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IBMInstituteforBusinessValue|ExpertInsights
2023
GlobalOuttook
forBankingand
FinancialMarkets
Creatingdigitaladvantage
foruncertaintlines
Authors
ShankerRamamurthyShankerservesasIBMConsulting^ManagingPartnerofGlobal
ManagingPartner,BankingandFinancialMarketswithaparticularfocusoncorebanking
GlobalBanking&FinancialMarketsmodernizationandpaymentstransformation.Heisalsoamemberofthe
IBMConsultingIBMAccelerationTeam.Heisawell-knownthoughtleaderwithmultiple
sramamur@patents,hasauthoredseveralwhitepapers,andwasrankedasone
/in/shankerramamurthyofthe50mostinfluentialfinancialservicesconsultantsworldwideby
Euromoneymagazine.
JohnJ.DuigenanJohnistheGeneralManagerfortheFinancialServicessectorwithin
GeneralManager,IBMGlobalIndustries.Hismissionistoalignthevaluecreationfrom
FinancialServicesIndustryIBMTechnologywithcurrentindustryimperativesthatspanclients
IBMTechnologyacrossthesector.Johnandhisteampartnercloselywithclientstoshow
john.duigenan@howindustry-specificusecasesmaptoIBMtechnologycapabilities,
/in/duigenansolutions,andoutcomes.Usecasesareavehicletodemonstrate
relevance,scalere-use,andcreateclientreferences.AsanIBM
DistinguishedEngineer,Johnalsoleadsbyexamplebybeingahands-
ontechnologist.SincejoiningIBMin1998,hehasheldtechnicaland
businessrolesspanningtheentireproductlifecycle,withextensive
development,service,salesandtechnologyleadership.Heledmulti-
billion-dollartransformationprogramsatIBM'scustomers.Johnis
basedinNewYorkCity.
Expertcontributors
AnthonyLippLikhitWagle
GlobalStrategyLeader,ManagingPartner,
BankingandFinancialMarketsFinancialServices
IBMConsultingIBMConsultingEMEA
anthony.lipp@Likhit.Wagle@
/in/lippanthony/in/Ukhit-wagle
KwafoOfori-BoatengDianeConnelly
VP&SeniorPartner,GlobalResearchLeaderBanking
BankingClusterLeaderandFinancialMarkets,
IBMConsultingIBMInstituteforBusinessValue
kwafo@diane.connelly@
/in/kwafo-ofori-boateng-123a345/in/diane-connelly-ibv
PabloPadinFabeiroConnorLoessl
Partner,SeniorManagingConsultant,
ClientPartnerCoreBanking&Payments
IBMConsultingIBMConsulting
pablo.padin@celoessl@
/in/pablo-padin-224a261a/in/connor-loessl-83168851
JudithPintoPaoloSironi
ManagingDirector,GlobalResearchLeaderBanking
DistinguishedIndustryandFinancialMarkets,
Banking&FinancialMarketsIBMInstituteforBusinessValue
IBMConsulting,PromontoryFinancialGrouppaolo.sironi@
jpinto@/in/thepsironi
/in/judith-pinto-801665
PabloSuarez
ManagingPartner,
FinancialServices
IBMConsultingEMEA
pablo.suarez@
/in/pablosuarez
Contents
02Foreword
03Executivesummary
05Theonlycertaintyisuncertainty
13Growthandperformancehingeuponbusinessmodelinnovation
23Rethinkingcostandefficiencytofundgrowthandinnovation
29Evolvingrisk,compliance,andregulatorydynamics
37Transformoperationsonmodernbusinessarchitectures
39Actionguide
Foreword
Folksywisdomaboundsabouthowharditistochangethetiresonamovingcar.
Somewouldsayit'sanimpossiblefeat.Andyet,financialinstitutionshavebeen
tryingtodothecorporateequivalentoverthepastseveralyears.
