波蘭圖書市場前景及投資研究報告-培訓課件外文版2024.6

INDUSTRIES

&

MARKETSBooksinPolandCHAPTER

01OverviewBookmarketrevenueinPolandfrom2021to2027(inbillionzloty)RevenueofthebookmarketinPoland2021-20272.52.01.51.11.11.11.11.11.11.11.00.50.0202120222023*2024*2025*2026*2027*4Description:In2022,thebookmarketinPolandwasworth1.1billionzloty.By2027,thesector'srevenuewillreach1.1billionzloty.Themarketisforecasttodeclineby0.1percentbetween2022and2027.

ReadmoreNote(s):Poland;2021to2027;Printbooks;*ForecastReadmoreSource(s):PwCIndustryrevenueof“bookpublishing“inPolandfrom2012to2025(inmillionU.S.Dollars)Industryrevenueof“bookpublishing“inPoland2012-20251,4001,2001,000800600400200020122013201420152016201720182019*2020*2021*2022*2023*2024*2025*5/statistics/394953/book-publishing-revenue-in-polandThisstatisticshowstherevenueoftheindustry“bookpublishing“inPolandfrom2012to2018,withaforecastto2025.ItisprojectedthattherevenueofbookpublishinginPolandwillamounttoapproximately882.79millionU.S.Dollarsby2025.

ReadmoreNote(s):2012-2018;*Estimate-Thisalsoappliesforpastyearsasdataprovidedbystatisticalinstitutionsoftenisnotavailableformorerecentyears.Currencyconversionfactor:(EUR(€)->USD(US$))=1.13,Theindustryclassificationisbasedon[...]

ReadmoreSource(s):Eurostat;Industryrevenueof“publishingofbooks,periodicals“inPolandfrom2012to2025(inmillionU.S.Dollars)Industryrevenueof“publishingofbooks,periodicals“inPoland2012-2025bookpublishingpublishing

ofjournals

andperiodicalsother

publishing

a20121255.91155.751167.39964.04950.121096.531002.26929.93872.65868.74871.58883.08884.42882.791051.24999.161046.2838.88806.16766.78654.43576.93522.85508.92013201420152016*20172018*2019*2020*2021*2022*2023*2024*2025*503.33505.44503.42500.796Description:Thisstatisticshowstherevenueoftheindustry“publishingofbooks,periodicalsandotherpublishingactivities“inPolandbysegmentfrom2012to2018,withaforecastto2025.Itisprojectedthattherevenueofpublishingofbooks,periodicalsandotherpublishingactivitiesinPolandwillamounttoapproximately882.79millionU.S.Dollarsby2025.ReadmoreNote(s):2012-2018;*Estimate-Thisalsoappliesforpastyearsasdataprovidedbystatisticalinstitutionsoftenisnotavailableformorerecentyears.Currencyconversionfactor:(EUR(€)->USD(US$))=1.13,Theindustryclassificationisbasedon[...]

ReadmoreSource(s):Eurostat;Revenueofthee-publishingmarketinPolandfrom2018to2027,bysegment(inmillionU.S.dollars)E-publishingmarketrevenueinPoland2018-2027,bysegmentePaperseMagazineseBooks18016014012010080604020020182019202020212022202320242025202620277Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2027.Concerningthethreeselectedsegments,thesegmentePapershasthelargestrevenuewith113.72millionU.S.dollars.Contrastingly,eBooksisrankedlast,with21.93millionU.S.dollars.Theirdifference,comparedtoePapers,liesat91.79millionU.S.dollars.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsDistributionofbooksintotalbooktitlespublishedinPolandin2022,bytypeDistributionofbooksintotalbookcollectioninPoland2022,bytypeShareofbooks15%0%5%10%20%25%30%35%35%34%40%LiteratureScienceNon-fictionReligionandesotericSpecializedHandbooksPopularscienceAlbum7%6%6%6%5%4%Textbooks3%Other5%8Description:ThenumberofbooktitlespublishedinPolandfluctuatedovertheyears.In2022,literatureandsciencebooksaccountedfornearly70percentoftotaltitlespublishedinthecountry.ReadmoreNote(s):Poland;2022Source(s):BibliotekaNarodowaNumberofbooktitlespublishedinPolandfrom2011to2022(in1,000s)NumberofbooktitlespublishedinPoland2011-20224036.1136.2636.1434.9233.9233.96353025201510532.4832.4130.3929.7127.0624.9202011201220132014201520162017201820192020202120229Description:ThenumberofbooktitlespublishedinPolandsteadilyincreasedbetween2011and2022.Therewereapproximately32thousandbookspublishedin2022,whichwasadecreaseofroughlyonethousandcomparedtothepreviousyear.

