterthetrademarkforJoyceheneededtocontactthe1________________first.Thenheneededtofillout2_______________whichhereceived.InChina,trademarkprotection3_______________10yearsbylaw.Buttrademarkrightscanbe4___________.What’smore,RoywouldsendMaxwella(n)5___________aboutsomebasicsabouttheTrademarkLawandmakeanappointmentfordetails.Unit

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BrandListening1Task2Ⅲ.IntensiveListeningTrademarkRegistrationScriptListentotheconversationagainandfillintheblankswithproperwords.TrademarkOfficestandardformsislimitedtorenewedbrochureUnit

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BrandListening1Task2Ⅳ.LanguageSummaryTrademarkRegistrationReadaloudthefollowingsentencesabouthowtomakeaninquiry,payingspecialattentiontotheitalicizedparts.I’mcallingtoinquireabouttrademarkregistrations.…Roy,canyoutellmewhatweneedtodo?

Excuseme,wouldyoumindtellingmethewaytotheTrademarkOffice?4.Doyouknowhowlongthetrademarkprotectionisvalidfor?Unit

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BrandWatching1Task1Ⅰ.Warming-upMarketSurveySupposeyouareasalespersoninacosmeticsshop.Chooseonebrandofthefollowingproductsandtrytopromoteittoyourpartnerorclassmates.1.Shampoo(Bawang,Head&Shoulders,Rejoice)2.Facialcleanser(Herborist,Pechoin,EstéeLauder)Unit

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BrandWatching1Task1Ⅰ.Warming-upMarketSurveyExampleIstronglyrecommendBawangshampootoyou.Awell-knownbrandinChina,Bawangspecializesinherbalandanti-hair-lossshampooproducts.Withdecadesofresearch,Bawanghascraftedauniqueformulafocusingonhairprotectionandenhancement.Itsnaturalherbalingredientscombathairloss.Bawangdoesn’tjustcleanyourhair—itnurturesit.Saygoodbyetothinninghairandhellotovoluminous,lusciouslocks.Unit

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BrandWatching1Task1NewWords&Expressionscompetitivea.（產(chǎn)品或價(jià)格）有競爭力的Toensureourproductsstaycompetitivewehavetoconductregularmarketresearch.為了保證我們產(chǎn)品的競爭力，我們必須定期進(jìn)行市場調(diào)查。malln.購物中心；商業(yè)大街Theyaremakingamarketsurveyinashoppingmall.他們正在一個(gè)購物中心做調(diào)查。Unit

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BrandWatching1Task1Ⅱ.ExtensiveWatchingMarketSurveyFrankismakingamarketsurveyinashoppingmall.Watchthevideoclipandmatchthebrandnameswiththecorrespondingopinions.LuxBawangJoyceunknown,worthtryingexpensive,topgradegoodquality,ratherexpensiveScriptUnit

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BrandWatching1Task1Ⅲ.IntensiveWatchingMarketSurveyScriptWatchthevideoclipagainandanswerthefollowingquestions.What’sthebrandnameofthelady’sfavoriteshampoo?HowdoesFrankcommentonLuxshampoo?What’sthelady’sopiniononLux?4.WhatfeatureofBawangisunfavorabletothelady?Lux.It’smoreexpensivethanotherbrandsonthemarket.Shethinksit’stopgradeintheworldofhaircare.It’sratherexpensive.Unit

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BrandWatching1Task1Ⅳ.LanguageSummaryMarketSurveyReadaloudthefollowingsentencesaboutaskingforpermission,payingspecialattentiontotheitalicizedparts.

Doyoumindmyaskingyouafewquestions?

Wouldyoupleasetellmewhichbrandofshampooyouusuallyuse?3.MayIknowwhyyoupreferLux?Unit

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BrandWatching1Task2Ⅰ.Warming-upPricing&BrandingLookattheslogansbelowandmatchthemwiththecorrespondingbrands.A.Baidu,knowsBetter. B.Innovationforeveryone.C.Makeitpossible. D.ValueforUsers.A.Baidu,knowsbetter.D.ValueforUsers.C.Makeitpossible.B.Innovationforeveryone.Unit

