印度在線票務(wù)網(wǎng)站ixigo用戶市場(chǎng)調(diào)研和分析報(bào)告（英文版）-2024年1月上傳培訓(xùn)課件

CONSUMERS&BRANDSOnline

flight

booking:

ixigo

usersin

IndiaConsumer

InsightsAugust

2023Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofixigo

usersinIndia:whotheyare;

whatthey

like;

what

theythink;and

how

to

reach

them.

Itprovides

insightson

theirdemographics,

lifestyle,opinions,andmarketing

touchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeAdditionally,thereport

allows

thereader

tobenchmark

ixigousersinIndia(’’brandusers’’)

againstIndianflightticketbookers

ingeneral

(’’categoryusers’’),

and

the

overall

Indian

onliner,

labelled

as

’’allrespondents’’

inthecharts.Region:

56countriesNumberof

respondents:?

12,000+

forcountries

with

theextended

survey(including

India)?

2,000+

forthebasicsurveyThereport

isupdatedquarterly

andisbased

on

dataSample:

Internet

users,

aged18–64,quotasset

ongender

and

agefrom

theConsumer

InsightsGlobal

survey,

aninternational

survey

thatcovers

more

than15,000brandsacross

56

countries.Fieldwork:?

Continuousfrom

JanuarytoDecember?

Countries

thatreceive

theextended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

August

2023Sources:CHAPTER

01Management

summary?

Brand

usage?

Key

insightsixigo

ranks

outside

the

top

10

of

most

used

online

flight

portals

in

IndiaManagement

summary:

brandusageand

competitionTop10

most

used

onlineflightportals

inIndiaMakeMyTripBGoibibo54%42%38%37%EaseMyTripCleartripPaytm31%27%27%YatraIRCTC23%Google

FlightsExpedia18%16%4Notes:"Which

ofthese

providers

have

youbookeda

flight

fromin

the

past12

months

(online

booking

via

awebsite

orapp)?";

MultiPick;Base:n=730,

flight

ticket

bookersConsumer

Insights

Global

as

of

August

2023Sources:ixigo

users

in

IndiaManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsixigoismore

popularamong

Millennials

Being

successful

isless

important

toItstands

out

that73%

ofixigousers

saythatwhen

itcomes

to

traveling,sustainabilityisimportant

to

them.ixigousers

access

theinternet

viaastreaming

device

more

often

thantheaverage

flight

ticket

booker.thanother

onlineflightportals.ixigousers

thantootherflightticketbookers.ixigohasmore

male

than

female

users.Movies,

TVshows

andmusicarerelatively

prevalent

interests

ofixigousers.53%

ofixigo

usersare

innovators

orearly

adoptersof

new

products.Onsocial

media,

ixigousers

interactwith

companies

more

often

than

otherflight

ticket

bookers.ixigohasalarger

share

ofusers

with

alow

income

thanother

onlineflightportals.Arelatively

highshare

ofixigousersthink

thattheenvironment

isanissuethatneeds

to

beaddressed.Carsor

vehicles

are

relatively

popularhobbiesamong

ixigousers.ixigousers

remember

seeing

adsinvideo

games

more

often

thanotherflight

ticket

bookers.ixigousers

aremore

likely

to

live

incitieswith

over

1million

inhabitantsthan

flightticketbookers

ingeneral.5Sources:Consumer

Insights

Global

as

of

August

2023CHAPTER

02Demographic

profile?

Generations?

Gender?

Education?

Income?

Household

classification?

Typeofcommunity?

LGBTQ+ixigo

ismore

popular

among

Millennials

than

other

online

flight

portalsDemographic

profile:

generationsAgeof

consumersinIndiaBrand

users32%31%60%8%

0%Category

usersAllrespondents55%14%0%41%46%13%0%Generation

ZMillennialsGeneration

XBaby

Boomers7Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

providershave

youbookedaflight

fromin

the

past

12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:

n=78,

ixigo

users,n=730,

flight

ticket

bookers,

n=24192,all

respondentsSources:Consumer

Insights

Global

as

of

August

2023ixigo

has

more

male

than

female

usersDemographic

profile:

genderGenderofconsumersinIndiaBrand

users59%59%60%41%41%40%Category

usersAllrespondentsMaleFemale8Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

providers

have

youbooked

aflight

fromin

the

past12

months

(onlinebooking

via

awebsite

orapp)?";

