X美眼坊連鎖項(xiàng)目啟動(dòng)計(jì)劃書(shū)

頁(yè)十一、相關(guān)項(xiàng)目投資分析項(xiàng)目2013年2014年合計(jì)1月-6月7月-12月1月-6月直營(yíng)店店面裝修（4萬(wàn)/家）160,00080,00080,0001,341,000設(shè)備用品（0.2萬(wàn)/家）8,0004,0004,000陳列道具（1萬(wàn)/家）40,00020,00020,000轉(zhuǎn)讓費(fèi)（1萬(wàn)/家）80,00040,00040,000租金（0.8萬(wàn)/月）80,000264,000336,000水電（0.1萬(wàn)/月）10,00033,00042,000小計(jì)378,000441,000522,000產(chǎn)品自營(yíng)店產(chǎn)品成本（營(yíng)收收入15%）55,500202,500255,0002,910,500加盟店產(chǎn)品成本（進(jìn)貨價(jià)35%）717,5001,680,000小計(jì)55,500920,0001,935,000人力成本總經(jīng)理90,00090,00090,0002,551,000市場(chǎng)中心（4-5人配置）50,000150,00015,000招商中心（6-7人配置）50,000200,000200,000教育中心（6-7人配置）50,000160,000160,000數(shù)據(jù)中心（1-2人配置）10,00030,00030,000店長(zhǎng)/店員（6人/店月均2000元）120,000372,000504,000自營(yíng)店員工提成獎(jiǎng)金6%20,00060,000100,000內(nèi)部員工提成獎(jiǎng)金4%150,000250,000小計(jì)390,0001,212,0001,349,000推廣費(fèi)用網(wǎng)絡(luò)推廣及優(yōu)化30,000100,000100,0001,380,000加盟展（上海，廣州）100,000100,000博納美眼文化節(jié)150,000廣東報(bào)刊招商廣告100,000知名媒體廣告200,000200,000形象代言人300,000小計(jì)30,000650,000700,000營(yíng)運(yùn)費(fèi)用差旅費(fèi)（2000元/月）20,000100,000100,000630,000導(dǎo)師補(bǔ)助（2000元/月）10,00050,00050,000招商補(bǔ)助（4500元/月）10,00060,00080,000接待應(yīng)酬費(fèi)3000060,00060,000小計(jì)70,000270,000290,000辦公費(fèi)用辦公設(shè)備40,00010,00010,000240,000辦公租金20,00060,00060,000水電，電話費(fèi)10,00015,00015,000小計(jì)70,00085,00085,000費(fèi)用合計(jì)993,5003,578,0004,881,0009,052,500相關(guān)項(xiàng)目收入加盟費(fèi)(1萬(wàn)/家）320,000350,00011,050,000管理管控費(fèi)(300元/家）50,00060,000加盟店產(chǎn)品進(jìn)貨2,050,0004,800,000自營(yíng)店?duì)I業(yè)收入370,0001,350,0001,700,000收入合計(jì)370,0003,770,0006,910,00011,050,000盈利分析-623,500192,0002,029,0001,997,5001.加盟店交