商務(wù)英語(yǔ)閱讀題

Foryears,French,ItalianandAmericanluxurybrandshavethrivedasChina’smiddleclassdevelopedatasteforhigh-endfashionandjewelry.ButthatsalesboomisebbingbasedonthedisappointingresultsmanyWesternluxuryretailershavereportedoflate,thoughmuchsuggeststhisslowdownwillbeshort-lived.Lastyear,Chineseluxurysalesfell1%comparedto2013at115billionRMB($18.5billionatcurrentrates),accordingtoareportbyBain&Co.AslowingChineseeconomyandagovernmentcrackdownongraftandgift-givingthatwasparticularlybrutalonthewatchindustryismostlytoblame.FrenchluxurybrandHermessaidwatchsalesfell11%inlargepartbecauseofChina,andthecompanyisexpectingoverallgrowththisyeartoremainslowcomparedtorecentaverages.Meanwhile,PradasaiditexpectsthetoughtimesforluxurytocontinueafteritsChinasalesfell4%in2014.Atthesametime,Hermes,knownforitshighlycovetedBirkinbagsandhorse-themedsilkscarvesthatgoforthousandsofdollarseach,hascontinuedtoexpanditsstoresinChina.ThatincludesitsflagshipMaisonHermesinShanghaiafewmonthsago.Why?Becausethereisampledatatosuggestthatluxury’scurrentslowdowninChinaisbutaspeedbump.AccordingtoanewreportbytheEconomicIntelligenceUnitsponsoredbyCitigroup,China’swealthywillhavedoubletheassetsoftheirU.Scounterpartwithinfiveyears.By2020,thefinancialassetsofChineseworth$100,000to$2millionwillreach$53trillion,comparedto$27trillionintheUnitedStates,accordingtothereport.ThatmeansalotofpeoplewillbewantingtoshopatPrada,GucciandTiffany&CoTIF0.35%andbuyingexpensiveEstéeLauderEL0.58%beautyproducts.Andsuchcompaniesarehappytooblige.FashioncompanyMichaelKorsKORS-0.25%,whichisjustgettingstartedwithitsChinaexpansion,recentlysaidsalesthereare“startingtotakehold.”Kors’archrivalCoachCOH0.17%,whichplansseveralnewstoresinChina,sawitssalesthererise13%initsmostrecentquarter.TiffanyisfullsteamaheadwithitsChinaexpansiondespitedisappointingnumbersovertheholidaysatitsHongKongstores,afavoritehauntofmainlandcustomers.OtherWesterncompanies,includingnon-luxurybrands,alsohavebigplansforChina.GapIncGPS-0.58%,whosebrandsincludeOldNavy,planstoopen40newstoresinChinathisyear,whileRalphLaurenRL-0.10%seesChinaasoneofits“greatest”marketsonthebackofdouble-digitsalesgrowthlastyear.Soit’sclearthatanyChineseslowdownisseenbyluxuryandretailexecutivesasablip.