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BrandWatching1Task2NewWords&Expressionspricingn.定價(jià)Official

pricing

systemsusuallyrespondslowly.官方價(jià)格體系通常反應(yīng)遲鈍。brandingn.品牌設(shè)計(jì)Wewillprovide

branding

guidelinesandlookandfeel.我們將提供品牌設(shè)計(jì)方針和品牌的外觀和感覺。readjustv.重新調(diào)整Youmayfinditnecessaryto

readjust

thewheelsfromtimetotime.你需要不時(shí)調(diào)整輪子。Unit

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BrandWatching1Task2NewWords&Expressionspremiuma.優(yōu)質(zhì)的；高級的Atthe

premium

endofthemarket,businessisbooming.高端市場業(yè)務(wù)繁榮。affordablea.買得起的；負(fù)擔(dān)得起的Therentforthefour-roomedhouseis

affordable.四居室房屋的房租付得起。penetrationn.滲透；占有Ouraimistoachievegreatermarket

penetration.我們的目標(biāo)是進(jìn)一步打入市場。Unit

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BrandWatching1Task2NewWords&Expressionspurchasen.購買Thathatwasagood

purchase.那頂帽子買得好。functionn.功能，作用The

function

ofamammal’sfuristoinsulatethebody.哺乳動物皮毛的功能在于使身體保溫。restorev.恢復(fù)；使復(fù)原Agoodrestwill

restore

youtohealth.好好休息一下可使你恢復(fù)健康。Unit

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BrandWatching1Task2NewWords&Expressions10.slogann.口號；標(biāo)語Sucha

slogan

willbindourhandandfoot.這個(gè)口號會使我們束手束腳。legendn.傳說；傳奇故事Thisisapopular

legend.這是一個(gè)流傳很廣的傳說。appealinga.有吸引力的；有趣的Ifindhismannervery

appealing.我發(fā)現(xiàn)他的舉止非常有吸引力。Unit

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BrandWatching1Task2NewWords&Expressionssubwayn.地鐵Manyofthecity'spopulacetraveltoworkby

subway

orbus.許多城市的平民都是坐地鐵或公共汽車上下班。prime-timea.（廣播與電視的）黃金時(shí)間的，收視高峰時(shí)間的

Thatactorhasbeenonfive

prime

time

programs.

那位演員已經(jīng)上過五次黃金檔的節(jié)目。commercialn.（電視或電臺的）商業(yè)廣告

Thegovernmenthaslaunchedacampaignoftelevision

commercialsandleaflets.政府通過電視廣告和傳單的形式發(fā)起了宣傳活動。Unit

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BrandWatching1Task2NewWords&Expressionscostingn.成本計(jì)算

Costingisaverycrucialstepinbrandpricing.成本計(jì)算是品牌定價(jià)中很關(guān)鍵的一步。outletn.商店，商行Thisisthelargestretail

outlet

inthecity.這是該市最大的零售商店.hairdressern.理發(fā)店My

hairdresser

hasopenedanewsalon.我的理發(fā)師新開了一家理發(fā)店。Unit

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BrandWatching1Task2NewWords&Expressionsstartout開始I’ll

start

out

towritemypapertomorrow.我計(jì)劃明天寫讀書報(bào)告。rollout大量生產(chǎn)Theyhavethe

ability

to

roll

out

new

products

withinafew

weeks.他們有能力在幾周內(nèi)大量生產(chǎn)新產(chǎn)品。Unit

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BrandWatching1Task2Ⅱ.ExtensiveWatchingPricing&BrandingThemeetingisheldtotalkaboutthepriceandproductpositioningofJoyce.TheSales&MarketingDepartmentdecidestofocusontheAsianmarketfirst.We’dbetterstartwithpriceandproductpositioning.TheSales&MarketingDepartmentishavingameeting.Watchthevideoclipanddecidewhetherthefollowingstatementsaretrueorfalse.Thenwritedownthekeywordstosupportyouranswers.TrueFalseOurinitialtargetmarketisthedomesticmarket—China.ScriptUnit

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BrandWatching1Task2Ⅲ.IntensiveWatchingPricing&BrandingScriptWatchthevideoclipagainandcompletethefollowingtablewiththepricingandbrandinginformation.PricingInthe1__________range;Discountsfor2_______________DescriptionThefunctionofthe3________________________4___________________sloganPromotionalActivities5____________onbuses,subwaysandtheInternet;6___________TVcommercialsMarketsFirst7________________________;Later8________________30-50yuanlargepurchasesChineseherbalingredients“EasternLegend”PosteradsPrime-timethedomesticmarket/ChinatheAsianmarketUnit

