基于“互聯(lián)網(wǎng)農(nóng)業(yè)”的精準(zhǔn)扶貧應(yīng)用研究以秦巴山區(qū)為例

基于“互聯(lián)網(wǎng)農(nóng)業(yè)”的精準(zhǔn)扶貧應(yīng)用研究以秦巴山區(qū)為例一、本文概述Overviewofthisarticle隨著互聯(lián)網(wǎng)的快速發(fā)展和普及，其在各行各業(yè)中的應(yīng)用已經(jīng)取得了顯著的成效。特別是在農(nóng)業(yè)領(lǐng)域，互聯(lián)網(wǎng)技術(shù)的引入和應(yīng)用，不僅推動了農(nóng)業(yè)生產(chǎn)的智能化、精準(zhǔn)化，也為精準(zhǔn)扶貧提供了新的思路和手段。秦巴山區(qū)作為我國典型的貧困地區(qū)之一，其農(nóng)業(yè)發(fā)展面臨著諸多挑戰(zhàn)。因此，本研究旨在探討基于“互聯(lián)網(wǎng)農(nóng)業(yè)”的精準(zhǔn)扶貧應(yīng)用策略，以期為秦巴山區(qū)的扶貧工作提供理論支持和實踐指導(dǎo)。WiththerapiddevelopmentandpopularizationoftheInternet,itsapplicationinallwalksoflifehasachievedremarkableresults.Especiallyintheagriculturalfield,theintroductionandapplicationofInternettechnologynotonlypromotetheintelligenceandprecisionofagriculturalproduction,butalsoprovidenewideasandmeansfortargetedpovertyalleviation.Asoneofthetypicalpoverty-strickenareasinChina,theQinbaMountainsfacemanychallengesinagriculturaldevelopment.Therefore,thepurposeofthisstudyistoexploretheapplicationstrategyoftargetedpovertyalleviationbasedon"Internetagriculture",soastoprovidetheoreticalsupportandpracticalguidanceforpovertyalleviationinQinlingBashanMountains.本文將首先介紹互聯(lián)網(wǎng)農(nóng)業(yè)的發(fā)展背景及其在精準(zhǔn)扶貧中的潛在作用，闡述研究的重要性和現(xiàn)實意義。接著，通過文獻(xiàn)綜述和實地調(diào)研，分析秦巴山區(qū)農(nóng)業(yè)發(fā)展的現(xiàn)狀、存在的問題以及精準(zhǔn)扶貧的需求。在此基礎(chǔ)上，結(jié)合互聯(lián)網(wǎng)農(nóng)業(yè)的特點和優(yōu)勢，提出針對性的精準(zhǔn)扶貧應(yīng)用策略，包括農(nóng)業(yè)信息化建設(shè)、電商平臺建設(shè)、智能農(nóng)業(yè)技術(shù)應(yīng)用等方面的內(nèi)容。通過案例分析和實證研究，評估這些策略在秦巴山區(qū)的應(yīng)用效果，總結(jié)經(jīng)驗和教訓(xùn)，提出改進(jìn)和優(yōu)化的建議。ThispaperwillfirstintroducethedevelopmentbackgroundofInternetagricultureanditspotentialroleintargetedpovertyalleviation,andelaboratetheimportanceandpracticalsignificanceoftheresearch.Next,throughliteraturereviewandfieldresearch,analyzethecurrentsituationandexistingproblemsofagriculturaldevelopmentintheQinbaMountainarea,aswellasthedemandfortargetedpovertyalleviation.Onthisbasis,combinedwiththecharacteristicsandadvantagesofInternetagriculture,weproposetargetedtargetedpovertyalleviationapplicationstrategies,includingagriculturalinformatizationconstruction,e-commerceplatformconstruction,intelligentagriculturaltechnologyapplicationandotheraspects.Throughcaseanalysisandempiricalresearch,evaluatetheapplicationeffectofthesestrategiesintheQinbaMountainarea,summarizeexperienceandlessonslearned,andproposesuggestionsforimprovementandoptimization.本文的研究不僅有助于推動秦巴山區(qū)農(nóng)業(yè)的發(fā)展，提高農(nóng)民的收入水平，實現(xiàn)精準(zhǔn)扶貧的目標(biāo)，同時也為其他地區(qū)提供可借鑒的經(jīng)驗和模式。希望通過本研究，能夠為我國農(nóng)業(yè)領(lǐng)域的精準(zhǔn)扶貧工作貢獻(xiàn)一份力量。ThisstudynotonlyhelpstopromotethedevelopmentofagricultureintheQinbaMountainarea,improvetheincomeleveloffarmers,andachievethegoaloftargetedpovertyalleviation,butalsoprovidesreferenceexperiencesandmodelsforotherregions.Ihopethatthroughthisstudy,IcancontributetotheprecisionpovertyalleviationworkintheagriculturalfieldofChina.