事業(yè)企劃書基本結(jié)構(gòu)

000000000????????URL??E-MailTel/Fax11.ExecutiveSummary

2.????

2-1.????

2-2.????????

2-3.?????????

2-4.????

2-5.???????

2-7.??????

2-8.??????????

2-8.????

2-9.????3.????

3-1.????

3-2.???????

3-3.????

3-4.?????

3-5.??????

3-6.????

3-7.????

3-8.??????4.?????

4-1.????

4-2.???????

4-3.???????5.??????

5-1.??????

5-2.??????6.????

6-1.????

6-2.?????

6-3.?????

6-4.?????7.?????

7-1.???????

7-2.??????8.??????21.ExecutiveSummary???????????????????????????????????????????????????????Key-word????,??????3?????????????????????????????????????????????????????1.ExecutiveSummary31.ExecutiveSummary??·??????????????21?????????41.ExecutiveSummary????·??????????????????,????(????<3???5?>???????????????)????????????????????51.ExecutiveSummary????·????????·???????/???????????????(3-5??)2??????????,?????,???,??????????????????????????????????????????/????????61.ExecutiveSummary?????????????????????????3-5?Place?Promotion?????????????72.????2.????2-1.????2-2.????????2-3.?????????2-4.???????2-5.??????????2-6.??????2-7.????82.????2-1.?????????????????????????????????????(??)0??(2001.02.00??)00??(2001????)0?(2001.02.00??)??2001.2??????

(???/????)2001.1

2000.0??????????

???????

???1??※?????????????

-???????

-??????(??/???/???????)-????????????

-????

-????

-????????

-???????

-?????

-?????????92.????2-2.???·?????????????102.????2-2.???·?????????????112.????2-2.???·??????????????122.????2-3.????·????????????????????????,??/???????????????????????????????

SEROMETechnology,Inc.

TotalInternetBusiness&ServiceLeadingSEROME

SoftInternet

CommunityBiz.SEROME

Comm.InternetShoppingMallSEROME

ITITTech.&

Solution????

Manufacturing

baseIADBiz.Dialpad.com,Inc.The1stFreeWebto

PhoneServiceInUSAEnhancingtoECBiz.Biz.

Networking132.????2-3.????·????????EnhancingtoECBiz.MakingSynergyPower&TransactionBiz.(EC)CommunityServiceDastamanEnhancingwithIM&

PursuingtoAsianCommunityCriticalmass(memberDB)??

:1Mwithin1Q/2KDialPAD

LaunchinginUSfor

commercialservicewithGTEFeasibilityEffectPromotion&FundingSEROMENET

Launching&MakingaBrand

ofSEROMENETImageChange&BrandMktgSEROMECALLStartupITServicein4QAggressiveMktgModelingasRevenueBiz.of

Internet142.????2-3.????·???????????????????※???????:????,??????????,?????,??(S/W,or??/???)????,

???/?????,ASP,??,????/???????,????,?????????????152.????2-5.??????????:MarketCAP(??:????)

?48%??????????199920002001200220032004?????????6,00012,00016,00020,00024,00027,500???-100%33%25%20%15%??199920002001200220032004?????????3706731,1771,5982,0182,439???-82%75%36%26%21%??:????:??162.????2-5.??????????:MarketCAP(??:???)?????STB05,00010,00015,00020,0001998199920002001200220032004Unitsin000's??????STB??????STB

??STB???????42%,???36%??

1999??????????172.????2-5.?????????(??:???)MINORMAJORBrandHolder(OEM)

Distributor/End-user(Brand)Operator(S~M)Ex)DigitalPlatform(Turkey)NTV+(Russia),ChristianTV(U.K.)PDMC(Taiwan)

Operator(L)Ex)BskyB(U.K.),Canal+(France)DirecTV(USA,Satellite)TCI(USA,Cable)????(H)??????(V)MarketsegmentationMarketplayersMINORMAJORSTBmanufacturesinKorea&Taiwan

Humax,Nokia Kathrein,Technisat

Humax,Sagem,NokiaEchostar,UEC,Samsung

Philips,Pace,AmstradThomson,Panasonic,GI,SA????(H)??????(V)ADCBBACD182.????2-6.???????MarketGrowthRateRelativeMarketShare(1.0)30%2.05%StarsQuestionmarksCashcowsDogs15%0.5???BCGMatrix

BPM(BusinessPortfolioManagement)192.????2-6.??????BusinessPositioning?????1-4???????????????????????????