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BrandWatching1Task2Ⅳ.LanguageSummaryPricing&BrandingComparethemeaningoftheitalicizedwordsineachofthesentencepairs.Ithinkthepriceisthekey.Theypricedthepaintingsbeforeputtingthemonexhibition.Keepyourseatinuprightpositionduringthetake-off.We’dbetterstartwithpriceandproductpositioning.n.價(jià)格v.給……定價(jià)n.位置n.定位Unit

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BrandWatching1Task2Ⅳ.LanguageSummaryPricing&BrandingComparethemeaningoftheitalicizedwordsineachofthesentencepairs.Wecanalsoofferdiscountsforlargepurchasessoshopscanofferpromotions.Ourproductsarepurchasedbythestateatreasonableprices.Thisfamousbrandbecamethefocusofworldwideattention.Whichmarketarewefocusingourproductonfirst?There’llbeaproductlaunchonthe2ndofnextmonth.Theysuccessfullylaunchedaspaceshipyesterday.

n.購買v.購買n.焦點(diǎn)，中心v.使集中n.發(fā)布v.發(fā)射Unit

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BrandSpeaking1Ⅰ.Workinpairs.Completeandpracticethefollowingconversationaboutthepreliminaryevaluationofanewbrandofperfumewithyourpartnerinturn.John:Goodmorning,everyone.Asyouknowthepurposeofthismeetingis to1______________________________ofournewbrand—Magic. Doris,what’stheresult?Doris: ThefeedbackreceivedbytheR&DDepartmentisquiteimpressive. Manycustomers2__________________John:Thankyou.I’msuretherewillbeapotentialmarketforMagic.Doris: Yes.Butourpreliminaryresearchonly3_____________________ __________John:Canyougiveanysuggestionsforfurthermarketresearch?Doris: Well.Wecouldinvitesomepotentialcustomersandsendthemsamples.I believe4__________________________John:OK.That’sagreathelp.Bytheway,5___________________________ ________________?Doris: Yes.IwillcontacttheTrademarkOfficeandmakeinquiriesafterthe meeting.discussthepreliminaryevaluationapprovedofMagic.theywilllikeourproducts.involvedsomeexistingcustomers.we’dbetterconsidertrademarkregistrationnowUnit

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BrandSpeaking1Ⅱ.Workinpairs.Role-playaconversationbetweenabusinessmanandanofficerintheTrademarkOfficeaccordingtothefollowinginstructions.StudentA:BusinessmanGreetandexpresstheintentiontoregisteratrademarkforyournewcosmeticbrand.Askaboutthematerialsrequired.Askaboutthetimeoftakingeffectandperiodofvalidity.StudentB:TrademarkOfficerGreetandprovideastandardform.Giveadetailedanswer.Replytheinquiry.Unit

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BrandSpeaking1Ⅱ.Workinpairs.Role-playaconversationbetweenabusinessmanandanofficerintheTrademarkOfficeaccordingtothefollowinginstructions.SampleA:Goodmorning,Miss.B:Goodmorning.CanIhelpyou?A:Yes.Iwanttoregisteratrademarkformynewcosmeticrange.WhatmaterialsshouldIsubmit?B:Youshouldfirstlyfilloutthestandardform,andyoualsoneedtosubmitadescriptionandaclaim.A:OK.HowlongdoIhavetowaitforapprovalafterhandingintheapplication?B:Well,aboutsixmonths.Theprocesstakestime,youknow.A:Howlongwilltheregisteredtrademarkremainvalidfor?B:Itislimitedtotenyearsfromthedateofregistration.A:Igotit.Thankyouverymuch.B:You’rewelcome.Unit

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BrandSpeaking1Ⅲ.Workinpairs.Comparetwodifferentbrandsofmobilephones.Makesentencesorallyaccordingtothefollowingaspects.BrandABrandBPrice(s)PopularityFeature(s)Effect(s)Unit

