2024創(chuàng)意趨勢(shì)報(bào)告：探尋未來(lái)-電通

DENTSUCREATIVETRENDS20242024THE FUTURES LESS TRAVELEDFuturesLessTraveledYASUSASAKI,GLOBALCCO,DENTSU去PATRICIAMCDONALD,CSO,EMEA,DENTSUCREATIVE2ROBERTFROST,THEROADNOTTAKEN

瘓 TheRoadNotTaken”瘓瘓奉撰 瘓務(wù)銳務(wù) 瘓 睫銳 瘓確 TheFuturesLessTraveled 確導(dǎo)去敘務(wù)愿——去奉歷——AI瘓 銳務(wù) 瘓瘓去 務(wù)3Trends5

0102030405ODETOJOYTHEMEMESOFHEREWETHEMAGICINME,MYSELFPRODUCTIONARENOWTHEMACHINEANDUSODE TO JOY01Trend

瘓 粉 喧 瘓奉瘓 包Barbie 群 2023 群撰 奉Z去 瘓 去 銳去 ·PeterPanmarketplaceOURSUBTRENDS:...IMAGEGENERATEDBYMIDJOURNEY6OurWork

7-11SLURPEESlurpee 瘓瘓 —— ——瘓 S瘓AnythingFlows瘓瘓F(tuán)loMilli紙瘓F(tuán)loMilliAnythingFlows Spotify4000 RapCaviarMostNecessary NewMusicFridayAnythingFlowsTikTok battle 120096%ODETOJOY71.1.IMAGEGENERATEDBYMIDJOURNEYODETOJOY81映練撰LauraHampsonGlamour46%Z去瘓奉聆練——撰2瘓瘓奉Jacquemus奉千FiatLouisVuittonHusqvarna奉務(wù)Totino撰T瘓務(wù)奉1.2.IMAGEGENERATEDBYMIDJOURNEYODETOJOY971%71% 務(wù)3福Z去瘓TikTok#Softlife10廳睫EverythingShower去5GabrielleJudge#lazygirljob撰lazy去EverythingShower奉務(wù)去瘓奉奉McDonnell,TheGuardian——Chloe瘓奉瘓4去導(dǎo)映導(dǎo)SoftLifeLazyGirlJobs1.3.IMAGEGENERATEDBYMIDJOURNEYODETOJOY10瘓奉 撰 務(wù)銳DavidBeckhamAFOLLego202217%6Kidult叛廳BalloonMuseum BubblePlanetBallieBallersonTikTok #girldinner！ 撰DentsuCreativeItaly SanRemoNever-endingSanRemo吁- -WHATITMEANSFORBRANDS& BUSINESSES喧瘓瘓瘓瘓瘓20232024ODETOJOY11THEMEMESOFPRODUCTION02Trend

務(wù)瘓奉瘓奉去睫喧 牌TikTok 模OURSUBTRENDS:...IMAGEGENERATEDBYMIDJOURNEY132.1.IMAGEGENERATEDBYMIDJOURNEYTHEMEMESOFPRODUCTION1481%81%7去務(wù)奉務(wù)拿EpicGamesUnrealEditor務(wù)銳瘓F(tuán)ortnite“CreativeMode”Minecraft瘓銳CHI311拿Nike粉空AirphoriaAir牌Max務(wù)SabaGuerrillaGardeningRoblox撰3000撰EllenMilesBotanarchyWorldEconomicForum匹2.2.THEMEMESOFPRODUCTION153%覆瘓——盡MotherNatureLesleyLokko瘓匹映去瘓務(wù)OctaviaSpencer盡奉盡睫瘓睫務(wù)3%喧982023TheLastofUs瘓ExtrapolationsVendantuHBODentsuCreativeMexicoDentsuCreativeIndia&PortugalInfectedBillboard群尼TheEverythingBookTheLastofUs群尼聆