二、理論基礎(chǔ)與文獻(xiàn)綜述TheoreticalBasisandLiteratureReview隨著信息技術(shù)的快速發(fā)展和廣泛應(yīng)用，互聯(lián)網(wǎng)已滲透到社會生活的方方面面，尤其在農(nóng)業(yè)領(lǐng)域，其與農(nóng)業(yè)生產(chǎn)、經(jīng)營、管理和服務(wù)等方面的深度融合，催生了“互聯(lián)網(wǎng)農(nóng)業(yè)”這一新型農(nóng)業(yè)業(yè)態(tài)?；ヂ?lián)網(wǎng)農(nóng)業(yè)利用大數(shù)據(jù)、云計算、物聯(lián)網(wǎng)等現(xiàn)代信息技術(shù)，對農(nóng)業(yè)資源進(jìn)行智能化配置，提高了農(nóng)業(yè)生產(chǎn)的效率和品質(zhì)，推動了農(nóng)業(yè)供給側(cè)結(jié)構(gòu)性改革。Withtherapiddevelopmentandwideapplicationofinformationtechnology,theInternethaspenetratedintoallaspectsofsociallife,especiallyintheagriculturalfield.Itsdeepintegrationwithagriculturalproduction,operation,managementandserviceshasgivenbirthtoanewagriculturalform,"Internetagriculture".Internetagricultureusesmoderninformationtechnologiessuchasbigdata,cloudcomputing,andtheInternetofThingstointelligentlyallocateagriculturalresources,improvetheefficiencyandqualityofagriculturalproduction,andpromotethestructuralreformoftheagriculturalsupplyside.精準(zhǔn)扶貧是我國政府針對貧困地區(qū)和貧困人口提出的一項重要戰(zhàn)略，旨在通過精準(zhǔn)識別、精準(zhǔn)幫扶、精準(zhǔn)管理和精準(zhǔn)考核等手段，實現(xiàn)貧困人口的精準(zhǔn)脫貧。秦巴山區(qū)作為我國典型的連片特困地區(qū)，其扶貧工作具有代表性和挑戰(zhàn)性。因此，將互聯(lián)網(wǎng)農(nóng)業(yè)與精準(zhǔn)扶貧相結(jié)合，探索適合秦巴山區(qū)的扶貧路徑，對于推動該地區(qū)乃至全國的扶貧工作具有重要的理論和實踐意義。PrecisionpovertyalleviationisanimportantstrategyproposedbytheChinesegovernmentforpoverty-strickenareasandpopulations,aimingtoachieveprecisepovertyalleviationfortheimpoverishedpopulationthroughpreciseidentification,assistance,management,andassessment.Asatypicalcontiguouspoverty-strickenareainChina,thepovertyalleviationworkintheQinbaMountainsisrepresentativeandchallenging.Therefore,itisofgreattheoreticalandpracticalsignificancetocombineInternetagriculturewithtargetedpovertyalleviationandexplorepovertyalleviationpathssuitableforQinlingBashanMountainstopromotepovertyalleviationintheregionandeventhewholecountry.在理論基礎(chǔ)方面，本文依托信息不對稱理論、農(nóng)業(yè)信息化理論、精準(zhǔn)扶貧理論等，分析了互聯(lián)網(wǎng)農(nóng)業(yè)在精準(zhǔn)扶貧中的應(yīng)用機(jī)制和作用路徑。信息不對稱理論認(rèn)為，互聯(lián)網(wǎng)農(nóng)業(yè)通過信息平臺的建設(shè)，減少了農(nóng)戶與市場信息的不對稱，提高了市場的透明度和效率。農(nóng)業(yè)信息化理論則強(qiáng)調(diào)，信息化技術(shù)的應(yīng)用能夠推動農(nóng)業(yè)生產(chǎn)的智能化、精準(zhǔn)化，提升農(nóng)業(yè)綜合效益。精準(zhǔn)扶貧理論則要求，針對貧困人口的實際需求，實施精準(zhǔn)化的幫扶措施，確保扶貧資源的有效利用和扶貧效果的可持續(xù)性。Intermsoftheoreticalbasis,thispaperanalyzestheapplicationmechanismandfunctionpathofInternetagricultureintargetedpovertyalleviationbasedontheinformationasymmetrytheory,agriculturalinformatizationtheory,targetedpovertyalleviationtheory,etc.Accordingtotheinformationasymmetrytheory,Internetagriculturereducestheasymmetryofinformationbetweenfarmersandthemarket,andimprovesthetransparencyandefficiencyofthemarketthroughtheconstructionofinformationplatforms.Thetheoryofagriculturalinformatizationemphasizesthattheapplicationofinformationtechnologycanpromotetheintelligenceandprecisionofagriculturalproduction,andimprovethecomprehensiveefficiencyofagriculture.Thetheoryofprecisepovertyalleviationrequirestheimplementationofpreciseassistancemeasurestailoredtotheactualneedsoftheimpoverishedpopulation,ensuringtheeffectiveutilizationofpovertyalleviationresourcesandthesustainabilityofpovertyalleviationeffects.