It'snotbeeneasy.Ifsstillnoteasy.Geopoliticaluncertaintycausesmarketshocks
andcalibrations.Clientdemandsgrow.Sustainabilityrequireshighertransparency
basedonrealworlddata.AUthewhile,financialservices1C-suitesareinvestingto
respondratherthanreact.
Manyaremovingtodigitalfoundationsandtransformations,butnotjusttokeep
pacewithcompetitors.Theyrecognizethatmodernbankingandfinancialmarkets
requiredigitalcapabilitiesfortheresiliencethatleadstohealthierfinancial
performance.Ameasured,fastbusinessresponserequiresbusinessagilityand
accesstoreal-timedata,groundedonstronghybridcloudfoundationsandfueledby
artificialintelligenceandautomation.Traditionalbusinessmodels—justlike
traditionalmonolithiclegacyarchitectures—werenotdesignedforhighlydigital
economiesandconsumers.
TheIBMexpertsinbankingandfinancialmarketsreflecteachyearontheglobal
industryenvironment,aswellasemergingbankingstrategies.Theyponderthe
investmentsmadebykeyinstitutionsineveryjurisdiction,onclientlessonslearned,
andonnewwaysforward.AUofthisrichthinkinganddebateisbakedintothe2023
GlobalOutlookforBankingandFinancialMarketsbytheIBMInstituteforBusiness
Value.
Thisyear'sreportunpackstheuncertaintythatissuretoremaingloballyin2023.
Wediscussnewimpactsandstrategiesforgrowthandperformance,riskand
compliance,andcostandefficiency.Financialinstitutionscanweatherthestorm,
andemergestronger,servingasthebeaconforotherindustriesthatalsomust
navigateunderchallengingeconomicconditions.
Wetrustitprovidesthebasisforastrategicdiscussionwithinyourorganization
throughoutayearthatbringscertainchange.
ShankerRamamurthyJohnDuigenan
ManagingPartner,GeneralManager,
BankingandFinancialMarkets,FinancialServicesIndustry,
IBMConsultingIBMTechnology
2
Executive
summary
Inanybusinessordigital■Anuncertainworlddemands
transformation,anessentialfinancialservicesinstitutions
questiontoconsideris:dothatcanflexasneeded.
customersandemployeeshaveDigitalbusinessmodelsandarchitecturesenablethis
betterexperiencesasaresult?flexonhybridcloud.Traditionalbusinessmodelsand
monolithiclegacyarchitecturesconstraintheuseof
dataandAI.
■Healthierfinancialperformance
depends,inpart,onbusinessand
technologyleaderswhofunction
ascoequals.
Whenbusinessstrategyisset,technologyleadersneed
tobeactiveparticipantsintheprocess.Profitability
falteredindustry-wideinthelastdecade.Shiftingways
ofworkingcanhelp.
■Thenextsystemiccrisiscould
beanoperationalone.
Asorganizationsbecomemoredigitallyinterconnected
witheachotherandtheircustomers,asecuredigital
foundationismoreessentialthanever.
3
4
TheonlycertaintyForeword
Executivesummary
isuncertaintyTheonlycertainty
isuncertainty
Growthandperformance
hingeuponbusinessmodel
Changeanduncertaintyhavemadeadramaticentranceinnovation
aftermorethanadecadeofrelativestabilityintheworld
Rethinkingcostandefficiency
economyandcapitalmarkets—anditappearstheymay
tofundgrowthandinnovation
remaincenterstageforsometime.Asaresult,weexpect
thefinancialserviceslandscapewillcontinuetotransformEvolvingrisk,compliance,
andregulatorydynamics
rapidlyin2023.
Transformoperations
Stresstotheworldeconomyin2022stemmedfrommanyfactors,
onmodernbusiness
includinggeopoliticalconflicts,supplychaindisruptions,aswiftrisein
architectures
inflation,andlayoffs.Thefinancialservicesindustrysitsnearoratthe
epicenterofmanyofthesedisruptions.WhetherdealingwithshocksActionguide
tothecoreorrippleeffects,financialinstitutionsmustresolve
structuralweaknessesandfindawaytosteadyground—fast—even
astheworldcontinuestochange.