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BrandSpeaking1A:Whichbrandofmobilephonedoyouprefer?B:Nokia.Itworkswellandthepriceisreasonable.A:WhatdoyouthinkofApple—theiPhone4?Thisproductistothetasteoftheyoungnow.B:Yes.Butyouknowtheprice.It’sratherexpensive.A:iPhone4issuperiortoothersonthemarketbecauseit’smulti-functionalandeasytooperate.B:Itonlycomesintwocolors,blackandwhite.ButwithNokia,youhavemanychoices.A:iPhone4’sappearanceissimplebutelegant.What’smore,itspatentedtechnologyallowsseveraluniquefunctions.B:Nokia’stechnologyismature.Andthepriceistheirmostpowerfulcompetitiveadvantagenow.A:Anyway,bothofthemcanmeetthedifferentneedsofcustomersonthemarket.B:Iagree.SampleUnit

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BrandSpeaking1Ⅳ.Workingroups.Supposeyourgroupwillholdameetingtodiscussthebrandingandpricingofanewbrandofperfume.Theconversationshouldinvolvethefollowingaspects.Compareotherbrandsinthemarketandsetanappropriateprice.Describetheproductandemphasizeitsuniquefeatures.Plansomepromotionalactivities.Setaninitialtargetmarket.Unit

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BrandSpeaking1SampleA:WehaveconductedasurveyonperfumeandfindthatmostcustomersprefersomeEuropeanbrands.B:WhydotheychooseEuropeanbrands?Theirpricesarehigherthantheothers’onthemarket.A:Theysaytheyareasymboloffashionandhaveacharmingsmell.C:Ournewproducthasitsowncompetitiveadvantagesonthemarket.Itmaintainsthemagicfragrancethroughoutthewholeday.Nowweshouldconsiderthepricecarefully.A:Yes.Wejusthavetokeepitinthemiddlerange.Weshouldkeepitaffordable.C:Soundsreasonable.Howdowepromotethem?B:Wecanstartoutwithoutdooradsonbusesandsubways.ThenwemayconsiderTVads,radioadsandnewspaperads.C:Goodidea!SincewehavedevelopedgoodrelationshipwithsomedistributorsinIndiaandJapan,isitstrategictosetourinitialtargetmarketinAsia?A&B:Yes,weagree.Unit

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BrandⅠ.Warming-upBrandStoryListening2Task1Haveyouusedproductsofthefollowinglogosbefore?Searchonlineandtelltheirbrandstories.Unit

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BrandⅠ.Warming-upBrandStoryListening2Task1Haveyouusedproductsofthefollowinglogosbefore?Searchonlineandtelltheirbrandstories.Huawei,foundedin1987,istheworld’sleadingproviderofICT(informationandcommunication)infrastructureandintelligentterminals,focusingontelecomoperators,enterprises,terminals,cloudcomputingandotherfields.Thename“Huawei”reflectsthecompany'srootsandinitialambitionofservingasasuccessfultechnologyproviderforChina.Sinceitsestablishment,however,Huaweihasgrownbeyonditsoriginalmissionandbecomeaninfluentialplayerintheglobaltechnologysector.Unit

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BrandBrandStoryListening2Task1GreeElectricAppliances,Inc.,foundedin1991,isahouseholdappliancesalesenterprise.IthasGreeandotherbrands,mainlyengagedinhouseholdairconditioners,mobilephones,centralairconditionersandotherproducts.HeadquarteredinZhuhai,GuangdongProvince,itisoneofthelargestairconditionermanufacturersinChina.HaierGroupisamultinationalconsumerelectronicsandhomeappliancescompanyheadquarteredinQingdao,Shandong,China.Itsproductsincludeairconditioners,mobilephones,computers,microwaveovens,washingmachines,refrigerators,televisions,etc.Unit

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BrandNewWords&Expressionssessionn.（從事某項(xiàng)活動的）一段時(shí)間Thisisarecording

session.這是一段錄音的時(shí)間。pharmacyn.藥店，藥房Sheworksatthe

pharmacy.她在藥房工作。discardv.丟棄，拋棄Weshould

discard

oldbeliefs.我們應(yīng)該拋棄舊觀念。Listening2Task1Unit

5

BrandNewWords&Expressionsromantica.浪漫的，富有情調(diào)的Shethinksitwillbe

romantic

tobeanactress.她認(rèn)為當(dāng)個(gè)女演員會很浪漫。lifestylen.生活方式Shehadtochangeher

lifestyle

andeatinghabits.她必須改變生活方式和飲食習(xí)慣。Listening2Task1Unit

5

BrandⅡ.