在文獻(xiàn)綜述方面，本文梳理了國內(nèi)外關(guān)于互聯(lián)網(wǎng)農(nóng)業(yè)和精準(zhǔn)扶貧的相關(guān)研究。國內(nèi)外學(xué)者在互聯(lián)網(wǎng)農(nóng)業(yè)的研究中，主要集中在農(nóng)業(yè)信息化技術(shù)、農(nóng)業(yè)電子商務(wù)、智慧農(nóng)業(yè)等方面，探討了互聯(lián)網(wǎng)農(nóng)業(yè)對農(nóng)業(yè)生產(chǎn)、經(jīng)營、管理等方面的影響。在精準(zhǔn)扶貧的研究中，則重點關(guān)注了精準(zhǔn)扶貧的識別機(jī)制、幫扶模式、考核評估等方面，提出了多種精準(zhǔn)扶貧的實踐策略。也有學(xué)者開始關(guān)注互聯(lián)網(wǎng)農(nóng)業(yè)與精準(zhǔn)扶貧的結(jié)合，探討了互聯(lián)網(wǎng)農(nóng)業(yè)在精準(zhǔn)扶貧中的應(yīng)用前景和實踐路徑。這些研究為本文提供了豐富的理論支撐和實踐借鑒。Intermsofliteraturereview,thispapercombedtherelevantresearchonInternetagricultureandtargetedpovertyalleviationathomeandabroad.IntheresearchofInternetagriculture,scholarsathomeandabroadmainlyfocusonagriculturalinformationtechnology,agriculturale-commerce,smartagricultureandotheraspects,anddiscusstheimpactofInternetagricultureonagriculturalproduction,operation,managementandotheraspects.Intheresearchofprecisionpovertyalleviation,thefocusisontheidentificationmechanism,assistancemode,assessmentandevaluationofprecisionpovertyalleviation,andvariouspracticalstrategiesforprecisionpovertyalleviationhavebeenproposed.SomescholarsalsobegantopayattentiontothecombinationofInternetagricultureandtargetedpovertyalleviation,anddiscussedtheapplicationprospectandpracticepathofInternetagricultureintargetedpovertyalleviation.Thesestudiesproviderichtheoreticalsupportandpracticalreferenceforthisarticle.三、秦巴山區(qū)扶貧現(xiàn)狀分析AnalysisoftheCurrentSituationofPovertyAlleviationinQinbaMountainArea秦巴山區(qū)位于中國中西部，地理位置偏遠(yuǎn)，交通不便，自然環(huán)境惡劣，是我國的連片特困地區(qū)之一。該地區(qū)的精準(zhǔn)扶貧工作面臨著諸多挑戰(zhàn)，但同時也具有巨大的發(fā)展?jié)摿?。TheQinbaMountainsarelocatedinthecentralwesternpartofChina,witharemotegeographicallocation,inconvenienttransportation,andaharshnaturalenvironment.TheyareoneofthecontiguousareasofextremepovertyinChina.Theprecisepovertyalleviationworkintheregionfacesmanychallenges,butatthesametime,italsohasenormousdevelopmentpotential.秦巴山區(qū)的貧困問題主要表現(xiàn)為經(jīng)濟(jì)落后、基礎(chǔ)設(shè)施薄弱、教育資源匱乏、醫(yī)療衛(wèi)生條件差等方面。由于地處偏遠(yuǎn)，交通不便，導(dǎo)致該地區(qū)的經(jīng)濟(jì)發(fā)展受到嚴(yán)重制約。同時，由于歷史原因和自然環(huán)境的限制，秦巴山區(qū)的基礎(chǔ)設(shè)施建設(shè)相對滯后，嚴(yán)重制約了當(dāng)?shù)氐慕?jīng)濟(jì)社會發(fā)展。教育資源的匱乏使得當(dāng)?shù)厝嗣竦慕逃狡毡檩^低，進(jìn)一步加劇了貧困問題。ThepovertyproblemintheQinbaMountainsmainlymanifestsaseconomicbackwardness,weakinfrastructure,lackofeducationalresources,andpoormedicalandhealthconditions.Duetoitsremotelocationandinconvenienttransportation,theeconomicdevelopmentoftheregionisseverelyconstrained.Meanwhile,duetohistoricalreasonsandlimitationsinthenaturalenvironment,theinfrastructureconstructionintheQinbaMountainsisrelativelylaggingbehind,seriouslyrestrictingthelocaleconomicandsocialdevelopment.Thescarcityofeducationalresourceshasledtoagenerallylowlevelofeducationamonglocalpeople,furtherexacerbatingtheproblemofpoverty.近年來，秦巴山區(qū)的扶貧工作取得了一定的進(jìn)展。政府加大了對秦巴山區(qū)的扶持力度，通過實施一系列扶貧政策，如產(chǎn)業(yè)扶貧、教育扶貧、健康扶貧等，有效改善了當(dāng)?shù)厝嗣竦纳顥l件。