5
Fourkeymarketconditionstoaddressin2023
Financialinstitutions1C-suitesarefacedwithachallenge:howtopreserve
increasinglyexpensivecapital(seeFigure1)whileinvestingintransformation
tobettercombatuncertaintyandemergestronger.
FIGUREi
CommonEquityTier1capital(CETI)
hasincreasedglobally,spurredby
regulatoryrequirements
Theratiocomparesabank*scoreequity
assetsagainstitsrisk-weightedassets.
Year
2007-212007-4212007-212007-212014-(212007-212007-212010-212010-21
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
NorthEuropeEuropeEuropeJapanGreaterAPACMEALATAM
AmericaCoreNordicsBroaderChinaBroader
CETI5-yearaveragesofthemedian,1stand3rdquartilecalculatedin
each.regionacrossthetop25banksbytotalassets.
Note:Singleyearwhendifferentthan2007.
Source:S&PGlobal,IBMInstituteforBusinessValue.
6
Leaderswillbeexpectedtoadaptandrespond4.Sustainability.
tofourkeymarketconditions:Environmentalconcernshaveledtonew,albeit
1.Macroeconomictensions.necessary,restrictionsonbusinessandeconomic
activities.Whilebankscanbeanintegralpartof
Increasingmacroeconomictensionsareepitomized
thesustainabilitysolutionandfindnewrevenue
byspikinginflation,whichcalledformajorcentral
opportunities,theyarealsoexposedtonewrisks
bankstoraiseinterestrates(exceptinChinaandandcomplexcompliancerequirements.Theywill
Japan).1Facingrecessionaryenvironments,the
needtonavigatethisareawithgreatcare,notonly
suddenreversalinmonetarypoliciesmayprovefortheirbusinessbutfortheplanet.
untenableforcentralbankers,addingmore
uncertaintyinfuturedecisions.Atthesametime,Lefsdelvedeeperintoeachofthesefour
pricevolatilityhasreturnedtofinancialmarkets.marketconditions.
2.Geopoliticaluncertainties.Macroeconomictensions
Economicdecoupling,amongotherfactors,is
testingtheresilienceofvaluechainswhilespurchange
heighteningfinancialriskacrossgeographiesandCentralbankerswerelatetorealizeinflationspikes
economicsectors.Asglobalizationhelpedreducewouldbemorethantemporaryin2022.TheUS
costs,deglobalizationwilldriveupcosts,furtherFederalReserveBoardwasfirsttoact,raising
fuelinflation,andchangefinancialclients*needs.interestrates,certainlyawareofthepotential
drawbacksinaneconomywithstagnantrealGDP.
3.Newcompetitors.
TheEuropeanCentralBankfollowed,despitethe
Clients*digitaladoptionisaccelerating,whichrecessionaryeffectsofenergysupplychallenges
exposestheshortcomingsoftraditionalfinancialcausedbythewarinUkraine.Ontheotherendofthe
services.Thiscreatesanopeningfornew,digital-spectrum,thePeople'sBankofChinafurtherreduced
savvycompetitorstocaptureandengageclients,ratesaspartofanefforttostabilizetheailinghousing
resultinginpotentialrevenuelossforincumbents.marketwhiletheyshiftfromamanufacturing-led
Largetraditionalinstitutionsarehinderedbylegacyboomtoamoreservices-orientedeconomy.
businessandoperatingmodelsthatarenotproving
agileenough.Manyofthesemodelsweredesignedin
anothereraforanotherera,longbeforethespeed
enabledbyexponentialtechnologies.