Multi

Pick;Base:n=78,

ixigo

users,

n=730,

flight

ticket

bookers,n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023Sources:10%

of

ixigo

users

have

an

upper

secondary

education

with

the

permission

togo

to

universityDemographic

profile:

educationConsumer’s

level

of

educationinIndia48%46%41%37%35%29%10%10%5%5%

5%5%4%

4%3%2%3%3%3%1%1%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents9Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

providers

have

youbookeda

flight

fromin

the

past12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:n=78,

ixigousers,n=730,

flight

ticket

bookers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023Sources:ixigo

has

a

larger

share

of

users

with

a

low

income

than

other

online

flightportalsDemographic

profile:

incomeShare

ofconsumersinIndiainthehigh,

middle,andlowthirdsof

monthlyhouseholdgross

incomeBrand

users46%33%21%Category

usersAllrespondents52%32%16%33%33%33%HighMiddleLow10

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

providers

have

youbookeda

flight

fromin

thepast

12

months

(online

booking

via

a

website

orapp)?";

Multi

Pick;

Base:

n=78,

ixigo

users,

n=730,

flight

ticket

bookers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

flight

ticket

bookers,

ixigo

users

are

relatively

likely

to

live

in

acouple

householdDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinIndialive36%34%32%31%27%25%25%18%17%14%8%8%5%5%4%3%3%3%2%2%0%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morerelated

adults

household

typesOtherBrand

usersCategory

usersAllrespondents11

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

providers

have

youbookeda

flight

fromin

the

past12

months

(online

booking

viaawebsite

orapp)?";

Multi

Pick;Base:n=78,

ixigo

users,n=730,

flight

ticket

bookers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023ixigo

users

are

more

likely

to

live

in

cities

with

over

1

million

inhabitants

thanflight

ticket

bookers

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinIndia41%28%28%27%26%25%24%17%13%11%11%10%9%8%

8%7%5%3%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents12

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

providershave

youbooked

aflight

fromin

the

past

12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:

n=78,

ixigo

users,n=730,

flightticket

bookers,n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

202324%

of

ixigo

users

consider

themselves

part

of

the

LGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinIndiaBrand

users24%72%4%Category

usersAllrespondents15%78%6%18%71%11%YesNoWould

rathernot

say13

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

providers

have

youbooked

aflight

from

in

the

past

12

months

(online

booking

via

a

website

orapp)?";

Multi

Pick;

Base:

n=78,

ixigousers,n=730,

flight

ticket

bookers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

03Consumer

lifestyle?

Lifevalues?

Main

interests?

Hobbies

&leisure

activities?

Sportsactivities?

SportsfollowedBeing

successful

is

less

important

to

ixigo

users

than

to

other

flight

ticketbookersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinIndia53%53%45%45%42%40%44%42%41%40%36%33%32%31%27%30%23%27%

27%26%24%23%20%17%13%17%10%15%13%12%TobesuccessfulSafety

andsecurityAhappyrelationshipAnhonest

andrespectable

lifeAdvancingmy

careerLearningnew

thingsMaking

myown

decisionsHavingagood

timeSocial

justiceTraditionsBrand

usersCategory

usersAllrespondents15

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

providershave

you

bookedaflight

fromin

the

past

12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:

n=78,

ixigo

users,n=730,

flight

ticket

bookers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023Movies,

TV

shows

and

music

are

relatively

prevalent

interests

of

ixigo

usersConsumer

lifestyle:

main

interestsTop10

interestsofixigousersinIndia82%77%73%72%71%68%67%65%61%60%59%58%58%57%55%54%45%52%51%36%48%47%47%47%45%43%43%43%38%30%Movies,TVshows&musicScience

&technologyCareer

&educationTravelHealth

&fitnessSportsVehicles

&mobilityFashion&beautyFinance&economyFood

&diningBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

providers

have

youbookeda

flight

fromin

thepast12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:n=78,

ixigo

users,n=730,flight

ticket

bookers,n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023Cars

or

vehicles

are

relatively

popular

hobbies

among

ixigo

usersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofixigousersinIndia71%69%69%68%64%56%54%54%53%51%50%48%47%47%44%43%42%42%41%41%40%37%37%35%35%33%33%29%29%25%Tech