同時，社會各界也積極參與到秦巴山區(qū)的扶貧工作中，通過捐贈資金、提供技術(shù)支持等方式，為當(dāng)?shù)氐姆鲐毷聵I(yè)做出了積極貢獻(xiàn)。Inrecentyears,povertyalleviationworkintheQinbaMountainshasmadecertainprogress.ThegovernmenthasincreaseditssupportfortheQinbaMountainareabyimplementingaseriesofpovertyalleviationpolicies,suchasindustrialpovertyalleviation,educationpovertyalleviation,andhealthpovertyalleviation,effectivelyimprovingthelivingconditionsofthelocalpeople.Atthesametime,varioussectorsofsocietyhaveactivelyparticipatedinpovertyalleviationworkintheQinbaMountainarea,makingpositivecontributionstothelocalpovertyalleviationcausethroughdonationsoffundsandprovidingtechnicalsupport.盡管秦巴山區(qū)的扶貧工作取得了一定的成效，但仍存在一些問題。由于秦巴山區(qū)地理位置偏遠(yuǎn)，交通不便，導(dǎo)致扶貧政策難以有效落地。當(dāng)?shù)厝嗣竦奈幕刭|(zhì)普遍較低，缺乏自我發(fā)展的能力，難以適應(yīng)現(xiàn)代化的生產(chǎn)生活方式。由于自然環(huán)境惡劣，秦巴山區(qū)的產(chǎn)業(yè)發(fā)展受到嚴(yán)重制約，缺乏可持續(xù)發(fā)展的動力。AlthoughpovertyalleviationworkintheQinbaMountainshasachievedcertainresults,therearestillsomeproblems.DuetotheremotegeographicallocationandinconvenienttransportationintheQinbaMountainarea,povertyalleviationpoliciesaredifficulttoeffectivelyimplement.Theculturalqualityoflocalpeopleisgenerallylow,lackingtheabilityforself-development,anddifficulttoadapttomodernproductionandlifestyle.Duetotheharshnaturalenvironment,theindustrialdevelopmentintheQinbaMountainsisseverelyconstrainedandlacksthedrivingforceforsustainabledevelopment.秦巴山區(qū)的扶貧工作雖然取得了一定的進(jìn)展，但仍面臨著諸多挑戰(zhàn)。未來，需要進(jìn)一步加強(qiáng)政策扶持力度，完善基礎(chǔ)設(shè)施建設(shè)，提高當(dāng)?shù)厝嗣竦奈幕刭|(zhì)和自我發(fā)展能力，推動秦巴山區(qū)實現(xiàn)精準(zhǔn)扶貧和可持續(xù)發(fā)展。也需要積極探索新的扶貧模式和方法，將“互聯(lián)網(wǎng)農(nóng)業(yè)”等新型業(yè)態(tài)引入到扶貧工作中，為秦巴山區(qū)的經(jīng)濟(jì)社會發(fā)展注入新的活力。AlthoughpovertyalleviationworkintheQinbaMountainshasmadecertainprogress,itstillfacesmanychallenges.Inthefuture,itisnecessarytofurtherstrengthenpolicysupport,improveinfrastructureconstruction,enhancetheculturalqualityandself-developmentabilityoflocalpeople,andpromotetargetedpovertyalleviationandsustainabledevelopmentintheQinbaMountains.Itisalsonecessarytoactivelyexplorenewpovertyalleviationmodelsandmethods,introducenewformsofbusinesssuchas"Internetagriculture"intopovertyalleviationwork,andinjectnewvitalityintotheeconomicandsocialdevelopmentofQinlingBashanMountains.四、基于“互聯(lián)網(wǎng)農(nóng)業(yè)”的精準(zhǔn)扶貧策略Targetedpovertyalleviationstrategybasedon"Internetagriculture"針對秦巴山區(qū)的實際情況，結(jié)合“互聯(lián)網(wǎng)農(nóng)業(yè)”的特點和優(yōu)勢，我們可以從以下幾個方面提出精準(zhǔn)扶貧策略：InviewoftheactualsituationofQinlingBashanMountains,combinedwiththecharacteristicsandadvantagesof"Internetagriculture",wecanproposetargetedpovertyalleviationstrategiesfromthefollowingaspects:建設(shè)農(nóng)業(yè)信息化平臺：利用互聯(lián)網(wǎng)技術(shù)，構(gòu)建秦巴山區(qū)農(nóng)業(yè)信息化平臺，整合農(nóng)業(yè)資源信息，為農(nóng)民提供實時、準(zhǔn)確的農(nóng)業(yè)市場信息、技術(shù)指導(dǎo)和政策解讀等服務(wù)。通過該平臺，可以有效解決信息不對稱問題，提高農(nóng)民的市場適應(yīng)能力和抗風(fēng)險能力。