美國非酒精飲料行業(yè)市場前景及投資研究報告-培訓課件外文版2024.5可樂百事加多寶

INDUSTRIES

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MARKETSNon-alcoholicbeveragesintheUnitedStatesCHAPTER

01IndustryoverviewRevenueofthenon-alcoholicdrinksindustryintheU.S.2014-2027(inmillionU.S.dollars)Revenueofthenon-alcoholicdrinksindustryintheU.S.2014-2027700,000600,000500,000400,000300,000200,000100,0000201420152016201720182019202020212022202320242025202620273Description:Therevenueinthenon-alcoholicdrinksmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2023and2027by81.9billionU.S.dollars(+16.5percent).Therevenueisestimatedtoamountto578.5billionU.S.dollarsin2027.Findfurtherinformationconcerningtherevenueinthenon-alcoholicdrinksmarketbylookingatothercountries,suchasCzechiaandBrazil.ReadmoreNote(s):UnitedStates;2014to2027Source(s):ConsumerMarketInsightsSalesvolumeofliquidrefreshmentbeveragesintheUnitedStatesfrom2007to2022(inbilliongallons)U.S.salesvolumeofliquidrefreshmentbeverages2007-20224036.336.0434.3434.4933.6933.873532.9831.8530.9530.7130.0729.8930.2730.2729.6629.2630252015105020072008200920102011201220132014201520162017201820192020202120224Description:ThistimelineshowsthesalesvolumeofliquidrefreshmentbeveragesintheUnitedStatesfrom2007to2022.In2022,theU.S.salesvolumeofliquidrefreshmentbeveragesamountedtoabout36billiongallons.

ReadmoreNote(s):UnitedStates;2007to2022Source(s):BeverageMarketingCorporationSalesvolumegrowthofliquidrefreshmentbeveragesintheUnitedStatesfrom2011to2022U.S.salesvolumegrowthofliquidrefreshmentbeverages2011-20225.0%4.5%4.0%3.5%3.0%2.5%2.0%1.5%1.0%0.5%0.0%2011201220132014201520162017201820192020202120225Description:ThistimelinedepictsthesalesvolumegrowthofliquidrefreshmentbeveragesintheUnitedStatesfrom2011to2022.TheU.S.salesvolumegrowthofliquidrefreshmentbeveragesamountedto0.7percentfrom2021to2022.

ReadmoreNote(s):UnitedStates;2010to2022Source(s):BeverageMarketingCorporationSalesvolumeofliquidrefreshmentbeverages(LRB)intheUnitedStatesin2022,bycategory(inmillion192-ozcases)U.S.salesvolumeofLRB2022,bycategory9,0008,270.97,694.58,0007,0006,0005,0004,0003,0002,0001,00001,889.91,412.6Tea1,282.8965.9Other703.3375WaterCarbonatedsoftdrinks(CSD)JuiceandjuicedrinksSportsdrinksEnergyCoffee6Description:Thisstatisticillustratesthesalesvolumeofliquidrefreshmentbeverages(LRB)intheUnitedStatesin2022.Inthatyear,approximately7.7billion192-ozcasesofcarbonatedsoftdrinks(CSD)weresoldintheU.S.TotalLRBsalesamountedtoabout22.6billion192-ozcases.ReadmoreNote(s):UnitedStates;2022Source(s):BeverageDigestCHAPTER

02KeyplayersLeadingliquidrefreshmentbeverage(LRB)companiesintheUnitedStatesin2022,basedonvolumeshareLeadingLRBcompaniesintheU.S.2022,basedonvolumeshareVolumeshare10%0%5%15%20%25%Coca-ColaCo.PepsiCo23.1%17.6%KeurigDrPepper*BlueTritonBrands**Chesterman8.6%7.7%1.7%1.5%NiagraMonsterBeverageArizona1.5%1.3%PAIPartners1%0.9%CGRoxanne8Description:KeurigDrPeppersawitsglobalnetsalesincreasefromaround4.27billionU.S.dollarsin2017tomorethan11billionU.S.dollarsin2019.Asof2021,itdecreasedagainto9.5percent.InJuly2018,KeurigacquiredDrPepperSnappleGroupandthroughthismergermorethandoubleditsworldwidesalesfigures.Thecompanyoperatesintheliquidrefreshmentbeveragesindustry,whereitestablisheditselfasanindustryleaderwithabrandportfolioincludingDrPepper,7Up,Green[...]

ReadmoreNote(s):UnitedStates;2022;Top10;*TheKeurigDrPepperCompanynowownsBigRed,Core,andotherpreviouslyindependentbrands.**NestleWatersNorthAmericasoldmostofitswaterbusinesstoBlueTritonBrandsin2021

ReadmoreSource(s):BeverageDigestCoca-ColaCompany'smarketshareintheUnitedStatesfrom2008to2022Coca-ColaCompany'smarketshareintheU.S.2008-202250%46%46.1%46.3%45.3%44.7%44.8%44.1%43.7%43.4%43.4%45%40%35%30%25%20%15%10%5%43%42.6%42.4%42.7%42.2%0%2008200920102011201220132014201520162017201820192020202120229Description:ThistimelinedepictsthemarketshareofTheCoca-ColaCompanyintheUnitedStatesfrom2008to2022.In2022,Coca-Cola'sU.S.marketshareamountedto46.3percent.Othersoftdrinkindustrymarketsharesmaybefoundhere.

