新一代大學(xué)英語（發(fā)展篇）綜合教程2（智慧版） -B2U5 Business and Prosperity

Unit5BusinessandProsperityTeachingplan01

iPrepare02

iExplore103CONTENTS

iExplore204

iProduce051TeachingplanTeachingplanTopicoftheunitWearenowlivinginaworldofbusiness.Whilenoonecanescapebeingaconsumer,manypeoplearetryingveryhardtobeasellerorserviceproviderbysettingupabusinessoftheirownorfindinganicheinabusinessofothers.Everyyearthereareabout4millionnewcompaniesbeingnewlyestablishedinChina,andyetaround1millionbeingclosedeveryyear.AccordingtoFortunemagazineinAmerica,62%ofcompaniescan’tsurvivetheirfirstfiveyears.Thenwhatcanbringupthesuccessofabusiness?Aretherefactorsmoredecisivethanothers?Itisatopicmuchconcernedandvastlydiscussedbypeoplewithhighereducationaswellaswithout.Afterlearningthisunit,Sswillbeableto:

usevocabularyandstructuresrelatedtobusinesstopicsknowandexplaintheconceptofmarketdominanceandcorporatevaluepresentandexplainsomekeyfactorstobusinesssuccessTeachingplanLearningobjectives■iPrepareScenarios■iExplore

1Thegoalofstrategy:Winallwithoutfighting■iExlpore

2ThePassionate:Businessasawayoflife■iProduceGivingapresentation:AchievingbusinesssuccessTeachingplanAgendaTeachingplanTeachingplanBeforeclassiPrepare(Sswatchthevideoandtryoutthescenariosbythemselves.)InclassIntroducetheunitproject(explainbrieflyhowthefinalprojectisrelatedtothetworeadings)iExplore1(2+0.5periods:“Sharingyourideas”taskwillbecheckedbeforeiExplore2)iExplore2(1.5+0.5periods:“Sharingyourideas”taskwillbediscussedbeforeiProduce)iProduce(1.5periods)2iPrepareiPrepareAdditionalscenarioYouareinachattingroomwithcollegestudentsfromallovertheworld.Todaythetopicisaboutwhatisthekeyfactorinbusinesssuccess.Everyoneinthechattingroomissupposedtonameonefactorandgivetworeasonstoexplainwhyitissoimportant.Canyoufulfillthetasknow?Ifnot,trypreparingyourselfforthefollowinggaps:

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Content

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Language

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StructureiPrepareIdentifythegapsBasedonthegaps,setapersonallearninggoalforthisunit.Thegoalofstrategy:Winallwithoutfighting3iExplore1DiscussioniExplore11Themetaphorthatbusinessiswarhasbeenextensivelyacceptedandused.Whydoyouthinkpeopleoftencomparebusinesstowar?Inbusiness,asinwar,youcan’twinwithoutfirstsurviving.Bothinbusinessandinwartherearethevictorsandthelosers.Bothareaboutthesamething:succeedingincompetition.Toputitsimply,bothcanbedistilledtofourwords:informedchoiceandtimelyaction.DiscussioniExplore12

MatchtheChineseofthefourstrategiesbySunTzuwiththeirEnglishtranslations.Thendiscussonhoweachstrategycouldbeappliedtothebusinessfield.aAllwarfareisbasedondeception.Hence,whenweareabletoattack,wemustseemunable;whenusingourforces,wemustappearinactive;whenwearenear,wemustmaketheenemybelievewearefaraway;whenfaraway,wemustmakehimbelievewearenear.1夫未戰(zhàn)而廟算勝者，得算多也；未戰(zhàn)而廟算不勝者，得算少也。2兵者，詭道也。故能而示之不能，用而示之不用，近而示之遠，遠而示之近。3故兵貴勝，不貴久。4故用兵之法，十則圍之，五則攻之，倍則戰(zhàn)之，敵則能分之，少則能守之，不若則能避之?！?夫未戰(zhàn)而廟算勝者，得算多也；未戰(zhàn)而廟算不勝者，得算少也。2兵者，詭道也。故能而示之不能，用而示之不用，近而示之遠，遠而示之近。3故兵貴勝，不貴久。4故用兵之法，十則圍之，五則攻之，倍則戰(zhàn)之，敵則能分之，少則能守之，不若則能避之。DiscussioniExplore12

