日本在線社交行業(yè)市場前景及投資研究報告-培訓課件外文版2024.4

CONSUMERS

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BRANDSOnlinedatinginJapanCHAPTER

01OverviewUserexpenditureononlinedatingandmarriagematchmakingservicesinJapanfrom2019to2023withaforecastuntil2028(inbillionJapaneseyen)MarketsizeofonlinedatingandmatchmakingservicesJapanin2019-202810090807060504030201008684.883.781.980.47978.874.262.25120192020202120222023*2024**2025**2026**2027**2028**4Description:TheuserexpenditureononlinedatingandmatchmakingservicesinJapanwasestimatedat78.8billionJapaneseyenin2023.Themarketexhibitedastronggrowthin2020and2021,whichwaspartlyaresultofthedecreaseinofflineencountersduringtheCOVIDpandemic.Itwasexpectedthatthemarketwouldcontinuetogrowatalowerpaceinthecomingyearsandreachasizeof86billionyenby2028.ReadmoreNote(s):Japan;2019to2023;marketsizebasedonuserexpenditure;*Prospect.**Forecast.Onlinedatingandmarriagematchmakingservicesareservicesthatintroducemarriageandromanticpartnersonline.Theresearchathandexcludes[...]

ReadmoreSource(s):DigitalInFact;PRTimes;TappleLeadingdatingappsinJapanin2023,basedondownloads(in1,000s)MostpopulardatingappsinJapan2023,basedondownloadsDownloadsinthousands02004006008001,0001,2001,400TinderPairs1,284.461,035.25Tapple973.44With*880.38HappyMailOmiai488.41480.34Wakuwaku*PCMAXYYC382.84301.49254.82232.91Fatey*5Description:Tinderwasdownloadedalmost1.28milliontimesinJapanin2023,whichmadeittheleadingdatingappintermsofdownloadsduringthatyear.ItwasfollowedbyPairsandTapple.ReadmoreNote(s):Japan;JanuarytoDecember2023;totalnumberofdownloadsregisteredduringtheperiod;iPhone/iPadAppStoreandGooglePlay;*OnlyAppStore.Valueshavebeenrounded.Releasedategivenhereisthedateofdataaccess.

ReadmoreSource(s):AppMagicLeadingdatingappsinJapanin2023,basedonapprevenue(inmillionU.S.dollars)MostpopulardatingappsinJapan2023,basedonapprevenueApprevenueinmillionU.S.dollars40

50010203060708090PairsTapple77.6461.1959.89TinderWith*41.25Omiai21.5919.56HappyMail*Wakuwaku*BumbleWith**11.7211.619.748.01YYC6Description:Pairsgeneratedanapprevenueofmorethan77millionU.S.dollarsinJapanin2023,whichmadeittheleadingdatingappduringthatyear.ItwasfollowedbyTappleandTinder.ReadmoreNote(s):Japan;JanuarytoDecember2023;in-apppurchase(IAP)revenuereducedbyplatformfeesandinclusivetaxes;iPhone/iPadAppStoreandGooglePlay;*OnlyAppStore.**OnlyGooglePlay.1U.S.dollarequals141.03Japaneseyenor0.91[...]

ReadmoreSource(s):AppMagicMostcommonmethodshowmarriedpeoplemettheirspousesinJapanasofOctober2023LeadingwaysmarriedcouplesfirstmeteachotherJapan2023ShareofrespondentsMarriedwithinayear*Total15%0%5%10%20%25%30%35%25%Atwork(colleaguesincl.seniors,juniors)Throughfriends/acquaintancesAtschool(fellowstudents,seniors,juniors)ThrougharrangedmarriageinterviewsThroughdatingapps31.2%13.5%23.6%9.4%12.5%1%7.1%25%5.9%4.2%3.8%Throughhobbies/lessons6.3%Ontheinternet/socialmediaThroughgroupblinddatesThroughmatchmakingparties/eventsThroughpick-ups3.5%4.2%3.3%7.3%3%1%2.8%3.1%3.3%Others7Description:AccordingtoasurveyconductedinOctober2023,thepluralityofmarriedrespondentsinJapanmettheirspousesattheirworkplaces.Therespondentswhogotmarriedwithinayearofthesurveyoftenmettheirspousesthroughdatingappsaswellasatwork.ReadmoreNote(s):Japan;October12to16,2023;1,620*;respondentsweremarriedwhensurveyed;onlyoneanswerpossible;*Thesourcedidnotprovidethenumberofrespondentswhogotmarriedwithinayearofthesurvey.Originalquestion:"Howdid[...]

