全球兒童服裝消費市場前景及投資研究報告-培訓(xùn)課件外文版2024.4

INDUSTRIES

&

MARKETSChildren's

Apparel:

market

data&

analysisMarket

InsightsreportOctober2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor2930MarketDefinitionKeyTakeawaysMarket

NumbersRevenue91215161922252627AverageRevenue

per

CapitaSustainableapparel

shareVolumeby

MarketAverageVolumeper

CapitaPriceper

UnitBrandshareOnlineRevenueShareMobile/DesktopSplit2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

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management10sectors190+geographicalentities1,000+markets400+reportsFind

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Market

Insightscom/outlook/3CHAPTER

1OverviewParents

prioritize

quality,

material,

and

durability

in

children's

clothing

purchasesOverview:

SummarySummaryChildrenagedbetween

0and

14

years

accountforaquarter

oftheworld’spopulation.

TheChildren’sApparel

segment

alsogenerates

highersalesvolumesthan

theMen’s

Apparelsegment.

Interms

ofsales,

however,

thesegment

ranksthird,

behindthe

Women’s

and

Men’s

Apparelsegments.

When

itcomes

topurchasingclothing

fortheirchildren,there

areseveral

criteria

which

parentstakeinto

consideration,

includingthequality,

material,

anddurability.Thesecriteria

are

expected

tocontinueto

becrucial.5Sources:Market

Insights

2023The

Children’s

Apparel

market

includes

clothing

for

boys

and

girls

up

to

age

14Overview:

Market

DefinitionMarket

definitionDefinition:TheChildren’s

Apparel

market

covers

apparelfor

boysand

girlsupto

age14.Clothesforbabiesandtoddlersare

separately

displayed

inthe

Baby

Clothesmarket.Italsoincludestraditionaldress

shirtsfor

boysaswell

ascasual

shirts.TheJerseys,

Sweatshirts

&Pulloversmarket

encompasses

knitwear,

sweatshirts,jerseys,

sweaters,

turtleneck

sweaters,

and

under-sweaters

forchildren.

TheSports&Swimwear

market

covers

the

following

categories:

Sportswear

andSwimwear

for

children.

TheNight&Underwear

market

encompasses

bras,briefs,panties,and

bathrobes

forgirls.

Italsoincludesunderpants(briefsand

boxers)forboys.

TheT-shirtsmarket

encompasses

children’s

clothesfor

the

upperbodythatare

worn

beneath

the

outerwear.

TheTight&Leggingsmarket

encompasseshosiery

forchildren

thatcover

the

entire

or

most

oftheleg

and

sometimes

thefoot.

TheSocksmarket

encompasses

hosiery

for

children

thatcover

the

foot

and,attimes,theleg

upto

the

knee.

TheBaby

Clothesmarket

encompasses

theentirety

ofclothing

articles

and

accessories

forchildren

upto

aheightof

85cm.TheClothingAccessories

&OtherClothes

market

covers

thefollowing

categories:Gloves,

Shawls&Scarves,

Belts,Hats&Caps,

Ties&Bow

Ties,Leather

Clothes,andFelt,Fur

&OtherClothes

forchildren.Structure:Themarket

isfurtherdividedintothe

following

categories:TheCoats&Jacketsmarket

encompasses

outdoor

jackets,coats,andrainjacketsforchildren.

TheBlazers

market

encompasses

indoor

jacketsforchildren

sold

asseparate

items.

TheSuits&Ensembles

market

encompasses

ensembles

thatincludeablazeror

jacket

and

trousers

madeof

the

same

material

and

handboys’suitsconsisting

of

aset

ofjacket

andsuittrousers

(two-piece

suits),which

canoptionally

becombined

with

avest

(three-piece

suits).TheDresses

&

Skirtsmarket

encompasses

allforms

ofdresses

andskirtsforchildren.

TheTrousersmarket

encompasses

clothtrousers,

jeans,andshortsforchildren.

TheShirts&Blouses

market

encompasses

all

sortsof

shirt-like

or

other

topsforgirls.6Sources:Market

Insights

2023Children's

Apparel

accounted

for

15.83%

of

the

Apparel

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheChildren'sApparelmarket

amountstoUS$272.30bn

in2023.