ExtensiveListeningBrandStoryListening2Task1MaxwellisansweringquestionsatthepresslaunchofJoyce.Listentotheconversationandtick(√)thosethatarecoveredinthetalk.1.Originofthebrandname2.Brandslogan3.Promotionalstrategies4.FuturetargetsScriptUnit

5

BrandⅢ.IntensiveListeningBrandStoryListening2Task1Listeningtotheconversationagainandfillintheblankswithproperwords.ScriptSomeyearsagoagirlnamedJoyceworkedina(n)1_________.Inordertosavemoneysheoftenused2____________Chinesemedicinetocleanherhair.Onedayabusinessmansawherbeautifulhairandfellinlovewithher.HelatermanufacturedanewshampoowithChinese3_______________andnameditJoyce.ThepromotionalsloganforJoyceis4“__________________Justenjoyit!”ThecompanyhopesJoycebecomesa(n)5_______________sothateveryonewilluseitandexperienceahealthierandmoreconfidentlifestyle.pharmacydiscardedherbalingredientsSmoothandhealthy.householdnameUnit

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BrandⅣ.LanguageSummaryBrandStoryListening2Task1TranslatethefollowingcompoundwordsintoChinese.newly-developedwell-knownwell-balancedpoorly-plannedheavily-discounted新開發(fā)的眾所周知的均衡良好的計(jì)劃不周的大打折扣的Unit

5

BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsUnit

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BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsProfileprovidesashortdescriptionthatgivesimportantandimpressivedetailsaboutthecompany.Unit

5

BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsHistorytellsofthemilestoneeventsandachievementsofthecompanysinceitsfoundinguptothepresentday.Unit

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BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsTurnoverisusuallyreportedannually(onceayear),andrevealsthenumberofunitsorvolumeofstocksoldbyacompany.Ahighturnovermeansthatgoodsaresoldquickly.Unit

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BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsWorkethicsareasetofvaluesbasedonhardworkanddiligence.Itisalsoabeliefinthemoralbenefitofworkanditsabilitytoenhancecharacter.Unit

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BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsBusinesstargetsindicatetheresultorsituationthatthecompanyhasdecidedtoaimitsbusinesseffortandistryingtoachieve.Unit

5

BrandNewWords&Expressionssolea.唯一的；僅有的The

sole

survivorofthecrashwasaninfant.這次撞車的惟一幸存者是一個(gè)嬰兒。agencyn.代理機(jī)構(gòu)；經(jīng)銷機(jī)構(gòu)Hespokeinthepersonofatravel

agency.他代表一家旅行社講話。Listening2Task2Unit

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BrandNewWords&Expressions3. preconditionn.前提；先決條件Safetyisalwaysa

precondition

foranycompanyinitsdevelopmentprogress.在企業(yè)的生產(chǎn)建設(shè)過程中，“安全”始終是一個(gè)基本前提。4. nolessthan不少于；多達(dá)Therewere

no

less

than

fiftywounded.傷者至少有50人。Listening2Task2Unit

5

BrandⅡ.ExtensiveListeningSoleAgencyListening2Task2BillistalkingtohisbusinessguestMartin.Listentotheconversationandtick(√)thecorrectanswertoeachquestion.1.WhichofthefollowingstatementsaboutMartiniscorrect??A.HeisfromTAF.?B.HeisfromRED.?C.HewantstoappointasoleagentinJapan.Accordingtotheconditionsoftheagreement,whatcanthesoleagentofJoyceNOTdo??A.Handlesimilarproductsfromotherbrands.?B.Re-exporttheJoyceproductstoanyotherareaoutsidetheagent’sown.?C.BothAandB.ScriptItisnotthefirstcooperationbetweenTAFandRED.Martincouldn’tacceptthepreconditionbecausehethinksitmightnotbepossible.3. MartinwillverylikelybecomethesoleagentofJoyceinJapan.Unit

5

BrandⅢ.IntensiveListeningSoleAgencyListening2Task2Listentotheconversationagainanddecidewhetherthefollowingstatementsaretrueorfalse.Thenwritedownthekeywordstosupportyouranswers.ScriptHaven’tseenyouforages....you’vedoneallrightbyusinthepast.TrueFalseYouknowwe