ReadmoreSource(s):MeijiYasudaLifeInsuranceCompanyShareofyoungsingleswhowanttofallinloveinJapanasofAugust2023ShareofyoungsingleswhowanttofallinloveJapan2023Yes48.9%No51.1%8Description:AnonlinesurveyconductedinJapaninAugust2023revealedthatalmost49percentofsinglesintheirtwentieswantedtofallinlove.Accordingly,morethanhalfoftherespondentshadnointerestindoingso.ReadmoreNote(s):Japan;August29to31,2023;4,380respondents;20-29years;respondentsweresingleswhoused(includingjustviewing)socialnetworkingservicessuchasTwitter,Instagram,Facebook,TikTok,etc.severaltimesadaySource(s):CrossMarketing;EnitoGroup;withMostcommonreasonswhyyoungsinglesarenotproactiveabouttheirlovelifeinJapanasofAugust2023LeadingreasonswhyyoungsinglesdonotseekloveactivelyJapan2023Shareofrespondents0%10%20%30%40%50%60%IhavenoconfidenceinmyselfIfeelthatlovelifeisbothersomeIhavenotimetodevotetolovelifeIhaveatraumafrommypastlovelifeIseenomeritinfindingapartnerOther52.1%19.1%17%5.8%2.7%3.3%9Description:AccordingtoanonlinesurveyconductedinJapaninAugust2023,morethan52percentofsinglesintheirtwentiesdidnotactivelyseeklovedespitetheirdesiretofallinlovebecausetheyhadnoconfidenceinthemselves.Lackofconfidencewasbyfarthemostcommonlygivenreasonfornotbeingmoreproactiveaboutone'slovelife.ReadmoreNote(s):Japan;August29to31,2023;1,000respondents;20-29years;respondentsweresingleswhoused(includingjustviewing)socialnetworkingservicessuchasTwitter,Instagram,Facebook,TikTok,etc.severaltimesaday;whostatedthattheywantedtofallinlovebutwerenotproactiveabouttheirlovelifeSource(s):CrossMarketing;EnitoGroup;withCHAPTER

02DemographicsNumberofprivateone-personhouseholdsinJapanfrom1985to2020(inmillions)NumberofsinglehouseholdsJapan1985-2020252021.1518.4216.7914.461512.9111.249.391057.901985199019952000200520102015202011Description:In2020,thenumberofone-personhouseholdsinJapanreachedover21.15million,accountingforalmost38percentoftotalhouseholdsinthecountry.ThecompositionofJapanesehouseholdshasslowlyshiftedinrecentyears,withanincreasingshareofsinglehouseholds.ReadmoreNote(s):Japan;1985to2020Source(s):MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanDistributionofhouseholdsinJapanfrom1986to2022,byfamilycompositionDistributionofhouseholdsJapan1986-2022,byfamilycompositionSinglehouseholdsSingleparentswithunmarriedchildrenMarriedcoupleonlyThreeormoregenerationhouseholdsMarriedcouplewithunmarriedchildrenOtherhouseholds120%100%80%60%40%20%0%1986198919921995*1998200120042007201020132016**2019202212Description:In2022,aroundone-thirdofhouseholdsinJapanwereestimatedtobesinglehouseholds.Theshareofmarriedcouplehouseholdswithunmarriedchildrenhasgraduallydeclinedoverthepastdecades,reaching24.5percentinthesameyear.