ReadmoreNote(s):Poland;2011to2022Source(s):BibliotekaAnaliz-rynek-ksiazki.pl;BibliotekaNarodowaBest-sellingPolishbooksinPolandinMarch2023,bycopiessoldBest-sellingPolishbooksinPoland2023Numberofcopiessold05001,0001,5002,0002,5003,0003,5004,0004,5004,237Ksi???Harry"Tendrugi"Bogus?awMichalec"Krówka.Historyjkidlamaluszka"Bogus?awMichalec"Kotek.Historyjkidlamaluszka"Bogus?awMichalec"Piesek.Historyjkidlamaluszka"Ma?gorzataStrza?kowska"Dumbo.Z?otaKolekcjaBajek"Bogus?awMichalec"Konik.Historyjkidlamaluszka"MonikaBasiejko"Traktor.Jedzie,jedzie..."3,4923,4693,4413,2072,8832,7822,7502,6602,640WeronikaMarczak"RodznaMonet.Tom1Skarb"Marczak&Weronika"RodznaMonet.Tom2.Królewna.Cz???2"WeronikaMarczak"RodznaMonet.Tom2.Królewna.Cz???1"10Description:InMarch2023,PrinceHarrywasthebest-sellingauthorinPolandwithhispersonalpublication,"Tendrugi".Over4.2thousandcopiesofhisbookweresoldintheobservedperiod.

ReadmoreNote(s):Poland;February26

toMarch4,2023Source(s):BibliotekaAnaliz-rynek-ksiazki.pl;NielsenBookScanCHAPTER

02InstitutionsNumberofbookstoresinPolandfrom2017toMarch2023NumberofbookstoresinPoland2017-20232,5002,0001,5001,0005001,8951,9081,8471,7951,7641,7381,72902017201820192020June2021February2022March202312Description:Since2019,thenumberofbookstoresinPolandhasbeendecreasing.AsofMarch2023,therewere1,729bookstoresinthecountry.

ReadmoreNote(s):Poland;2017toMarch2023;*BookstoresregisteredinOgólnopolskaBazaKsi?garń(OBK).ReadmoreSource(s):OgólnopolskaBazaKsi?garńNumberofbookstoresinPolandin2023,byvoivodeshipNumberofbookstoresinPoland2023,byvoivodeshipNumberofbookstores*050100150200250300350MazowieckieMa?opolskie320186180?l?skieWielkopolskieDolnosl?skie166135Pomorskie111Podkarpackie97?ódzkie91Lubelskie8282Kujawsko-pomorskieZachodniopomorskiePodlaskie665654Warmińsko-mazurskie13Description:AsofJanuary2023,theMazowieckie(Masovian)voivodeshipwastheleadingregioninbookstorenumbers,whichamountedto320facilities.Ma?opolskieand?l?skievoivodeshipsfollowed.

ReadmoreNote(s):Poland;AsofJanuary2023;*BookstoresregisteredinOgólnopolskaBazaKsi?garń(OBK).ReadmoreSource(s):OgólnopolskaBazaKsi?garń;wirtualnywydawca.plNumberoflibrariesinPolandin2022,bylibrarytypeNumberoflibrariesinPoland2022,bytypeNumberoflibraries01,0002,0003,0004,0005,0006,0007,0008,0007,6389,000PublicScientific771SpecialisedPedagogic257245Fictionandspecialised

47Centresofscientific,technicalandeconomicinformation(INTE)

12Scientificsocieties

1014Description:PubliclibrariesmadeupthemajorityoflibrariesinPolandin2022,accountingfor7,638outof8,980libraries.ReadmoreNote(s):Poland;2022Source(s):CentralStatisticalOfficeofPoland;Urz?dStatystycznywKrakowieNumberofpubliclibrariesandbranchesinPolandfrom2015to2022NumberofpubliclibrariesinPoland2015-20229,0008,0507,9847,9537,9637,9257,8817,7828,0007,0006,0005,0004,0003,0002,0001,00007,6382015201620172018201920202021202215Description:ThenumberofpubliclibrariesinPolandhasbeenslowlydecreasing.2022sawlowestnumberoflibrariessince2015(7.6thousands).ReadmoreNote(s):Poland;2015to2022;*DataisbasedonprimarilyStatisticsPolandannualreportsprovidedbylibraries(publicandpedagogicallibrarieswiththeirbranches).Figuresareinabsolutenumbers.

