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A.LandroutesA.Landroutes7.Whichofthefollowingregionsofthe8.Whichofthefollowingregionsofthesteadilydecreasingworker-to-re9.WhichofthefollowingistruewithrespecttothedynA.Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.B.Changesinthedistributionofpopulationamongtheworld'scountriesmayfailtoinfluenceC.TheglobalfinancialcrisishascausedmigrationfromruraD.EconomicgrowthforecastsandassumptionsaboutfertilityratesE.Theexistenceofsheernumbersofpeopleissignificantinappraisi10.WhichofthefollowingistruewithrespecttothedynamicsofglobA.Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.B.Changesinthedistributionofpopulationamongtheworld'scountC.TheglobalfinancialcrisishascausedmigrationfromruraD.EconomicgrowthforecastsandassumptionsaboutfertilityratesaE.Theexistenceofsheernumbersofpeopleissignificantinappraisingpotentialconsumer11.Inthecontextofinternationallaw,a12.Inthecontextofinternationallaw.a13.WhichofthefollowingistrueofasoA.ItisobligatedtobeamemberoftheWorldTradeOrganization.D.Ithasthepowertoenterintoagreementswithonlysele14.WhichofthefollowingistrueofasoA.ItisobligatedtobeamemberoftheWorldTradeOrganization.B.ItspoliticalandeconomicsystemsaredepeD.IthasthepowertoenterintoagreementswithonlyseleE.Itisboundedbyexterna15.TheidealpoliticalclimB.acountrywherefavorscanbepuD.agovernmentwhereabsolutepowerisaE.anauthoritariangovernmentthatcanbedealtwiththroughnon-legalch16.TheidealpoliticalclimB.acountrywherefavorscanbepuD.agovernmentwhereabsolutepowerisarealiE.anauthoritariangovernmentthatcanbedealtwiththroughnon-legalch17.WhichofthefollowingisthetoppoliticalissueconcernA.DemographicprofileofpoliticalleadersC.EconomicawarenessD.StabilityofprevailinggovernmentpoliciesE.Membershipofgovernmentsintradetreaties18.WhichofthefollowingisthetoppoliticalissueconcerningforA.DemographicprofileofpoliticalleaC.EconomicawarenessofpolitD.StabilityofprevailinggovernmentpolE.Membershipofgovernmentsint19.Withwhichofthefollowingwouldthephrase"BuyAmerican"bemos20.Withwhichofthefollowingwouldthephrase“BuyAmerican”bemostcloselyassociated?21.WhichofthefollowingisadynamictrendtA.ThetrendtowardbuyingAmericancarsinEurope.B.ThetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcounC.ThetrendtowardusingEnglishastheglobaE.Thetrendtowardwor22.WhichofthefollA.BindingstrictlytotheirtraditionalmethodsB.Focusingprimarilyontheirproductiontomeetthedemandsathome.23.WhichofthefollA.Bindingstrictlytotheirtraditionalmethodsofoperationstosucceedininternationalmarkets.B.FocusingprimarilyontheirproductiontomeetthedemandsatE.Focusingonimprovingthedomesticmarkettoinvestthereturnsinin24istheperformanceofbusinessactivitiflowofacompany'sgoodsandservicestoconsumeprofit.C.CorporatemanaE.Domestictrade25.WhichofthefollowingisthemostcriticaldifferA.ThedifferenceinmarkB.ThedifferentconceptsofmarkeD.Theenvironmentinwhichmarketingplansmustbeimplemented.E.Thebasicprocessesusedtomarketproductsandservices.26.WhichofthefollowingelementsinthemarketingenvironmentposesachallengetobothdomesticandinternationalmarketersduetoitsuncontroD.Political/legalfoE.Channelsofdistribution27.WhichofthefollowingisacontrollableelemenA.LeveloftechnologyB.GeographyandinfrastrC.ChannelsofdistributionE.Structureofdistribution28.WhichofthefollowingisanuncontrollableelementforanE.Leveloftechnology29.Whichofthefollowingistrueofculture?D.Itisthephilosophicalstudyofbeingandknowing.30.WithrespecttopolitiE.Local-contentlaws31.WithrespecttopoliticE.Local-contentlaws32.Intermsofpoliticalrisk,whichofthefollowingposesthegreatestthreA.Newerenvironmentalregulationsapprovedbyglobaltradebodies.B.Changeofeconomicpolicies.D.ThepossibilityofthegovernmentactuE.Membershiporwithdrawalofmembershipofthegovernmentintradeblocs.33.Intermsofpoliticalrisk,whichofthefollowingposesthegreatestthreA.Newerenvironmentalregulationsapprovedbyglobaltradebodies.B.Changeofeconomicpolicies.D.ThepossibilityofthegoE.Membershiporwithdrawalofmembershipofthegovernmentintradeblocs.34.Whichofthefollowingstrategiestominimizepoliticalvulnerabiadvantageofengagingthepowerofsewheneveranykindofgovernmenttakeoverorharassmentisthre35.Whichofthefollowingstrategiestominimizepoliticalvulnerabiadvantageofengagingthepowerofseveralinvestorsandbanwheneveranykindofgovernmenttakeoverorharassmentisthre36.Whichofthefolloandothercountriesonceunder37.WhichofthefollowinglawsisprimarilyfoundintheUnitedStates,EnglandothercountriesonceunderA.theinterpretationthroughthepastdecisionsofhighercourtsB.theestablishedandcustomaryprinciplesoflawandtheirlegalprecedenceC.anall-inclusivesystemofwrittenrulesoflD.theinterpretationoftheKoranE.thecodesofEnglishlawthatapplyinallcountriesunderEnglishinflA.theinterpretationthroughthepastdecisionsofhighercourtsB.theestablishedandcustomaryprinciplesoflawandtheirlegalC.anall-inclusivesystemofwrittenrulesoflD.theinterpretationoftheKoranE.thecodesofEnglishlawthatapplyinallcountriesunderEnglishinfl40.Undercommonlaw,the41.Undercommonlaw,t42.Whichofthefollowingistrueofcode-lawsystems?A.TheyrepresentalegalsystemthatisnotB.Theyestablishownershipofintellectualpropertybyprioruseratherthanregistration.C.Theyoriginatefromtradinterpretationsofstatutes,legallegislation,andpaD.TheysometimesfailtoconsideragreementstobeenforceableunlessproE.Theyfailtoconsiderunforeseeablehumanact43.Whichofthefollowingistrueofcode-lawsystems?A.TheyrepresentalegalsysteB.Theyestablishownershipofintellectualpropertybyprioruseratherthanregistration.C.Theyoriginatefromtradinterpretationsofstatutes,legallegislation,andpastrulingD.TheysometimesfailtoconsideragreementstobeenforceableunlesspropE.TheyfailtoconsiderunforeseeablehumanactssuchasriotsasactE.tradeassociationsofvariouE.tradeassociationsofvariou46.Insettlinginternationalcomaccountsforthemajorityof47.Insettlinginternationalcommaccountsforthemajorityof48.WhichofthefollowingreasonsbestdescribeswhymuchofthedataprgovernmentsissuspectedwithrespecttoA.ThedatainforeigncountriesareusualldifficultiesthatareofteninsB.ThesizeofthesampleandthetechniqueusedforsamplingmayC.Officialstatisticsaresometimestoooptimistic,reflectingnationalprD.Thedatainforeigncountriesisusua49.WhichofthefollowingreasonsbestdescribeswhymuchofthedataprgovernmentsissuspectedwithrespecttoA.ThedatainforeigncountriesareusualldifficultiesthatareofteninsB.ThesizeofthesampleandthetechniqueusedforsamplingmaC.Officialstatisticsaresometimestoooptimistic,reflectingnationalprA.DefiningtheresearchD.Storageofdata.E.Relevanceofdata.51.WhichofthefollowingquestionsshouldbeastoestablishthereliabilityofsecondarydatasourcesinB.WhatlanguageisusedinthehosC.Doesthehostcountry'sgovernmentencouragemarketingresearch?E.WasthedataavailableoB.climaticrequirementsC.technologicalreqD.culturalrequirementsE.economicrequiremenittotheZimbabweanmarregardingtheinstallationoftheproduct.ThefactorthatisinfluencingprodC.politicalrequirD.culturalrequirementsE.technologicalrequirements55.Whchofthefollowinghasbeenattheforefrontofthe“greenmD.OPECcountriesA.itprovidesgreatervaluetotheconsumerscB.theriskassociatedwithusingtheproductisloD.itofferclearfunctionalE.itcomplieswiththeacceptednorms57.WhichofthefollowingisaA.ThetrendtowardbuyingAmericancarsinEurope.B.ThetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcoC.ThetrendtowardusingEnglishastheglD.Thetrendtowardestablishingaworldcurrency.E.ThetrendtowardworldwideinstantcommunicationA.Itdoesnotinvolvethephysicalhandlinganddistributionofgoods.B.Itincludesactivitiesrelatedtothepromotionofgoodsandservices.C.Theownershiptitleremainswiththedistributorevenoncompletionofthetransaction.D.ItincludesbuyingandsellinE.Thebehaviorofchannelmembersisnotaffectedbytheculturalenvironment.A.ThedistributionsystemisB.TherelationshipbetweentheimporterandanymiddlC.TheideaofachannelasachainofintermediariesperformingsellingtoasmallerunitbeneathituntilthechainreacheD.IndependentagenciesprovifinancingareapartofthisdistributionstructE.Themarketingsystemdevelopsaroundthephilosophyofsellingalimitedsuhighpricestoasmallnumberofaffluentcustomers.A.Theimporter-wholesalertraditionallyperformsmostofthemarketingfunctions.B.TherelationshipbetweentheimporterandanymiddleC.SeveralindependenfinancingareapartofthisdistributionstructD.Theideaofachannelasachainofint66.WhichofthefollowingstatementsistrueregardingagentmA.Theytaketitletothemerchandise.B.TheyworkoncommissionandarraC.ManufacturerscannotcontrolthemastheycontrolmerchantmiddlD.Theydonotrepresentthebestinterestsofthemanufacturer.E.TheyassumetradinA.Theyrepresentthebestinterestsofamanufacturer.B.Theycanbecontrolledbetterthanagentmiddlemen.A.thelargefinancialinvestmentrequired.B.thelimitedcontroloverthedC.thelargemanagerialinvestmentsrequD.thelimitednumberofretailersintheforeigncountrywhocanbereached.68.Home-countrymiddlemenareals69.JamesBarkeristhemarketingmanagerofafirmwithsHeislookingforamiddlemanwhocantakeresponsiproducts,creditarrangements,physicalhandling,andmarketresearch.AInaddition,themiddlemanshouldagreetoworkundefollowingtypesofmiddlemenwouldbethebestchoiceforMr.BarE.Acomplementaryma70.Amajordisadvantageofisinvestmentneededtoestablishdeepdistributio71.WhichofthefollowingarrangementsareundertaseasonaldistributionchannelsfunctioningthroughD.Usingtheservicesofanexportmanagementcompany.72.CompanieswithmsometimestakeonadditionalproductlinesforinterforthistypeofmarkeC.complementarymarketing.D.exportmarketingA.manufacturers'retailst75.WhichofthefollowingfactorsaffectsthechoiceofdistributioncB.Languagespokeninthetargetmarke77.InthecontextoffactorsaffectingchoiceofC.thefunctionsperformedbymiddlemenE.thetargetmarketcu78.ExperiencedexporterssuggestthattA.toconductabackgroundcheckonallthedistributorsaB.toissuearequest-for-proposaltoalldistributorsinthetargeC.consultothermanufacturersofthesimilarproductsandselectthedistributorrecommendedbyD.consulttradeorganizationsandselectthedistributorrecommenE.topersonallytalktoultimateconsumerstofindwhomtheyconsidertobethebestdistribut80.AllofthefollowingarespecificobjectivesofsalespromotionEXCEPC.gainingretailpoint-81.Creatinggoodrelationshipswiththepocommunicatemessagestoregulators—istherolD.Asupportteamalongwiththeexpatriatema89.WhichofthefollowingorganizationsseemsbetterequippedforinternationaA.AfirmthatsellsitsproductsonlytothoseB.AfirmthathasaproductioncapacitythatismuchgreaterthanhoC.AfirmthatfocusesitsproductionactivitiesonmeetD.Afirmthathasaculturallydiverseemploye90.WhichofthefollowingfirmshasabetterchanceofacceleratingtheinterA.Internationalregulatorybodiessetexport/impoB.TheimportingcountrycanlevyheavierimporttariffstooverriC.TheexportingcountD.Itisamandatorytaximposedbyagover91.WhichofthefollowingisacontrollableelemeA.LeveloftechnologyC.Channelsofdistribution92.Whichofthefollowingwastheearliesttraderoute?93.Inthecontextofinternationallaw,a94.WhichofthefollowingisacontrollableelemeA.LeveloftechnologyC.Channelsofdistribution95.WhichofthefolloA.ThetrendtowardbuyingAmericancarsinEurope.B.ThetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcE.Thetrendtowardwor96.WhichofthefollA.BindingstrictlytotheirtraditionalmethodsofoB.Focusingprimarilyontheirproductiontomeetth97.istheperformanceofE.Domestictrade98.WhichofthefollowingisthemostcriticaldiffeA.Thedifferenceinmarketingprinciplesbeingfollowed.B.ThedifferentconceptsofD.Theenvironmentinwhichmarketingplansmustbeimplemented.E.Thebasicprocessesusedtomarketproductsandservices.E.Channelsofdistribution3.Internationalmarketinginvolvessellingofacompany'sgoodusersinmorethanonenationforaprofit.