7
Willcentralbanksreconsiderraisinginterestratecenteredonretailandwholesalelending.Reces-
targets,astheireconomiesarelikelytobecomesionaryexpectations,however,arealsoresulting
recessionaryin2023?Fromabankingperspec-ingrowingcreditriskappraisalandasignificant
tive,higherinterestratesshouldfavorinterestrateincreaseinthecostofoperations,whichmightoffset
marginswhichhavedeclinedsteadilyoverthelastmosteconomicbenefitsforfinancialintermediaries.
decade(seeFigure2),especiallyforinstitutions
FIGURE2
NetInterestMargin(NIM)declinedglobally
amidstloweringinterestrates,whilegrowth
ofnon-interestdepositsincreased
Theratiomeasuresbankprofitabilityfromcredit
operationsasapercentageofnetincometototalassets.
Year
2007-212007-212007-,212007-212007-212007-212007-212010-212011-21
8%
7%
0%
NorthEuropeEuropeEuropeJapanGreaterAPACMEALATAM
AmericaCoreNordicsBroaderChinaBroader
NIM5-yearaveragesofthemedian,1stand3rdquartilecalculatedin
eachregionacrossthetop25banksbytotalassets.
Note:Singleyearwhendifferentthan2007.
Source:S&PGlobal,IBMInstituteforBusinessValue.
8
Newcompetitorshavetaken
advantageofakeychangebrought
bythepandemic:clientsaremore
accustomedtoconsumingfinancial
servicesondigital.
GeopoliticalriskbringsRegulatorsarerespondingtogeopoliticalriskina
varietyofways,fromscrutinizingthesovereigntyof
economicheadwindscloudtodemandinghigherprotectionofcitizens1data
andprivacy.Banks'2023profitabilitywillbefurther
Geopoliticaltensionsarerising,impactingsocial
constrainedduetothegrowingcostofgeopolitical
freedomsandcross-bordereconomicinteractions.
instability;theymayhavetoreconsiderinvestments
Afewfactorscometothefore:
becauseofit.
Deglobalization.Asgovernmentsfacemounting
anxietyfromtheirconstituentsandlooktoprotectNewcompetitorsbring
theireconomiesfromgeopoliticalrisks,theyhavenewchallenges
raisedantitrustmeasuresandcustomdutieson
strategictechnology.DeglobalizationisexpectedtoNon-traditionalcompetitorsarechallenging
makelabormoreexpensiveandsupplychainslessincumbentinstitutions,wooingclientswithabetter
efficient.AIandautomationcanremovecostsfromclientexperienceatalowercost.Thesenew
howbanks—andcorporationsatlarge—servetheircompetitorsareamixoffintechstartupsand
clients.Aconfluenceofstressesdemandscontinued“techfin"companies(technologycompaniesthat
resilienceandinvestmentinsecurity.haveenteredthefinancialarena).Thisheightened
competitionisacceleratingthecontraction
Militaryescalation.ThewarinUkrainemaycontinue
offinancialservicesmargins,steeringnewrevenue
foranextendedperiod.Evenifaresolutionisfound
opportunitiesawayfromestablishedinstitutions.
inthenearterm,theEuropeanenergyagendawill
belargelyatthemercyofsuppliersandscarceNewcompetitorshavetakenadvantageofakey
resources,forcedtoacceptprevailingpricesforchangebroughtbythepandemic:clientsaremore
thetimebeing.accustomedtoconsumingfinancialserviceson
digital.Yettraditionalfinancialinstitutionshave
Asaresult,thepricesofgoodsandserviceswilllikely
struggledtomoveasquicklyasneededwithdigital
increase,impactingtheeconomiccompetitiveness
transformations.Theyarenavigatingtechnology,
ofthewholecontinentandbeyond.Sovereigntyand
business,andpeopleissues,hamperedbylegacy
supplychainresilienceconcernswarrantanew
architecturesandoperatingmodels.Incontrast,
securedapproachtomanagecloudandon-premises
digitalcompetitorshavetheadvantageofa
environments.
greenfield.