ReadmoreSource(s):CentralStatisticalOfficeofPolandNumberofstationeryandbookstoresinPolandfrom2020to2022NumberofstationeryandbookstoresinPoland2020-20226,0004,8515,0004,0003,0002,0001,00004,4344,36720202021202216Description:Overthetimeperiodobserved,thenumberofPolishstationeryandbookstoresincreasedtoalowof4.3thousandin2022.

ReadmoreNote(s):Poland;2020to2022Source(s):CentralStatisticalOfficeofPolandPubliclibrarycollectionsizeinPolandfrom2015to2022(inmillionsvolumes)PubliclibrarycollectionsizeinPoland2015-2022140129.9129128.4127.5127125124.7124.41201008060402002015201620172018201920202021202217Description:ThenumberofvolumesinpubliclibrarycollectionsinPolandhasslowlydecreasedbetween2015and2022.Thetotalnumberdroppedfrom129.9millionvolumesin2015to124.4millionvolumesin2022-adecreaseofoverfivemillion.

ReadmoreNote(s):Poland;2015to2022Source(s):CentralStatisticalOfficeofPoland;Urz?dStatystycznywKrakowiePubliclibrarycollectionloansinPolandfrom2015to2022(inmillionsvolumes)PubliclibrarycollectionloansinPoland2015-2022120112.4110.2105.4102.7101.910080604020094.589.177.52015201620172018201920202021202218Description:ThenumberofvolumesloanedfrompubliclibrariesinPolandhassteadilydecreasedbetweenthetimepresented.In2022,94.5millionvolumeswereborrowed-adecreaseof17.9millioncomparedto2015.

ReadmoreNote(s):Poland;2015to2022Source(s):CentralStatisticalOfficeofPoland;Urz?dStatystycznywKrakowieCHAPTER

03PublishingandsalesRankingoftwentybest-sellingbooksinPolandinMarch2023,bynumberofbookssoldBest-sellingbooksinPoland2023,bycopiessoldNumberofbookssold1,000

1,50005002,0002,5003,0003,5004,0004,500"Tendrugi""Krówka.Historyjkidlamaluszka""Kotek.Historyjkidlamaluszka""Piesek.Historyjkidlamaluszka""Dumbo.Z?otakolekcjabajek""Konik.Historyjkidlamaluszka""Traktor.Jedzie,jedzie..."4,2373,4923,4693,4413,2072,8832,7822,7502,6602,6402,505"RodzinaMonet.Tom1Skarb""RodzinaMonet.Tom2.Krolewna.Czesc2""RodzinaMonet.Tom2.Krolewna.Czesc3""Wózstra?acki.Jedzie,jedzie…""Ma?yKsi???"2,4932,484"Koparkai.Jedzie,jedzie…"20/statistics/1188883/poland-best-selling-books-by-copies-sold"Tendrugi"byPrinceHarrywasthebest-sellingbookinPolandinthefirstweekofMarch2023,withover4.2thousandbookcopiessold."Mocprzyci?ganiabogactwa",abookbyJosephMurphy,appearedinthetop20withapproximately1700copiessoldthatweek.ReadmoreNote(s):Poland;February26toMarch4,2023Source(s):BibliotekaAnaliz-rynek-ksiazki.pl;NielsenBookScanRankingofhighest-earningwritersinPolandin2022,byestimatedearnings(in1,000zloty)Highest-earningwritersinPoland2022EstimatedannualearningsinthousandPLN1,000