答案:正確4.Thedifferencebetweendomesticandinternationalmarketingliesinthediffere5.Aninternationalmarketermustdealwithatleasttwolevelsofuncontrollableuncertainty.答案:正確6.Thegeographyandinfrastructureofacountryareuncontrollablefactorstbusinessdecisionsofacompanyinaninternationalmarket.答案:正確7.Theuncontrollablefactorsaffectinginternationalmarketingarelimitedto8.Theleveloftechnologyinacountryisanuncontrollableelementfori9.Theuncontrollablefactorsacompanyhastodealwithdecreaseswiththenumbero10.Thecontrollableelementsctochangingmarketconditions,consumertaste12.Themarketingresearchprocessshouldbeginwithdeterminingthesources13.Ifdatahasbeencollectedalreasecondarydatasources.答案:正確14.Oneofthereliabilityproblemsfacedbyamarketingresearchertharesearchinaforeignmarketisthatofficialstatisticsaresometimestoooptimistic.答案:正確15.Thecostandqualityoftheproductareamongthemostimportan16.GreenmarketingisthetermfrequentlyuseddependencyonU.S.dollarsas答案:錯誤17.Adaptationofaproducttoanewculturerequireschangesinmostofthephysicalattributesof18.Fromasociologicalpointofview,anyideaperceivedasnewbyagroupofinnovation.答案:正確19.Thenewnessofaproductorbrandintroducedcanbeanimp案:正確22.Internationalmarketinginvolvessellingofacompany'sgoodsand23.Thedifferencebetweendomesticandinternationalmarketingliesinthediffer24.Aninternationalmarketermustdealwithatleasttwolevelsofuncontrollableuncertainty.答案:正確25.Thegeographyandinfrastructureofacountryareuncontrollablefactorsthatinbusinessdecisionsofacompanyinaninternationalmarket.答案:正確26.Theuncontrollablefactorsaffectinginternationalmarketingarelimitedtopoli27.Theleveloftechnologyinacountryisanuncontrollableelementfor28.Theuncontrollablefactorsacompanyhastodealwithdecreasemarketsinwhichitoperates.答案:錯誤29.Thecontrollableelementscanbealteredinttochangingmarketconditions,consumertastes,orcorporateobjectives.答案:正確environment'scontrollablefactors.答案:錯誤31.Theforeignpoliciesofacountryhaveadirecteffe32.AbolitionofapartheidinSouthAfricaisaneinternationalmarketingscenario.答案:正確33.Thebusinessactivitiesofinternationalmarketersarenotaffectedbycompetitionintheir34.Theprocessofevaluatingtheuncontrollableelementsinaninternationalmarketingpro35.Leveloftechnologyremainsunchangedacrosscountriesmakingitafairlypredictablef36.Politicalandlegalissuesacompanymayfaceabr37.Thepoliticaldetailsandtheramificationsofpoliticalandlegaleventsartransparentinadomesticsituationt38.Thepoliticalandlegalenvironmentisacontrollab39.Inabroadsense,theuncontrollableelementsoftheforeignbusinessenvironmentconstitut40.Indealingwithunfamiliarmarkets,marketersmustbeawareoftheframesofreferencetheyareusinginmakingtheirdecisions.