Buildagriculturalinformatizationplatform:useInternettechnologytobuildanagriculturalinformatizationplatforminQinlingBashanMountains,integrateagriculturalresourceinformation,andprovidefarmerswithreal-timeandaccurateagriculturalmarketinformation,technicalguidance,policyinterpretationandotherservices.Throughthisplatform,theproblemofinformationasymmetrycanbeeffectivelysolved,andthemarketadaptabilityandriskresistanceoffarmerscanbeimproved.推進(jìn)農(nóng)產(chǎn)品電子商務(wù)：借助電子商務(wù)平臺，推動秦巴山區(qū)農(nóng)產(chǎn)品的線上銷售，拓展銷售渠道，提高農(nóng)產(chǎn)品附加值。同時，通過大數(shù)據(jù)分析，了解消費(fèi)者需求，指導(dǎo)農(nóng)民調(diào)整種植結(jié)構(gòu)，實現(xiàn)精準(zhǔn)種植和精準(zhǔn)營銷。Promotee-commerceofagriculturalproducts:Byleveraginge-commerceplatforms,promoteonlinesalesofagriculturalproductsintheQinbaMountainarea,expandsaleschannels,andincreasetheaddedvalueofagriculturalproducts.Atthesametime,throughbigdataanalysis,wecanunderstandconsumerneeds,guidefarmerstoadjusttheirplantingstructure,andachievepreciseplantingandmarketing.強(qiáng)化農(nóng)業(yè)技術(shù)培訓(xùn)：針對秦巴山區(qū)農(nóng)民技能水平普遍較低的問題，開展線上線下相結(jié)合的農(nóng)業(yè)技術(shù)培訓(xùn)，提高農(nóng)民的農(nóng)業(yè)生產(chǎn)技能和電子商務(wù)應(yīng)用能力。通過培訓(xùn)，幫助農(nóng)民掌握現(xiàn)代農(nóng)業(yè)技術(shù)，提高農(nóng)業(yè)生產(chǎn)效益。Strengtheningagriculturaltechnologytraining:InresponsetotheproblemoflowskilllevelsamongfarmersintheQinbaMountainarea,acombinationofonlineandofflineagriculturaltechnologytrainingwillbecarriedouttoimprovetheiragriculturalproductionskillsande-commerceapplicationcapabilities.Throughtraining,helpfarmersmastermodernagriculturaltechnologyandimproveagriculturalproductionefficiency.完善物流配送體系：加強(qiáng)秦巴山區(qū)物流基礎(chǔ)設(shè)施建設(shè)，構(gòu)建覆蓋全區(qū)的物流配送體系，實現(xiàn)農(nóng)產(chǎn)品從田間到餐桌的全程可追溯。通過優(yōu)化物流配送流程，降低物流成本，提高農(nóng)產(chǎn)品流通效率。Improvelogisticsanddistributionsystem:StrengthentheconstructionoflogisticsinfrastructureintheQinbaMountainarea,buildalogisticsanddistributionsystemthatcoverstheentirearea,andachievefulltraceabilityofagriculturalproductsfromthefieldstothediningtable.Byoptimizingthelogisticsdistributionprocess,reducinglogisticscosts,andimprovingtheefficiencyofagriculturalproductcirculation.實施金融扶貧：利用互聯(lián)網(wǎng)金融平臺，為秦巴山區(qū)農(nóng)民提供便捷、低成本的金融服務(wù)。通過發(fā)展農(nóng)業(yè)保險、農(nóng)業(yè)貸款等金融產(chǎn)品，降低農(nóng)民生產(chǎn)風(fēng)險，提高農(nóng)民抵御市場風(fēng)險的能力。Implementfinancialpovertyalleviation:usetheInternetfinancialplatformtoprovideconvenientandlow-costfinancialservicesforfarmersinQinlingBashanMountains.Bydevelopingfinancialproductssuchasagriculturalinsuranceandagriculturalloans,wecanreduceproductionrisksforfarmersandenhancetheirabilitytoresistmarketrisks.基于“互聯(lián)網(wǎng)農(nóng)業(yè)”的精準(zhǔn)扶貧策略在秦巴山區(qū)的實施，需要政府、企業(yè)和社會各界的共同努力。通過建設(shè)農(nóng)業(yè)信息化平臺、推進(jìn)農(nóng)產(chǎn)品電子商務(wù)、強(qiáng)化農(nóng)業(yè)技術(shù)培訓(xùn)、完善物流配送體系和實施金融扶貧等措施，可以有效促進(jìn)秦巴山區(qū)農(nóng)業(yè)產(chǎn)業(yè)的發(fā)展，實現(xiàn)精準(zhǔn)脫貧目標(biāo)。Theimplementationofthetargetedpovertyalleviationstrategybasedon"Internetagriculture"inQinbaMountainsrequiresthejointeffortsofthegovernment,enterprisesandallsectorsofsociety.Bybuildinganagriculturalinformationplatform,promotinge-commerceforagriculturalproducts,strengtheningagriculturaltechnologytraining,improvinglogisticsanddistributionsystems,andimplementingfinancialpovertyalleviationmeasures,thedevelopmentoftheagriculturalindustryintheQinbaMountainscanbeeffectivelypromoted,andthegoalofprecisepovertyalleviationcanbeachieved.