中英廣告差異的分析

ChapterFiveConclusionWorldtradecreatesexchangesbetweencountriesandpromotesculturalexchanges.ExchangesbetweenChinaandBritainarebecomingmoreandmorefrequent.Therefore,asameansofmasscommunication,advertisingnotonlypromotesthegrowthoftheworldeconomy,butalsoentertainsthepublic.Whilespreadingtheirowncultureandcustoms,theyalsohavesomeknowledgeofthecultureofothercountries.Nowadays,theuseofadvertisementsisasindispensableasPeople'sDailymeals.Predecessorsmadeafoolofthemselvesbecauseoftheirunderstandingofadvertising.Withtheexperienceandlessonsofpredecessors,onlylaterpeoplecanpayenoughattentiontotheexistenceandfunctionofadvertisingtodeeplyunderstandthecausesofdifferences.Therearestillmanyculturaldifferencesbetweenpeopleindifferentpartsofthesamecountry,nottomentionculturaldifferencesbetweencountries.Therefore,themorepeopleknowaboutthedifferencesbetweendifferentcultures,thelessmisunderstandinganddisagreementtherewillbe.Inthefaceofthedifferencesinadvertising,peopleshouldhaveenoughtoleranceandunderstanding.Intheinterpretationofadvertising,theyshouldthinkmorefromtheoriginalintentionofadvertisingdesigners,takefullaccountoflocallanguagehabitsandculturaltraditions,anduseBritishthinkingtocreateperfect“right”advertisingworks.Onlyinthiswaycanadvertisingbecomethe“goldenkey”forChinesebrandstoopentheinternationalmarket.ThroughtheanalysisofthedifferencesbetweenChineseandEnglishadvertising,canunderstandtheimportanceofadvertisingandhaveadeepunderstandingofthegreatdifferencesinlanguage,thinkingandstyleofadvertising.Inaddition,canunderstandthereasonsforthedifferencesbetweenChineseandEnglishadvertising.InChinaandBritain,theremustbedifferentiatedinformationcontentinadvertising.However,whenfindinganddeterminingtheinformationcontent,musthaveagoodgraspoftheinformation.Advertisingoccupiesanimportantpositioninthemarketcompetition.Understandingthedifferencesinlanguage,thinkingandstylebetweenChineseandEnglishadvertisingcanleadtoabetterunderstandingofthedifferencesbetweenChineseandEnglishadvertisingforeconomicdevelopment.Bibliography[1]沈碧萍.中英廣告語言分析比較[J].世界家苑,2018(10):4.[2]傅茜茜.網(wǎng)絡(luò)廣告的使用技巧研究[J].浙江師范大學(xué),2016(6):154-155.[3]喻艷平.中英廣告中的語言使用對比研究[J].南昌理工學(xué)院外國語學(xué)院,2018(10):256.[4]Laforet,S.ChineseandBritishConsumers’EvaluationofChineseandInternationalBrandsandFactorsAffectingTheirChoice[J].JournalofWorldBusiness,2016(1):54-63.[5]Koslow,S.HowRhetoricTheoryInformstheCreativeAdvertisingDevelopmentProcess:ReconcilingDifferencesbetweenAdvertisingScholarshipandPractice[J].JournalofAdvertisingResearch,2018(1):111-128.[6]Soberman,D.A.DesigningtheContentofAdvertisinginaDifferentiatedMarket[J].InternationalJournalofResearchinMarketing,2022(1):190-211.[7]Bui,V.GenderLanguageinModernAdvertising:AnInvestigation[J].CurrentResearchinBehavioralSciences,2021(2):108.[8]Masahiro,Shiomi.RecommendationEffectsofaSocialRobotforAdvertisement-UseContextinaShoppingMall[J].InternationalJournalofSocialRobotics,2013(2):251-262.[9]VanOoijen,I.DifferencesinConsumerKnowledgeandPerceptionsofPersonalizedAdvertising:ComparingOnlineBehavioralAdve