ReadmoreNote(s):Japan;1986to2022;basedonsurveyresults;*ExcludingfiguresforHyogoPrefecture.

**ExcludingfiguresforKumamotoPrefecture.ReadmoreSource(s):MHLW(Japan)Numberofregisteredmarriagesper1,000inhabitantsinJapanfrom1960to2022MarriagerateJapan1960-202210.5109.79.39.58.57.56.55.54.53.58.56.76.46.46.15.95.75.55.35.15.154.94.84.74.34.14.11960

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202213Description:In2022,Japanregistered4.1newmarriagesper1,000inhabitants,lessthanhalfofthetenmarriagesperonethousandin1970.Themarriagerateshiftedbacktoadownwardtrendafteraslightincreasein2019.

ReadmoreNote(s):Japan;1960to2022Source(s):MHLW(Japan)Shareofpopulationunmarriedattheageof50inJapanfrom1970to2020,bygenderShareofpopulationunmarriedattheageof50Japan1970-2020,bygenderFemaleMale30%25%20%15%10%28.3%17.8%24.8%14.9%20.1%10.6%16%12.6%5.8%9%7.3%5.6%5.1%4.5%2.6%4.3%2.1%4.3%4.3%3.9%5%0%3.3%1.7%1970197519801985199019952000200520102015202014Description:In2020,about28.4percentofthemalepopulationand17.8percentofthefemalepopulationinJapanwereunmarriedattheageof50.Theunmarriedrateat50forbothgenderssteadilyroseuntilinthelastdecades.

ReadmoreNote(s):Japan;1970to2020Source(s):CabinetOfficeJapan;NationalInstituteofPopulationandSocialSecurityResearchNumberofnewlyregisteredmarriagesinJapanfrom2013to2022(in1,000s)NumberofregisteredmarriagesJapan2013-2022700660.61643.78635.23620.71606.95599.01586.486005004003002001000525.51504.93501.14201320142015201620172018201920202021202215Description:Approximately505thousandnewmarriageswereregisteredinJapanin2022.Theannualnumberofnewlyregisteredmarriagesdecreasedbyaround156thousandinthelastdecade.

ReadmoreNote(s):Japan;2013to2022Source(s):MHLW(Japan)NumberofdivorcesinJapanfrom2013to2022(in1,000s)NumberofdivorcesJapan2013-2022250231.38226.22222.11216.8212.26208.33208.5193.2520015010050184.38179.10201320142015201620172018201920202021202216Description:Approximately179thousanddivorceswereregisteredinJapanin2022,downfromaround231.4thousanddivorcesin2013.ThenumberofmarriagesinJapanalsodecreasedconsiderablyinthelastdecade.

ReadmoreNote(s):Japan;2013to2022Source(s):MHLW(Japan)CHAPTER

03AwarenessofmatchmakingappsShareofpeoplewhoknowaboutmatchmakingappsinJapanasofJanuary2023AwarenessofmatchmakingappsinJapan2023120%100%80%60%40%20%0%99.7%0.3%IknowaboutthemIheardaboutthemforthefirsttime18Description:AnonlinesurveyconductedinJapanin2023showedthat99.7percentoftherespondentsknewaboutmatchmakingapps.Thesourcementionedasonepossiblefactorforthehighdegreeofawarenessthatmatchingappshavegainedattentionasawaytomeetpeoplewhilemaintainingsocialdistancesince2020.ReadmoreNote(s):Japan;January2023;1,000respondents;20-69yearsSource(s):Nextlevel;PRTimesMostcommonoccasionsforknowingaboutmatchmakingappsinJapanasofJanuary2023LeadingoccasionsforknowingaboutmatchmakingappsinJapan2023Shareofrespondents0%