1,500

2,00005002,5003,0003,5003,098.043,040.142,933.79RemigiuszMrózMartaGalewska-KustraAnitaG?owińskaAndrzejSapkowskiOlgaTokarczuk1,713.681,065.46JustynaBednarekBarbaraSupe?840.48809.07AndrzejNowak644.21640.74KatarzynaBarlińskaJanuszChrista590.4621Description:Crime/thrillernovelistRemigiuszMrózwasthehighest-earningwriterinPoland,withanestimated3.1millionzlotyearnedin2022.MartaGalewska-Kustra,achildren'sbookswriter,camesecondwith3millionzlotyinestimatedearnings.ReadmoreNote(s):Poland;2022Source(s):NielsenBookScan;WprostRankingofbest-sellingwritersinPolandin2022,bynumberofbookssold(in1,000s)Best-sellingwritersinPoland2022Bookssoldink1,0000AnitaG?owińska5001,5002,0002,5002,059.99874.65851.82RemigiuszMrózMartaGalewska-KustraBarbaraSupe?393.37AndrzejSapkowskiJustynaBednarekOlgaTokarczuk314.62250.97202.53145.91137.7582.06KatarzynaBarlińskaJanuszChristaAndrzejNowak22Description:Polishwriterandillustratorofchildren'sbookAnitaG?owińskawasthebest-sellingauthorinPolandin2022,withover2millionbookcopiessold.Crime/thrillernovelistRemigiuszMrózwassecond,withover874thousandbookssold.

ReadmoreNote(s):Poland;2022Source(s):NielsenBookScan;WprostMostpopularonlineplatformswhereconsumersbuymovies,books,music,games,andothermultimediainPolandin2023MostpopularstreamingplatformsinPoland2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%Netflix47%Spotify26%26%IdonotuseanyonlineplatformEmpikGoDisney+23%21%HBOGo19%Player14%AmazonPrimeCDA12%11%PolsatBoxGoVOD.pl5%5%5%LegimiTVPVOD4%23Description:In2023,approximatelyhalfoftherespondentsstatedthattheyhadaNetflixsubscription,whereasoneinfourusedthemusicstreamingplatformSpotify.ReadmoreNote(s):Poland;AugusttoSeptember2023;10,833respondents;ConsumersreachedthroughresearchpartnersSource(s):YourCXLeadingonlinestores/servicessellingmultimediainelectronicform(applications,e-books,MP3music,etc.)inPolandfrom2021to2023,bybrandawarenessToponlinestoressellingelectronicmultimediaPoland2021-2023,bybrandawarenessShareofrespondents2023202220%202125%0%5%10%15%30%35%40%45%42%41%EmpikAllegroSpotify39%15%15%13%5%7%5%4%4%Legimi2%2%1%3%3%MediaMarktAmazonRTVEuroAGDPlayGooglePlayStorytel3%3%3%2%2%2%2%2%2%5%3%2%2%OLXKomputronik2%2%1%1%%24Description:Thebest-knownbrandofonlinestoresorservicesthatsellmultimediainelectronicforminPolandwasEmpik.Over40percentofrespondentsspontaneouslyindicatedthisbrandin2023,followedbyAllegroandSpotify.Empikwasalsotheleaderintraditionalmultimediasales.ReadmoreNote(s):Poland;2021to2023;15yearsandolder;Internetusers;*Theoriginalquestionwaswordedasfollows:"Wymieńdotrzechnazwserwisówinternetowychsprzedaj?cychmultimediawformieelektronicznej(aplikacje,e-booki,muzykaMP3[...]

ReadmoreSource(s):Gemius;PolskieBadaniaInternetuLeadingonlinestores/servicessellingmultimediaintraditionalform(books,CDs,movies,series,etc.)inPolandfrom2021to2023,bybrandawarenessToponlinestoressellingtraditionalmultimediaPoland2021-2023,bybrandawarenessShareofrespondents202330%202220210%10%20%40%50%60%70%66%EmpikAllegro63%62%25%24%24%9%Taniaksi??kaNetflix9%7%4%3%3%4%4%4%OLX4%4%4%?wiatksi??kiAmazonBonitoGandalfMediaExpertMediaMarktHBO4%4%3%3%3%2%2%2%2%1%1%1%1%1%1%1%1%PlayereBay1%1%1%25Description:Thebest-knownbrandofonlinestoresorservicesthatsellmultimediaintraditionalforminPolandwasEmpik.Sixty-threepercentofrespondentsspontaneouslyindicatedthisbrandin2023,followedbyAllegroandTaniaksi??ka.Empikwasalsotheleaderinelectronicmultimediasales.ReadmoreNote(s):Poland;2021to2023;15yearsandolder;Internetusers;*Theoriginalquestionwaswordedasfollows:Wymieńdotrzechnazwserwisówinternetowychsprzedaj?cychmultimediawformietradycyjnej(ksi??ki,p?yty,filmy,serialeitp.),[...]