答案:正確41.JohnrefusestobuyJapaneseproductsbecausknownforitsaggressivebehavior.Johnisusingaself-refe案:正確42.Thedistributionprocessincludespromotionofgoodsandservicesbysellersandreseller案:錯誤43.Thebehaviorofchannelmembersinthedistributionprocessistheresultoftheinteractionsbetweentheculturalenvironmentandthemarketingprocess.答案:正確45.Traditionalchannelsindevelopingcountriesdependenceonimportedmanufacturedgoods.答案:正確46.Inatraditionaldistributionstructure,distributionsystemsaren47.Inthetraditionaldistributionstructure,independentagenciesthatprovidefacilitat48.AdistinguishingcharacteristicoftheJapanesedistributionchannelsystem49.TheJapanesedistributionstructureis50.InthecontextofthedistributionstructureinJapan,ithasbeenobservedth51.Astraditionalchannelstrucinvolvedinnewproductdevelopment.答案:正確52.Inthecontextofdistributionstructures,oneofWalmart'sstrengthsisitsabilit53.Inthecontextofdistributionpatterns,wholesalingshowsagreaterdi54.Inthecontextofretailpatterns,directmarketingworkswellinaffluentmarketsaswmarketswithunderdevelopeddistributio56.Merchantmiddlementendtobemorecontrollablethanagentmiddlemetitletomanufacturers'goods.答案:錯誤57.Thedistributionchannelprocessincludesallactivities,beginningwitht58.Domesticmiddlemenoffermanyadvantagesforcompanieswivolume.答案:錯誤59.Inthecontextofthedifferentkindsofmiddlemen,in2003,theWTOruledexportmanagement60.Domesticmiddlemenaremostlikelytobeusedwhenthemarketerdesirestominifinancialandmanagementinvestment.答案:正確61.Exportmanagementcompaniesworkundertheirownnames.答案:錯誤62.TheExportTradingCompanyActallowsproducersofsimilarproductstoformexcompaniesintheU.S.答案:正確64.Usingforeign-countrymiddlemenmovestcompanybecomeslessinvolvedwithproblemsoflanguage,physicaldistrib65.Channelsofdistributionoftenposelongevityproblems.答案:正確66.IntheU.S.,ifamiddlemanisterminated,thecompanyisrequiredtopayonepercentofthemiddleman'saverageannualcompensation,multipliedbythenumberofyearsthemiddleman誤68.Ideally,awebsiteshouldbetranslatedintothelanguagesofthetargetmarket.答案:正確70.Formostcompanies,tradeshowsanddirectsellincommunicationsmix.答案:錯誤71.Salespromotionsaremarketingactivitiesthatstimulateconsumerpurchretailerormiddlemeneffectivenessandcooperation.答案:正確72.Salespromotionsarelong-termIMCeffortsdirectedtotheconsumerorretailer.答案:錯誤73.Salespromotionsconstitutethemajorportionofthepromotionaleffortinruralandlessaccessiblepartsofamarket.答案:正確74.Whiledevelopinganinternationaladvertisementcampaign,tevaluatingthecampaignrelativetothegoalsspecified.答案:正確75.Televisionisanadvertisingmediumwheretherearenorestrictionsinmostcountries.答案76.Inthecontextofinternationaladvertising,anadvertisermustconsiderlocalvariationswhen77.Inthecontextofinternationalmarketing,thefirststdecisionregardingitsdesign.