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UNITSIXBusinessWorldUNITSIX1
Inthisunit,wearegoingtoconsiderseveralaspectsofBusinessworldwhichmakesourlifemorecolorfulandcomfortable.Bytheendofthisunit,youshouldbeableto:talkaboutbusinessactivitiestalkaboutbusinessprospectstalkaboutsalesresultsdescribeanddrawchartsdiscusskeyfactorsinthesuccessofabusinessInthisunit,wearegoing2Talkaboutbusinessactivities(namesomethingsareinvolvedinbusiness)WriteasalesreportConfirmgoodsdelivery(makesure)Improveafter-salesservice(售后服務(wù))Runanadvertisingcampaign(operate)PlaceanorderImport&exportgoods(進(jìn)出口)Completeaninvoice(fulloutanreceipt)Talkaboutbusinessactivitie3Dealwithforeigncurrencyexchange(外幣兌換)Compensateclients(makeupfor/reward)Receivevisitors(接待)Promoteanewproduct(促銷)ArrangecommercialmeetingsConductmarketresearchNegotiateanewcontract(confer/talkwithothersinordertoreachanagreement)Collatefiles(check)Dealwithforeigncurrencyexc4Newwordsfortext1.1lease:rent/letstand:beorshowaspecificfigure/amountto(是)sustain:keep/maintainconsultative:dosomeenquiries(咨詢的)forecast:predictforesee:anticipate/foretell3)vocational:professionaltuition:educationaffluent:rich4)leisure:sparebringabout:cause/resultinboom:fastdevelopment5)fluent:abletospeakwithoutstoppingrank:classamusement:recreation/entertainmentprofits:earningsfacility:establishment(theater,cinemaetc.)7)counsel:心理咨詢服務(wù)bepressedfor:beingreatdemand/needfordevoteto:give/applythetimeandenergytoaparticularactivityetc.substitute:sthreplacingstir:rouse/causeNewwordsfortext1.1lease:r5Chooseoneoffollowingbusinesstodiscuss.Talkaboutthepossibilityofprosperityineachandtrytostateyourreasonssupportingyourstatement.(you’dBetterusetheexpressioninP249-251)Ifyoulike,you’reallowedtochoosethebusinessyouprefer.1)publicrecreation2)touristandhotelundertaking3)carrental4)medicalcare5)education6)souvenirmarketing7)legalservices8)informationandcomputers
Talkaboutthefollowing8businessprospectsChooseoneoffollowingbusine6ExpressionofdegreesofcertaintyGroupone:(Iisthesubject)Idoubtif……/Idon’tthinkthat…..Iexpectthat……Iwouldnotbesurprisedif…..I’mquitesurethat….Grouptwo:(businessisthesubject)Businessislikelyto…./may….willprobably…../unlikelyto…..Groupthree:There’sachancethat…./nodoubtthat…..It’spossiblethat….There’snotmuchchancethat…..WordsdescribinggoodprospectsProsper/becomeprosperous/havegoodprospectsBoom/becomeaboomingbusinessThrive/flourishBeaprofitablebusiness/makehighprofitsExpressionofdegreesofcerta7Examples:*Thereisno
doubtthatinformationandcomputerswillflourishintheyeartocome.I’dliketoattributethefastdevelopmenttotheincreasingcapabilityofpurchaseandthegradualawarenessofIT’simportanceinallfields.*Tourismandhotelundertakingislikelytobeabooming
businessinthecomingyear.Thejust-passedMayholidayisagooddemonstration.SoonafterLaborDay,theNepalesetourisaccessible.*
Iwouldn’tbesurprisedifTranslationAgencyprospers.China’sentranceintoWTOmeansthatdemandinEnglishexpertisefromthecompaniesinvolvingforeigntradeisonrapidrise.Examples:*Thereisnodoubtt8Expressionstoidentifydifferentdegreesofprobability
100%probabilityI’msure…There’snodoubtthat…
75%probabilitymayprobablyIexpectbelikelytoIwouldbesurprisedif
50%probabilityThere’sachancethat…It’spossiblethat
25%probabilityunlikelyIdon’tif…Idon’tthink…There’snitmuchchancethat…
0%probabilityimpossibleExpressionstoidentifydiffer9ThenewwordsinText2.11)comeupto:reachthehigherstandard(達(dá)到)chase:pursue/runafterexpand:extend2)decline:reduce/shrinkdistributor:發(fā)行商