/computersReadingTravelingCars/vehiclesPhotographyOutdooractivitiesVideo

gamingMeditation/wellnessSocializingCooking/bakingBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

providers

have

youbooked

aflight

fromin

the

past12

months

(online

booking

via

a

website

orapp)?";

Multi

Pick;

Base:

n=78,

ixigo

users,

n=730,flight

ticket

bookers,n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023ixigo

users

are

more

likely

to

play

soccer

than

other

flight

ticket

bookersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofixigo

usersinIndia50%44%36%35%35%31%31%31%29%29%29%26%25%22%21%19%18%16%16%15%15%15%14%13%13%11%11%11%9%10%CricketSoccerBadmintonCyclingAmericanFootball

/FlagFootballRunning/JoggingYoga

/PilatesDancingFitness,aerobics,cardioSwimming/DivingBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

providershave

you

bookedaflight

fromin

the

past

12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:

n=49,ixigo

users,n=759,

flight

ticket

bookers,

n=10403,

all

respondentsConsumer

Insights

Global

as

of

August

2023ixigo

users

are

more

likely

to

follow

soccer

than

other

flight

ticket

bookersConsumer

lifestyle:

sports

followedTop10

sports

followed

byixigousersinIndia63%53%48%40%37%35%35%33%33%32%29%29%28%24%22%20%18%17%15%16%14%13%14%13%11%11%10%9%8%8%CricketSoccerTennisBasketballBoxingTabletennisAmericanfootballCyclingSwimming/divingVolleyballBrand

usersCategory

usersAllrespondents19

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

providers

have

youbookeda

flight

fromin

the

past12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:n=53,

ixigo

users,n=791,

flight

ticket

bookers,

n=10294,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

04Consumer

attitudes?

Attitudestowards

traveling?

Innovation

adoption?

Challenges

facing

thecountry?

Politics20Itstands

out

that

73%

of

ixigo

users

say

that

when

it

comes

to

traveling,sustainability

is

important

to

themConsumer

attitudes:travelAgreementwithstatements

towards

travel

inIndia76%73%69%67%62%60%55%55%54%50%49%40%41%38%35%Iwant

to

experiencesomething

uniqueduringmy

travelsWhen

itcomes

toWhen

I’mtraveling,IWhen

I’mon

vacation,When

itcomes

totraveling,Ialways

lookforthecheapest

offertraveling,sustainability

book

accommodations,

Iusemy

smartphoneisimportant

tomecarrentals,etc.spontaneously

viamysmartphoneasaguideBrand

usersCategory

usersAllrespondents21

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

providers

have

youbookeda

flight

fromin

the

past

12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:n=78,

ixigo

users,n=730,

flightticket

bookers,n=4028,

all

respondentsConsumer

Insights

Global

as

of

August

202353%

of

ixigo

users

are

innovators

or

early

adopters

of

new

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinIndia47%42%35%32%29%23%18%16%15%14%11%6%5%4%3%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards22

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

providershave

youbooked

aflight

fromin

the

past

12

months

(online

booking

via

a

website

orapp)?";

Multi

Pick;Base:

n=78,

ixigo

users,n=730,

flight

ticket

bookers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023A

relatively

high

share

of

ixigo

users

think

that

the

environment

is

an

issue

thatneeds

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

Indiaaccordingtoixigo

users67%64%62%62%60%56%52%54%53%50%49%49%47%45%45%43%42%41%40%39%37%36%34%33%33%33%33%32%29%25%EnvironmentEducationClimatechange

UnemploymentHealth

andsocial

securityReligiousconflictsEconomicsituationFood

andwater

securityRising

prices/inflation/cost

of

livingTerrorismBrand

usersCategory

usersAllrespondents23

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

providershave

youbookedaflight

fromin

the

past

12

months

(onlinebooking

via

awebsite

orapp)?";

Multi

Pick;Base:n=78,

ixigo

users,n=730,

flight

ticket

bookers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

flight

ticket

bookers,

ixigo

users

tend

to

have

more

rightleaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinIndiaBrand

users13%23%62%55%3%Category

usersAllrespondents16%23%7%19%20%51%10%LeftCenterRightPrefer

nottoanswer24

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

providers

have

youbookedaflight

fromin

the

past

12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;Base:

n=78,

ixigo

users,n=730,

flight

ticket

bookers,n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

05Marketing

touchpoints?

Internet

usagebydevice?

Social

media

usage?

Media

usagebychannel?