10%20%30%40%50%60%Anacquaintance/afriendtoldmeaboutthemIsawanadvertisementonlineorinthecity,etc.54%32%Idonotremembertheoccasion,butIknewaboutthemIlearnedaboutthemwhilegatheringinformationonlineIlearnedaboutthemthroughanappstore19%19%6%IsawapostonsocialnetworkingservicesthatwasnotanavdertisementOther/Noneoftheanswers5%2%19Description:AnonlinesurveyconductedamongusersofmatchmakingappsinJapanin2023showedthat54percentoftherespondentshadlearnedaboutmatchmakingappsthroughanacquaintanceorfriend.Aboutathirdoftherespondentsstatedthattheyhadseenanadvertisement.ReadmoreNote(s):Japan;January2023;999respondents;20-69years;respondentswereusersofmatchmakingappsSource(s):Nextlevel;PRTimesMostcommonlyknownmatchmakingappsinJapanasofJanuary2023AwarenessofmatchmakingappsinJapan2023,byserviceShareofrespondents0%10%20%30%40%50%60%59%70%80%76%PairsTappleZexyEnmusubi55%53%TinderWithOmiai50%42%Match7%7%Idonotknowanyofthem20Description:AnonlinesurveyconductedinJapanin2023showedthat76percentoftherespondentsknewaboutPairs.Pairswasthemostwidelyknownmatchmakingapp,followedbyTapple,ZexyEnmusubi,andTinder.

ReadmoreNote(s):Japan;January2023;1,000respondents;20-69yearsSource(s):Nextlevel;PRTimesShareofpeoplewhoknowaboutPairsinJapanasofMay2023AwarenessofPairsJapan202345%39.1%40%35%30%25%20%15%10%5%10.5%3.7%2.7%0%IknowaboutitIhaveuseditbeforeIcontinuetousetheserviceIuseitthemost21Description:AccordingtoanonlinesurveyconductedinJapanin2023,39.1percentofrespondentsstatedtheyknowaboutthematchmakingappPairs.10.5percentofrespondentsansweredthattheyhaveuseditbefore.

ReadmoreNote(s):Japan;May25to26,2023;1,000respondents;18-59yearsSource(s):Monitas,Inc.ShareofpeoplewhoknowaboutTappleinJapanasofMay2023AwarenessofTappleJapan202335%30.8%30%25%20%15%10%5.8%5%2.4%1.8%0%IknowaboutitIhaveuseditbeforeIcontinuetousetheserviceIuseitthemost22Description:AccordingtoanonlinesurveyconductedinJapanin2023,almost31percentofrespondentsstatedtheyknewaboutthematchmakingappTapple.Closetosixpercentofrespondentsansweredthattheyhaveuseditbefore.

ReadmoreNote(s):Japan;May25to26,2023;1,000respondents;18-59yearsSource(s):Monitas,Inc.ShareofpeoplewhoknowaboutZexyEnmusubiinJapanasofMay2023AwarenessofZexyEnmusubiJapan202330%26.7%25%20%15%10%5%3.2%1.8%1.4%0%IknowaboutitIhaveuseditbeforeIcontinuetousetheserviceIuseitthemost23Description:AccordingtoanonlinesurveyconductedinJapanin2023,26.7percentofrespondentsstatedthattheyknowaboutthematchmakingappZexyEnmusubi.Morethanthreepercentofrespondentsansweredthattheyhaveuseditbefore.

ReadmoreNote(s):Japan;May25to26,2023;1,000respondents;18-59yearsSource(s):Monitas,Inc.CHAPTER

04AttitudesandbehaviorregardingmatchmakingappsShareofpeoplewhoeverusedamatchmakingappinJapanasofJanuary2023ShareofpeoplewhoeverusedamatchmakingappinJapan202370%60%60%50%40%40%30%20%10%0%YesNo25Description:AnonlinesurveyconductedinJapanin2023showedthat40percentoftherespondentshadusedamatchmakingapp.Accordingly,amajorityofrespondentshadnoexperienceinthisregard.