3%務(wù)82.3.IMAGEGENERATEDBYMIDJOURNEYTHEMEMESOFPRODUCTION16 聆 練奉Excelhacks

奉

TikTok

練瘓奉EcoTok21TikTok#aGoodCollective銳銳千AmazonPrimeVideoTikTokDuetAmazonOriginal務(wù)12PrimeVideo盡TikTok10WorldDayofTheatre千DentsuCreativeKenyaH-TownKidsNetflixWHATITMEANSFORBRANDS& BUSINESSES映瘓務(wù)奉去瘓瘓瘓去撰喧AI撰睫THEMEMESOFPRODUCTION17HEREWEARENOW03Trend

瘓 瘓 瘓 瘓銳 瘓 銳瘓——BabaDioum挑 孿紙瘓奉映 告 去 確導(dǎo)瘓奉奉務(wù)OURSUBTRENDS:...IMAGEGENERATEDBYMIDJOURNEY193.1.HEREWEARENOW2081%81%11的瘓奉奉！撰告撰68CoronaNativeSportscarters務(wù)撰年瘓AIIndigenousTourismAssociationofCanada盡瘓OriginalOrignalAWAYAINikon紙瘓睫模確AirFrance-KLM夠2023CMGFlyingBlueDentsuCreativeNeighborhoodTVFranceDidiHana務(wù)3.2.IMAGEGENERATEDBYMIDJOURNEYHEREWEARENOW2162%研2023 62%12本土奢品Biti’s40愿40401.6HorizonMedia62%40AStepForward12務(wù)去務(wù)奉13務(wù)Manner映奉奉抒Proya務(wù)務(wù) 聆3.3.IMAGEGENERATEDBYMIDJOURNEYHEREWEARENOW2254%54%Z14瘓聆務(wù)號(hào)務(wù)9務(wù)100撰5000CozyWebCozyWeb撰危導(dǎo)VenkateshRao15奉瘓奉確CozyWeb導(dǎo)TheNewYorkTimesBloombergBusinessWeek映Byline聆404Media盡WHATITMEANSFORBRANDS& BUSINESSES去瘓確抒尼！告務(wù)奉確聆瘓瘓KFC務(wù)HEREWEARENOW23THEMAGICINTHEMACHINE04Trend

的瘓瘓映奉歷銳聆撰 務(wù) AI 名對(duì)2024 HumanTouch務(wù)OURSUBTRENDS:1.AI..IMAGEGENERATEDBYMIDJOURNEY25OurWork

ALLPLAYERSWELCOMEDentsuLabTokyoAllPlayersWelcome務(wù)須DJMasataneMuto瘓模ProjectHumanity尼MasataneProjectHumanityDentsuLabTokyoMasatane睫哥ALS愿WITHALS尼NTT奉DJ尼THEMAGICINTHEMACHINE264.1.THEMAGICINTHEMACHINE2787%87%AI16AI2023AI91PeterBlakeAI紙務(wù)ChatGPT愿MidJourney夠……Blake告歲ChatGPT510017瘓奉2024AIAISkip?Coca-Cola?theDishesTheY3000ZeroSugarInflationCookbook申叛聊研叛研Mayk.itAI1.5廳SnapchatAIapp紙myAI奉A(yù)I務(wù)盡myAI184.2.THEMAGICINTHEMACHINE2881%81%19務(wù)千夠2023AmazonOne的WholeFoods務(wù)務(wù)敘模TCL聊尼盡DentsuCreativeArgentina,Brazil&USA盡EurofarmaMovieMoodExplorerScrollingTherapy——聆務(wù)去匹模6020敘4.3.THEMAGICINTHEMACHINE2965%65%202321ARAI瘓匹撰匹ARTheHariboHappinessHunt匹紙務(wù)3D研研50%務(wù)AI社！對(duì)務(wù)撰70%Z去GoogleLens撰22社奉愿務(wù)社ShopifyIOS17DentsuCreativeChina203DARKFCKFCRe:Store去銳奉愿KFC紙?jiān)竸?wù)奉WHATITMEANSFORBRANDS& BUSINESSES瘓撰匹撰AI瘓瘓?jiān)腐埛钣?023AI2024抒撰導(dǎo)THEMAGICINTHEMACHINE30MEMYSELFANDUS05Trend