Digitaladvertising

touchpoints?

Non-digital

advertising

touchpointsixigo

users

access

the

internet

via

a

streaming

device

more

often

than

theaverage

flight

ticket

bookerMarketing

touchpoints:internet

usagebydeviceDevicesconsumersinIndia

useregularlyto

accesstheinternet96%95%94%88%87%87%79%73%71%71%68%65%64%61%60%57%54%51%49%48%43%40%38%37%36%27%25%SmartphoneLaptopSmart

TVDesktop

PCBrand

usersSmartwatchTabletSmart

speakers

Streaming

device

Gaming

consoleCategory

usersAllrespondents26

Notes:Sources:’’Which

ofthese

devices

do

youregularlyuse

with

an

internet

connection?’’;

Multi

Pick;"Which

ofthese

providers

have

you

booked

aflight

fromin

the

past12

months

(online

booking

via

a

website

orapp)?";

Multi

Pick;

Base:n=78,

ixigo

users,n=730,

flight

ticket

bookers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023On

social

media,

ixigo

users

interact

with

companies

more

often

than

otherflight

ticket

bookersMarketing

touchpoints:social

media

usageSocial

mediaactivitiesinIndiabytype77%69%

69%57%68%68%67%53%67%64%51%64%64%63%50%62%49%58%43%58%52%37%51%39%51%

51%39%51%45%30%5%6%3%2%0%

0%Liked

postsbyotherusersFollowedpeopleSentprivate

Commentedmessages

on

postsLikedcompanypostsPostedpictures/videosFollowedcompaniesPosted

texts/statusSharedpostsbyother

usersSharedcompanypostsIhaveonly

Ihaven’t

usedused

social

social

mediamediaupdatespassivelyBrand

usersCategory

usersAllrespondents27

Notes:Sources:’’Which

ofthese

things

have

youdone

onsocial

media

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

providershave

you

booked

aflight

fromin

the

past

12

months

(online

booking

viaa

website

orapp)?";

Multi

Pick;Base:n=78,

ixigo

users,n=730,

flight

ticket

bookers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023ixigo

users

tend

to

go

to

the

movies

more

often

than

flight

ticket

bookers

ingeneralMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinIndiahavebeen

using

inthepast4weeks94%90%86%76%85%79%87%86%81%76%63%76%73%69%62%69%56%67%51%64%59%57%43%56%53%47%44%32%41%34%38%37%28%DigitalvideocontentTVDailynewspapersMovies

/cinemaDigitalmusic

OnlinenewsMagazinesPodcastsOnlinemagazinesWeeklynewspapersRadiocontentwebsitesBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

providershave

youbooked

aflight

fromin

the

past

12

months

(online

booking

viaa

website

orapp)?";

Multi

Pick;Base:

n=78,

ixigo

users,n=730,

flight

ticket

bookers,

n=12093,

all

respondentsConsumer

Insights

Global

as

of

August

2023ixigo

users

remember

seeing

ads

in

video

games

more

often

than

other

flightticket

bookersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereixigo

usersinIndiahavecome

across

digitaladvertisinginthepast4weeks78%67%65%65%65%64%64%53%63%56%54%52%51%51%51%50%47%36%47%42%42%42%34%40%41%41%34%33%31%25%Video

portalsVideo

gamesOnlinestoresSocial

media

Video

streaming

Search

engines

MusicportalsservicesEditorialwebsitesandappsWebsitesandappsof

brandsOtherappsBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

providers

have

youbooked

aflight

fromin

the

past12

months

(online

booking

via

awebsite

orapp)?";

Multi

Pick;

Base:n=78,

ixigo

users,n=730,

flight

ticket

bookers,

n=24192,

all

respondentsConsumer

Insights

Global

as

of

August

2023ixigo

users

remember

ads

they

saw

out-of-home

more

often

than

the

averageonlinerMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinIndia

havecome

across

non-digital

advertisinginthepast4weeks67%56%67%67%63%62%58%46%56%55%43%54%47%43%43%42%39%37%36%36%31%28%26%21%InprinteddailynewspapersOnadvertisingspacesOnTVAtthemovies/cinemaDirectly

inthestoreBy

mailshot

/advertisingmailInprintedmagazinesandjournalsOntheradioon

the

goBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

providers

have

youbookeda

flight

from

in

the

past12

months

(online

booking