Themarket

isexpected

to

grow

annuallyby2.57%

(CAGR2023-2028).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

intheUnited

States(US$53bn

in2023).?CoatsandJackets?AdultClothing?Jackets,Blazers,

SuitsandEnsemblesInrelation

to

totalpopulation

figures,per

person

revenues

of

US$35.44

aregenerated

in2023.?TrousersIntheChildren'sApparel

market,

volume

is

expected

toamountto66.9bn

piecesby2028.

TheChildren'sApparel

market

isexpected

to

show

avolume

growth

of1.1%

in2024.?ShirtsandBlouses?PulloversTheaverage

volume

perperson

intheChildren'sApparel

market

isexpected

toamount

to

8.3pieces

in2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersChildren's

Apparel

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

2.0%

from2018

to

2028Market

Size:

GlobalRevenue

inbillionUS$+2.0%(1)309.1128.0300.4124.6292.8121.5285.8118.6279.4115.9272.3252.9252.7249.0103.8243.4101.7220.891.3113.1105.422.5104.722.525.232.624.731.324.230.123.828.923.527.728.823.126.428.321.320.619.120.321.322.023.126.322.825.831.243.430.442.029.741.029.240.127.837.027.736.923.832.238.639.435.237.3202135.539.1202248.738.839.142.844.045.146.347.434.0201820192020202320242025202620272028Baby

ClothesTrousersJerseys,

Sweatshirts

&PulloversSports&SwimwearShirts&BlousesOther9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

98.4

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+3.8%(1)122.7+2.8%(1)98.4+3.8%(1)82.773.169.958.5+6.1%(1)+3.5%(1)24.217.03.84.72022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

49.6

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+2.6%(1)+4.1%(1)57.752.749.641.4+5.3%(1)+2.4%(1)+1.8%(1)15.211.19.48.26.35.72022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Children's

Apparel

average

revenue

percapita

is

estimated

to

increase

at

aCAGR(1)

of

1.2%

from2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$+1.2%(1)38.616.037.915.737.215.436.615.236.115.035.434.314.334.014.132.713.632.213.529.412.214.73.24.13.14.03.13.83.13.73.03.63.03.43.12.93.03.02.83.03.52.72.63.02.73.85.33.95.43.85.23.75.13.75.13.83.73.73.43.25.05.05.04.74.75.14.35.96.06.15.35.34.95.65.75.84.520182019202020212022202320242025202620272028Baby

ClothesTrousersJerseys,

Sweatshirts

&PulloversSports&SwimwearShirts&BlousesOther12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

89.6,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+2.3%(1)103.0+3.8%(1)+2.2%(1)89.786.779.369.269.6+3.1%(1)+3.8%(1)26.421.917.113.72022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

164.8,

the

United

Kingdom

is

thebiggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+5.0%(1)220.8+2.0%(1)165.5164.8+2.5%(1)113.3146.6+1.6%(1)97.797.088.0+4.2%(1)36.928.92022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Share

of

sustainable

Children’sApparel

is

estimated

to

increase

from

2018

to2026Market

Size:

GlobalSustainable

apparel

shareinpercent6.70765432106.205.605.204.704.304.003.603.4020182019202020212022202320242025202615Sources:Market

Insights

2023Children's

Apparel

volume

are

estimated

to

increase

at

a

CAGR(1)

of

0.6%

from2018

to

2028Market

Size:

GlobalVolume

inbillionpieces+0.6%(1)66.922.866.322.665.622.465.022.264.422.063.721.963.763.121.659.420.258.019.954.718.921.76.87.86.77.56.77.66.77.76.67.46.77.46.87.36.87.47.76.26.96.26.97.25.86.56.68.09.87.99.57.99.68.09.77.89.37.99.47.98.97.48.59.18.47.99.111.710.610.810.210.911.111.311.411.69.620182019202020212022202320242025202620272028Baby

ClothesClothingAccessories

&OtherClothesNight&UnderwearTrousersJerseys,

Sweatshirts

&PulloversOther16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

30.3

billion

pieces,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

inbillionpieces+2.1%(1)34.230.3+1.7%(1)+1.5%(1)14.613.2+3.4%(1)10.910.0+2.0%(1)5.84.70.70.72022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

9.0billion

pieces,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

inbillionpieces+1.8%(1)+0.5%(1)9.69.39.08.6+2.6%(1)+1.7%(1)+1.6%(1)1.41.31.21.21.11.02022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Children's

Apparel

volume

per

capita

are

estimated

to

decrease

from2018

to2028Market

Size:

GlobalVolume

percapita

inpieces2.93.02.82.92.82.82.93.02.52.01.51.00.50.02.82.72.62.51.11.01.5

1.01.21.40.91.40.91.50.91.50.91.50.91.41.40.91.01.01.00.91.30.80.90.91.30.81.20.81.01.01.01.01.01.01.01.01.21.21.21.21.21.21.21.11.11.10.90.91.01.01.01.00.9201820192020202120222023Night&Underwear2024Trousers2025202620272028OtherBaby

ClothesClothingAccessories

&OtherClothesJerseys,

Sweatshirts

&Pullovers19Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Children's

Apparel

volume

percapita

in

2028Market

Size:

Regional

Comparison

(1/2)Volume

percapita

inpieces18

17.01616.814.616.316.213.816.213.916.213.916.114.016.114.016.014.015.312.715.313.214.613.212.8141210813.914.013.213.213.113.113.07.312.97.412.311.86.77.24.37.14.17.24.17.24.17.34.17.14.26.43.65.93.664.14.13.842020182019202020212022202320242025202620272028AfricaAsiaEuropeAmericasAustralia&Oceania20Sources:Market

Insights

2023With

volume

per

capita

of

25.5

pieces,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

inpieces3027.327.427.627.027.126.826.826.825.825.524.418.825201510521.217.220.717.320.116.220.316.320.416.320.416.320.216.220.016.119.515.415.26.818.015.114.414.46.015.86.515.96.515.76.815.76.815.66.515.76.515.36.515.56.514.36.3020182019202020212022202320242025202620272028ChinaGermanyFranceUnitedKingdomUnitedStates21Sources:Market

Insights

2023Children's

Apparel

price

per

unit

are

estimated

to

increase

from

2018

to

2028Market

Size:

GlobalPrice

perunit

inUS$3532.131.631.030.630.229.929.316.029.328.215.928.315.53025201510527.916.114.815.516.417.215.616.916.716.415.516.818.917.217.518.417.018.015.117.916.715.414.317.516.415.317.216.117.014.415.810.311.010.710.510.610.310.310.210.210.110.17.97.77.87.47.37.47.57.67.17.07.1020182019202020212022Sports&Swimwear202320242025202620272028BlazersCoats&JacketsSuits&EnsemblesDresses

&SkirtsOther22Sources:Market

Insights

2023Europe

has

the

highest

price

pre

unit

in

Children's

Apparel

marketin

2028Market

Size:

Regional

Comparison

(1/2)Price

perunit

inUS$6.76.4765432106.66.36.46.36.25.55.46.16.15.95.66.05.35.25.95.25.25.74.25.53.95.64.15.43.75.53.85.43.75.33.55.33.65.23.35.15.13.43.43.63.53.53.43.43.33.33.33.23.03.12018201920202021Asia2022202320242025202620272028AfricaAmericasAustralia&OceaniaEurope23Sources:Market

Insights

2023With

price

per

unit

of

US$9.2,

the

United

Kingdom

has

the

highest

price

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perunit

inUS$10.810.41110910.19.97.09.66.99.46.99.26.88.86.68.06.28.06.27.96.185.95.97.15.75.9

7.07.15.56.05.95.95.95.85.95.95.85.85.775.75.95.965.855.6

5.84.05.4

5.6

5.54.05.35.144.94.74.64.44.2321020182019202020212022202320242025202620272028ChinaUnitedStatesFranceGermanyUnitedKingdom24Sources:Market

Insights

2023In

2022,

UNIQLO

had

the

highest

share

in

Children's

ApparelFurtherMarket

AnalysisBrand

share

in

202225Sources:Market

Insights

2023Inthe

Children's

Apparel

market,

online

revenue

share

reached

26.0%

in

2022FurtherMarket

AnalysisOnline

revenue

share100.0%100.0%100.0%18.0%100.0%26.0%100.0%28.0%100.0%26.0%100.0%25.0%100.0%28.0%100.0%30.0%100.0%31.0%100.0%33.0%13.0%15.0%87.0%201785.0%201882.0%201974.0%202074.0%202275.0%72.0%202172.0%202470.0%202569.0%202667.0%20272023OfflineRevenue

ShareOnlineRevenue

Share26Sources:Market

Insights

2023Inthe

Children's

Apparel

market,

mobile

revenue

share

reached

58.0%

in

2022FurtherMarket