ReadmoreNote(s):Japan;January2023;1,000respondents;20-69yearsSource(s):Nextlevel;PRTimesShareofpeoplewhoareinterestedinusingamatchmakingappinJapanasofJanuary2023InterestinusingamatchmakingappinJapan2023Iabsolutelydonotwanttouseit2%Iwanttouseit49%Iratherdonotwantuseit49%26Description:AnonlinesurveyconductedinJapanin2023showedthat49percentoftherespondentswantedtouseamatchmakingapp.Anequallyhighshareofrespondentsstatedthattheyratherdonotwanttouseit.ReadmoreNote(s):Japan;January2023;1,000respondents;20-69yearsSource(s):Nextlevel;PRTimesWillingnesstousematchmakingapplicationstofindapartnerformarriageinJapanasofFebruary2023WillingnesstousedatingappstofindamarriagepartnerinJapan202330%25%20%28.5%23.5%17.7%15.9%14.3%15%10%5%0%WanttousethemRatherwanttousethemNeitherway/donotknowRatherdonotwanttousethemDonotwanttousethem27Description:InasurveyconductedinFebruary2023,around32percentofrespondentsinJapanwereatleastsomewhatwillingtomakeuseofdatingapps.Over44percentdidnotwanttouseonlinedatingappstofindapartnerformarriage.

ReadmoreNote(s):Japan;February9to21,2023;2,400respondents;20-39years;amongunmarriedrespondentsSource(s):PRTimes;TamenyMostcommoncriteriainchoosingapartneronmatchmakingappsinJapanasofMay2023LeadingcriteriainchoosingapartneronmatchmakingappsJapan2023Shareofrespondents30%0%10%20%40%50%60%70%PersonalityAge61.5%42.4%Cleanliness35.6%33.1%CommoninterestsProfilepictureProfile/selfintroductionAnnualincomeRegion29%25.4%25.2%24.8%Occupation21.3%Other2.9%28Description:AccordingtoanonlinesurveyconductedinJapanin2023,61.5percentofrespondentsstatedtheychooseapartneronmatchmakingappsbasedonpersonality.Othercommonlygivenfactorsincludedage,cleanliness,andcommoninterests.

ReadmoreNote(s):Japan;May25to26,2023;1,000respondents;18-59years;multipleanswerspossibleSource(s):Monitas,Inc.ShareofpeoplewhohadsuccessusingmatchmakingappsinJapanasofJanuary2023ShareofpeoplewhohadsuccessusingmatchmakingappsinJapan202345%40%35%40%31%30%25%20%15%10%5%13%10%6%0%ImarriedIfoundaloverIdidnotfindalover,butIdidnotfindalover,butIIneitherfoundalovernorsomeoneIlikesomeoneprofessedhisorher

foundsomeoneIlike(Iwasfeelingsforme(Irefused)refused)29Description:AnonlinesurveyconductedamongusersofmatchmakingappsinJapanin2023showedthat13percentoftherespondentsfoundsomeonetheymarried.Anadditional31percentoftherespondentsstatedthattheyfoundalover.

ReadmoreNote(s):Japan;January2023;999respondents;20-69years;respondentswereusersofmatchmakingappsSource(s):Nextlevel;PRTimesOpiniononartificialintelligence(AI)correctionsofmatchmakingappprofilesinJapanasofMay2023OpiniononmatchmakingappprofileAIcorrectionsJapan2023Shareofrespondents10%0%5%15%20%25%SeemsusefulInteresting23.1%14.9%Innovative11.7%11.3%InsecureBoring8%Reliable5.1%ConservativeSeemsinconvenient3.5%3%30/statistics/1434307/japan-opinion-on-matchmaking-app-profile-ai-correctionsAccordingtoanonlinesurveyconductedinJapanin2023,23.1percentofrespondentsstatedthatmatchmakingappprofilecorrectionsviaartificialintelligence(AI)seemuseful.Almost15percentofrespondentsfoundAIprofilecorrectionsinteresting.ReadmoreNote(s):Japan;May25to26,2023;1,000respondents;18-59yearsSource(s):Monitas,Inc.CHAPTER