?????????????????????????DB??Contents??????MBC/SBSAuctionSkyLoveSEROMECALL??/??SEROMENETSEROMECommunity???????????????????/??????????????(??:????)202.????2-7.??????·???※??????:??,????,??,s/w???,※??:?????????????????????????????

(?????,?????)※????????????????212.????2-7.??????·??????????????????????CAS????????????????????????????Field?????????????(API)????Viaccess,SECA,Irdeto,Crytoworks,NDS,ConaxASIC???????????????????????:???(??),LSILOGIC(??)???????(??:???)222.????2-8.??????※??????????????????????232.????2-8.??????※??:??????????????????????????※????????????????????????????????…………?????:????????242.????2-9.????2001.2.???:?0???????????????????????????2001.12.???:?00?????????????????1????2???????1???2???1,??0??1,??0??1,??0??1,??0??1,??0??1,??0??1,??0??1,??022222222......252.????2-9.????2001.2.????????

???????(1967??)

-000?000??

-?????????

-

-

????????(1967??)

-000?000??

-000?000???(??/000)

-?????????

-

-

???????(1967??)

-000?000??

-000?000???(??/000)

-?????????

-

-

?????????(1968??)

-000?000??

-?????????

-

-

????????(1967??)

-000?000??

-000?000???(??/000)

-?????????

-

-

???????(1967??)

-000?000??

-000?000???(??/000)

-?????????

-

-263.????3-1.000????3-1-1.????

3-1-2.??/????

3-1-3.??·??????

3-1-4.?????

3-1-5.??????

3-1-6.????

3-1-7.????

3-1-8.???????????????…?????3-1????

3-1.??13-2.??23-3.??327

3-1.000??

3.????3-1-1.????????????????????????????

-??.??,?????????????????????????????????????????????????????????????,????????????,?????????????????????????????????????????????????????????????????????????????????

SYSTEM?????(??:????Security??)28

3-1.000??

3.????3-1-1.?????????????????????????????????(??:????Security??)

-Videodoorphone-InterPhone-HomeAutomation-DVR(DigitalVideoRecord)-CCTV(ClosedCircuitTeleVisionsystem)-IAS,ISS-Module-NursecallSystem-????System(????,????,????,????SYSTEM)-????????????

-??,???,???,???,????,???,???,????,???

????29

3-1.000??

3.????3-1-1.?????????????????????????????????(??:???????<?????>)CreatetheInnovationbyInternetOrientedBusiness

:NewConcept,NewRevenueModelGlobalizationbyWorldwideFranchiseBiz.EnhancingLeadingNextGenITTechnologies&Biz.TrendsVisionTheFirstFreeWeb-to-PhoneInternetTelephonyServiceMakingaWorldwideBrandAwarenessasInnovatedConceptCreateaNewRevenueModelinCurrentInternetIndustry

andaDistinctValuationcomparewith“Yahoo”,“Daum”,etc.LeadingSEROMEe-Biz.(SEROMENET,Community,etc.)

andMakingtheSynergyEffectMission30

3-1.000??

3.????3-1-1.?????????????????????????????????(??:???????<?????>)ServiceOverviewFreeLongDistance&Int’lCallstoAnywhereinS.Korea

?CallsaremadefromWebbrowserstoregularphone#s

?CallminutesarepurchasedfromestablishedTELCOs

?SponsoredbyinternetbannerADs

-OneADforevery30secondsofcalltimeSEOULNewYorkSEROMEITServer

(seromecall.com)Free!Simple!Convenient!31??Service

???????