MatchtheChineseofthefourstrategiesbySunTzuwiththeirEnglishtranslations.Thendiscussonhoweachstrategycouldbeappliedtothebusinessfield.bThegeneralwhowinsthebattlemakesmanycalculationsinhistemplebeforethebattleisfought.Thegeneralwholosesmakesbutfewcalculationsbeforehand.√iExplore12

MatchtheChineseofthefourstrategiesbySunTzuwiththeirEnglishtranslations.Thendiscussonhoweachstrategycouldbeappliedtothebusinessfield.cWhatisessentialinwarisvictory,notprolongedoperations.1夫未戰(zhàn)而廟算勝者，得算多也；未戰(zhàn)而廟算不勝者，得算少也。2兵者，詭道也。故能而示之不能，用而示之不用，近而示之遠，遠而示之近。3故兵貴勝，不貴久。4故用兵之法，十則圍之，五則攻之，倍則戰(zhàn)之，敵則能分之，少則能守之，不若則能避之?！藾iscussionDiscussioniExplore12

MatchtheChineseofthefourstrategiesbySunTzuwiththeirEnglishtranslations.Thendiscussonhoweachstrategycouldbeappliedtothebusinessfield.dItistheruleinwar:If10timestheenemy’sstrength,surroundthem;iffivetimes,attackthem;ifdouble,dividethem;ifequal,beabletoengagethem;iffewer,beabletoevadethem;ifweaker,beabletoavoidthem.1夫未戰(zhàn)而廟算勝者，得算多也；未戰(zhàn)而廟算不勝者，得算少也。2兵者，詭道也。故能而示之不能，用而示之不用，近而示之遠，遠而示之近。3故兵貴勝，不貴久。4故用兵之法，十則圍之，五則攻之，倍則戰(zhàn)之，敵則能分之，少則能守之，不若則能避之?！藺dditionalactivityiExplore11

WatchavideoclipabouthowforeigncompaniesandforeignbrandsaretakingupChinesemarket.Talkaboutyourunderstandingofmarketshareandbusinesssuccessafterwatchingit.(/news/business-23364230,retrievedNov.16,2015)Thegoalofstrategy:WinallwithoutfightingReadingiExplore1ScenarioYouaregoingtogiveatalkontheimportanceofmarketsharetobusinesssuccessatyouruniversity’sFutureEntrepreneurClub.contentlanguagestructureiExplore1ReadingiExplore1Now,studythetextandafterwhich,youaresupposedtotalkabouttheimportanceofmarketsharewith:Properbusiness-relatedvocabularies;Pertinentexamples;Logicalstructure.ReadingiExplore11Skimthetextandmatcheachofthekeywordswithrespectiveparagraph(s).IntroductionPara.1BusinessgoalPara.2GoalofstrategyParas.3-5BenefitsofmarketdominanceParas.6-8CounterargumentParas.9-10ConclusionPara.11TextanalysisReadingiExplore1Textanalysis2

Whatbenefitscanbebroughtbydominantmarketshare?Completethefollowingdiagrambyfillingintheblanks.Influencetheindustryby:Settingtheindustry’sstandardsDefiningtheplayingfieldMoreadvantagesof:HighercustomerloyaltyLargervolumesBettereconomiesofscaleStrongdistributioncapabilitiesIncreaseprofitabilitythrough:IncreasedrevenuesLoweredunit

costsReadingiExplore1Textanalysis3

Whatexamplesdoestheauthorusetosupporttheargumentthatmarketshareormarketdominanceisthekeytobusinesssuccess?ReadParas.7-8andcompletethefollowingtablebyfillingintheblanks.marketshareadominantpositionautomobiles,consumerelectronicsorofficeequipmentUSEuropeanAsiantheirrespectiveindustriestheirsurvivalReadingiExplore1numberoneornumbertwomostprofitablecompanysoftwaremarketgrew47percentincreased53percent3