瘓 去瘓 瘓銳 聊瘓去——去瘓OURSUBTRENDS:1. 務(wù)..IMAGEGENERATEDBYMIDJOURNEY325.1.IMAGEGENERATEDBYMIDJOURNEYME,MYSELFANDUS3368%68%23務(wù)瘓去奉務(wù)務(wù)映確聆瘓務(wù)瘓盡叛瘓SBIMainEmileDurkheimSeHum”瘓奉瘓ApneLiyeApnoCollectiveEffervescenceKeLiye”瘓瘓告SharedBookstore映務(wù)銳PassageinHyperVoisinsTokyoWhatsApp5.2.ME,MYSELFANDUS3450%18292000 38%24撰LadBible研65STI群危RoyalBritishLegion聊240%睫LivingbyAlfa奉DentsuCreativeCanada歷55務(wù)F#ckingOld奉去去去去去去撰瘓去危奉TheGolden瘓去BachelorLoewe#grandmillennial88MaggieSmith#coastalgrandmaNaomiWatts銳Stripes5.3.IMAGEGENERATEDBYMIDJOURNEYME,MYSELFANDUS3570%70%25AI瘓銳去GrimesAI敘確瘓GrimesZ去AdobeAI愿Firefly47%瘓43%AdobeStock研抒70%確26瘓AI——瘓確瘓ChatGPT去敘務(wù)聆TomHanksAIDeepfake映WHATITMEANSFORBRANDS& BUSINESSES去撰去紙稿銳DIY奉奉撰去TheTwoGenerations去ME,MYSELFANDUS36撰瘓聆導(dǎo)聆瘓瘓瘓瘓瘓2023CMOSurvey聊81%喧睫 睫 告瘓確 覆 瘓37SOURCES“TopTrends2023:Volume2”,HorizonCatalyst,July2023“Whydopaminedressingisthefeel-goodfashiontrendweneedin2022”GlamourMagazineUK,2ndAug2022“FrommaincharacterenergytoROIonfriendships,newGuardianresearchrevealsanationfindinghappinessinthesmallerpicture”,TheGuardian,July2023“TikTok’snewfavouriteself-caretrend?Thefour-hour“EverythingShower”,TheGuardianUK,15Sept2022“TikT/tag/softlife”“Legosalesleap17%asfansbuybigger,morecomplicatedsets”,CNBC.com,7March2023“DentsuCreative2023CMOReport:CreativityAtACrossroads”,11Sept2023“ClimateChangeinEntertainment”,TheNormanLearCentre,2022“Storiesvs.facts:triggeringemotionandaction-takingonclimatechange”,SpringerLink,6April2019“AmazonPrimeVideousesTikTokduetstohostvoice-actingcontest”,Contagious,16May2023“DentsuCreative2023CMOReport:CreativityAtACrossroads”,11Sept2023“HorizonMediaTopTrendsVolume2”,July2023“GaugingIndia’smiddle-classopportunity”,FinancialTimes,May172023“Britsboredbylow-qualitysocialmediacontent,saysstudy”,Warc,April212020“China’se-commerceslowsdownascelebritiesturntoXiaohongshufor‘quietselling’”,JingDaily13October2023“DentsuCreative2023CMOReport:CreativityAtACrossroads”,11Sept2023“ChatGPT-statistics&facts”,Statista2023“EarlyInsightsonMyAI”,,2023“DentsuCreative2023CMOReport:CreativityAtACrossroads”,11Sept2023“Theluckfactor:Chineseyouthembracedigitalprayersandluckycharmsintoughtimes”,JingDaily,5October2023“TheStateofCreativityStudy”,Cannes2023“KFCRe:Store,Reinventingretailforoneoftheworld’slargestaudiences”,DentsuCreative2023“2022:Upswing