05LeadingappsbasedondownloadsMonthlyappdownloadsofTinderinJapanfromJanuarytoDecember2023(in1,000s)MonthlyappdownloadsofTinderinJapan2023160140120145.35129.95119.91117.3109.0999.8298.0498.6296.3595.9310080604020090.8183.28Jan2023Feb2023Mar2023Apr2023May2023Jun2023Jul2023Aug2023Sep2023Oct2023Nov2023Dec202332Description:Tinderwasdownloadedabout98.6thousandtimesinJapaninDecember2023.Thetotalnumberofdownloadsduringthatyearreachedmorethan1.28million.Thedatingappwasreleasedin2012andenteredtheJapanesemarketin2013.

ReadmoreNote(s):Japan;JanuarytoDecember2023;monthlydownloadsviaiPhone/iPadAppStoreandGooglePlaySource(s):AppMagicMonthlyappdownloadsofPairsinJapanfromJanuarytoDecember2023(in1,000s)MonthlyappdownloadsofPairsinJapan2023120106.3210080604020095.3991.089087.9685.9683.0583.5279.8979.5578.9973.54Jan2023Feb2023Mar2023Apr2023May2023Jun2023Jul2023Aug2023Sep2023Oct2023Nov2023Dec202333Description:ThematchmakingappPairswasdownloadedabout73.5thousandtimesinJapaninDecember2023.Thetotalnumberofdownloadsduringthatyearreachedmorethanonemillion.TheappwasreleasedbyEureka,Inc.in2012.

ReadmoreNote(s):Japan;JanuarytoDecember2023;monthlydownloadsviaiPhone/iPadAppStoreandGooglePlaySource(s):AppMagicMonthlyappdownloadsofTappleinJapanfromJanuarytoDecember2023(in1,000s)MonthlyappdownloadsofTappleinJapan2023120100107.4498.4594.9683.368081.6980.4776.9476.374.3270.9565.563.076040200Jan2023Feb2023Mar2023Apr2023May2023Jun2023Jul2023Aug2023Sep2023Oct2023Nov2023Dec202334Description:ThedatingappTapplewasdownloadedalmost77thousandtimesinJapaninDecember2023.Thetotalnumberofdownloadsduringthatyearreachedmorethan973thousand.Theappwasreleasedin2014andisoperatedbyTapple,Inc.

ReadmoreNote(s):Japan;JanuarytoDecember2023;monthlydownloadsviaiPhone/iPadAppStoreandGooglePlaySource(s):AppMagicMonthlyappdownloadsofWithinJapanfromJanuarytoDecember2023(in1,000s)MonthlyappdownloadsofWithinJapan202312010099.4188.9381.3580.4477.3875.848071.9470.4864.8360.1656.03604020053.6Jan2023Feb2023Mar2023Apr2023May2023Jun2023Jul2023Aug2023Sep2023Oct2023Nov2023Dec202335Description:TheAppStoreversionofWithwasdownloadedalmost72thousandtimesinJapaninDecember2023.Thetotalnumberofdownloadsduringthatyearreachedmorethan880thousand.Thematchmakingappwasreleasedin2016andisoperatedbywith,Inc.,agroupcompanyofEnitoGroup,Inc.ReadmoreNote(s):Japan;JanuarytoDecember2023;monthlydownloadsviaiPhone/iPadAppStoreSource(s):AppMagicMonthlyappdownloadsofHappyMailinJapanfromJanuarytoDecember2023(in1,000s)MonthlyappdownloadsofHappyMailinJapan20235047.044542.5942.3541.3540.6240.7240.384040.1539.0240353025201510538.0836.120Jan2023Feb2023Mar2023Apr2023May2023Jun2023Jul2023Aug2023Sep2023Oct2023Nov2023Dec202336Description:ThematchmakingappHappyMailwasdownloadedabout39thousandtimesinJapaninDecember2023.Thetotalnumberofdownloadsduringthatyearexceeded488thousand.Theappwasreleasedin2012andisoperatedbyiBECinc.