-WebtoPhoneasVoIPCommunity

-DataManenhancing

-InstantMessangerEntertainment

-MovieContents

-MusicContents

-SportsContents

-Comics,etc.

???E-Commerce

-ShopclubBASICServiceSearch&DirectoryServiceBusinessHomeNewsStockReferenceWeather

.

.

3-1.000??

3.????3-1-1.????(??:???????<?????>)ServiceOverview32

3-1.000??

3.????3-1-1.?????????????????????????????????(??:???????<?????>)ServiceConfigurationFreeSectionChargedSectionSubscriber/PC&Modem

(Sender)ISP&TelcoCarrierReceiver/TelephoneVegaServer

(CallRouter)INTERNETSubscriber/PC&LAN

(Sender)TelcoCarrierITGateWayCallInfo.PacketData333-1-1.???????????

3-1.000??

3.????※???????:????,??????????,?????,??(S/W,or??/???)????,

???/?????,ASP,??,????/???????,????,?????????????343-1-2.??·??????/?????????????·????HighlyAttractiveSegments

??

FirstClass

??

2ndClass

?????

???

FirstClass

???

Small

??

????

3-1.000??

3.????35ResidentialInternetUsers

?Convenience;donothavetologoff

CompanyfriendlyUsers

?DataMansubscribers,SEROMENETregistrant,etc.

Teenagers&CollegestudentsOfficeworkers–SOHO3-1-2.??·????????

3-1.000??

3.????36InternetTelecomPortalService??????

Service??????

PCtoPCInternetPhone??

???????

vs?????????????????

??????????????????Minor??????????

??????:500??(99?)????:21,972??(99?)????:11,616??(99?)3-1-2.??·??????/????

3-1.000??

3.????(??:???????<?????>)373-1-2.??·????????※????·????※???????????※????·?????/??–

???/????※?????–

?????,????,????????,??????,

3-1.000??

3.????MINORMAJORBrandHolder(OEM)

Distributor/End-user(Brand)Operator(S~M)Ex)DigitalPlatform(Turkey)NTV+(Russia),ChristianTV(U.K.)PDMC(Taiwan)

Operator(L)Ex)BskyB(U.K.),Canal+(France)DirecTV(USA,Satellite)TCI(USA,Cable)????(H)??????(V)MarketsegmentationMarketplayersMINORMAJORSTBmanufacturesinKorea&Taiwan

Humax,Nokia Kathrein,Technisat

Humax,Sagem,NokiaEchostar,UEC,Samsung

Philips,Pace,AmstradThomson,Panasonic,GI,SA????(H)??????(V)ADCBBACD(??:???<???STB>)383-1-2.??·????????????※????·????※???????????※????·?????/??–

???/????※?????–

?????,????,????????,??????,

3-1.000??

3.??????:????VoiceMarket??

‘98‘99200020012002??????19,42920,91621,55422,66324,222????10,28320,77211,30012,29314,013????9181,0561,4281,6261,908????3008441,1851,6261,908??20,34721,97222,98224,28926,130??10,58311,61612,72813,90716,604Remark:???(??/????)????

???????????(KISDI)????39??????????:??3-1-2.??·????????????※???????????????????????

3-1.000??

3.??????:????Security403-1-3.??·??????????????

3-1.000??

3.??????????413-1-3.??·????????????※???????–

????,????????????????※??????–

?????????????????????????????

3-1.000??

3.????SEROMECALLvsInternetSEROMECALLvsTelecom

??InternetSitePortalSite(??,????)

??Site(Yahoo,????)

??,????

????Site?????