Whatexamplesdoestheauthorusetosupporttheargumentthatmarketshareormarketdominanceisthekeytobusinesssuccess?ReadParas.7-8andcompletethefollowingtablebyfillingintheblanks.TextanalysisReadingiExplore1TextanalysisTheauthorholdsthatcompaniesdoexistwithlowmarketsharethathavefounddefensiblepositionsintheirindustryalongwithsustainedprofitability.Theytoohavedonesobyunderstandingtheirstrengthsandweaknessesandusingstrategytocreateaplaceinwhichtheycansurviveandprosper.However,thesebusinessesexistatthewhimofthedominantplayers.Atanytimemarketleadersmaydecidethattheselittlecompanieshaveservedtheirpurposeintheindustryandchoosetoeliminatethem.Althoughasmallcompanymightcausealotofproblemsforadominantplayerbeforegoingaway,intheenditwouldbeeliminated.Thus,theonlytruewaytocontrolyourfirm’sdestinyistodriveforrelativemarketdominance.4

Howdoestheauthorrespondtosomepeople’sargumentthatrelativemarketdominanceisnotnecessaryforsurvivalandprosperity?ReadingiExplore1TextanalysisWhilesomepeopleusetheexampleofSwitzerlandtoargueforrelativemarketdominancebeingnotnecessaryforsurvivalandprosperity,theauthorusesthistoexplainthattheonlytruewaytocontrolyourfirm’sdestinyistodriveforrelativemarketdominance.5

Whydoestheauthormentiontheexampleofsmall“corporateSwitzerlands”?

BuildingyourlanguageReadingiExplore11

Matchtheverbswiththenounphrases.setmarketdominancedefinesurvivalandprosperityensuretheplayingfieldachievetheindustry’sstandards1ensuresurvivalandprosperity2achievemarketdominance3settheindustry’sstandards;definetheplayingfieldFUNCTION:Talkingaboutmarketdominance

BuildingyourlanguageReadingiExplore12

Matchthecomparativesofadjectiveswiththenounornounphrases.bettervolumesstrongercustomerloyaltyhigherdistributioncapabilitieslargereconomiesofscale1highercustomerloyalty2largervolumes3bettereconomiesofscale4strongerdistributioncapabilitiesFUNCTION:Talkingaboutthebenefitsofmarketdominance

ReadingiExplore13

CompletethefollowingexpressionsbyfindingtheexactverbsfromthecorrespondingparagraphsandthentranslatetheexpressionsintoChinese.Buildingyourlanguagegainestablishachievecreatefindaposition(Para.5)anexcellentcompetitiveposition(Para.6)adominantposition(Para.7)astrongdefensiveposition(Para.9)adefensibleposition(Para.9)獲得一席之地取得有絕對競爭力的地位獲得優(yōu)勢地位形成強大的防御之勢找到防御之所4

Whatotherexpressionswith“position”doyouknowcanbeusedtodescribeacompany’ssituationinmarketcompetition?Holdaposition,getaposition,maintaintheposition,strengthentheposition,defendtheposition,losetheposition.FUNCTION:Describingacompany'ssituationinmarketcompetition

ReadingiExplore15

Readthefollowingsentences,underlinethemetaphoricalpartineachsentenceandchoosethecorrectexplanation.BuildingyourlanguagedTheybeganasseedlings,butusedcreativestrategytobringvaluetothemarketplace,grewquickly,andcontinueddoingbusinesssuccessfullyforanumberofyears.cInaddition,substantialdataandresearchhaveshownthatmarketshareandprofitabilitygohand-in-handinanumberofindustryenvironments.bMicrosoft’sdominanceofthesoftwaremarketforpersonalcomputeroperatingsystemshasenabledittocallthetunethatothercomputersystemcompanies,applicationsoftwarecompaniesandPChardwarefirmshavedancedtoforthelastdecade.aMicrosoft’sCEOandchiefstrategist,WilliamH.GatesIII,hasbeenabletoinfluencetheindustrysoeffectivelythatitisdifficultforanyfirmtomakeamovewithoutconsideringhowMicrosoftwillreact.FUNCTION:Describingcompaniesandtheirstrategies

DifficultsentencesReadingiExplore11.Manycity-states,countriesandempireshavebeenbuiltbyleveragingtheiruniquehistory,geographyandassetstocontroltheirenvironment.(Para.1,Sentence1)

leveragev.

tospreadoruseresources,ideasetcagaininseveraldifferentwaysorindifferentpartsofacompany,systemetc.充分利用（資源、觀點等）E.g.Reusablesoftwareisleveragedacrossmanyapplications.