ReadmoreSource(s):Gemius;PolskieBadaniaInternetuMethodsofpurchasingmovies,books,musicandmultimediaofflineandinonlinestoresinPolandin2023,bystoresandpurchasechannelWaystobuymovies,books,musicandmultimediaofflineandonlineinPoland2023ShareofrespondentsOnlinewithhomedeliveryOnlinewithpickupfromdeliverypoint(parcelmachine,post)InastationarystoreOnlinewithpickupfromthestoreOnline,inanelectronicformatInastationarystorewithhomedelivery0%20%40%60%80%100%120%140%AllegroTaniaKsiazka.plTantis.pl53.3%49.6%49.5%2.1%8.1%7.1%51.9%3

.

21%.15.%1

%4%

6.4%1%5.2%2.62%.6%40.8%52.8%31.5%28.5%25.3%25.3%22.6%26.6%25%4.3%4.3%4.3%28.2%46.9%1.8%SwiatKsi??kiMediaMarktBonito.pl12.7%4.5%50.1%28.5%3.4%4.4%1.8%Empik37.6%16.1%38.6%1.2%26Description:In2023,46.9percentofcustomersinPolandboughtproductsfromMediaMarktinphysicalstores.However,theleaderinonlinechannelswereAllegro,Taniaksiazka.plandTantis.pl.ReadmoreNote(s):Poland;AugusttoSeptember2023;ConsumersreachedthroughresearchpartnersSource(s):YourCXMostpopularshopswithmovies,books,musicandmultimediainPolandin2023,bypurchasechannelPopularshopswithfilms,booksandmusicinPoland2023,bypurchasechannelShareofrespondentsTraditionalpurchase

Onlinepurchase30%

40%

50%0%10%20%60%70%80%80%90%EmpikMediaMarkt?wiatKsi??kiTaniaKsiazka.plAllegro53%12%5%10%9%4%19%2%1%1%0%43%Olx8%8%Bonito.plTantis.pl6%27/statistics/1095902/poland-movies-books-music-multimedia-shops-by-purchase-channelIn2023,Empikwastheclearsalesleaderinthetraditionalchannel.Italsogaineda53percentshareinthesaleoffilms,books,music,ormultimediaintheonlinechannel.EmpikwasaheadofthePolishe-commerceleaderAllegroby10percentagepoints.ReadmoreNote(s):Poland;AugusttoSeptember2023;6,775*;Consumersreachedthroughresearchpartners;*n=5,077onlineshopping,n=1,698offlineshoppingDateofreleaseisdateofaccess

ReadmoreSource(s):YourCXMostpopularshopswhereconsumersbuymovies,books,music,andmultimediainPolandin2023Popularstoreswithfilms,books,musicandmultimediainPoland2023Shareofrespondents20%

25%0%5%10%15%30%35%40%45%50%55%EmpikAllegro48%27%Idon'tbuy/don'trememberOthershops18%13%13%TaniaKsiazka.plSwiatKsiazkiMediaMarktOlx8%6%6%Bonito.pl5%4%Tantis.pl28Description:In2023,nearlyoneintworespondentsstatedthattheyboughtafilm,abook,music,ormultimediainthePolishretailchainEmpik,whereas27percentusedthee-commerceplatformAllegro.ReadmoreNote(s):Poland;AugusttoSeptember2023;9,179respondents;ConsumersreachedthroughresearchpartnersSource(s):YourCXCHAPTER