ReadmoreNote(s):UnitedStates;2008to2022Source(s):BeverageDigestPepsiCo'scarbonatedsoftdrinkmarketshareintheUnitedStatesfrom2008to2022PepsiCoCSDmarketshareintheU.S.2008-202230%28.1%27.7%27.4%26.7%26.6%26.3%26.1%25.8%25.2%25.2%24.8%24.9%25%24.4%24.3%25%20%15%10%5%0%20082009201020112012201320142015201620172018201920202021202210Description:In2022,PepsiCo'sU.S.marketshareincarbonatedsoftdrinkswas24.3percent.PepsiCoisanAmericanfoodandbeveragecorporation,basedinPurchase,NY.FamouscompanybrandsarePepsiandMountainDew.Othersoftdrinkindustrymarketsharesmaybefoundhere.ReadmoreNote(s):UnitedStates;2008to2022Source(s):BeverageDigestKeurigDrPeppercompany'smarketshareintheUnitedStatesfrom2008to2022KeurigDrPeppercompany'smarketshareintheU.S.2008-202225%20%21.6%21.3%20.9%19.9%19.7%19.7%19.3%19%18.8%18.5%18.2%17.9%17.7%17.2%16%15%10%5%0%20082009201020112012201320142015201620172018201920202021202211Description:ThistimelinedepictsKeurigDrPeppercompany'smarketshareintheUnitedStatesfrom2008to2022.KeurigDr.PepperwasformedasamergerbetweenKeurigGreenMountainandDr.PepperSnappleGroup.In2022,KeurigDr.Pepper'sU.S.marketsharewasover21percent.DrPepperSnapplewasanAmericansoftdrinkmanufacturer,headquarteredinPlano,TX.Softdrinkmarketsharesofothercompetitorsmaybefoundhere.

ReadmoreNote(s):UnitedStates;2008to2022Source(s):BeverageDigestCHAPTER

03LeadingbrandsLeadingliquidrefreshmentbeverage(LRB)brandsintheUnitedStatesin2022,basedonvolumeshareLeadingU.S.LRBbrands2022,basedonvolumeshareVolumeshare20%0%10%30%40%50%60%Gatorade51.4%LiptonTea21.6%Coke19.1%18.6%ArizonaIcedTeaMinuteMaidCold-Fill(JuiceandJuiceDrinks)10.1%8.6%PepsiSprite8.2%8.2%7.8%DrPepperDietCoke6.7%NestléPureLife13/statistics/225519/leading-liquid-refreshment-beverage-brands-in-the-usThisstatisticshowstheleadingliquidrefreshmentbeverage(LRB)brandsintheUnitedStatesin2022,basedonvolumeshare.Inthatyear,theLiptonTeabrandwasrankedsecondintheUnitedStates,basedonavolumeshareof21.6percent.

ReadmoreNote(s):UnitedStates;2022Source(s):BeverageMarketingCorporationSalesoftheleadingbottledstillwaterbrandsintheUnitedStatesin2023(inbillionU.S.dollars)SalesoftheleadingbottledstillwaterbrandsintheU.S.202365.3454321.31.210.940.9310PrivatelabelAquafinaGlacéauDasaniPolandSpring14Description:ThisgraphshowsthesalesoftheleadingbottledstillwaterbrandsintheUnitedStatesin2023.Forthe52weeksendingMay21,2023,salesofprivatelabelbottledstillwaterintheUnitedStatesamountedtoover5.3billionU.S.dollars.

ReadmoreNote(s):UnitedStates;52weeksendingMay21,2023Source(s):BeverageIndustryMagazine;IRIMarketshareoftheleadingbottledstillwaterbrandsintheUnitedStatesin2023,basedonsalesKeybrands'marketshareofbottledstillwaterintheU.S.2023Marketshare15%0%5%10%20%25%30%35%40%PrivatelabelAquafina34.8%8.5%7.9%GlacéauSmartWaterDasani6.1%6.1%PolandSpring15Description:JustoveronequarterofallstillbottledwatersoldintheUnitedStatesinthe52weeksendedonMay21,2023,wasprivatelabel.Ofthetopbrandedwaters,allhadarelativelyevenshareofthemarket.GlacéauandAquafina,theleadersfromCoca-Cola,hadaslightlylargershareofthemarket.ReadmoreNote(s):UnitedStates;52weeksendedMay21,2023Source(s):BeverageIndustryMagazine;IRILeadingcarbonatedsoftdrink(CSD)brandsintheUnitedStatesin2022,basedonvolumeshareVolumeshareoftheleadingCSDbrandsintheU.S.2022Marketshare10%0%2%4%6%8%12%14%16%18%20%19.1%22%Coca-ColaPepsi-Cola8.6%8.2%DrPepperSprite8.2%DietCoke7.8%MountainDewDietPepsi6.6%3.6%3.5%CokeZeroFanta2.6%2.3%CanadaDryGingerAle16Description:Coca-Cola'sshareofthecarbonatedsoftdrinks(CSD)marketintheU.S.amountedtoroughly19percentin2022,makingittheCSDbrandintheUnitedStatesthatyear.Pepsi-Colarankedsecondwithavolumeshareofalmostninepercent.