ReadmoreNote(s):Japan;JanuarytoDecember2023;monthlydownloadsviaiPhone/iPadAppStoreSource(s):AppMagicMonthlyappdownloadsofOmiaiinJapanfromJanuarytoDecember2023(in1,000s)MonthlyappdownloadsofOmiaiinJapan20236048.935044.2743.8241.1141.2839.4640302010037.4337.537.1436.4636.4536.49Jan2023Feb2023Mar2023Apr2023May2023Jun2023Jul2023Aug2023Sep2023Oct2023Nov2023Dec202337Description:ThematchmakingappOmiaiwasdownloadedalmost36.5thousandtimesinJapaninDecember2023.Thetotalnumberofdownloadsduringthatyearexceeded480thousand.Theappwasreleasedin2012andisoperatedbyOmiai,Inc.,agroupcompanyofEnitoGroup,Inc.ReadmoreNote(s):Japan;JanuarytoDecember2023;monthlydownloadsviaiPhone/iPadAppStoreSource(s):AppMagicCHAPTER

06LeadingappsbasedonapprevenueMonthlyapprevenueofPairsinJapanfromJanuarytoDecember2023(inmillionU.S.dollars)MonthlyapprevenueofPairsinJapan202387.397.117.077.067.066.966.86765432105.855.795.695.735.06Jan2023Feb2023Mar2023Apr2023May2023Jun2023Jul2023Aug2023Sep2023Oct2023Nov2023Dec202339Description:Pairsgeneratedanapprevenueofalmost5.8millionU.S.dollarsinJapaninDecember2023.Thetotalapprevenueduringthatyearreachedmorethan77.6milliondollars.ThematchmakingappwasreleasedbyEureka,Inc.in2012.

ReadmoreNote(s):Japan;JanuarytoDecember2023;in-apppurchase(IAP)revenuereducedbyplatformfeesandinclusivetaxes;combinedrevenueofiPhone/iPadAppStoreandGooglePlaySource(s):AppMagicMonthlyapprevenueofTappleinJapanfromJanuarytoDecember2023(inmillionU.S.dollars)MonthlyapprevenueofTappleinJapan2023765.775.685.515.415.375.254.954.934.865432104.714.514.25Jan2023Feb2023Mar2023Apr2023May2023Jun2023Jul2023Aug2023Sep2023Oct2023Nov2023Dec202340Description:Tapplegeneratedanapprevenueofmorethan4.9millionU.S.dollarsinJapaninDecember2023.Thetotalapprevenueduringthatyearreachedalmost61.2milliondollars.Thedatingappwasreleasedin2014andisoperatedbyTapple,Inc.

ReadmoreNote(s):Japan;JanuarytoDecember2023;in-apppurchase(IAP)revenuereducedbyplatformfeesandinclusivetaxes;combinedrevenueofiPhone/iPadAppStoreandGooglePlaySource(s):AppMagicMonthlyapprevenueofTinderinJapanfromJanuarytoDecember2023(inmillionU.S.dollars)MonthlyapprevenueofTinderinJapan202365.495.435.325.15.135.015.044.934.95432104.744.574.25Jan2023Feb2023Mar2023Apr2023May2023Jun2023Jul2023Aug2023Sep2023Oct2023Nov2023Dec202341/statistics/1244671/japan-monthly-app-revenue-tinderTindergeneratedanapprevenueofmorethanfivemillionU.S.dollarsinJapaninDecember2023.Thetotalapprevenueduringthatyearreachedalmost59.9milliondollars.Thedatingappwasreleasedin2012andenteredtheJapanesemarketin2013.ReadmoreNote(s):Japan;JanuarytoDecember2023;in-apppurchase(IAP)revenuereducedbyplatformfeesandinclusivetaxes;combinedrevenueofiPhone/iPadAppStoreandGooglePlaySource(s):AppMagicMonthlyapprevenueofWithinJapanfromJanuarytoDecem