DifficultsentencesReadingiExplore12.Marketdominancecanappearinmanyforms;technologyleadership,brandrecognitionorcostleadershiparesomesignsofit.(Para.6,Sentence1)costleadershipItmeansthelowestcostofoperationintheindustry.Itdescribesawaytoestablishthecompetitiveadvantage.

DifficultsentencesReadingiExplore13.However,thesebusinesses,likeSwitzerland,existatthewhimofthedominantplayers.Likemajorworldpowers,atanytimemarketleadersmaydecidethattheselittle“Switzerlands”haveservedtheirpurposeintheindustryandchoosetoeliminatethem.(Para.11,Sentences1-2)whim:n.[C]asuddenfeelingthatyoumusthaveordosomething沖動；突然的念頭E.g.Likeanyfirm,theysurviveatthewhimoftheircustomersandcreditors.eliminate:vt.tokillsomeoneinordertopreventthemfromcausingtrouble消滅；鏟除E.g.Thedictatorhadeliminatedallhispoliticalopponents.ReadthetextonPage102andanalyzethestructure.ReadingiExplore1PreparingforthestructureIntroducetheconcept;Giveabriefaccountofitsimportance;Elaborateonthebenefitswithexamples;Concludebyrestatingthecentralargument.ReadingiExplore1SharingyourideasBacktoScenario1Youaregoingtogiveatalkontheimportanceofmarketsharetobusinesssuccessatyouruniversity’sFutureEntrepreneurClub.Structure:ConceptintroductionBriefaccountofitsimportanceElaboratewithexamplesConclusionContent:WhatHowExamplesNote:Refertothetableonthenextpageforlanguagesupport.

ReadingiExplore1UsefulexpressionsIntroduceaconceptComparebusinesstowarExpresstheimportance…couldbedefinedas……denotes…bethoughtofintermsofdefinedintermsof…isreferredtoas…applyto…isbelievedtobe…takeAll-Under-Heavenintactcaptureyourmarketplacemakeamovetheinroadstheymaderespondtotheirattackswouldbeeliminatedabattleformarketsharecontendedforformsofconflictapproachmarketsascompetitivearenasconflictswhichmustbewon…isgreatlyaffecting……isveryimportantto……h(huán)asabigimpacton……istransforming/changingthewaywe……isplayinganimportantrole/partin…Itisnecessary/crucial/critical/indispensable…SharingyourideasReadingiExplore1SharingyourideasAdditionalactivityFormgroupsoffourandcomeupwithanotherfactorinfluencingbusinesssuccess.Talkaboutthefactorwithineachgroupandhavearepresentativetopresentitinclass.Thenvoteforthefactoryouagreetobethemostimportant.Thoseagreeingonthesamefactorshouldformagroupandprepareforaninter-groupdebateinwhicheverygrouptriestoconvincetheothersthattheirfactoristhemostimportant.AssignmentiExplore1BacktoScenario2Youruniversityhasheldaninternationalforumoncorporatecultureinsuccessfulbusinesses.Asaconcludingactivityoftheforum,youaregoingtowriteanessaytoexpressyouropinionsonwhatisthebestcorporateculture.PreviewthepassageofiExplore2andtrytodraftthisessay.Notedownthedifficultiesyouencounterduringtheprocess.4