ReadmoreNote(s):UnitedStates;2022Source(s):BeverageDigestLeadingenergydrinkbrandsintheUnitedStatesin2023,basedonsales(inbillionU.S.dollars)*LeadingenergydrinkbrandsintheU.S.2023basedonsalesSalesinmillionU.S.dollars401235678RedBullMonsterCelsiusBang7.345.521.10.79Rockstar0.7217Description:ThisrankingshowstheleadingenergydrinkbrandsintheUnitedStatesin2023,basedonsales.Inthatyear,theleadingenergydrinkbrandintheUnitedStateswasRedBull,basedongeneratedsalesofabout7.34billionU.S.dollars.

ReadmoreNote(s):UnitedStates;52weeksendedMay21,2023Source(s):BeverageIndustryMagazine;IRIMarketshareoftheleadingenergydrinkbrandsintheUnitedStatesin2023U.S.marketshareofthetopenergydrinkbrands2023,basedondollarsalesMarketshare20%0%5%10%15%25%30%35%40%45%RedBullMonsterCelsiusBang39.5%29.7%5.9%4.2%3.9%Rockstar18Description:RedBullwastheleadingbrandwithintheUnitedStatesenergydrinksmarketinthe52weeksendingonMay21,2023responsibleforalmostonehalfofallsales.Thistranslatedintosalesofaround7.34billionU.S.dollarsfortheenergydrinkbrand.MonsterEnergyfollowedinsecondplace,withalmost30percentmarketshare.Celsius,Bang,andRockstaralsofeaturedinthetopfiveenergydrinksof2023.ReadmoreNote(s):UnitedStates;52weeksendingMay21,

2023Source(s):BeverageIndustryMagazine;IRISalesoftheleadingnon-asepticsportdrinkbrandsintheUnitedStatesin2023(inbillionU.S.dollars)Salesoftheleadingnon-asepticsportdrinkbrandsintheU.S.2023SalesinbillionU.S.dollars012345678GatoradeBodyArmourPoweradeElectrolit7.061.491.220.4Prime0.319Description:Thisgraphshowsthesalesoftheleadingnon-asepticsportdrinkbrandsintheUnitedStatesin2023.Forthe52weeksendedMay21,2023,Gatoradewastheleadingnon-asepticsportsdrinkbrandintheUnitedStateswithaboutsevenbillionU.S.dollarsworthofsales.ReadmoreNote(s):UnitedStates;52weeksendedMay21,2023Source(s):BeverageIndustryMagazine;IRICHAPTER

04ConsumptionPercapitaconsumptionofbottledwaterintheUnitedStatesfrom1999to2022(ingallons)PercapitaconsumptionofbottledwaterintheU.S.1999-2022504540354746.545.243.742.340.638.535.933.631.630.42928.7302520151028.127.627.827.225.423.221.620.118.216.716.21999

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202221Description:In2022,percapitaconsumptionofbottledwateramountedtoroughly46.5gallonsintheUnitedStates.Bottledwaterincludesdrinkingwatersoldinplasticaswellasglassbottles.TheamountofbottledcarbonatedandstillwaterthattheaverageAmericanconsumeshasincreasedsignificantlyoverthepasttwodecades.ReadmoreNote(s):UnitedStates;1999to2022Source(s):BeverageMarketingCorporation;InternationalBottledWaterAssociationPer-capitaconsumptionofcarbonatedsoftdrinksintheU.S.2014-2027(inliters)Per-capitaconsumptionofcarbonatedsoftdrinksintheU.S.2014-2027250218215.89212.34210.83208.97205.64203.65193.8194.18191.1820015010050189.42186.42183.66180.702014201520162017201820192020202120222023202420252026202722Description:Thepercapitasalesvolumeinthesoftdrinkssegmentofthenon-alcoholicdrinksmarketintheUnitedStateswasforecasttocontinuouslydecreasebetween2023and2027by13.5litres(-6.95percent).Thepercapitasalesvolumeisestimatedtoamountto180.7litresin2027.Findfurtherinformationconcerningthesoftdrinkssegmentofthenon-alcoholicdrinksmarketbylookingatkeymarketindicatorsinfurthercountries.HereyoucanfinditsaverageconsumptionpercapitainBrazil[...]ReadmoreNote(s):UnitedStates;2014to2027Source(s):ConsumerMarketInsightsPer-capitaconsumptionofenergy&sportsdrinksintheU.S.2015-2027(inliters)Per-capitaconsumptionofenergy&sportsdrinksintheU.S.2015-2027353030.7230.2629.9829.529.5929.2328.427.7327.3426.9627.0126.6625.592520151050201520162017201820192020202120222023202420252026202723Description:Theaverageconsumptionpercapitaintheenergy&sportsdrinkssegmentofthenon-alcoho