Economicrivalry.Thetwolargestglobaleconomic
Whiledigitaltechnologycontinuestoshape
powers-theUSandChina—couldcontinueto
consumptionbehavior,clientsvaryintheir
competefordominanceonarangeoftopicsfrom
willingnesstomakefinancialdecisionswithoutthe
manufacturingindustrialcomponentstodeploying
intermediationofhumanrelationships(forexample,
artificialintelligenceatscaleandtransformingmoney
theelderlyandwealthierclientsmaynotalways
supplywithcentralbankdigitalcurrencies(CBDCs).
self-direct).Allsidesoftheequation—financialinsti-
Theshiftfromcollaborationtoopencompetitionhas
tutions,fintech,andtechfin—arefindingtheirway
beenrecognizedworldwideandiscausingthe
totherighthybridservicemodelfortheirclients,
delicaterepositioningofestablishedstrategies.
determiningthecorrectmixofhumanversusdigital
interaction.
9
"'Uncertaintyis
thenewnormal."4
KristaUinaGeorgieva,
IMFManagingDirector
NewcompetitorsalsoincreasepressureontraditionalMeetuncertaintywitha
financialorganizationsintermsoftalent.Post-pandemic,
people'sexpectationsaboutwheretheyworkandhowstrongdigitalfoundation
workgetsdonehavechanged.Asbankscontinuetolook
Technologyisadeflationaryforceagainsttoday's
forwaystotransformtheirbusinessandoperating
uncertaintiesandconduittonewrevenueopportu-
modelsaroundcustomers,ensuringabetteremployee
nities.Butthereisnotmuchlow-hangingfruitwith
experiencewillbeessential.Offeringabetterclient
digitaltransformations.
experienceisinextricablylinkedwithofferingabetter
employeeexperience.WithmoredigitalcompetitorsCloudhasbeentheprimarytechnologyattractingthe
wooingtoptalent,bankswillneedtoaddressthehumanstrategicinvestmentsoffinancialinstitutions.
sideofoperatingmodelssoonerthanlater.However,overlysimplifiedeconomicassumptions
aboutpubliccloudbillinghaveoftenerasedanyvalue
Sustainabilitypressuresmountgained.Theconcentrationofcloudprovidershasalso
raisedregulatoryscrutiny,growingawarenessabout
Companies,theirstakeholders,andsocietyatlargehavesystemicrisks,whileexposingconcernsaboutdata
focusedmoreattentiononclimatechange,thrustingsovereignty.Financialinstitutions,C-levelhavecome
sustainabilityrequirementsevenmorefirmlyintothetorealizethathybridcloudistheessentialapproach
spotlight.Sustainabilitystrategiesmustbeimpactfulandtoredefinetheeconomicmodeloftechnology
realistic.investments.
Morethan8outof10CEOs(83%)expectsustainabilityTogetherwithdataandAI,thishybridcloudstrategy
investmentstoproduceimprovedbusinessresultsintheusesacombinationofnewwaysofthinking,newways
2
nextfiveyears.Yet,57%ofCEOsidentifyunclearROIofworking,andnewtoolstosimplifyandaccelerate
andeconomicbenefitsasaleadingchallenge,whiledevelopment.Thisenablesinstitutionstoweather
3
44%citealackofinsightsfromdata.avarietyofdisruptionswithspeedandflexibility.
Remainingmiredinlegacyconstraintsisnolonger
Financialinstitutionscloselymonitorandrelyonother
aviableoption.
industries*transparencyregardingtheirESGinitiatives.
Inthisregard,theyareinstrumentalininformingTofaceuncertaintyin2023andbeyondrequires
executivedecisionsinallindustries,grantingshort-holisticchanges.CEOsandboardsofdirectorstaking
andmedium-termvalueintermsoffinanciallevers.Theanactiveroleinthisendeavorisessentialtosuccess.
bankingC-suitegrappleswiththesameissuesasthoseThenextsectionsareintendedtoaidthebanking
theyserve.C-suiteinformulatingtheirstrategiesandimple-
mentingthem,reflectingonhowto:
Theorchestrationofsustainability-orienteddata
platformsallowsfinancialecosystemstoparticipate
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