ThePassionate:BusinessasawayoflifeiExplore2DiscussioniExplore2Trytomatcheachofthefollowingcorporateculturewithitscorrectdescription.Andthendiscussinpairswhichcultureismoreattractivetoyou.thefamilycultureTheleaderintheorganizationisregardedasacaringfather.Thesubordinatespassivelyacceptthearrangementsandordersofthefather.DiscussioniExplore2Trytomatcheachofthefollowingcorporateculturewithitscorrectdescription.Andthendiscussinpairswhichculture

ismoreattractivetoyou.theEiffelTowercultureThewholeorganizationassemblesapyramid,formingacertainkindofhierarchy.Everyoneoftheorganizationhasbeenplacedinacertainplace,beingresponsibleforcertainworkprescribedbyhisorhersupervisors.DiscussioniExplore2Trytomatcheachofthefollowingcorporateculturewithitscorrectdescription.Andthendiscussinpairswhichculture

ismoreattractivetoyou.theguidedmissilecultureEqualityistheverycharacteristic.Everyoneinanorganizationhastakenupanunchangeableplaceandnoonecouldbereplacedbyanother.Thiscultureisorientedtotasks,typicallyundertakenbyteamsorprojectgroups.DiscussioniExplore2Trytomatcheachofthefollowingcorporateculturewithitscorrectdescription.Andthendiscussinpairswhichculture

ismoreattractivetoyou.theincubatorcultureItisbasedontheexistentialideathatorganizationsaresecondarytothefulfillmentofindividuals.Theemployeesandtheemployersareworkingtowardacommongoal.Theyenjoytheprocessofcreatingandinnovating.ThePassionate:BusinessasawayoflifeReadingiExplore2iExplore2ReadingTextAnalysis1Whatisthedifferencebetweenthecommonfirmsandtherareonesofafew?Readthefirsttwoparagraphsandcompletethefollowingtable.

ManyfirmsAfewfirmsSuccessfulworkplacesWell-developedculturesPeoplearesimplydrivenby_________________________.Peoplelove___________________.Peoplehave______________fortheworkplace.Thereisabondbetween____________and____________.theprofessionitselfwhattheyaredoingpassiontheemployeestheworkplaceiExplore2ReadingTextAnalysis1Whatisthedifferencebetweenthecommonfirmsandtherareonesofafew?Readthefirsttwoparagraphsandcompletethefollowingtable.

ManyfirmsAfewfirmsTraditionalingredientsofsuccess:_______________________________________________________________________________________…Naturalby-productsofpassion:__________________________________________________________________________________________Buy-into_______________________ExcellenceExpertiseInnovationbroaderbusinessgoalsProfessionalismTrainingPeerdedicationiExplore2ReadingTextAnalysis2

CompletetheoutlineofExercise2onPage108andfigureoutthemajoradvantagesofthepassionatecorporateculture.TheadvantagesofthepassionatecultureMasteryofthecraftMostpeoplesimply__________________,butPassionatesmakeitapointto_________________________.Thisisimportantbecausethelinkbetween____________and__________________isstrongerthanmanypeoplerealize.dotheirjobsdotheirsverywellmarketsharemasteryiExplore2ReadingTextAnalysis2

CompletetheoutlineofExercise2onPage108andfigureoutthemajoradvantagesofthepassionatecorporateculture.TheadvantagesofthepassionatecultureThedesiretolearnmoreWearealllearningfromthemoment__________________,butPassionatesmakeitapointtostay_______________________.Thebestpeopleinanyfieldgravitatetowardthekindsofresourcesthatleadtotheopportunityfor______________________________________.weareborneducatedintheirchosenfieldfurthertraininganddevelopmentiExplore2ReadingTextAnalysis2

CompletetheoutlineofExercise2onPage108andfigureoutthemajoradvantagesofthepassionatecorporateculture.TheadvantagesofthepassionatecultureAhungertobethebestTheneedtoimproveonwhat’salreadybeendoneisanimportantsourceof__________________forboth__________________________________________inanorganizationwiththepassionateculture.Thereisnosuchthingasabusinesswithnofurther______________________________________.individualcontributorsandteamsself-satisfactionneedofimprovementiExplore2ReadingTextAnalysis2