五、實證研究Empiricalresearch為了深入研究和驗證“互聯(lián)網(wǎng)農(nóng)業(yè)”在精準(zhǔn)扶貧中的應(yīng)用效果，我們選擇了秦巴山區(qū)作為實證研究對象。秦巴山區(qū)是我國典型的貧困地區(qū)之一，地理條件復(fù)雜，交通不便，經(jīng)濟(jì)發(fā)展滯后。然而，隨著近年來互聯(lián)網(wǎng)技術(shù)的快速發(fā)展，秦巴山區(qū)也逐漸開始了“互聯(lián)網(wǎng)農(nóng)業(yè)”的探索和實踐。Inordertofurtherstudyandverifytheapplicationeffectof"Internetagriculture"intargetedpovertyalleviation,weselectedQinbaMountainAreaastheempiricalresearchobject.TheQinbaMountainsareoneofthetypicalpoverty-strickenareasinChina,withcomplexgeographicalconditions,inconvenienttransportation,andlaggingeconomicdevelopment.However,withtherapiddevelopmentofInternettechnologyinrecentyears,QinlingBashanMountainhasgraduallybeguntheexplorationandpracticeof"Internetagriculture".本研究采用定量與定性相結(jié)合的研究方法。通過問卷調(diào)查和深度訪談，收集秦巴山區(qū)農(nóng)戶對“互聯(lián)網(wǎng)農(nóng)業(yè)”的認(rèn)知、參與意愿、收益情況等信息。結(jié)合秦巴山區(qū)政府、農(nóng)業(yè)部門等公開數(shù)據(jù)，分析“互聯(lián)網(wǎng)農(nóng)業(yè)”在精準(zhǔn)扶貧中的實施情況、成效及存在的問題。Thisstudyadoptsacombinationofquantitativeandqualitativeresearchmethods.Throughquestionnairesandin-depthinterviews,wecollectedinformationaboutfarmers'cognition,willingnesstoparticipate,andincomeof"Internetagriculture"inQinbaMountain.BasedonthepublicdataofQinlingBashanMountaingovernmentandagriculturaldepartments,thispaperanalyzestheimplementation,effectivenessandproblemsof"Internetagriculture"intargetedpovertyalleviation.我們共發(fā)放問卷500份，回收有效問卷468份，有效回收率為6%。同時，對30位農(nóng)戶進(jìn)行了深度訪談。數(shù)據(jù)分析結(jié)果顯示，大部分農(nóng)戶對“互聯(lián)網(wǎng)農(nóng)業(yè)”持積極態(tài)度，認(rèn)為其能有效提高農(nóng)業(yè)生產(chǎn)效率，拓寬銷售渠道，增加收入。同時，我們也發(fā)現(xiàn)，秦巴山區(qū)在“互聯(lián)網(wǎng)農(nóng)業(yè)”發(fā)展過程中仍存在一些問題，如基礎(chǔ)設(shè)施建設(shè)滯后、人才短缺、信息化程度不高等。Wedistributed500questionnairesandcollected468validquestionnaires,withaneffectiveresponserateof6%.Atthesametime,in-depthinterviewswereconductedwith30farmers.Thedataanalysisresultsshowthatmostfarmershaveapositiveattitudetowards"Internetagriculture",believingthatitcaneffectivelyimproveagriculturalproductionefficiency,broadensaleschannelsandincreaseincome.Atthesametime,wealsofoundthattherearestillsomeproblemsinthedevelopmentof"Internetagriculture"inQinlingBashanMountains,suchaslagginginfrastructureconstruction,talentshortage,andlowinformatization.本研究選取了秦巴山區(qū)某縣的“互聯(lián)網(wǎng)+特色農(nóng)產(chǎn)品”項目作為典型案例進(jìn)行分析。該項目通過電商平臺，將當(dāng)?shù)氐奶厣r(nóng)產(chǎn)品推向全國市場，有效帶動了當(dāng)?shù)剞r(nóng)戶的增收。同時，該項目還結(jié)合鄉(xiāng)村旅游，吸引游客前來參觀和購買，進(jìn)一步促進(jìn)了當(dāng)?shù)亟?jīng)濟(jì)的發(fā)展。Thisstudyselectsthe"InternetplusFeaturedAgriculturalProducts"projectofacountyinQinbaMountainasatypicalcaseforanalysis.Thisprojectpromoteslocalspecialtyagriculturalproductstothenationalmarketthroughe-commerceplatforms,effectivelydrivingtheincreaseinincomeoflocalfarmers.Atthesametime,theprojectalsocombinesruraltourismtoattracttouriststovisitandpurchase,furtherpromotingthedevelopmentofthelocaleconomy.