04E-booksandaudiobooksRevenueoftheeBooksmarketinPolandfrom2018to2027(inmillionU.S.dollars)RevenueoftheeBooksindustryinPoland2018-20272521.9621.8821.9321.6921.821.3521.4620.7220.0219.5820151050201820192020202120222023202420252026202730Description:Therevenueinthe'eBooks'segmentofthedigitalmediamarketinPolandwasforecasttocontinuouslyincreasebetween2024and2027byintotal0.2millionU.S.dollars(+0.92percent).Accordingtothisforecastin2027,theindicatorwillhaveincreasedforthefifthconsecutiveyearto21.93millionU.S.dollars.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsRevenuegrowthoftheeBooksmarketinPolandfrom2018to2027RevenuegrowthofeBooksinPoland2018-202710%8%6%7.2%5.82%5.69%4%3.03%2.85%2%1.1%0.5%0.35%0.24%0%-2%-4%-6%-8%-10%-8.85%202220182019202020212023202420252026202731Description:Therevenuechangeinthe'eBooks'segmentofthedigitalmediamarketinPolandwasforecasttocontinuouslydecreasebetween2024and2027byintotal0.9percentagepoints.Accordingtothisforecastin2027,theindicatorwillhavedecreasedforthefourthconsecutiveyearto0.24percent.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsRevenuegrowthofePublishinginPolandfrom2020to2027,bysegmentPoland:revenuegrowthofePublishing2020-2027,bysegmenteMagazinesePaperseBooks25%20%15%10%5%19.69%19.38%18.64%2.85%16.37%11.91%9.41%9.9%7.2%6.65%6.12%3.7%5.68%3.35%5.43%3.23%3.03%1.1%0.75%0.5%0.35%0.24%-0.6%0%-5%-8.85%-10%-15%2020202120222023202420252026202732Description:In2027,therevenuechangeisforecasttosignificantlydecreaseinallsegmentscomparedtotheprevioustimepoint.Concerningthethreeselectedsegments,thesegmenteMagazineshasthelargestrevenuechangewith5.43percent.Contrastingly,eBooksisrankedlast,with0.24percent.Theirdifference,comparedtoeMagazines,liesat5.19percentagepoints.ReadmoreNote(s):Poland;2020to2027Source(s):DigitalMarketInsightsNumberofusersofeBooksinPolandfrom2018to2027(inmillions)NumberofusersofeBooksinPoland2018-20273.52.893.02.52.01.51.00.50.02.852.852.832.812.782.752.692.592.51201820192020202120222023202420252026202733Description:Thenumberofusersinthe'eBooks'segmentofthedigitalmediamarketinPolandwasforecasttocontinuouslyincreasebetween2024and2027byintotal0.04millionusers(+1.42percent).Theindicatorisestimatedtoamountto2.85millionusersin2027.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsMostpopulare-bookreadersonSkapiec.plinPoland2024,bylowestpriceavailable*(inzloty)Mostpopulare-bookreadersinPoland2024,bylowestpricePriceinPLN6000AmazonKindleScribe32GB(withpremiumstylus)PocketBookInkPadColor32004008001,0001,2001,4001,6001,8002,0001,9492,2001,449AmazonKindleOasis28GBWiFiAmazonKindle10(noads,WiFi,black)KoboElipsa2E209.99399.991,599InkBOOKFocus(black)999AmazonKindleOasis38GB(graphite,noads)LenovoSmartPaper1,1991,899AmazonKindle1116GB(withads)OnyxBooxPageblack5991,26834Description:Skapiec.plisoneofPoland'sfirstpricecomparisonengine,createdinOctober2004.ThewebsiteallowsInternetuserstocompareitempricesandotherpurchase-relatedconditions,suchasdeliverycosts.Inthee-bookcategoryforFebruary2024,AmazonKindleScribe32GB(withpremiumstylus)wasthemostpopulare-bookreaderinthecomparisonshoppingengine.AccordingtoSkapiec.pl,thedevicecouldbepurchasedfor1,949zlotyatitslowestprice.

ReadmoreNote(s):Poland;February26,

2024;*Rankingofthemostpopulare-booksisbasedonthepopularityofproductsintheSk?piec.plcomparisonshoppingengineamongInternetusers.Rankingisupdatedonceamonthandisareflectionofcurrent[...]

ReadmoreSource(s):Sk?piec.plNumberoffreeaudiobookande-booktitlesofferedbyPublioinPolandasofFebruary2024,bycategoryNumberofPublio'sfreeaudiobooksande-books2024,bycategoryNumberoftitles*30010204050607080BiographyBusiness,company,investementsChildren5318TeenagersInteriordesignChild,parenting,developmentProfessionalandindustry-specificFantasy,horror111610History,militaryCriminal,thriller55Culture,arts,mediaLanguages23Scientific,academic2035Description:Publioisanonlinebookstoreservice.InFebruary2024,theserviceofferedatotalof272freeaudiobookandebooktitlestoitsusers,withtheschoolandeducationcategorytakingthelead(82titles).