CompletetheoutlineofExercise2onPage108andfigureoutthemajoradvantagesofthepassionatecorporateculture.TheadvantagesofthepassionatecultureAnenlightenedself-interestInsomecases,thedirectionthatpeoplefindintheirworkbecomes___________________________________________.Everybusinesshasadifferentsetofrewardstoofferpeoplewho__________________________________________,andthesehelpdrivewhatkindsofpeople____________________.aguidingforceintherestoftheirlivescontributetotheirsuccessbuildtheircultureiExplore2ReadingTextAnalysis2

CompletetheoutlineofExercise2onPage108andfigureoutthemajoradvantagesofthepassionatecorporateculture.SupportingexamplesoftheadvantagesofthepassionatecultureMasteryofthecraftAmongthemanycaterersforawedding,theonewhocreatestheperfectcakeistheonewhogetsmoreword-of-mouthbusinessthanitcanhandle.iExplore2ReadingTextAnalysis2

CompletetheoutlineofExercise2onPage108andfigureoutthemajoradvantagesofthepassionatecorporateculture.SupportingexamplesoftheadvantagesofthepassionatecultureThedesiretolearnmoreWhatoftenseparatesthebestphysiciansfromtherestofthepackishowwelltheykeepupwithwhat’snewintheirfieldthroughcontinuingeducationandprivatestudy.iExplore2ReadingTextAnalysis2

CompletetheoutlineofExercise2onPage108andfigureoutthemajoradvantagesofthepassionatecorporateculture.SupportingexamplesoftheadvantagesofthepassionatecultureAhungertobethebestTheeffortsofscientistsandengineerstopushtheboundariesofcomputingpowerhavelednotonlytosuccessfulcompaniesbuttoanentirelynewsocialparadigm.iExplore2ReadingTextAnalysis2

CompletetheoutlineofExercise2onPage108andfigureoutthemajoradvantagesofthepassionatecorporateculture.SupportingexamplesoftheadvantagesofthepassionatecultureAnenlightenedself-interestStart-upventurestradeahighlevelofcommitmentforfinancialandgrowthopportunities.Largefirmshavewell-establishedcareerpathsandtrainingprograms.iExplore2ReadingTextAnalysis3

Readanothertwotypesofcorporateculturesbelowandwhatdoyouthinkarethepossibleadvantagesofeachofthem.ThemotivatorcultureBasicprinciplesWefeelthattreatingouremployeeswellcomesfirst.Ourfrontlineemployeeshaveagreatdealofautonomyandauthority.Wehaveawidervarietyofjobtitlesandresponsibilitiesthansimilarplacesdo.AdvantagesBycreatingacorevalueoftreatingpeoplewell,amotivatorteamwillultimatelyleadthechargetoaccomplisheverythingthattheorganizationneedstothrive.Personalcareergrowthisoneofthemosttangibleexpressionsofaculturethatvaluesitspeople.Inturn,thisgrowthcanspawnalevelofcommitmentanddedicationthatyoucouldnevereasilyhireoffthestreet.iExplore2ReadingTextAnalysis3