通過實證研究，我們發(fā)現(xiàn)“互聯(lián)網(wǎng)農(nóng)業(yè)”在秦巴山區(qū)的精準(zhǔn)扶貧中發(fā)揮了重要作用。一方面，它提高了農(nóng)業(yè)生產(chǎn)的信息化水平，優(yōu)化了資源配置，提高了農(nóng)業(yè)生產(chǎn)效率；另一方面，它拓寬了農(nóng)產(chǎn)品的銷售渠道，降低了銷售成本，增加了農(nóng)戶的收入。然而，我們也應(yīng)注意到，“互聯(lián)網(wǎng)農(nóng)業(yè)”在發(fā)展過程中仍面臨一些挑戰(zhàn)和問題，需要政府、企業(yè)和社會各界共同努力解決。Throughempiricalresearch,wefindthat"Internetagriculture"hasplayedanimportantroleintargetedpovertyalleviationinQinlingBashanMountains.Ontheonehand,ithasimprovedthelevelofinformatizationinagriculturalproduction,optimizedresourceallocation,andimprovedagriculturalproductionefficiency;Ontheotherhand,itexpandsthesaleschannelsofagriculturalproducts,reducessalescosts,andincreasestheincomeoffarmers.However,weshouldalsonotethat"Internetagriculture"stillfacessomechallengesandproblemsinthedevelopmentprocess,whichneedthejointeffortsofthegovernment,enterprisesandallsectorsofsocietytosolve.基于上述研究結(jié)果，我們得出以下秦巴山區(qū)在“互聯(lián)網(wǎng)農(nóng)業(yè)”的精準(zhǔn)扶貧應(yīng)用中取得了一定的成效，但仍存在諸多挑戰(zhàn)和問題。為此，我們提出以下建議：一是加強(qiáng)基礎(chǔ)設(shè)施建設(shè)，提高網(wǎng)絡(luò)覆蓋率和信息化水平；二是加大人才培養(yǎng)力度，培養(yǎng)一批懂技術(shù)、善經(jīng)營的新型職業(yè)農(nóng)民；三是深化農(nóng)業(yè)產(chǎn)業(yè)結(jié)構(gòu)調(diào)整，發(fā)展具有地方特色的農(nóng)產(chǎn)品；四是加強(qiáng)政府、企業(yè)和社會各界的合作與協(xié)同，共同推動“互聯(lián)網(wǎng)農(nóng)業(yè)”在精準(zhǔn)扶貧中的深入應(yīng)用。Basedontheaboveresearchresults,weconcludethatthefollowingQinbaMountainshaveachievedcertainresultsintheapplicationof"Internetagriculture"intargetedpovertyalleviation,buttherearestillmanychallengesandproblems.Tothisend,weproposethefollowingsuggestions:firstly,strengtheninfrastructureconstruction,improvenetworkcoverageandinformationtechnologylevel;Thesecondistoincreasetalentcultivationeffortsandcultivateagroupofnewprofessionalfarmerswhounderstandtechnologyandaregoodatmanagement;Thirdly,deepentheadjustmentofagriculturalindustrialstructureanddevelopagriculturalproductswithlocalcharacteristics;Fourth,strengthenthecooperationandcoordinationamongthegovernment,enterprisesandallsectorsofsociety,andjointlypromotethein-depthapplicationof"Internetagriculture"intargetedpovertyalleviation.六、討論與建議Discussionandsuggestions基于“互聯(lián)網(wǎng)農(nóng)業(yè)”的精準(zhǔn)扶貧應(yīng)用研究在秦巴山區(qū)取得了顯著的成效，不僅提高了農(nóng)業(yè)生產(chǎn)的智能化和精準(zhǔn)化水平，也促進(jìn)了貧困地區(qū)的經(jīng)濟(jì)發(fā)展和社會進(jìn)步。然而，在實際應(yīng)用中仍存在一些問題和挑戰(zhàn)，需要進(jìn)一步討論并提出相應(yīng)的建議。Theapplicationresearchoftargetedpovertyalleviationbasedon"Internetagriculture"hasachievedremarkableresultsinQinbaMountainArea,notonlyimprovingtheintelligentandaccuratelevelofagriculturalproduction,butalsopromotingtheeconomicdevelopmentandsocialprogressofpoorareas.However,therearestillsomeproblemsandchallengesinpracticalapplicationsthatrequirefurtherdiscussionandcorrespondingsuggestions.技術(shù)普及難題：秦巴山區(qū)地處偏遠(yuǎn)，部分貧困地區(qū)的農(nóng)民對互聯(lián)網(wǎng)技術(shù)的接受程度有限，影響了“互聯(lián)網(wǎng)農(nóng)業(yè)”精準(zhǔn)扶貧的推進(jìn)速度。