答案:正確78.Foracompany,thechiefadvantageofanexpatriatesalesfo79.Localsalespeoplearebetterabletoleadacompanythroughthemazeofunfamilsystemsandreferralnetworksofaforeignland.答案:正確1.以下哪個(gè)不屬于國際市場營銷管理觀念()2.國際市場營銷與國內(nèi)市場營銷的相似點(diǎn)不包含哪一項(xiàng)()D觀念性的一致性3.國際營銷比國內(nèi)營銷面臨更多不可控因素,其中不包含哪一項(xiàng)()4.以下哪一項(xiàng)不屬于國際市場營銷與國際貿(mào)易的區(qū)別()A理論立足點(diǎn)不同B交換主體不同5.國際管理定位理論不包含下列哪一項(xiàng)()A種族中心B國家中心6.國際營銷發(fā)展階段不包含下列哪一項(xiàng)()C非經(jīng)常性對外營銷階段D經(jīng)常性對外營銷階段7.經(jīng)常性對外營銷階段的突出特點(diǎn)是()A企業(yè)擁有固定的生產(chǎn)能力用于生產(chǎn)在海外市場上持續(xù)銷售所C企業(yè)將全世界視為一個(gè)市場,包括國內(nèi)市場在內(nèi)D進(jìn)行暫時(shí)性或非連續(xù)性的國際市場營銷,沒有將國外市場視為持續(xù)性發(fā)展的目標(biāo)市8.以下哪一項(xiàng)不屬于產(chǎn)品標(biāo)準(zhǔn)化的優(yōu)勢()B生產(chǎn)和購買的規(guī)模經(jīng)濟(jì)C擴(kuò)大品牌影響力D學(xué)習(xí)經(jīng)驗(yàn)的更快積累都是以滿足()需求為導(dǎo)向的A消費(fèi)者C國際市場10.國際市場營銷的任務(wù)是()D將資源集中于全球市場所帶來的機(jī)會和威脅,面對一個(gè)范圍更大的營銷空間。1.國際營銷本質(zhì)上是一種(),一國的經(jīng)濟(jì)和技術(shù)水平?jīng)Q定了該國的市場規(guī)模和消費(fèi)2.經(jīng)濟(jì)體制包括哪些類型()A資本主義市場經(jīng)濟(jì)B社會主義計(jì)劃經(jīng)濟(jì)C資本主義計(jì)劃經(jīng)濟(jì)D社會主義市場經(jīng)濟(jì)A政策機(jī)制B調(diào)控機(jī)制C成本機(jī)制D價(jià)格機(jī)制4.資源私有化而資源配置指令化的經(jīng)濟(jì)體制,稱作()A資本主義市場經(jīng)濟(jì)B社會主義計(jì)劃經(jīng)濟(jì)C資本主義計(jì)劃經(jīng)濟(jì)D社會主義市場經(jīng)濟(jì)5.()是一種在整體資源國有的環(huán)境中采取市場配置的經(jīng)濟(jì)體制。A資本主義市場經(jīng)濟(jì)B社會主義計(jì)劃經(jīng)濟(jì)C資本主義計(jì)劃經(jīng)濟(jì)D社會主義市場經(jīng)濟(jì)6.經(jīng)濟(jì)規(guī)模衡量的是一國的()D供求能力7.()是在生產(chǎn)功能有限的情況下發(fā)展起來的,是圍繞生存而展開的經(jīng)濟(jì),而且通常都是封閉或者孤立的經(jīng)濟(jì),生產(chǎn)活動中采用的技術(shù)是牛頓時(shí)代以8.()特征是社會開始考慮經(jīng)濟(jì)改革的問題,希望通過現(xiàn)代化來增強(qiáng)國力并改善人民A準(zhǔn)備起飛階段D超越大眾消費(fèi)階段9.()要的經(jīng)濟(jì)部門從制造業(yè)轉(zhuǎn)向服務(wù)業(yè),奢侈品消費(fèi)向上攀升,生產(chǎn)者和消費(fèi)者都C超越大眾消費(fèi)階段D起飛階段10.()同一國的國民收入一樣,是決定市場容量的重要因素。A人口總量B人口增長率C人口密度D人口年齡及性別結(jié)構(gòu)1.()是一種溝通體系,是生活方式的總和,提供了許多標(biāo)準(zhǔn)和規(guī)則,促進(jìn)了社會成A文明B規(guī)則2.以下哪一項(xiàng)不屬于文化的特征()A文化并非與生俱來,而是通過后天學(xué)習(xí)而得到的。3.以下哪一項(xiàng)不是影響國際市場營銷的主要社會文化因素()B價(jià)值觀念D社會組織4.()指個(gè)人或集體的傳統(tǒng)風(fēng)尚、禮節(jié)、習(xí)性,是特定社會文化區(qū)域內(nèi)歷代人們共同D社會組織5.宗教對企業(yè)國際營銷的影響主要體現(xiàn)哪些方面()。C宗教戒律和文化傾向影響著人們的消費(fèi)行為D宗教分裂導(dǎo)致的政治風(fēng)險(xiǎn)將會影響企業(yè)營銷6.衡量一國教育水平高低的主要指標(biāo)是識字率和()A入學(xué)率B就業(yè)率7.()為一個(gè)國家當(dāng)中,十五歲以上成年人能讀寫文字的人的比率,就目前而言,全A入學(xué)率B識字率8.從拓展國外市場的角度看,如果東道國的教育程度低則()9.企業(yè)在開展國際營銷活動時(shí)在語言文字方面應(yīng)該注意哪些方面()D身體語言也不可忽視10.()指人們彼此之間、社會團(tuán)體之間、人與社會團(tuán)體之間的聯(lián)系方式。A家庭B公司C社會組織D政府1.專制政治包括()A君主立憲制B共和制C君主專制D獨(dú)裁專制2.政府在經(jīng)濟(jì)中所扮演的角色有哪些()A政策制定者B干預(yù)者3.全球范圍內(nèi)主要存哪些政黨制度形式()C兩黨制D多黨制4.英國的()主張對外國企業(yè)采取限制的政策,而()則主張自由貿(mào)易政策,對外A民主黨共和黨B共和黨民主黨C工黨保守黨D保守黨工黨5.國際營銷過程中,政府政策的不穩(wěn)定性包括下列哪些情況()A政權(quán)的頻繁更替B治安混亂、頻繁發(fā)生暴力事件和游行示威D經(jīng)濟(jì)繁榮6.所謂()就是政府將外國人投資的企業(yè)收歸國有,包括給予補(bǔ)償?shù)恼饔煤筒唤o予補(bǔ)償A稅收管制C價(jià)格控制D勞工限制7.()是指一國政府對外匯買賣、外匯匯率、外匯匯出及國際結(jié)算等進(jìn)行管理和限A外匯管制C國有化D價(jià)格控制8.