considerably:greatlyinquantityseries:collection
collapse:fail/breakjump:leap/increasesuddenlydominance:occupation(占有,優(yōu)勢)3)retail/wholesale:零售/批發(fā)tendency:inclinationturnover:theamountofbusinesstransactionmake:thegoodsmanufacturedbyabrandThenewwordsinText2.11)c10
slump:fallsharply/showadownturndeal:transaction(交易)negotiate:talktoreachanagreementCampaign:movement4)budget:planofhowmoneywillbespentstrategy:tactics(策略)capture:dominateleisuremarket:家用或休閑用品市場
businessmarket:商業(yè)用品市場5)underreview:iflookingback
upturn:pickup/onagradualrise(好轉(zhuǎn))
tailoff:reduce/decline=gointoaslide
crash:slump/drop
slump:fallsharply/showa11
Directions:ReadthroughText2.1(P.255)quicklyandwriteouttheexpressionsaboutincreasesanddecreasesinsales.1.havedeclined;havebeenpickingup2.hasdropped;havecollapsed…thehugejump3.slumped4.expectagradualrise;havenotbeen5.hasnotbeensold6.havegoneintoaslide;dropped7.showedaslightupturn;crashedReadingActivities1.havedeclined;havebeenpick12
Usetheexpressionswehavelearnedtodescribethefollowingcharts.Usetheexpressionsweha13EDA技術(shù)學(xué)習(xí)情境4可調(diào)數(shù)字時鐘的CPLD設(shè)計任務(wù)114EDA技術(shù)學(xué)習(xí)情境4可調(diào)數(shù)字時鐘的CPLD設(shè)計任務(wù)115
EuropeanMotorVehicleProduction
Overallproductionlevelsareonarisingtrendbutsubjecttothegenerallevelofeconomicactivity.Thiscanbeseeninthepatternsince1990whichshowsagradualdipinproductionduringtheworldslowdownoftheearly1990swiththegrosstrendresumingfrom1994onwards.Ofgreaterinterestarethetrendsbetweenworldregionsandthedifferencesbetweenpassengercarandcommercialvehicles.OverthelastdecadeWesternEuropehasmaintaineditspositionastheworld'slargestproducerofpassengercarsmakingapproximatelytwiceasmanyasthenextlargestregiontheNorthAmericanFreeTradeAssociation.TwosignificantSurveySurvey16trendsoverthe10-yearperiodhavebeenthedeclineinJapan'sshareofworldproductionandtheincreaseinAsia,otherdevelopingmarketsandtoalesserextentEasternEurope.ThedeclineinJapaneseproductionistosomeextenttheresultofdeliberatedecisionsbyJapanesemakerstoinvestinproductionfacilitiesclosertotheirmainmarkets.InrecentyearshowevertheJapanesehomemarkethasbeenweakwhichhasalsocontributedtothistrend.OverthenextdecadeitisexpectedthatproductiongrowthwillcontinuetooccurmainlyinamergingmarketwithproductioninthemorematureeconomiesofWesternEurope,NorthAmericaandJapanremainingbroadlystable.Pleaselookatthefollowingcharts.trendsoverthe10-yearperio17WorldCarSalesChartsWorldCarSalesCharts18EDA技術(shù)學(xué)習(xí)情境4可調(diào)數(shù)字時鐘的CPLD設(shè)計任務(wù)119RecentTrendsinRetailSales-GreaterPhoenix(1999-2000):RecentTrendsinRetailSales20EDA技術(shù)學(xué)習(xí)情境4可調(diào)數(shù)字時鐘的CPLD設(shè)計任務(wù)121SOURCE:
USDC,BureauofLaborStatistics,1990-June2002
SOURCE:
USDC,BureauofLabor22EDA技術(shù)學(xué)習(xí)情境4可調(diào)數(shù)字時鐘的CPLD設(shè)計任務(wù)123Rearrangethestepsinthecorrectorder(P.259)
Ifyouweretostartbusiness,whatprocedurewouldyoufollowinordertooccupythemarket?Ifyouweretostartbusine24researchthemarketdominatethemarketchasethemarketnegotiateamarketingdealfindthepropermarketingstrategiesexpandthemarketcapturepartofthemarketresearchthedominatethechase25Bytewasthemostpopularcomputerbrand.Acquariuswasthesecondmostpopularcomputerbrand.BytewasalittlepopularthanAcquarius.ThesalesofByteandAquariuswerequitesimilar/roughlythesame.Therewasn’tmuchdifferenceinthesalesofAcquariusandByte.Therewasagre
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