Difficultiesintechnologypopularization:QinlingBashanMountainislocatedinaremotearea,andfarmersinsomepoorareashavelimitedacceptanceofInternettechnology,whichaffectsthespeedof"Internetagriculture"targetedpovertyalleviation.信息不對稱：盡管“互聯(lián)網(wǎng)農(nóng)業(yè)”有助于信息的流通，但仍然存在信息不對稱的問題，導(dǎo)致農(nóng)民與市場需求之間的對接不夠緊密。Informationasymmetry:Although"Internetagriculture"helpstheflowofinformation,thereisstillinformationasymmetry,whichleadstothelackofcloseconnectionbetweenfarmersandmarketdemand.基礎(chǔ)設(shè)施建設(shè)滯后：互聯(lián)網(wǎng)和農(nóng)業(yè)的結(jié)合需要完善的基礎(chǔ)設(shè)施支持，如高速網(wǎng)絡(luò)、電商平臺等，而這些在秦巴山區(qū)的部分貧困地區(qū)仍顯不足。Infrastructureconstructionlagsbehind:thecombinationoftheInternetandagricultureneedsperfectinfrastructuresupport,suchashigh-speednetworks,e-commerceplatforms,etc.,whicharestillinsufficientinsomepoorareasoftheQinlingBashanMountains.加強(qiáng)技術(shù)培訓(xùn)與推廣：政府和社會組織應(yīng)加大對農(nóng)民的技術(shù)培訓(xùn)力度，提高他們的互聯(lián)網(wǎng)應(yīng)用能力，推動“互聯(lián)網(wǎng)農(nóng)業(yè)”精準(zhǔn)扶貧的深入實施。Strengthentechnicaltrainingandpromotion:Thegovernmentandsocialorganizationsshouldstrengthentechnicaltrainingforfarmers,improvetheirInternetapplicationability,andpromotethein-depthimplementationof"Internetagriculture"targetedpovertyalleviation.建立完善的信息服務(wù)平臺：通過建立完善的信息服務(wù)平臺，實現(xiàn)農(nóng)業(yè)生產(chǎn)與市場需求的精準(zhǔn)對接，減少信息不對稱現(xiàn)象，提高農(nóng)產(chǎn)品的市場競爭力。Establishacomprehensiveinformationserviceplatform:Byestablishingacomprehensiveinformationserviceplatform,achieveprecisedockingbetweenagriculturalproductionandmarketdemand,reduceinformationasymmetry,andimprovethemarketcompetitivenessofagriculturalproducts.加大基礎(chǔ)設(shè)施建設(shè)投入：政府應(yīng)加大對秦巴山區(qū)等貧困地區(qū)的基礎(chǔ)設(shè)施建設(shè)投入，提升網(wǎng)絡(luò)覆蓋率和電商平臺建設(shè)水平，為“互聯(lián)網(wǎng)農(nóng)業(yè)”精準(zhǔn)扶貧提供有力支撐。Increaseinvestmentininfrastructureconstruction:ThegovernmentshouldincreaseinvestmentininfrastructureconstructioninpoorareassuchasQinlingBashanMountains,improvenetworkcoverageande-commerceplatformconstruction,andprovidestrongsupportfortargetedpovertyalleviationof"Internetagriculture".創(chuàng)新扶貧模式：鼓勵和支持企業(yè)、社會組織和個人等多元主體參與“互聯(lián)網(wǎng)農(nóng)業(yè)”精準(zhǔn)扶貧，形成政府引導(dǎo)、市場主導(dǎo)、社會參與的多元化扶貧格局。Innovativepovertyalleviationmodel:encourageandsupportenterprises,socialorganizationsandindividualstoparticipatein"Internetagriculture"targetedpovertyalleviation,andformadiversifiedpovertyalleviationpatternwithgovernmentguidance,marketleadershipandsocialparticipation.基于“互聯(lián)網(wǎng)農(nóng)業(yè)”的精準(zhǔn)扶貧應(yīng)用研究在秦巴山區(qū)取得了積極成果，但仍需關(guān)注存在的問題和挑戰(zhàn)，并采取相應(yīng)措施加以解決，以促進(jìn)該地區(qū)的持續(xù)發(fā)展和貧困人口的全面脫貧。Theresearchontheapplicationoftargetedpovertyalleviationbasedon"Internetagriculture"hasachievedpositiveresultsinQinlingBashanMountains,butitisstillnecessarytopayattentiontotheexistingproblemsandchallenges,andtakecorrespondingmeasurestosolvethem,soastopromotethesustainabledevelopmentoftheregionandcomprehensivelyliftthepooroutofpoverty.七、結(jié)論Conclusion本研究以秦巴山區(qū)為例，深入探討了基于“互聯(lián)網(wǎng)農(nóng)業(yè)”的精準(zhǔn)扶貧應(yīng)用。通過實