Readanothertwotypesofcorporateculturesbelowandwhatdoyouthinkarethepossibleadvantagesofeachofthem.ThenimblecultureBasicprinciplesWeseeopportunityinchange,whetheritisinmarkets,technology,demographics,orotherareas.Wearewillingto“bendtherules”toreactquicklytocompetition.Weareaheadofsimilarfirmsinouruseoftechnology.AdvantagesAdaptiveculturesoftenchampionfindingnewparadigmsforbusinessproblems.Theytendtolookinsideattheirowngoalsandvalues,ratherthanjustmarchinginlockstepwiththeircompetitors.Sustaininganimblecultureinthefaceofchangeservesasthemarket’svalidationofasuccessfulbusiness,andsurvivingitschallengesestablishesapatternforyourlong-termsuccess.iExplore2ReadingDifficultsentences1.Moreaccurately,loveofworkisafunctionofwhoyouareandwhatvaluesdriveyou.(Para.2,Sentence4)Meaning:Tobemoreexact,loveofworkdependsontwothings:oneiswhoyouare,andtheotheristhedrivingvaluesthatyouhold.functionn.Ifyousaythatonethingisafunctionofanother,youmeanthatitsamountornaturedependsontheother.iExplore2ReadingDifficultsentences2.Thebestpeopleinanyfieldgravitatetowardthesekindsofresources,andthebestculturessupportandnurturetheireffortstodoso.(Para.4,Sentence7)Meaning:Inanyfield,thebestpeopleareattractedbythesekindsofresources,andthebestculturessupportandencouragetheeffortsmadetoprovidefurthertraininganddevelopment.gravitatetoward=beattractedbyiExplore2ReadingDifficultsentences3.Forexample,theeffortsofscientistsandengineerstopushtheboundariesofcomputingpowerhavelednotonlytosuccessfulcompaniesbuttoanentirelynewsocialparadigmwherepeople’spersonalandprofessionalliveshavebecomeincreasinglyintertwinedwithpersonalcomputersandtheInternet.(Para.5,Sentence2)Meaning:Forexample,theeffortsofscientistsandengineerstomakebreakthroughsinthecomputingfieldhavenotonlyledtothesuccessofcompanies,butalsocompletelychangedpeople’slivingstyles,makingpeople’slivesincreasinglyconnectedwithpersonalcomputersandtheInternet.iExplore2ReadingDifficultsentences4.Mostpeoplesimplydotheirjobs,butPassionatesmakeitapointtodotheirsverywell.(Para.3,Sentence1)makeitapointactpurposefullyandintentionallyE.g.makeapointofbackingupyourfilesatregularintervalsiExplore2ReadingDifficultsentences5.Thereisnosuchthingasabusinesswithnofurtherneedofimprovement,andworkplacesthatcapitalizeonthisfindthatevensimplyundertakingthequestitselfchangestheircultureforthebetter.(Para.5,Sentence4)capitalizeonIfyoucapitalizeonasituation,youuseittogainsomeadvantagesforyourself.利用E.g.Everyoneshouldcapitalizeonhisopportunity.iExplore2ReadingDifficultsentences6.FromLands’EndclothestoH?agen-DazsicecreamtoKrispyKremedoughnuts,thelevelofexpertiseandqualitycantipthescalesinaverynon-linearfashion,frombeinginthemiddleofthepacktodominatingthemarketplace.(Para.9,Sentence2)tipthescaletogivesomeoneorsomethinganadvantagetoinfluencearesultordecision

起決定性作用；使占優(yōu)勢E.g.Hergreaterexperiencetippedthescaleinherfavorandshegotthejob.iExplore2ReadingDifficultsentences7.Andthislevelofsuccessoftenisfardisproportionatetohowmuchbetteracompanyis—thefactthatitisevenfivepercentaheadofthepackmakesitstandoutheadandshouldersfromtherest.(Para.9,Sentence3)standoutfrom/among/abovetobeclearlybetterorthebest顯然比…好；最杰出E.g.WhatmadeLindsaystandoutfromtheotherswasthetremendoussacrificeinherownlifetohelpothers.headandshouldersmuch遠遠；大大地E.g.Herworkstandsheadandshouldersaboveallotherpublicationsavailableonthesubject.iExplore2Reading1CompletethefollowingsentenceswiththewordsorexpressionsgivenintheboxofExercise1onpage110._____________________todosomethingeverydaythatyoudon’tusuallydoandgraduallyyou’llacquirethehabitoftrying.Commontastescan_______________betweentwopeoplefromdifferentcultures.Theabilityfortheteammemberstoreachtheirpersonalgoals_______theorganization’sabilitytoreachitsgoals.A(n)______tosucceedisalwaysthefirstmotivationforhardwork.Milkisthedominantproductfromlivestockfarms,andbeefisusuallya____________ofthedairyherb.Forsome,wealthcan_________pride;forothers,itwillonlyaccompanygreatercapabilitytohelpothers.Makeitapointcreateabonddrivesurgeby-productBuildingyourlanguageFunction:DescribingthecharacteristicsofthepassionateculturebreediExplore2ReadingBuildingyourlanguage2Matchthebeginningofthefollowingsentenceswiththeirappropriateendingparts.Thenmakealistofcollocationsyouhavelearnedfromthesesentences..1d2e3f4a5b6