“China’sprestigebeautygrowthremainsathighsingledigits,andweseewidespreadopportunitytoenteradditionalcities,doorsandchannels,andlaunchmorebrands,”EstéeLauderCEOFabrizioFredasaidlastmonth.1.Whatdowelearnfromthearticle？A、AnyChineseslowdownisseenbyluxuryandretailexecutivesasablip.B、TheluxuryindustryhashighspeeddevelopmentinChina.C、TheluxuryindustryisnotwelldevelopedinChina.2.WhydidChineseluxurysalesfell1%comparedto2013at115billionRMB？A、ByTheEconomicCrisis.B、AslowingChineseeconomy.C、Thegovernmentcrackdownongraftandgift-giving.D、B&C.3.Whichluxurybrand’ssalesgrewby13%latestquarterly？A、HermesB、CoachC、Gucci4.WhyalltheluxurybrandshaveconfidenceintheChinesemarket？A、China’smiddleclassdevelopedatasteforhigh-endfashionandjewelry.B、Luxury’scurrentslowdowninChinaisbutaspeedbump.C、HermeshascontinuedtoexpanditsstoresinChina.5.Whatistheauther’sattitudetowardtheluxuryindustryinChina？A、NegativeB、OptimisticC、Unclear6.Thebesttitleforthisarticleis______.A、AslowingChineseeconomy.B、Luxurybrands.C、LuxurywillmakeacomebackinChina.奢侈品將在中國(guó)東山再起PhilWahba2015年03月31日去年，中國(guó)奢侈品銷售有所放緩。但一份新報(bào)告指出中國(guó)的富裕階層正在不斷壯大，表明高端品牌未來(lái)在華仍有很大的增長(zhǎng)空間。這幾年，隨著中國(guó)中產(chǎn)階層逐漸迷上高檔時(shí)裝和珠寶，來(lái)自法國(guó)、意大利和美國(guó)的眾多奢侈品牌在中國(guó)發(fā)展得紅紅火火。但這種銷售熱潮正在消減，近來(lái)多家西方奢侈品零售商發(fā)布的令人失望的業(yè)績(jī)就是明證。盡管也有很多跡象表明，這種放緩只是暫時(shí)的。據(jù)貝恩咨詢公司統(tǒng)計(jì)，去年中國(guó)的奢侈品銷售額比2013年下降了1%，跌至1150億元人民幣。中國(guó)經(jīng)濟(jì)放緩以及政府打擊貪污腐敗和送禮之風(fēng)對(duì)手表行業(yè)的影響尤其明顯，也是奢侈品銷量走低的主要原因所在。法國(guó)奢侈品牌愛馬仕表示，其腕表部門銷售業(yè)績(jī)?nèi)ツ晗禄?1%，很大程度上受中國(guó)奢侈品市場(chǎng)萎縮影響。該公司預(yù)計(jì)，與近年平均水平相比，2015年的整體增長(zhǎng)將依然緩慢。普拉達(dá)2014年中國(guó)市場(chǎng)的銷售業(yè)績(jī)則下滑了4%，其預(yù)計(jì)今年奢侈品牌依舊面臨艱難處境。然而，以鉑金包和絲巾等聞名的愛馬仕一直在中國(guó)持續(xù)增設(shè)門店，就在幾個(gè)月前，它在上海的新旗艦店——愛馬仕之家開張。這一切是為什么？因?yàn)橛谐浞謹(jǐn)?shù)據(jù)表明，當(dāng)前中國(guó)的奢侈品銷售只是遇到了一個(gè)“減速帶”。由花旗委托經(jīng)濟(jì)學(xué)人智庫(kù)完成一份新研究報(bào)告稱，五年內(nèi)，中國(guó)富人擁有的資產(chǎn)將是美國(guó)富人的兩倍。該報(bào)告指出，到2020年，身家在10萬(wàn)到200萬(wàn)美元的中國(guó)人擁有的金融資產(chǎn)總額將達(dá)53萬(wàn)億美元，而美國(guó)僅為27萬(wàn)億美元。也就是說(shuō)，有很多人會(huì)想去普拉達(dá)、Gucci和蒂芙尼店里去購(gòu)物，以及購(gòu)買昂貴的雅詩(shī)蘭黛美妝產(chǎn)品。這些公司對(duì)此樂(lè)意之至。剛著手在中國(guó)擴(kuò)張業(yè)務(wù)的時(shí)裝公司MichaelKors最近表示，其在華銷售業(yè)績(jī)“開始穩(wěn)定下來(lái)”。這家公司的勁敵Coach則計(jì)劃在中國(guó)新開幾家門店，它最新一個(gè)季度的在華銷售額增長(zhǎng)了13%。另外，盡管深受內(nèi)地游客喜愛的蒂芙尼香港門店的假期銷售數(shù)字未達(dá)到