ReadmoreNote(s):Poland;February26,2024;*Titlescancorrespondtomorethanonecategory.Dateofreleaseisdateofaccess.

ReadmoreSource(s):publio.plLeadinge-bookandaudiobookapplicationsinPolandin2023,bynumberofdownloads(in1,000s)Mostdownloadede-bookandaudiobookappsinPoland2023Numberofdownloadsinthousands050100150200250300350400402.5390.26450AudiotekaStorytelEmpikGo365.61BookBeatAudiobooksGALATEA241.63226.91Audioteka103.64102.8489.43GooglePlayBooksAudibleHeadway64.6257.0555.4351.66FreedAudiobookseBooxPocketBookreader36Description:In2023,Audiotekawasthemostpopularappfore-bookreadingandaudiobooklisteningamongPolishusersintermsofdownloads.Thee-bookandaudiobookstreamingapphasbeendownloadedover402thousandstimesinPolandovertheperiodoftimeobserved.ReadmoreNote(s):Poland;2023Source(s):AppMagicLeadinge-bookandaudiobookapplicationsinPolandin2023,byrevenue(in1,000U.S.dollars)Topgrossinge-bookandaudiobookappsinPoland2023RevenueinthousandU.S.dollars02004006008001,0001,2001,4001,6001,8002,000Storytel1,822.02GALATEA836.27Audioteka705.86Audioteka:Audiobooks/Podcasts604.23Audible:AudioEntertainment215.15LitresBlinkist52.9744.6934.0627.8227.8HeadwayEverandMyBook37Description:In2023,Storytelwastheleadingappfore-bookreadingandaudiobooklisteningamongPolishusersintermsofrevenue.Thee-bookandaudiobookstreamingapphasgeneratedover1.8millionU.S.dollarsinrevenueinPolandovertheperiodoftimeobserved.ReadmoreNote(s):Poland;2023Source(s):AppMagicCHAPTER

05ReadersandconsumptionhabitsShareofrespondentswhoreadatleastonebookperyearinPolandfrom2000to2023BookreadershipinPoland2000-2023Atleastonebookayear7+booksayear70%58%60%50%40%30%20%10%0%56%54%50%44%43%42%42%39%39%38%38%37%37%37%34%34%24%22%22%17%12%11%11%11%10%10%9%9%9%8%8%7%7%2000200220042006200820102012201420152016201720182019202020212022202339Description:BookreadershipinPolandhasfluctuatedovertheperiodshown.In2023,atotalof43percentofPolesdeclaredthattheyhadreadatleastonebookthatyear.Thiswasadecreaseof11percentcomparedtotheyear2000.

ReadmoreNote(s):Poland;2000to2023;15yearsandolderSource(s):BibliotekaNarodowa;Ipsos;Kantar;PolskieBadaniaCzytelnictwaNumberofphysicalbooksownedinPolandin2022NumberofphysicalbooksownedinPoland202250%45%45%40%35%30%25%20%15%10%5%23%15%1-108%4%4%1%0%11-5051-100101-200201-500501-1,000Idon'tknow/HardtosayNumberofbooks40Description:ThemajorityofPolishrespondentsownedbetweenoneand50booksin2022.OnlyonepercentofPoleshadmorethanbetween501and1,000booksintheirhouses.

ReadmoreNote(s):Poland;March2022;1,370respondents;15yearsandolderSource(s):BibliotekaNarodowaMostcommonsourcesforobtainingbooksinPolandfrom2019to2022SourcesforobtainingbooksinPoland2019-2022Shareofrespondents202215%2021202020%201925%0%5%10%30%35%40%45%50%39%BoughtitmyselfBorrowingfromfriends,familyGift40%45%40%32%32%30%34%34%31%32%30%20%20%HomebookcollectionSchoollibraries17%19%7%6%5%5%13%13%14%Publiclibraries18%4%4%4%Otherlibraries5%0%Other1%1%1%1%1%1%Hardtosay/Don'trememember41Description:Approximatelyfourin10Polespurchasedtheirbooksthemselvesin2022.Atthesametime,therewasa