(Contents??????)InternetPhone????Competition

?????????????????????LimitationCoverage(????)?????(PC/Internet)

??????NewInternetConcept/??????????????42Technologies

?ProprietarySplit-323Architecture

?SCALABILITY:Thousandsofconcurrentcallsperserver

?FLEXIBILITY:AbilitytoconnecttomultipleITSPs(US)

?VerysmallJavaapplet<150kB

FirsttoMarketLeadership

?Preemptiveposition

?Brand-newapplicationofVoIPcapability

?Aggressivepartnershipwithportalsiteplannedintheinitial

deploymentstage

ReliefestablishedSpecialTypeTelcoorISP

?Muchdifferentfromlowcostservice

?Perfectlytargetedaudiencegeneration

3-1-3.??·????????????※???????–

????,????????????????※??????–

?????????????????????????????

3-1.000??

3.????433-1-4.?????????※????????????????????????????※??????,???,??※???????(??????????)

3-1.000??

3.????443-1-4.???????????※????????????????????????????※??????,???,??※???????(??????????)

3-1.000??

3.????First-timeusermustregisterbeforeusingtheserviceDuringregistration,asmallJavaappletisautomatically

downloadedandinstalled

?Downloadingisrequiredonlyonce

?

AlluserDBandinfo.SharedwithSEROMENETWhentheuserlogsontotheseromecall.com,

theSeromecallappletispresentedUserdialsthenumbertobecalledandclicksonthedialbuttonMicrophoneandspeakerontheuser’sPCenvironmentare

usedtotalkwithregularphoneonthedestinationcaller(??:????)453-1-4.?????????※?????/?????※?????※?????/?

3-1.000??

3.????463-1-4.?????????※??????????※?????※????※????

3-1.000??

3.????Revenue:50won/minutes

?2bannersadsflashedperminutes

Cost:22won/minutes

?averagelocalcallpricetoTELCOs

GrossMargin:28won/minutesexpected(??:????)473-1-4.?????????※????????/??·??????※????????

3-1.000??

3.????483-1-4.???????????※???-?????????※???????※?????※e-Marketing※????(e-CRM)※?????????

3-1.000??

3.????493-1-4.?????????

3-1.000??

3.????503-1-5.???????????????????※?????????※???????????????????TechnologyMap?????19992000200120022003

3-1.000??

3.????513-1-5.??????※????????–

??,??,????,????※????????????????·??????????·????

3-1.000??

3.????52(??????????)3-1-5.???????????????

3-1.000??

3.????(??:???)533-1-6.???????????

3-1.000??

3.????

??3～5????????????????????????????????????543-1-6.????※????????–

??,??,????,????※????????????????·???????????

3-1.000??

3.????55??2001??????????2002????890,4199,500,000,000165,563,238600,000,0001,286,16012,000,000,000202,309,092800,000,0003-1-6.????※????????–

??,??,????,????※????????????????·?????????

3-1.000??

3.????(??:????)563-1-7.????????????????2003?2001?2002?

3-1.000??

3.????574.?????4.?????4-1.??????

4-1.???動因?????

4-3.???????584.?????4-1.??????????????/???????????StrategicAlliances

??????????

??????????

??????????594.?????4-2.???動因?????604.?????4-3.???????(??:????)614.?????4-3.???????HumaxU.K(BelfastinU.K)HumaxGmbH(FrankfurtinGermany)HumaxGulf(DubaiinU.A.E)Chakir(Germany)A&CElectronicsTurkeySocomosatTunisTekaPortuguesaPortugalSpaceTVAfricaWicomUkraineIMSU.A.E.YamaniMoroccoDalyExportCommunicationsEgyptTuhamiBelsatSwitzerlandSKOrbitIsraelVideo&SuonoFlemmingEurosatSMSWilliamsGlobalAccessTurbosatWisatWeissNevelingDoebisAlltechCustomerGreeceDenmarkFranceUnitedKingdomGermanyCountryMikrovisatosServisasLithuaniaMiniGaleriaHungaryGeneralSateliteUniversalCommunicationsRussiaDataExpressMaltaSatecDacommAustriaBandoTradingSpainCardmaniaMediasatItalyCustomerCountrySpaceTV??????????(??:???)625.??????5.??????5-1.??????

5-2.??????635.??????5-1.????????????:???????,??????,?????(