()是指一個(gè)國家或地區(qū)出于某些原因而作出的不準(zhǔn)某些外國產(chǎn)品進(jìn)入本國,或?qū)外匯管制C國有化D進(jìn)口限制9.()是指一個(gè)國家或地區(qū)的政府出于某種原因,對某些產(chǎn)品的價(jià)格水平做出A價(jià)格控制B稅收管制C國有化D進(jìn)口限制10.以下哪些措施可以減少政治風(fēng)險(xiǎn)()A聯(lián)合投資1.國際營銷調(diào)研與國內(nèi)營銷調(diào)研的差異性主要表現(xiàn)()C國際營銷調(diào)研比國內(nèi)營銷調(diào)研更困難、更復(fù)雜2.國際營銷調(diào)研的第一步是()。A制訂調(diào)研計(jì)劃B確定調(diào)研問題和調(diào)研目標(biāo)3.一份國際營銷調(diào)研計(jì)劃應(yīng)包括哪些內(nèi)容()A確定需要搜集的信息B確定信息來源4.分析整理信息資料包括哪些內(nèi)容()A整理原始資料B將資料進(jìn)行分類匯編D提交調(diào)研報(bào)告5.調(diào)研報(bào)告在結(jié)構(gòu)上分為哪些部分()A前言B報(bào)告主體C附錄D參考文獻(xiàn)6.營銷組合策略調(diào)研包括哪些內(nèi)容()C銷售渠道調(diào)研D促銷調(diào)研7.國際營銷調(diào)研分為哪些類型()D預(yù)測性調(diào)研8.()是指通過查找、整理和分析與調(diào)研項(xiàng)目有關(guān)的數(shù)據(jù)資料而進(jìn)行的一種調(diào)研方法。由于文案調(diào)研的資料是經(jīng)他人收集、整理、加工過的二C文案調(diào)研D實(shí)地調(diào)研9.實(shí)地調(diào)研的方法主要有()C問卷法D實(shí)驗(yàn)法10.()是指對預(yù)測對象未來所表現(xiàn)的性質(zhì)的推斷,是建立在預(yù)測者的主觀經(jīng)驗(yàn)和邏B短期預(yù)測C定性預(yù)測D定量預(yù)測1.()的基本思路是開發(fā)那些潛伏在現(xiàn)有市場和現(xiàn)有產(chǎn)品類別中的市場機(jī)會,也被稱C一體化成長戰(zhàn)略2.多樣化成長戰(zhàn)略有哪些類型()3.邁克爾.波特競爭戰(zhàn)略包含哪些內(nèi)容()A產(chǎn)品開發(fā)戰(zhàn)略D市場聚集戰(zhàn)略A總成本領(lǐng)先戰(zhàn)略D產(chǎn)品開發(fā)戰(zhàn)略5.()是通過更好地了解狹義市場或細(xì)分目標(biāo)市場的顧客之所需,為他們創(chuàng)造更多的7.為了保持自己的領(lǐng)導(dǎo)地位和競爭優(yōu)勢,市場領(lǐng)導(dǎo)者可采用哪些戰(zhàn)略()8.防御戰(zhàn)略有哪些()A陣地防御B攻擊防御C運(yùn)動防御D收縮防御9.()是指挑戰(zhàn)者集中優(yōu)勢向?qū)κ职l(fā)動全方位的進(jìn)攻,如在產(chǎn)品質(zhì)量、功能、性能、A正面挑戰(zhàn)B側(cè)面挑戰(zhàn)10.市場補(bǔ)缺者在確定有利的較小專業(yè)市場時(shí)應(yīng)注意以哪些()B對市場主要競爭者不具有吸引力第七章國際市場進(jìn)入口的特征包括()。A間接出口的產(chǎn)品與向國內(nèi)銷售的產(chǎn)品差別不大B企業(yè)營銷活動在國內(nèi)進(jìn)行D是企業(yè)進(jìn)入國際市場最脆弱、最容易的方式2.相對于間接出口,直接出口的優(yōu)點(diǎn)有()。C收益較大3.許可證貿(mào)易是一種被廣泛應(yīng)用的國際營銷進(jìn)入模式,其特點(diǎn)()。與擴(kuò)展。它與許可證貿(mào)易的主要區(qū)別是()。A前者是整個(gè)經(jīng)營體系的轉(zhuǎn)讓,而后者只轉(zhuǎn)讓單個(gè)經(jīng)營資源C在特許經(jīng)營中,特許方要給予被特許方生產(chǎn)和管理方面的幫助D許可證貿(mào)易一般主要為生產(chǎn)型企業(yè)所采用,而特許經(jīng)營則主要為服務(wù)型企業(yè)所采5.契約進(jìn)入國際市場模式的描述正確的是()。A契約進(jìn)入模式是克服國際貿(mào)易壁壘的手段之一B契約進(jìn)入模式是一種股權(quán)安排C許可證貿(mào)易不屬于契約進(jìn)入模式D契約進(jìn)入是以股權(quán)控制為目標(biāo),涉及的財(cái)務(wù)風(fēng)險(xiǎn)較高建設(shè),特斯拉進(jìn)入中國市場的模式是()。A間接出口B直接出口C合資經(jīng)營D獨(dú)資經(jīng)營7.與合資經(jīng)營相比,獨(dú)資經(jīng)營模式的優(yōu)勢包括()A獨(dú)資經(jīng)營可以保證企業(yè)完全控制它在目標(biāo)市場國的生產(chǎn)經(jīng)營活動8.以下屬于非股權(quán)型國際聯(lián)盟具體形式的有()。A許可證協(xié)議9.最初級的國際市場進(jìn)入模式是()。營中,以下哪些是網(wǎng)絡(luò)營銷應(yīng)該規(guī)避的缺點(diǎn)()第八章國際產(chǎn)品策略1.下列不屬于產(chǎn)品的整體概念五個(gè)層次的是()。A核心產(chǎn)品B有形產(chǎn)品B有形產(chǎn)品C潛在產(chǎn)品D期望產(chǎn)品3.下列屬于產(chǎn)品組合策略的有()A擴(kuò)大產(chǎn)品組合策略B縮減產(chǎn)品組合策略D集中性營銷策略A擴(kuò)大產(chǎn)品組合策略D產(chǎn)品線現(xiàn)代化策略5.影響產(chǎn)品標(biāo)準(zhǔn)化策略和差異化策略選擇的因素不包括()。D企業(yè)的國際經(jīng)營目標(biāo)6.國際營銷中產(chǎn)品溝通組合策略,產(chǎn)品不改變溝通不改變的策略是()。A直接延伸策略有()。A單一名稱8.產(chǎn)品的服務(wù)策略()B售中服務(wù)D產(chǎn)品服務(wù)9.國際市場營銷組合策略指的是()A國際產(chǎn)品策略B國際
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